Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

On the C-E Translation of Cultural Information in Tourist Publicity Materials

Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.

The Application of Pragmatic-Markedness Equivalence Principle in the Translation of Tourist Publicity Materials

Chinese tourism becomes a thriving field with the promotion of China reform and opening policy and the rapid development of social economy. The translation of tourist materials thus weighs a lot in the economic development and cross-cultural communication. But the condition is not satisfactory, there are still existing some problems in the translation of tourist publicity materials. Therefor the readers can't receive the equal information that the original text expressed. Based on this fact,the paper attempts to analyze what pragmatic failures there are in the translation of tourist materials and to analyze how the Pragmaticmarkedness Equivalence Principle(PMEP) approach can be applied to the translation of tourist publicity materials to achieve the translation equivalence.

A Study on the Translation of Publicity Materials in Tourism Culture of Heilongjiang Province

Taking the translation of publicity materials in Heilongjiang province as an example,this article elaborates the advantages of tourism culture in Heilongjiang province,the translators*12*5 standards and attainment,the problems which existed in the translation of publicity materials,as well as the solutions to solve these problems.It is hoped that this article can facilitate the propaganda of tourism culture so as to promote the economic and cultural development.

Material Expression of Architectural Emotion From the Perspective of Public Art

Architectural emotion, to a large extent, is reflected in the emotionalization of building materials. The exploration of the vitality and spiritual connotation of the building materials is a new direction of expressing architectural feelings. This paper explores the visual features and connotation of various building materials from the perspective of public art, with a view to understanding the characteristics of building materials and creating unique buildings with a strong character.

A Probe into C-E Translation of Publicity Materials of Red Tourism in Hu.nan Province

Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with China's revolutionary history. However, at present the C-E translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in C-E translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.

Exploration of Work Manual Teaching Materials in Higher Vocational Education

In order to thoroughly implement the national vocational education reform plan,vocational colleges and universities have vigorously promoted the reform of teaching materials.As a new form of teaching material,work manual teaching materials highlight the characteristics of vocational education,provide the direction of vocational education textbook reform,and act as the foundation of the“three education”reform in vocational colleges.Based on the analysis of the current situation of the construction of teaching materials for higher vocational education,we explore the ideas for the development of work manual teaching materials,aiming to provide some reference for the development of teaching materials for vocational education in the new era.

THE NEW CRITERIA OF ELASTIC AND FATIGUE FAILURE IN THE COMPONENT OF COMPLEX STRESS STATES

In this paper, a total criterion on elastic and fatigue failure in complex stress, that is. octahedral stress strength theory on dynamic and static states on the basis of studying modern and classic strength theories. At the same time, an analysis of an independent and fairly comprehensive theoretical system is set up. It gives generalized failure factor by 36 materials and computative theory of the 11 states of complex stresses on a point, and derives the operator equation on generalized allowable strength and a computative method for a total equation can be applied to dynamic and static states. It is illustrated that the method has a good exactness through computation of eight examples of engineering. Therefore, the author suggests applying it to engineering widely.

Selection and Application of Materials in Public Art Creation

On the basis of discussing the importance and significance of the material carrier in public art, this paper analyzed the main categories and performance characteristics of public art materials, especial y the application of stone, metal materials, novel materials and waste materials, and summarized the problems that should be paid attention to in the application of materials in public art creation.

Risk of COVID-19 Spread and Mitigation Strategies in Public Transportation Sector

The world is trying to recover from once in the COVID-19 pandemic, which has a higher mortality rate than the common flu. However, the threat of different variants is still affecting us in a different capacity. Several preventive measures have been adopted across the nation and the globe to avoid the spread of this virus, such as lockdown, restricted travel, social distancing guidelines, obligatory face mask use, etc. These activities directly influenced the management of social life, economy, and livelihoods. The effect of COVID-19 on the public transit industry and strategies the transit agencies adapted to continue providing the service during the pandemic has been synthesized in this paper. As a result of the pandemic, public transit ridership decreased by about 70 percent for most agencies compared to pre-pandemic levels. This article also highlights the prevention of COVID-19 spread in the public transit industry using engineering solutions and advanced material science and nanotechnology solutions.

Restructuring and Rewriting:Two Justified C-E Translation Tactics for Publicity Materials about Chinese Cities

The objective of this paper is to illustrate the target-reader-oriented translation strategy for publicity materials about Chinese cities. Under the guidance of functionalism, it is proved that a great variety of translation tactics, restructuring and rewriting in particular, should be adopted to make the target text of publicity materials acceptable to the addressees.

Cultural Dimensional Transformation Techniques of Hypotaxis and Parataxis in Tourist Publicity C-E Translation

In order to make foreign tourists familiar with China's scenic spots, it is necessary that tourist publicity materials are properly translated. Cultural dimension, as one of the three key dimensions of eco-translatology, plays a very important role in translating. With its basis on cultural dimension of eco- translatology, this paper aims to present transformation techniques of parataxis and hypotaxis between Chinese and English. It is suggested that, with the cultural dimensional transformation techniques of parataxis and hypotaxis, translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.

Human Rights Reading Materials Series Publication Symposium Held in Beijing

The China Society for Human Rights Studies （CSHRS）, together with the China Foundation forHuman Rights Development （CFHRD） and Hunan University Press, organized a symposium on the publication of the human rights reading materials series on Jan. 11, 2013, in Beijing. More than 30 representatives from governmental offices who attended the symposium said the series would be the most auhoritative textbooks for human rights education in China.

突发公共卫生事件背景下公立医院医疗物资供应冲突管理

文章基于突发公共卫生事件状态下公立医院医疗物资供应冲突发生的环境、事发经过、情境结果及冲突条件等要素,运用冲突管理有关理论探索冲突的构成要素及其结果、冲突中人员管理的一般性方法及冲突解决途径。在研究中不难发现,强制型管理风格在应对医疗物资全方位供应复杂性工作面前适用性略显不足,知识型员工在保健与激励因素共同负强化下使得人员管理更加如履薄冰,合作型冲突管理能够较为有效地解决冲突窘境。组织中的各类冲突在所难免,冲突的发生与领导管理风格、组织目标一致性、团队成员的激励程度、人际关系的维系与促进等因素息息相关,应关注冲突的管理方法,通过替代性方案建设性地加以解决至关重要。

不确定情景下考虑灾民感知的应急物资调度研究

为解决大规模突发灾害给人民带来的生理与心理痛楚问题,考虑模糊需求情景下灾区道路受损、物资相对短缺、灾区需求紧迫度差异等因素,同时考虑灾民有限理性下物资竞争心理,运用前景理论刻画灾民对物资分配、运抵时间的综合感知,以灾区运输时间感知满意度最大、物资分配感知损失最小、运输成本最小为目标构建应急物资调度多目标优化模型,设计改进灰狼优化算法(Grey Wolf Optimizer,GWO)求解,引入混沌反向学习、差分进化、非线性收敛等策略实现对GWO算法的改进,并以2008年四川地震案例数据展开分析验证,依据模糊逻辑加权法选择合适的应急调度方案。研究表明,该模型可合理衡量有限理性下灾民综合感知,改进算法能够得出更加公平高效的调度方案,有效解决了灾后模糊需求情景下应急物资调度问题。

燃气管道泄漏爆炸应急救援物资需求及救援点优化选址研究

为研究燃气管道泄漏爆炸后的应急救援物资需求量和最佳救援点选址,采用案例推理方法,建立了燃气管道泄漏爆炸事故应急资源需求模型。以某化工园区发生燃气管道泄漏爆炸为案例,运用MATLAB编程对应急资源需求进行数值计算;利用ArcGIS可视化、地图数据分析功能,建立网络空间数据集,获得该案例工业园区6个应急救援点。结果表明,可通过化工园区应急救援历史数据获得事故应急资源需求量,利用ArcGIS建立位置分配点和确定救援点数量,可获得优化的应急救援选址。

考虑三级调度网络的应急物资多资源动态调度问题研究

为解决重大公共卫生事件发生后的物资调度问题,运用SEIR模型预测需求点的各类受灾人群,构建需求预测模型;以综合物资分配满意度最大、综合运输时间满意度最大和综合救援成本最小为目标,采用多供应点、多配送中心、多需求点的三级调度网络,实现多周期、多资源的动态调度;引入混沌反向学习、非线性收敛因子、随机差分变异和贪婪选择策略改进灰狼优化算法,并对模型进行求解。结果表明,该模型可有效平衡物资调度的满意度与经济性,改进灰狼优化算法可得到更优越的调度方案,解决灾后多周期应急物资调度问题。

职业教育国家规划教材建设的政策演进及优化路向--基于出版的视域

职业教育作为与普通教育具有同等重要地位的教育类型,其教材建设体系是中国特色高质量教材体系的有机组成部分。21世纪以来,教育部先后组织了五轮职业教育国家规划教材申报和遴选工作。以这五轮职业教育国家规划教材建设政策为研究对象,发现其具有加强顶层设计、细化全流程管理,强化国家事权、加大课程思政力度,形成统筹建设、推进教材有机衔接的演进特点。职业教育教材建设过程中也存在教材编写落实课程思政有待加强、教材理论研究滞后实践、教材出版水平参差不齐等问题。出版单位作为职业教育教材体系建设中不可或缺的主体之一,应适应政策变化,着重从明确自身功能当好“把关人”角色、推动教材研究扮演“引领者”角色、促成多方联动发挥“黏合剂”功能、强化责任意识提升教材编修质量四个方面打造精品教材,从而为建设高质量教材体系做出贡献。

乡村公共空间的建构--文化展示需求下的建造设计方法探究

乡村文化振兴是乡村振兴的重要精神支撑,乡村公共空间则是村民集体活动的重要实物载体,却未能利用其优势承担文化展示责任。该文针对乡村公共空间的建造设计方法,选择三组案例进行分析,从建筑形式、材料知觉感受、建造技艺角度分析乡村公共空间的文化展示方式,总结建筑师在乡村公共空间中文化展示的多种倾向,从建构角度为乡村公共空间的文化展示设计提供方法与思路。

考虑韧性的两阶段应急物资供应链决策优化

为保障应急物资供应能力、降低供应链中断风险,使应急物资供应链在遭受自然灾害冲击时快速恢复到正常状态,将韧性概念引入应急物资供应链的决策中,在政企联合的基础上,采用多源采购和产能储备的组合韧性策略提升应急物资供应链的韧性。以供应链的总需求满足率最大化和总成本最小化为目标,构建一个均衡供应链韧性与成本的两阶段双目标混合整数优化模型,解决灾前政府的实物储备及灾后不同情境下应急物资的生产与分配问题;以洪涝灾害为背景,通过算例分析、对比分析和灵敏度分析验证了模型的有效性及可行性。结果表明:均衡韧性与成本的应急物资供应链模型的总需求满足率可达95.75%,比传统供应链模型提升15.30百分点,且总成本仅增加0.52%,比同等条件下仅以成本为导向的供应链的总需求满足率提升15.65百分点,且总成本仅增加3.70%;多源采购策略和产能储备策略二者同时采用比分别单独采用,能更大程度地保证应急物资供应链在平稳运行的基础上,既高效应对自然灾害又花费较低的成本。