Paths for Upgrade and Transformation of E-commerce of China's Fresh Agricultural Products Based on Whole Industry Supply Chain

China's e-commerce market scale of fresh agricultural products has reached 1000 billion yuan,and the prospect is bright.However,in the face of such problems as quality control,storage and distribution,and consumption habits,the fresh product e-commerce has great difficulty in development.Internet generates large data,and data are the resources and the core of the Internet and the foundation for survival and development of Internet.This paper analyzed the current situation of the development of fresh agricultural products,and discussed the plight of fresh product e-commerce in scale,profit,non-standard,and network environment.On the basis of the whole industry supply chain,it came up with paths for upgrade and transformation of the fresh product e-commerce with the big data as the core in the context of Internet environment.

Empirical Research on E-commerce to Increase the Scale of Agricultural Products Trade: Taking Guangxi Hezhou Zhengfeng Modern Agriculture Co.,Ltd. as an Example

Agriculture is the foundation of the national economy.The periodicity of agricultural product output and prices,the asymmetry of information between buyers and sellers,and the inherent characteristics of small scale,high cost,and low profit have caused slow sales,which greatly hurt the enthusiasm of farmers to develop production and endanger social stability.Constructing an informationized and commercialized trading platform and an information sharing platform through e-commerce and establishing related systems and supervision mechanisms will help to promote the rapid growth of agricultural product sales.Research has shown that in the field of agricultural circulation,e-commerce has a significant effect on increasing the scale of agricultural trade.

Willingness of Agricultural Workers to Conduct E-commerce of Agricultural Products Based on GEM Model

At present,the development of e-commerce is slow for agricultural products in China. Taking agricultural workers as the research object,this paper analyzed factors influencing the implementation of e-commerce of agricultural products. Besides,from the enterprise status,market conditions,and groundings,with the aid of the GEM( Groundings-Enterprises-Markets) model,it evaluated the factors influencing the development of e-commerce of agricultural products. Then,using SPSS software,it analyzed factors and came up with improvement recommendations. The results show that 59% of the respondents are willing to conduct e-commerce,and the status of the enterprises,market conditions and groundings are main factors influencing the implementation of e-commerce of agricultural products. Therefore,it is required to increase industrial concentration,promote cooperation between small and medium-sized enterprises( SMEs),and strengthen infrastructure construction,so as to promote the development of e-commerce of agricultural products.

A Study on the Countermeasures of Modern Agricultural Development from a Perspective of E-commerce——A Case of Suzhou,China

Based on the fact that e-commerce promotes the development of modern agriculture,the paper summarizes the present situation of agri-cultural e-commerce through related materials.Taking Suzhou city as an example,the paper analyzes the features of modern agriculture.And themodern agriculture is characterized with apparent industrialization and scaled requirements,the branded and particular agriculture has more advan-tages,leisure agriculture is the very special one.In order to upgrade the degree of agricultural industrialization of Suzhou,promote the communica-tion of agricultural information and sales of products and lower the risks of agricultural production,the e-commerce countermeasures of modern agri-culture have been put forward.Firstly,strengthen the network construction of agricultural information.Secondly,carry out the agricultural e-com-merce business by B2B model.Thirdly,construct the e-commerce platform of leisure agriculture.Fourthly,construct the e-commerce platform ofmodern agriculture.Fifthly,perfect the logistics distribution network of agricultural products of Suzhou.The last point is to accelerate the e-com-merce training of farmers and the introduction of talents.

Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation:Based on Survey on the "E-commerce Entering Villages and Households" Project of Jurong City

Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large number of agricultural households are visited,and the data are collected and collated;and using interviews and field trips,the help of e-commerce for agricultural products sales is understood.Then,the analysis on the entire survey is summarized.Finally,the survey is researched,and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect.For existing problems,corresponding solutions are put forward.

A Study on the Application Model of B2B E-Commerce in the Agricultural Sector

There are two main application models of B2B e-commerce, which are best suitable for agricultural sector. One is the e-market intermediation model (EMIM), and the other is the Integrative content center model (ICCM). Based on the analysis of these two models in application field of agriculture, a conclusion is drawn that these two models will be the main application ones of agricultural e-commerce at present, while ICCM will be a transition from local e-commerce to integrative e-commerce. The future development of agricultural e-commerce will follow the direction of integrative e-commerce which is based on the supply chain model on the E-Hubs. And a new framework of integrative e-commerce is presented as a conclusion at last.

A Study on Establishing a Cross-border E-commerce Logistics System for Agricultural Products in Sichuan Province in the Context of the Belt and Road Initiative

The rapid development of cross-border e-commerce,especially since Chengdu was listed as an Integrated Pilot Zone for Cross-Border E-Commerce in 2016,has led to a rising trade value of agricultural products in the metropolis.This upward trend is also attributed to the China-Europe Railway Express and the Chengdu International Aviation Hub Integrated Functional Area,two infrastructure systems that have opened more international logistics channels for agricultural products in Sichuan province.However,the development of cross-border logistics has failed to respond to the rapid growth of cross-border e-commerce for agricultural products.This problem has given rise to longer delivery cycles,higher costs,and reduced product quality,hindering the development of cross-border e-commerce for agricultural products.Currently,most research efforts are focused on selecting a logistics mode which has created an urgency is to establish a logistics system.To that end,we must utilize the opportunities and preferential policies brought about by the Belt and Road Initiative to advance the establishment of a cross-border logistics system for agricultural products,which will create more channels for selling Sichuan’s agricultural products overseas.This article analyzes the current situation of the cross-border logistics system for agricultural products produced by the province and studies the potential relationships between a logistics system and cross-border trade of agricultural products.It seeks to build a logistics system that meets the demands of cross-border transactions using economic theories focused on cross-border e-commerce and logistics.Such a logistic system will help shorten long delivery cycles,cut delivery costs,and guarantee the quality of agricultural products.Also,it can contribute to the rapid development of cross-border e-commerce of agricultural products and solve problems in developing the agricultural products logistics system of Sichuan province.

Financing Decisions Analysis of E-commerce Supply Chain Finance for Fresh Agricultural Products in China

The supply chain finance(SCF)solutions are becoming increasingly diversified with the continuous perfection of the economic system.However,financing for small and medium sized enterprises(SMEs)is still a difficult issue waiting to be solved by enterprises and the government in China.SCF solutions based on e-commerce platforms have developed rapidly in China that provide an alternative for SMEs when few studies have been conducted on e-commerce SCF solutions which focus on fresh agricultural products.Therefore,this research focuses on the SCF solutions applicable to e-commerce enterprises of fresh agricultural products.

Technology and Infrastructure Considerations for E-Commerce in Chinese Agriculture

Information technology （IT） was one of the most intensively studied and extensively applied technologies in the 20th century and its research and application will be even more accelerated in the 21st century. The impact of IT is more farreaching than any one may have had imagined, encompassing all facets and sectors of society. Economically, e-commerce generated more than $1.5 trillion in the US in 2004 and is projected to be 30, 15 and 2.6% of the total manufacturing, whole sales and retail sales in the US in 2006 respectively. IT research in agriculture has so far been particularly applied to such fields as precision farming and bioinformatics and in extension and farming practices. As such, its potential application in agricultural e-commerce has only begun to be explored. The United States Department of Agriculture has identified four different functions that e-commerce firms perform in the agricultural sector. They are： （1） information distribution, （2） input supply, （3） commodity trading floor, and （4） logistics/supply chain management. Unlike other industrial products, agricultural products are much more diverse and difficult to process and handle. For instance, fruits and vegetables are perishable and have to reach the market and the hands of consumers within a short period of time. One of the problems for IT applications in agriculture is the lack of standard measures in characteristics and quality of perishable produce and processing foods. Standards are pre-requisites for effective IT application and e-commerce. According to the Global Commerce Initiative, standards bring scalability, portability and affordability to the business process. Standards speed up the supply chain and reduce errors and protect technology investments and ensure system to system interaction and interoperability. Because the complexity of issues involved in standardization, the process of standardization must involve the input and discussion from all segments of the society. Being the largest agricultural country in the world and one of the most active trading partners in the international market, China must also be involved in determining the standards for both domestic and international trades. These measures are the necessary foundations for e-commerce in agriculture. In this paper, we provide a review of the technological development of standardization and coding that are prerequisites for IT application in e-commerce. This understanding is important for professionals in China to promote e- commerce in agriculture. Finally, we propose that a national committee to be formed in China, which includes IT experts from private sectors, academic professionals and governmental officials. This committee should consider the progress being made elsewhere in the world, the unique properties of Chinese commodities and appropriate business models to determine a set of standard measures that are transportable and communicable digitally in the world market for China＇s e- commerce in agriculture.

Measuring Research on County Agricultural Technological Innovation Ability Index

Taking the mechanism of technological construction guidance theory and mode which consists of "objective-construction-evaluation-construction-objective" as a starting point, on the basis of county agricultural technological innovation ability and its index definition, this paper researches the constructing system of county agricultural technological innovation ability. Firstly, on the basis of defining county agricultural technological innovation ability and the definition of index, according to the principle of purposefulness, scientificity, systematicness, integration of dynamic state and static state, integration of quantitativeness and qualitativeness and so on, we construct the multi-level measuring system of county agricultural technological innovation ability, including 4 first-level indices, namely technological innovation environment, technological innovation basis, technological innovation ability, and technological innovation efficiency; 15 second-level indices, such as technological policy, technological system mechanism, technological institution construction, ability of innovation subject, ability of industrial expansion, scale merit, technological contribution rate. Moreover, this system has 45 third-level indices. Then, by using unascertained mathematics method and AHM method, we establish the multi-level unascertained composite measuring model of county agricultural technological innovation ability index. Finally, by using the survey data of one county in Hebei Province, and the established county agricultural technological innovation ability index model, we get the county agricultural technological innovation ability index of 0.711 by calculation, that is, the innovation ability is at the intermediate level, namely the modern agricultural sub-stage. The empirical research proves the correctness and applicability of this model.

Quantification of restricting factors of agricultural development in Min County of Gansu, China

Agricultural development in povertystricken areas is a major problem affecting agricultural modernization in China. This study discusses the restrictive factors affecting agricultural development in impoverished areas in China. A typical impoverished mountainous area, Min County,was selected for a case study. A regression analysis on the factors and characteristics of agricultural development in Min County between 1982 and 2017 was performed in this study. Taking agricultural output as the dependent variable, we selected nine main inputs of agricultural production in impoverished mountainous areas as the independent variables. Ridge regression analysis was carried out by testing for unit root and co-integration to verify the equilibrium relationship of the data. The results showed that the real Gross domestic product(GDP)per capita, the non-grain area ratio, the proportion of government expenditure on agriculture support to total expenditure, and the amount of chemical fertilizer applied in unit cultivated land area were the four most significant factors. The proportion of government expenditure on agriculture support to total expenditure was a negative influence, whereas the other three significant factors had a positive influence on agricultural output. This study highlights about the most significant factors affecting the agricultural development of impoverished mountainous regions in China.

Countermeasures for Stressing Industry but Disregarding Agriculture in Resource-based Counties: A Case Study of Fugu County in Shaanxi Province

Industry re-feeding agriculture is an important strategy to boost agricultural modernization[1]. As to resource-based regions, the key thing is the way to implement the strategy of resource-based industry re-feeding agriculture. In fact, as a typical resource-based county, Fugu County realizes its quick economic development mainly depending on the local resources and industrial development. And the agricultural development is relatively lagging in the county, more people are beginning to denote themselves to industrial development due to high return brought by resource exploitation, which results that the contradiction between industry and agriculture is gradually prominent in the county. Therefore, it is necessary to seek for a new way to develop industry and agriculture in resource-based counties. This article mainly introduces the mode and method of "industry re-feeding agriculture" in Fugu County, analyzes and summarizes the implementation effects and achievements of modes as well as discusses the problems produced in the course of policy implementation and tries to find countermeasures to coordinate the contradiction between industry and agriculture, then further discuss the development perspective of industry and agriculture in Fugu County.

Actuality research on base of non-pollution agricultural products in Yilan county

The base of non-pollution agricultural products is a prerequisite for the non-pollution agricultural production. Based on two factors, i.e., irrigation water and soil, the environmental quality of Yilan county＇s base of non-pollution agricultural products was evaluated by single pollution index. The main monitoring items included the content of Hg, Se, Cr, Pb, fluoride, and so on, and the evaluating results showed Pi〈1 which indicated that this area was fit for developing not only non-pollution products but also greenfood of A level.

Research on the Impact of Land Transfer on County Agricultural Industrialized Development——A Case Study of Dali County,Shaanxi Province

On the strength of the status quo of Chinese land transfer,the changes of the county agricultural production factor market arising from land transfer from four aspects covering land market,agricultural capital market,agricultural labor market and agricultural science and technology.The impacts of land transfer on county agricultural industrialized development are analyzed:in the first place,the large amount of land required by the county agricultural scale production can be effectively supplied;in the second place,a large number of labors required by the county agricultural industrialized production can be effectively fulfilled;in the third place,the innovation of science and technology provides motivation for adjusting the county agricultural industrial structure.On the basis of that,the countermeasures on promoting the county economic development are put forward:firstly,the land transfer market should be standardized to ensure the sustainable and stable development of county agricultural industrialized development;secondly,the commercial value,variations and added value of the county agricultural products should be improved;thirdly,the input on the county agricultural capital should be ensured.

Empirical Analysis on Dominant Agriculture in Agricultural Districts and Counties of Tianjin

At present,developing the dominant agriculture plays an essential role in promoting the agricultural modernization of Tianjin. Based on the theory of location quotient,this paper made a quantitative analysis of the dominant agriculture in the agricultural districts and counties of Tianjin. According to the analysis,it made a qualitative analysis of the factors. Finally,it determined the dominant agriculture of each agricultural district and county of Tianjin.

Characteristics of Thermal Climate Resources Changes of Agricultural Production during Frost Period in Jianchang County

[Objective] The characteristics of thermal climate resources changes of agricultural production during frost period in Jianchang County were studied. [Method] By dint of Jianchang climate resources and routine numerical statistics method, the sunlight and temperature changes trend from 1960 to 2009 in Jianchang County were analyzed. [Result] The sunshine hours and sunshine percentages during frost period in Janchang County from 1960 to 2009 tended to decrease. The climate tendency rates were -55.556 h/10 a and -2.39%/10 a respectively, 287 h and 12% of deduction in recent 50 years. There were climate transition in 1981 and 1982. And there were a shortage of 161 h and 7% of sunshine hours and sunshine percentages before and after the transition. The temperature during the frost period generally was increasing. The average temperature, average maximum and lowest temperature tendency rate were 0.386, 0.392 and 0.567 ℃/10 a. There was a growth of 1.93, 1.96 and 2.84 ℃ in recent 50 years. There were temperature transition in 1987 and 1988. The average temperature, average maximum and lowest temperature increased 1.3, 1.2 and 1.7 ℃. In recent 50 years, the sunshine resources during frost period in Jianchang were decreasing, while the thermal resources were strengthening, forming complementary of light and heat. [Conclusion] The study provided climate accordance to the development of local facility agriculture during frost period.

A Study on Agricultural Land Consolidation Potential in Changfeng County

In this paper,we study the agricultural land consolidation quantity potential( including theoretical quantity potential and actual quantity potential) and quality potential in Changfeng County,use the new arable land area to denote the quantity potential,and use the food production improved after agricultural land consolidation to represent quality potential. On this basis,we measure and evaluate the agricultural land consolidation potential in Changfeng County.

Problem Analysis of Agricultural Products Sales Channels in Shishan Area of Northwest Guangxi and Countermeasures Study:A Case Study of Nandan County of Hechi City

The level of agricultural product sales is one of the important factors that directly affect the economic income of rural villagers.Due to the limitations of geographical conditions and the lagging economic and social development,there are major problems in the sales of agricultural products in Shishan area.To better help the sales of agricultural products in Shishan area of northwest Guangxi,Nandan County of Hechi City is taken as research object.Current situation of agricultural products production and sales channels in Nandan County is understood,and problems existing in the sales of agricultural products in Nandan County are analyzed.Moreover,targeted opinions and suggestions are put forward from the aspect of innovating the sales channels of agricultural and sideline products,thereby helping quality improvement and development of agricultural industry.

Differentiation of the Rural Households Based on the Perspective of Agricultural Industrialization Behavior——A Case Study of 102 Households in Yanling County, Henan Province, China

Based on the analysis of fieldwork data collected by us from 102 households in the villages of Yaojia, Jizhuang and Wuzi, we analyze the phenomenon of differentiation behaviors of households who own different kinds of resources under the background of agricultural industrialization. The focus of this paper is to probe into characteristics of the physical contact space, information contract space between different rural households such as farmers, brokers and entrepreneurs. Then, we focus on the driving forces behind the household differentiation process. Several conclusions can be drawn from this analysis. Firstly, the geographical domain increases as the households evolutes from farmers to entrepreneurs, and the farmers' physical contract space is larger than the information contract space while that of brokers and entrepreneurs equals. Secondly, there is a certain pattern existing in the evolution: based on the self-techniques, farmers evolutes to flower workers, and to brokers when the capital, social network and self-ability is sufficient. As a result of appropriate policy, opportunity of building business and the risk appetite characteristics, entrepreneurs may differentiate from the brokers.

Comprehensive Benefit Analysis on Development Models of Circular Agriculture in Wangcang County of Sichuan Province

Taking Wangcang County of Sichuan Province as an example,this paper made comprehensive benefit analysis on models of circular agriculture in Wangcang County. Major models include " pig- biogas- fruit", " pig- biogas- vegetable",and " pig- biogas- tea". It made cost benefit analysis of economic,social and ecological benefits. Through benefit analysis charts,it obtained that the net present value of each household building biogas pool is 6029 yuan. In this way,it significantly improved ecological environment and social benefits,and the agricultural economic development model gradually changes to sustainable development model. However,there are still problems of insufficient government input and single model of agricultural circular economy. Therefore,government should increase input and develop diversified agricultural circular economical models in accordance with local situations,to realize sustainable agricultural development.