Within the scope of dual distribution channel(DDC)modes—ME&T-C and M-T&E-C,a game model designed for channel members was proposed.Based on this game model,the game equilibrium under both centralized and decen...Within the scope of dual distribution channel(DDC)modes—ME&T-C and M-T&E-C,a game model designed for channel members was proposed.Based on this game model,the game equilibrium under both centralized and decentralized decisionmaking situations was analyzed,the channel members' and overall revenues of two modes under the same decision-making situation are compared,and the influence of demand shift coefficient to the overall and members' revenue was also studied through example analysis.Based on the comparison and analysis of the revenue yielded from the two DDC modes,it's discovered that within a certain hypothetical range,the M-T&E-C mode seems to be a better option for the manufacturer than the ME&T-C mode.Therefore,this discovery can be served as a theoretical reference for manufacturers when choosing the optimal DDC mode in real life.展开更多
Taking B2C E-commerce enterprises as the center, it can be divided into a set of logistics activities upstream supply chain logistics producer to B2C e-commerce enterprises, and the B2C e-commerce enterprise logistics...Taking B2C E-commerce enterprises as the center, it can be divided into a set of logistics activities upstream supply chain logistics producer to B2C e-commerce enterprises, and the B2C e-commerce enterprise logistics to client consumer, and the paper focuses on the study of self-supporting logistics for the E-commerce enterprise. According to the development status of current B2C electronic commerce enterprise in our country and logistics, the paper study B2C electric business enterprise how to correctly choose the logistics mode and how to promote the business logistics operation level.展开更多
基金Scientific Research and Innovation Project of Shanghai Municipal Education Commission,China(No.14ZS151)Humanities and Social Sciences Youth Fund Project of the Ministry of Education,China(No.12YJC630157)Technical Innovation Project of Shanghai Textile(Group)Co.,Ltd.,China(No.2013-zx-12)
文摘Within the scope of dual distribution channel(DDC)modes—ME&T-C and M-T&E-C,a game model designed for channel members was proposed.Based on this game model,the game equilibrium under both centralized and decentralized decisionmaking situations was analyzed,the channel members' and overall revenues of two modes under the same decision-making situation are compared,and the influence of demand shift coefficient to the overall and members' revenue was also studied through example analysis.Based on the comparison and analysis of the revenue yielded from the two DDC modes,it's discovered that within a certain hypothetical range,the M-T&E-C mode seems to be a better option for the manufacturer than the ME&T-C mode.Therefore,this discovery can be served as a theoretical reference for manufacturers when choosing the optimal DDC mode in real life.
文摘Taking B2C E-commerce enterprises as the center, it can be divided into a set of logistics activities upstream supply chain logistics producer to B2C e-commerce enterprises, and the B2C e-commerce enterprise logistics to client consumer, and the paper focuses on the study of self-supporting logistics for the E-commerce enterprise. According to the development status of current B2C electronic commerce enterprise in our country and logistics, the paper study B2C electric business enterprise how to correctly choose the logistics mode and how to promote the business logistics operation level.