Investigating the Creation of Cultural Atmospheres in Physical Bookstores Within the Context of Scene-Based Consumption:A Perspective Based on the Ways of Seeing

In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.

The Creation of a Car Colossus

The merger between China’s largest automaker Shanghai Auto and Nanjing Auto is expected to forge a national car giant to rival

Summer Arctic sea fog

Synchronous or quasi-synchronous sea-land-air observations were conducted using advanced sea ice, atmospheric and marine instruments during China's First Arctic Expedition. Expedition.Based on the Precious data from the expedition, it was found that in the Arctic Ocean, most part of which is covered with ice or is mixed with ice, various kinds of sea fog formed such as advection fog, radiation fog and vapor fog. Each kind he its own characteristic and mechanics of creation. In the southern part of the Arctic Ocean, due to the sufficient warm and wet flow there, it is favorable for advection fog to form, which is dense and lasts a long time. On ice cap or vast floating ice, due to the strong radiation cooling effect, stable radiating fog is likely to form. In floating ice area there forms vapor fog with the appearance of masses of vapor from a boiling pot, which is different from short-lasting land fog. The study indicates that the reason why there are many kinds of sea fog form in the Arctic Ocean is because of the complicated cushion and the consequent sea-air interaction caused by the sea ice distribution and its unique physical characteristics. Sea fog is the atmospheric phenomenon of sea-air heat exchange. Especially, due to the high albedo of ice and snow surface, it is diffcult to absorb great amount of solar radiation during the polar days. Besides, ice is a poor conductor of heat; it blocks the sea-air heat exchange. The sea-air exchange is active in floating ice area where the ice is broken. The sea sends heat to the atmosphere in form of latent heat; vapor fog is a way of sea-air heat exchange influencing the climate and an indicator of the extent of the exchange. The study also indicates that the sea also transports heat to the atmosophere in form of sensible heat when vapor fog occurs.