Study on the Protection of Sites of“Maritime Silk Road”in Haikou from the Perspective of World Cultural Heritage

The sites of Maritime Silk Road in Haikou City are composed of sites of navigation and trade,religious temples and stone monuments,urban construction and coastal defense scattered on the south bank of the Qiongzhou Strait.They played a key role in the formation and shaping of the settlements in Haikou City,recorded the process of intercommunication and integration between Chinese civilization and other regional cultures,and witnessed the germination,flourishing and inheritance of Haikou’s unique marine culture.The mixture of points,lines and planes blends with the urban area and coastline of Haikou City in spatial distribution.In this paper,from the perspective of world cultural heritage,some suggestions for the protection planning of sites of Maritime Silk Road in Haikou City were proposed based on the analysis of historical and geographical background,comparison of domestic and foreign similar sites,and evaluation of cultural heritage value.

Quantitative Research on the Value Evaluation of Red Cultural Heritage in Mentougou District of Beijing Based on GIS-AHPLI

Red cultural heritage is precious material and spiritual wealth,and is a non renewable cultural heritage with unique characteristics and protection value.In this paper,red cultural heritage in Mentougou District is taken as the research object.Through GIS,the classification and spatial distribution characteristics of the red cultural heritage in Mentougou are analyzed.On this basis,the analytic hierarchy process(AHP)is introduced to conduct quantitative value evaluation,determine evaluation factors and weights,and form a more systematic and scientific evaluation system suitable for Mentougou red cultural heritage.This paper aims to provide technical and methodological references for the evaluation and planning of the protection and utilization of red cultural heritage,and more scientifically protect and inherit red cultural heritage.

Pearl S. Buck’s Values of “Cultural Convergence” and Their Application

The typical features of internal and external integration of cultures as revealed by the conception of“cultural convergence”provide a new perspective on the study of cultural exchanges and mutual learning.In the context of“a global community of shared future for humankind”,this paper adopts the novel idea of“cultural convergence”to probe the growth of Pearl S.Buck’s cultural values and the specific contents and representation of Pearl S.Buck’s conception of“cultural convergence”,highlighting the application of Pearl S.Buck’s values to cultural education,growth and success,family education,cultural exchanges,humanistic practices,etc.Feasible suggestions and countermeasures are put forward to better promote the cultural exchanges and mutual learning as well as the convergence of different cultures.

An Analysis on Cultural Values of Companies from China and the United States——Based on Hofstede's Cultural Dimension Theory

Nowadays, commercial competition is becoming fiercer and fiercer, and with the globalization proceeding, when a company tries to expand, promote and develop, it needs to adapt itself to the open business society while not losing its own culture. Since English has been widely used in the world, an effective and suitable English website is essential for a company to use as a kind of advertisement and publicity, where its cultural values are presented.With companies' websites as subjects and Hofstede's cultural dimension theory as the theoretical basis, this study, through text content and data analysis of company profiles,strategies and cultures, tries to find out the tendency of Chinese and American companies on the five cultural value dimensions,which is power distance, uncertainty avoidance, individualism, masculinity and long-term orientation. Accordingly, constructive suggestions are put forward to help appease and avoid misunderstandings, and promote business communication and collaboration.

Research on the Value and Strategy of Integrating Music Education and National Music Culture

China’s traditional national music is an art form formed by the working people and art pioneers to express their emotions during thousands of years of productive labor.National music not only contains emotional stories that are capable of evoking praises and tears,but also has a profound understanding of the lives of sages.In summary,integrating college music education with national music culture can allow students to deeply discover music,thereby stimulating students’enthusiasm for learning music,improving students’learning quality,mastering the core parts of music learning,and helping students to go a long way in music.This article mainly focuses on the characteristics and educational value of national music culture,and its effective integration with music education in colleges and universities.This article can help relevant workers in college music education and promote the sustainable development of music education in colleges and universities in China.

Actual Value of Rural Cultural Auditorium Construction from the Perspective of Social Transformation:A Case Study of Wenzhou City

From the perspective of social transformation,this paper analyzed the actual value of the construction of Wenzhou rural cultural auditorium,and it was found that it has important value in promoting the transformation of rural culture,economy,and grassroots governance.The construction of rural cultural auditorium is helpful for improving the present backward status of rural public cultural service supply,and promoting the integration and development of rural culture and urban culture;cultivating new rural economic entities,injecting action force for rural economic transformation and development;providing space guarantee for citizen participation in rural grassroots social governance,and is favorable for enhancing the awareness of public participation in rural grassroots governance.However,in the context of comprehensive rural revitalization,the value of cultural auditorium construction has not yet been fully realized.It is necessary to further enhance its value in rural social transformation from three aspects:auditorium construction,daily activity undertaking,and residents'participation in cultivation.

The Distortion and Deformation of Values under Cultural Crash--On Toni Morrison's the Bluest Eye

Toni Morrison presents how the white culture crashed on the black people and changed their values in The Bluest Eye.The tragedy story of black girl Pecola reveals that the negative impact of white culture is the major reason for distorted and deformed values of black people.Besides exposing the astonishing reality of black people's existence,Toni Morrison also explores the way to resist pressures from white culture and keep black people's mental independence.

The Usage of Modal Verbs and Cultural Values—A Brief Critical Review on Eli Hinkel's"The Use of Modal Verbs as a Reflection of Cultural Values"

The article gives a brief review on Hinkel's study "The Use of Modal Verbs as a Reflection of Cultural Values",aiming at improving language teacher's awareness that culture can influence language learners' use of modals.At the same time,by pointing out the weakness of Hinkel's study,the author suggests that the mere acquisition of linguistic competence is insufficient and teachers should integrate current research findings into their transmission of knowledge to learners.

Analysis of Chinese and American cultural values in the film——《Gua Sha Treatment》

The film——《Gua Sha Treatment》 tells the story of a Chinese family who immigrates to the Unit ed States,but falls into a series of troubles because the traditional Chinese medical therapy-Gua Sha is not understood and recognized by Americans.The film takes Gua Sha as the main line,reflecting the misunderstanding,conflict and integration caused by different cultural values be-tween China and America.This paper interprets the differences and conflicts between Chinese and American cultural values contained in the film from the perspectives of ethics,face and friendship,and points out that mutual adaptation and tolerance are effective meth-ods to overcome cultural barriers and improve the quality of communication in cross-cultural communication.

The Value and Development Modes of Vernacular Aesthetic Education of Urban Agricultural Landscape

Aesthetic education not only exists in the classroom,but also in the urban living environment.The development of this environmental aesthetic education function is often accompanied by the development and change of urban landscape.Urban agricultural landscape is an organic part of modern urban landscape.It is different from machines or buildings in general urban production and life.Its local aesthetic value should be fully recognized and excavated.This is mainly reflected in the beauty of traditional agricultural skills,agricultural landscapes,and agricultural activities.At the same time,according to the different ways of interaction between people and the environment(ways of receiving aesthetic education),the development mode of vernacular aesthetic education of urban agricultural landscape can be divided into three:viewing mode,short-time contact,and long-time immersion.

On the Productive Protection of Intangible Cultural Heritage in Handicrafts and Its Human Values——A Case Study of the“Wuhan Model”

Among the three methods of intangible cultural heritage （ICH） protection--salvage, integrity and productivity^--productive protection is the most complex and controversial one. Through a comprehensive analysis of legal relations, coordination mecha- nisms and modes of operation by the Wuhan Tourism Investment Group in the course of safeguarding intangible cultural heritage in handicrafts, this paper discusses the sustainable ＂Wuhan Model＂ and its human values.

The Core Value of American Culture——Freedom

Any understanding of America must come to terms with its central value and ideal.Freedom is such an influential val ue as well as one of the core values of American culture.It remains the sole basis for American society as we know.Without free dom the great nation of America would never have been founded.This paper tries to explore freedom as a value and its manifesta tion in USA from four aspects:politics,religion,speech and academics.

Creation of Beauty in Translation-A Contrastive Study of Aesthetic Values Between China and West and Their Effects on Translation

Literary writing is inseparable from aesthetic values and it is the same as with literary traslation.However,due to different social and cultural traditions,people from different culture have different presuppositions and expectations of beauty,which cause difficulty in conveying this beauty in literary translation.This paper tries to analyze the respective effects of the Chinese and western aesthetic values on the translation between the Chinese language and the English one.By analyzing the differences in the aspects of philosophical influence,moral standards and the form between the Chinese culture and the English one,this paper concludes that it is the task of the translators to make some adjustment in order to cater to the aesthetic values of the target language and convey the beauty of the original work to readers at the same time.

Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems

In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.

Value Analysis of Immovable Cultural Relics from Landscape Perspective

This paper started by defining immovable cultural relics and landscape, and explicitly classified cultural relics under landscape. Then it analyzed the scientific value, artificial value, and historical value of cultural relics based on the angle of landscape. All these values had been changed and were indicated cultural value, aesthetic value and resource value as new values. The cultural value included identification with culture, inherited culture and educational value. The content of aesthetic value contained visual aesthetics and enjoyment. The resource value which was composed of the essence, space-time and scarcity, was revealed economic value, which was composed of environmental value and tourism value. In the following, the values of landscape and the new identified values of cultural relic were compared together to discover the connections between them. Finally, the new values of cultural relic were established under the angle of landscape which was composed of 4 degrees.

Analysis on the Cultivation of Modern Chinese Farmers' Values from the Perspective of Traditional Political Culture

Farmers in traditional China have formed the cultural psychology of being reluctant to move from native land and hate to change during the long- term closed production and life. This has exerted negative effect on the values cultivation of farmers today,who possess weak democratic consciousness,low legal spirit and cultural quality as well as strong antagonistic psychology. Measures should be carried out to cultivate their modern values. Firstly,construction of villagers' self-governance system should be stressed. Secondly,political socialization should be perfected to improve farmers' political culture. Furthermore,channels of political participation should be widened in order to gradually promote the ordered political participation of farmers.