Exploration of Intelligent Teaching Approaches for Ideological and Political Education in College Cross-Cultural Communication Courses

With the acceleration of globalization and the popularization of information technology,cross-cultural communication skills are increasingly important.As an integral of ideological-political education in colleges and universities,cross-cultural communication courses have attracted growing attention.This article focuses on the current state of ideological-political teaching in cross-cultural communication courses in colleges and universities,and introduces intelligent teaching approaches,focusing on the integration of Chinese culture,practical teaching,and innovative teaching methods.

A Cognitive Study on Politeness Intention Processing and Its Association with Pragmatic Failure in Cross-Cultural Communication

Although a large number of studies have focused on various aspects of politeness,very little is known about how politeness intention is activated cognitively during verbal communication.The present study aims to explore the cognitive mechanism of politeness intention processing,and how it is related to pragmatic failure during cross-cultural communication.Using 30 Chinese EFL university students who were instructed to finish a probe word judgment task with 96 virtual scenarios,the results indicate that within both mono-and cross-cultural contexts,the response time in the experimental scenarios was significantly slower than that of the filler scenarios.This suggests that politeness intention was activated while understanding the surface meaning of the conversation;however,the EFL learners could not completely avoid the negative transfer of their native politeness conventions when they were comprehending the conversational intention of the target language.Furthermore,no significant differences in response time were found between the groups with high and low English pragmatic competence,illustrating that transferring the pragmatic rules and principles into cross-cultural communication skills was more cognitively demanding.Overall,this study adds to the literature on politeness research and provides some implications for foreign language pragmatic instructions.

Plurk Politics Micro-Blogging Is Changing Political Communication in Taiwan

The use of social media in political communication has demonstrated its significance by the example of Arab Spring and the 2008 US presidential election, but its role in non-western democratic countries like Taiwan has rarely been examined. Micro-blogs share some characteristics with other types of social media but operate in a lighter way that has made it more and more popular among Internet users. Most researchers focus on the better-known Twitter, however, Plurk has found a niche and becomes the leading type of micro-blog in Taiwan and many politicians enjoy using it for political communication. This study seeks to answer the question ＂What patterns do Taiwan Residents politicians exhibit when utilizing Plurk？＂. By combining Habermasian communicative action theory and Foot and Schneider＇s Web Sphere, this research attempts to form a theoretical framework for micro-blogs. In-depth interviews were conducted with Taiwan Residents politicians at various levels and it was discovered that the broad pattern of political communication via Plurk may be characterised in Habermasian terms as strategic, through information broadcasting, public opinion formation, and political mobilization. In addition, this research shows that Taiwan Residents politicians use Plurk to gather information and ideas in exchanges which have dialogic elements.

Virtual Political Communication in Bulgaria

Social networks are the result of a couple of circumstances such as the current development of communication technology and the improvement of the opportunities for communication, access to new ideas, web-based information, electronic resources and database serving millions of people all over the world. Social networks have increased their public influence, which contain videotaped speeches and presentations. Multimodality has become a characteristic feature of contemporary political virtual communication. Bulgarian politicians appreciate the Internet as a tool for building popularity in its wealth of features, forms, and modes. Communicative tools and techniques have changed. The forms of the Bulgarian political communication found in the virtual environment such as sites, blogs, social networks, video clips, virtual forums, etc. are heterogeneous. Bulgarian citizens accept the Internet as a tool for increased political and social activities. Civil oratory, which is seen as a mechanism for efficient organizing of public events during election campaigns, protests, and demonstrations, is also present in the social networks. The citizens use a combination of verbal and visual elements; they are bloggers and participants in virtual political forums and actively participate in the spread of all kinds of forms of the social networks. They take part in the street demonstrations and organize performances; they ridicule politicians through posters and cartoons published online. Verbal and visual messages of the citizens come to real life during the protests and to virtual life in the social networks. The polyphony of social networks is a manifestation of virtual civil communication where the citizens in their virtual projection as netizens build up a new complex model of communication.

Public Deliberation in an Age of Visibility： Political Communication Analysis in Mexico

This paper reviews the importance of visibility in public deliberation in the theoretical construction of political communication. Political communication is the area that study social and political interactions of actors through discourses and practices within the public sphere. The social and political actors manage their public appearances in an exercise of visibility, allowing deliberation of public affairs. In recent years, Mexico has been a relevant case of study for understanding the opening of media into the public discussion of governmental affairs. As an example, this paper presents an analysis of public deliberation in the city of Quer6taro, Mexico. This study analyses political participation and openness of media, based on the concepts visibility, public sphere and citizenship. The analysis was built on the idea that the press concentrates most of the issues of public interest and that it reflects actors and arguments given for deliberation. In a qualitative approximation, we analyzed the discourses published in four journals and developed an analytical framework that illustrates the levels of access and visibility of a variety of political and social actors. This exercise demonstrates the importance of the concept of visibility in public deliberation and the media as managers in the current configuration of political communication.

Application of the Politeness Principle in the Teachers-Students Communication

In daily communication between teachers and students,many Chinese teachers fail to use politeness principle tactfully or appropriately.This article analyzes some basic principles of politeness and their application in teachers-students communication.

On Politeness in Classroom Conversational Communication

To make effective communication,Politeness Principle has become an important part in the research of pragmatics.So politeness can first of all be considered as a phenomenon,an observable social phenomenon.According to the Cooperative Principle put forward by Grice,the users of language in communication usually have the desire to cooperate with each other and observe the four maxims of good communicative behavior:Quality Maxim,Quantity Maxim,Relation Maxim,and Manner Maxim.However,people often violate these maxims intentionally,expressing themselves in an indirect way to convey the intended meaning.It is mainly for politeness that speakers tend to talk indirectly.Therefore,I intend to explore how to adopt proper politeness strategies and use English polite language appropriately to make communication successful,especially in classroom daily communication.

Politeness Principle and the Choice of Address Forms in Intercultural Communication

This paper makes a tentative study of the politeness strategies stressed in the choice of address forms in Chinese,American and Japanese culture under the guidance of Politeness Principle by Brown and Levinson.Through a comprehensive analysis,It is concluded that the major function of English address forms is to indicate solidarity and realize positive politeness,In contrast,both Chinese and Japanese address forms emphasize deference and help achieve negative politeness;It is the author's hope that a better understanding of these addressing rules in different cultures will benefit effective use of these languages and help avoid miscommunication in intercultural communication.

Priority of the Politeness Principle over the Cooperative Principle in Communication

The Cooperative Principle that Grice proposes explains how conversational implicature is generated but it does not tell us why people are often inclined to convey what they want to say indirectly and implicitly by violating the maxims of the Cooperative Principle. Leech introduces the Politeness Principle to provide a reasonable explanation for this question, that is, for politeness. From the perspective of the purpose of communication, this article tries to argue that the Politeness Principle has the greater binding force in conversation and it should be given priority over the Cooperative Principle.

Voters＇ Perception of Male and Female Political Leaders

This study presents the possibilities and particularities of political communication subject Slovak Democratic and Christian Union-Democratic Party （SDKU-DS） convergence during Slovak premature elections in 2012. The significance is being drawn to the identification of formal and informal political party leader personalization of effectivity. By using semantic differential method, we are identifying how students from internal and external study programmes of mass media studies specialization perceive political candidates of SDKU-DS, with the emphasis on gender differentiation of perception

Media as the Incentive or Mediator of Populism： A Research on the Media Populism Strategies and Factors of Political Power in Turkey

Social sciences positioned populism as a strategy to secure power/strength, a genuine political way, but besides it is positioned as an ideology, which divides society into two homogenous, antagonistic groups, brings society and elites face to face. Furthermore it is defined, as an ideology that wants politics to represent the society＇s general will. It is accepted that media and its production ＂logic＂ provides appropriate tools for populism development. In Turkey, which is governed by neoconservative and neo-liberal power, media populism has been the most used political communication strategy in recent years. Communication strategies, when there is a need to arouse and direct interest of the public opinion and for agenda setting processes; complexity, reduction, personalization, accusation, sentimentalizing, targeting, dramatization, alienation and creation of pseudo events, are frequently used. Most of the political actors appeal to media populism when they need to lean on to the society, disseminate the charismatic leader discourse, reduce the value of the discourses belonging to opponents, prove that they are representing the common goods and benefits. This study relates to direct-indirect practices of government＇s populism strategies. Within this context, creating legitimacy on political power by media populism in Turkey is assumed to be the most powerful method.

Political Advertising and Propaganda Within Spiral of Silence-Agenda Setting Theory

Political communication is an interactive process by which politicians transmit information and political discourse to voters and receive feedback through media. This communication process is a two way process of communication between politicians and voters by which, on the one hand, politicians transmit their thoughts and wills to voters, and on the other hand voters communicate their opinions to politicians, after interpreting, in different ways, the messages that they received. The key objective of political communication is to persuade or influence and cause voters, who are the target audience, to vote for a particular party by convincing them. In order to ensure the smooth operation of political communication processes it is essential that the parliament, government, political parties, non-governmental organizations, environmentalist groups and pressure groups also actually take part in this process The decisive and transformative power of mass media and advertising phenomenon on the political systems has grown to become more and more influential in the recent years. The use of information considerably increases in line with the increase in the use of propaganda. No doubL this information age has turned the world into ＂a universal village＂. On the one hand, the concentration in media and on the other hand rapid developments in Internet technologies expose societies to the bombardment of messages. Being exposed to or bombarded by numerous varieties of messages in their daily lives lead to the creation of variabilities and instabilities in individual＇s behaviors. Accordingly, political organizations while trying to convey messages to masses through political communication and advertising have to deliver systematic, comprehensible and influential messages by taking the advantage of visualization as much as possible.

Social Background and Elite Composition： Jewish Political Elite During the British Mandate

This article, which utilizes the quantitative social-background approach, sets as its objective to empirically discern correlations between the behavior of the Jewish political elite, embodied in the Jewish Agency for Palestine in the period from 1921 to 1948, and the following social-background variables： age, foreign travel, occupation as a path to political power, regional affiliation, ideology, and political opportunity, of the JAE membership. Diversity of the social-background variables and, particularly, the multitude of languages they knew, explain, to a considerable extent, firstly, the wide variety of their social, political and economic views, and, secondly, the elite＇s resort to direct contact with Western governments and peoples in communicating and promoting their political ideology, thus facilitating the realization of the Zionist project.

Perspectives on the Applicability of Cooperative Principle and Politeness Principle in China

As two main universal principles in conversation,Cooperative Principle and Politeness Principle play important roles in communication and intercultural communication.While in language teaching and learning in China,the neglect of the principles is caused by various reasons and thus leads to communication disorder in intercultural communication.The issue should draw the attention of English teachers who can lead students into the acquisition of the two principles in language learning.

Applying Politeness Strategies in Teacher Talk to Increase Students Participation

Based on Brown and Levinson's face theory, this paper points out that Chinese students keep silent in the English class for the sake of their face wants. As facilitators of language learning, teachers need to learn some politeness strategies and employ various politeness strategies to maintain and enhance students' face to spark their motivation to participate in the interactive activities so as to develop their language control.

Cultural Differences between English and Chinese in Politeness

Politeness, as a linguistic phenomenon, pervades almost all the civilized social-cultures and languages, which works as a sort of softening agent to smoothen the course of communication. As people from different cultures may view differently on what politeness is and how to be polite, misunderstandings may arise if cultural differences are neglected in cross-cultural communication. This thesis is intended to make a comparative study of cultural differences in politeness between English and Chinese,first from the disparity in their conceptions of politeness,and then proceeds to discuss the underlying psychological factor. Lastly,based on the awareness of these cultural differences and the knowledge of the cause of the differences, this paper proposes some applicable advice to achieve successful cross-cultural communication.

The Application of Politeness Principle in Business English Letter

With the further globalization of China's economy and the continuous development of China's market economy in recent years,the foreign commercial activities of Chinese enterprises become more and more frequent.Subsequently,business correspondence becomes increasingly important because of its unique function in business trade.This paper combines the classical politeness theory of linguistics with the writing of business English letters,and analyzes the ways to realize politeness strategies in business English letters,so that people can better use politeness strategies to optimize the communication effect in international business communication.

How to Approach the Teaching of Politeness in Foreign Language

As communicative competence has achieved ascendancy in the goals of foreign and second language pedagogy,attention to function aspects of language identified as speech acts has also increased.This paper aims to explore how the teaching of communicative competence, especially the teaching of politeness can be approached by teaching materials.What kind of politeness strategies appear,how they are presented appropriately and whether they are effective or not are considered here.It focuses on the notion of politeness with special reference to the speech acts of requesting by means of analyzing some activities in the textbooks.

Language Features of Politeness at Lexicon Level in English, Japanese and Chinese

Courtesy language, as an indispensable part of communication, occurs in all languages. However, due to the cultural diversity, different languages have different laws and regulations in the choice of courtesy language, which is very important in cross culture communication. It is significant and instructive to study the similarities and differences of the courtesy language. The article aims to study the language features of politeness at lexicon, syntactic and pragmatic level in English, Japanese and Chinese as well as the underlying reasons and culture roots of the diversities, to make cross-culture communication better.

基于深度学习理论的“传染病护理学”课程思政教学实践

目的探讨在“传染病护理学”教学中融入以深度学习理论为框架的课程思政,构建“传染病护理学”课程思政的教学效果。方法由专业教师、校企合作行业专家和思想政治理论课教师组成优秀教学团队、构建教学模式,在课前、课中、课后将思政元素与“传染病护理学”知识有机融合,授课过程中校级教学督导员、课程组教师进行听课督导及评教,授课结束后对学生进行问卷调查总结教学效果。结果172名学生问卷调查结果显示总体教学满意度为95.9%,97.7%的学生认为微视频、名人故事、案例讨论的形式更能领悟思政内涵。79.1%的学生认为思政元素挖掘充分。校级教学督导员和课程组教师的评价结果都是良好及以上,认为本课程思政教育巧妙渗透,拓展思政育人路径,教学感染力强。结论面向深度学习的“传染病护理学”思政教育有助于提高学生思政素养和教学满意度。