Applying the Technology Acceptance Model (TAM) in Information Technology System to Evaluate the Adoption of Decision Support System

With the beginning of the information systems’ spreading, people started thinking about using them for making business decisions. Computer technology solutions, such as the Decision Support System, make the decision-making process less complex and simpler for problem-solving. In order to make a high-quality business decision, managers need to have a great deal of appropriate information. Nonetheless, this complicates the process of making appropriate decisions. In a situation like that, the possibility of using DSS is quite logical. The aim of this paper is to find out the intended use of DSS for medium and large business organizations in USA by applying the Technology Acceptance Model (TAM). Different models were developed in order to understand and predict the use of information systems, but the information systems community mostly used TAM to ensure this issue. The purpose of the research model is to determine the elements of analysis that contribute to these results. The sample for the research consisted of the target group that was supposed to have completed an online questionnaire about the manager’s use of DSS in medium and large American companies. The information obtained from the questionnaires was analyzed through the SPSS statistical software. The research has indicated that, this is primarily used due to a significant level of Perceived usefulness and For the Perceived ease of use.

Perspectives and Experiences of Education Stakeholders: A Quantitative Study on the Adoption of Artificial Intelligence in Executive Training Using Structural Equation Modeling

The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in regional centers for teaching and training professions will depend on the acceptance of this technology by young executive trainees. This article discusses the potential benefits of adopting AI in executive training institutions in Morocco, specifically focusing on CRMEF Casablanca Settat. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors influencing the acceptance of artificial intelligence in regional centers for teaching professions and training in Morocco. To achieve this, a structural equation modeling approach was used to quantitatively describe the impact of each factor on AI adoption, utilizing data collected from 173 young executive trainees. The results indicate that perceived ease of use, perceived usefulness, trainer influence, and personal innovativeness influence the intention to use artificial intelligence. Our research provides managers of CRMEFs with a set of practical recommendations to enhance the implementation conditions of an artificial intelligence system. It aims to understand which factors should be considered in designing an artificial intelligence system within regional centers for teaching professions and training (CRMEFs).

Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects

In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI.

Using the Technology Acceptance Model to Analyze the Learning Outcome of Open Education Resources

Along with the development of information and communications technology,open educational resources were widely applied in training usage.The use of these resources facilitates the access to knowledge by enabling learners to transcend time and space.In this way,learners are able to obtain new knowledge more actively and efficiently than before.Using Technology Acceptance Model(TAM)as the theoretical foundation,this study aims to explore the learning outcome of using open educational resources with the perceived convenience as the external variable.In this study,the open educational resources were defined as online courses on the Open Course Ware(OCW)and Massive Open Online Courses(MOOCs),on which the learners choose courses themselves and study without the impact from people,matters,time,space,and things with the help of the Internet.To achieve the objectives of the study,the researchers conducted a survey with the participants who had already used the open educational resources.In total,124 valid samples were collected.The Partial Least Squares(PLS)statistical method was used to carry out the analysis.Overall,the model of this study has good prediction and explanatory power.After the data analysis,the study found that the perceived convenience exerts a positive impact on the use of the open educational resources.In addition,among the four TAM variables,the perceived usefulness does not exert a significant impact on the behavioral intention to use,but the other three TAM variables all have a significant impact on the behavioral intention.

Modeling and gender difference analysis of acceptance of autonomous driving technology

In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology acceptance model and theory of planned behavior to comprehensively reveal the gender differences in the influence mechanisms of subjective and objective factors.The analysis is based on data collected from Chinese urban residents.Among objective factors,age has a significant negative impact on women's perceived behavior control and a significant positive impact on perceived ease of use.Education has a significant positive impact on men's perceived behavior control,and has a strong positive impact on women's perceived usefulness(PU).For men,income and education are found to have strong positive impacts on perceived behavior control.Among subjective factors,perceived ease of use(PEU)has the greatest influence on women's behavior intention,and it is the only influential factor for women's intention to use autonomous driving technology,with an influence coefficient of 0.72.The influencing path of men's intention to use autonomous driving technology is more complex.It is not only directly affected by the significant and positive joint effects of attitude and PU,but also indirectly affected by perceived behavior controls,subjective norms,and PEU.

Private Club GMs＇/COOs＇ Perceptions in Adopting Social Media： Applying the Technology Acceptance Model

Social media have emerged as an important component of technology-mediated communications and many companies have been supporting the development of social networking sites as a part of brand communities （Kaplan ＆ Haenlein, 2010）. This study was undertaken to understand how private club general managers （GMs） and chief operating officers （COOs） perceive their ease of use, usefulness, and enjoyment of social media. Surveys were completed by attendees at the Club Managers Association of America Business Management Institute III （CMAA BMI III） executive development in Spring 2014 and Fall 2014. As one of a few empirical information technology （IT） studies in the context of the private club industry, the findings of this study are expected to provide baselines to academics and private club GMs/COOs in understanding the processes of social media technology adoption and acceptance in the private club industry.

Innovation and Evaluation of Technology Acceptance Model (Tam) in S-Commerce: A Case of Social Media Platforms in Ghana

Electronic commerce is quickly increasing in several countries, most notably in developing countries. A new electronic-commerce segment known as social commerce has evolved due to the popularity of social media. Consumer trust is important to social commerce success and impacts purchase choices. In modern times, majority of businesses have changed how from the traditional businesses and migrated to social commerce. Electronic commerce was the first of its sort, followed by social commerce, which conducted business via social networking platforms. Identifying the factors that influence social commerce use enables businesses to enhance those features and boost revenue. Thus, the purpose of this study was to examine how increased technology usage influences the social commerce activities of Ghanaian businessmen and women. A review of the literature resulted in the development of a conceptual model. Six hundred and twenty-five responses from Ghanaian enterprises and women who use e-commerce platforms were used to assess the conceptual approach. Partial Least Square Structural Equation Modeling (PLS SEM) was used to validate the model. The reliability and validity of the measuring apparatus were determined using measurement model analysis. To examine the model’s fit and assumptions, we used structural model analysis. Five hypotheses were supported by the structural model data. Effort Expectancy, Perceived Ease of Use, Performance Expectancy, Perceived Utility, and Trust were shown to be the most influential criteria affecting behavioral intention to use s-commerce in Ghana. The findings of this research have major significance for academics and practitioners of social trade.

The effect of individual factors on user behaviour and the moderating role of trust: an empirical investigation of consumers’ acceptance of electronic banking in the Kurdistan Region of Iraq

The popularity of self-service technologies,particularly in the banking industry,more precisely with electronic banking channel services,has undergone a major change as individuals’lifestyles develop.This change has affected individuals’decisions about accepting any new Information Technology,and Information Communications Technology services that are electronically mediated,for example,E-Banking channel services.This study investigates the effect of Individual Factors on User Behaviour,and the moderating role of Trust in the relationship between Individual Factors,and User Behaviour based on the Unified Theory of Acceptance and Use of Technology.This research proposes a model,with a second-order components research framework.It improves current explanations of the acceptance of electronic banking channel services.Furthermore,this study highlights the role of trust on the acceptance of electronic banking channel services,which is the most crucial consideration in customers’decisions to accept electronic banking channels services.Thus,trust is the spine of the system in the Kurdistan Region of Iraq.Data were collected using an online questionnaire that received 476 valid responses from academic staff who work at the University of Sulaimani.The model tested data using the Partial Least Squares-Structural Equation Modelling approach.The results show that Individual Factors have a positive effect on User Behaviour.Besides,results show that trust moderates the relationship between Individual Factors and User Behaviour.

Location Based Services Acceptance and Adoption Evaluation: An Investigation on Mobile Phone Users’ Response to Awareness and Utilization of LBS Technology in Nairobi Kenya

Location Based Navigation System (LBNS) is a specific Location Based Service (LBS) purely for navigational purpose. These systems resolve position of a user by using GNSS/GPS positioning technologies, to which supplementary information on goods and services are tagged. The navigation services have become popular and can be installed on mobile phones to provide route information, location of points of interest and user’s current location. LBS has continued to face challenges which include “communication” process towards user reference. Location Based Service System conveys suitable information through a mobile device for effective decision making and reaction within a given time span. This research was geared at understanding the state of LBS technology acceptance and adoption by users in Nairobi Kenya. To do this a quantitative study was carried out through a questionnaire, to investigate mobile phone users’ response on awareness and use of LBS technology. Testing the growth of this technology in this region compared to predictions in previous studies using Technology Acceptance Model (TAM), it is evident that many users may be aware of GPS functionality in mobile phones but are certainly yet to fully embrace the technology as they rarely use it. This points to some underlying challenges towards this technology within this part of the World, thereby recommending for deliberate monitoring and evaluation of LBS technology for sustenance growth based on user satisfaction and acceptance for improved usability.

Blog acceptance model: An empirical study on exploring users' acceptance and continual usage of blogs

Blogs have permeated into our daily lives at a fast speed, and various kinds of blog spaces have attracted our attention. However, little effort has been made on studying the users' motivation to participate in blog activities. This paper aims to construct a theoretical model about the blog adoption based on technology acceptance model(TAM theory), social capital theory and social exchange theory, and put forward 18 related hypotheses. Then the survey method is adopted to analyze the data from 208 questionnaires using the SPSS and LISREL tools, and to examine the theoretical model and hypotheses. Finally, the paper makes a discussion from five aspects due to the results of data analysis, including individual driving factors, group driving factors, community driving factors, technology acceptance factors and moderating variables. The results show that curiosity/enjoyment, user's experience, social interaction and social identification will greatly affect users' motivation to accept a blog; meanwhile, perceived ease of use, exchange cost and trust will partially influence users' intention to participate in blog activities. The results also suggest that age and education degrees have significant moderating effects on users' acceptance and updating of blogs.

The University of Jordan E-Learning Platform: State, Students’ Acceptance and Challenges

The rapid changes and increased complexity in today’s world present new challenges and put new demands on the education system. There has been generally a growing awareness of the necessity?to change and improve the existing system towards online learning. Jordan is one of the distinguished countries in the Middle East with rapid progress in education and with advanced teaching and learning technologies. The University of Jordan is trying to exploit Information and Communication Technology (ICT) in education and moving forward by introducing the latest E-learning management systems (LMSs) to keep pace of technological revolution in the higher education. It is?important to find out the impact of E-learning management system in the University of Jordan,?examine the students’ acceptance for this new system and address the challenges facing the students while using the E-learning management system and these are what this paper is trying to do.

Towards Automated Assessment of Learning Management Systems in Higher Education Institutions in Zambia

Zambia like any other country in most African regions is still grappling with the dynamics of harnessing technology for the betterment of Higher Education. The onset of the Covid 19 pandemic brought a test for the preparedness of the Zambian Higher Education Institutions (HEIs) in harnessing technology for pedagogical activities. As countries worldwide switched to electronic learning during the pandemic, the same could not be said for Zambian HEIs. Zambian HEIs struggled to conduct pedagogical activities on learning management platforms. This study investigated the factors affecting the implementation and assessment of learning Management systems in Zambia’s HEIs. With its focus on assessing: 1) system features, 2) compliance with regulatory standards, 3) quality of service and 4) technology acceptance as the four key assessment areas of an LMS, this article proposed a model for assessing learning management systems in Zambian HEIs. To test the proposed model, a software tool was also developed.

An Investigation on Telecommunication Staff＇s Acceptance of E-Learning Technology

As the information on telecommunication products updates rapidly, using E-learning in staff training becomes an edge for company operation. However, previous studies showed that staff＇s attitude toward E-learning significantly affected the outcomes of training. The purpose of this study is to investigate the acceptance of E-learning in a telecommunication company. The researchers adopted the technology acceptance model （TAM） and diffusion of innovation theory to evaluate the perceived usefulness and perceived ease of use on E-learning, in addition to employees＇ self-directed learning motivation, attitude toward computers, and organizational influence. We randomly chose 571 employees of the telecommunication entrepreneur at the Taichung office in Taiwan to participate in this survey. The result showed that employees＇ background factors such as age, job position, marital status, education level and the scale of job unit had the significant impact on behavioral intention to use E-learning. Employees＇ self-directed learning, attitude toward computers, and organizational influence respectively also had positive effects on perceived usefulness of E-learning and perceived ease of use of E-learning. Furthermore, employees＇ perceived usefulness of E-learning and perceived ease of use of E-learning also had a positive effect on behavioral intention to use E-learning systems.

Research of Home Information Technology Adoption Model

The Information Technology at Home has caught the attention of various industries such as IT,Home Appliances,Communication,and Real Estate.Based on the information technology acceptance theories and family consumption behaviors theories,this study summarized and analyzed four key belief variables i.e.Perceived Value,Perceived Risk,Perceived Cost and Perceived Ease of Use,which influence the acceptance of home information technology.The study also summaries three groups of external variables.They are social,industrial,and family influence factors.The social influence factors include Subjective Norm;the industry factors include the Unification of Home Information Technological Standards,the Perfection of Home Information Industry Value Chain,and the Competitiveness of Home Information Industry;and the family factors include Family Income,Family Life Cycle and Family Educational Level.The study discusses the relationship among these external variables and cognitive variables.The study provides Home Information Technology Acceptance Model based on the Technology Acceptance Model and the characteristics of home information technology consumption.

A Study on consumers＇ continuing to use online group-buying platforms： The impact of price performance expectations

In this study, we aim to understand the characteristics of online group-buying consumers and to investigate salient factors which influence the continuance intention of online group-buying platforms （OGBP） to bridge this knowledge gap. An expectation-confirmation model of information systems （IS） continuance is adapted to construct a research model in online group-buying contexts. A total of 289 complete and valid responses were collected. Our findings contribute to academics and practitioners in two ways： Firstly, our respondents show that they are young （93% of the respondents＇ ages range between 19 and 28 years old）, female （88% of the respondents）, and thrifty （82% of the respondents＇ transaction amounts are below US$16）. Secondly, based on our results, price performance expectations have a direct impact on confirmation. In addition, in contrast to the IS continuance model （Bhattacherjee, 2001）, the effect of perceived usefulness on satisfaction is not supported. Thus, in online group-buying settings, confirmation is the key antecedent of satisfaction. Satisfaction and perceived usefulness are significantly associated with OGBP continuance intention. Consequently, in addition to offering a wide assortment of merchandise and a convenient online shopping experience to enhance customers＇ perceived usefulness of OGBP, OGBP managers should aim low-price marketing strategies at this female, young, thrifty and price-sensitive segment to transcend consumers＇ price expectations and attract consumers＇ continued intention to visit OGBP.

Cloud Computing Perceived Importance in the Middle Eastern Firms: The Cases of Jordan, Saudi Arabia and United Arab Emirates from the Operational Level

Firms need cloud computing adoption for strategic and competitive goals, generating business value, and at last gaining competitive advantage. This study reviews the literature regarding cloud computing and IT governance, and presents a research model along with its hypotheses formulation to examine the factors impacting cloud computing perceived importance in several Arab firms, specifically Jordan, Saudi Arabia and United Arab Emirates by using the integration of Technology Acceptance Model (TAM) model and Technology-Organizational-Environmental (TOE) framework as adapted from [1]. 329 returned surveys from top, middle-level IT managers, and IT employees from the operational level of the studied firms were analyzed using the structural equation modeling technique. The study found relative advantage, compatibility, complexity, organizational readiness, top management commitment, and training and education as important variables for impacting cloud computing adoption using perceived ease of use and perceived usefulness as mediating variables. The model explained 61%, 63%, and 74% of cloud computing adoption for perceived usefulness, perceived ease of use and perceived importance respectively.

Factors influencing online information acquisition: The case of Chinese college students

Purpose： This study intends to examine the factors that influence Chinese college students＇ use of the lnternet for acquiring information. Design/methodology/approach： This paper developed the research model by using the technology acceptance model （TAM） and information system success model as the theoretical foundation. The proposed model was empirically tested with the structural equation modeling technique based on data collected from a survey of 357 college students. Findings： The results show that 1） perceived ease of use, perceived usefulness and perceived playfulness all have a positive impact on the intention to use the Internet for acquiring information, 2） use context and system quality significantly influence perceived usefulness and perceived ease of use, and 3） service quality has a positive impact on perceived ease of use but not on perceived usefulness. Likewise information quality has no positive effect on perceived usefulness. Research limitations： The survey respondents were mainly from college students in Nanjing. We need to recruit college students in the western or other developing areas in China to further validate our findings. Practical implications： This study puts forward some feasible suggestions for university libraries to improve information organization and the use of digital library resources to better meet the needs of library users. Originality/value： This study provides insights into the understanding of the factors affecting college students＇ online information acquisition from multiple perspectives.

A Study on the Impact of Learning Management System on Students of the University of Jordan

Despite of the advantages of Information and Communication Technology (ICT) which makes our lives easier, faster, and more connected, the development of ICT is pushing the countries in the direction of ICT applications. The higher education is one of the sectors that try to adopt one of ICT applications through E-learning and using (Moodle) as learning management system. This paper finds out the impact of Moodle on students through examining the students’ acceptance of the system using TAM model. This study was carried out by some teaching members of the Faculty of King Abdullah II School for Information Technology at the University of Jordan during the spring semester of the academic year 2013/2014. The results of this study firm the original TAM’s findings and reveal that the faculties of students and number of previously E-learning courses have an influence on perceive ease of use and perceived usefulness while the level of the academic year and GPA have no significant influence on perceived ease of use. Even though, they have affected on perceived usefulness. Finally, the student’s skills on computer with student’s difficulty in reading from the screen affect perceived ease of use but, it has been found that they have no influence on perceived usefulness.

The Adoption and Use of Social Media and Its Impact on Mainstream Media in Bahrain

The adoption and use of social media has played a major role in the changes in journalists’ work. The use of these new means has become indispensable to the daily tasks and work of journalists in most news organizations. It is no longer possible to bypass these means when it comes to searching for information and news, or in production, publishing, distribution and marketing, or even in interaction with the public. The characteristics of ease, speed, immediacy, interactivity, and being free of charge that characterize them, have made them a useful technological tool, which is influential and necessary not only for the future of the journalist’s career but also for the future of the news organization itself. With the growing number of users of social media around the world, journalists and news organizations have found additional access, more important than previous channels, to access additional sources that help them market and interact with their work in a new dynamic environment completely different from previous communication models, and put audience activity at the forefront. In this study, which is part of the Technology Acceptance Model (TAM), the author tries to understand and analyze the factors of adoption and use of social media as a new technological tool by Bahraini journalists and to identify their new role in the changes in journalism. In addition, the study attempts to examine the implications in relation to the future of the press profession and the economic model of the news organization. The results showed a clear adoption and an increased use of social media by journalists, who consider it a key element in the development of journalism, and an inevitable strategic choice for the future of the news organization. They also expressed their full awareness of the problems surrounding the issue of precision and credibility of news accessed through social media.