On the Dissemination and Acceptance of Dongpo Culture in the UK and the US

This study delves into the intricate dissemination and acceptance of Dongpo Culture,epitomized by Su Shi,in the UK and the US,aiming to bolster the global recognition of Chinese literary and cultural values and advance the national strategy of“Going Out”.Su Shi’s multifaceted contributions—spanning literature,philosophy,calligraphy,and art—serve as a pinnacle of Northern Song Dynasty culture.This research evaluates the varied translations,monographs,biographies,journal articles,and doctoral dissertations about Su Shi in these Western nations,using literature analysis,typical analysis,and comparative methods.The findings reveal a robust interest in Su Shi studies in the US,marked by a proliferation of scholarly works and translations across diverse disciplines,such as literature,art,and aesthetics,establishing the US as a leading center for Dongpo Culture studies.Conversely,the UK,despite its early engagement,shows limited scholarly outputs and significant research papers on the subject.By examining Dongpo Culture’s overseas communication path and influence paradigm,this paper seeks to enhance China’s cultural soft power and self-confidence.It underscores the vital role of international cultural exchange in constructing a positive image of China’s national identity,facilitating its peaceful rise,and providing strategic insights for the global promotion of Chinese culture.

The Transmission of Huizhou Culture to Foreign Students in China-- Under the Context of Soft Power

Culture is an important aspect of soft power.Huizhou Culture is one of the best representations of traditional Chinese culture and has been attached great importance by scholars both at home and aboard.It's vitally important to spread Huizhou Cultural values around the world to improve China's soft power.Foreign students in China are potential advocators of Chinese Culture.The cultural information they get will be transmitted to their own countries.We should take some strategies to promote Huizhou Culture among foreign students so that the charm of Huizhou Culture can be noticed and recognized by many more people.

Chinese Cultural Soft Power Research:Based on Li Ziqi Case

The purpose of this research is about the soft power of Chinese culture,taking Li Ziqi as a case.Li Ziqi’s videos has been recognized and appreciated by the government for its shaping of China’s national image in the cultural dimension,judging from the attitude of official media such as People’s Daily and CCTV to its reporting.China also explores more possibilities for shaping its national image and presents a more diversified,richer,and wonderful China.With“high-speed rail”,“China C919 Plane”,and other aspects,Li Ziqi is also a manifestation of China’s cultural soft power.

Cultural Soft Power-based Brand Culture Marketing Strategies of Tourist Destinations

On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.

The Rise of China with Cultural Soft Power in the Age of Globalization

Culture has been exerting an even greater influence on China’s image construction and nation branding in today’s globalizing world.As“culture”is the core of Chinese soft power strategy,the concept of“soft power”has been redefined as“cultural soft power”in the Chinese context.Cultural instruments,including the Chinese language as well as traditional and popular cultures,are widely implemented as the“charm”tools to wield and project China’s soft power.Cultural diplomacy is also viewed as an effective way to promote an understanding of China’s ideals,support Chinese economic goals and enhance Chinese national security in subtle,wide-ranging,and sustainable ways.Although Chinese soft power is still in its“embryonic phase”,partly due to its close link to the country’s economic performance and huge market attraction as well as the disadvantages generated by the political and ideological issues,it has contributed greatly to expand China’s international influence and create a circle of like-minded allies on its periphery,in which process its increasing importance shall not be neglected.

A Study on the Current Status of China's Cultural Soft Power

The concept of"cultural soft power"originates fromthe concepts of"soft power"and"cultural power".Based on the definition and connotation of"cultural soft power",this essay analyzes the current status of China’s cultural soft power construction,including both its achievements and weak points and tries to give some suggestions on how to further i prove China’s cultural soft power.

Exploring the Promotion Path of Urban Reading from the Perspective of Urban Cultural Soft Power

As a form of urban culture,urban reading plays an important role in the improvement of the citizens’quality,urban quality,and urban spirit.In the new era,there are imbalances in the supply and demand,content construction,regional structure,and ecological structure of urban reading.It is necessary to analyze and grasp its development trend,optimize the development path of urban reading,and promote the improvement of urban cultural soft power.

System Path of China＇s Cultural Soft Power Construction

论文对中国文化软实力建设的系统路径进行了论述,认为：中国文化软实力建设是宏大的系统工程,既需要党委领导和政府引导,也需要社会各界共同努力,还需要提升文化产业竞争力、培育开发急需人才、建立多元投资体系、完善文化基础设施.

American Multinational Media and the Expansion of American Mass Culture

With the development of globalization and gradual intensification of mutual dependence of the world, "hard power" which includes economic and military strength is no longer the primary consideration for many countries. They tend to pay more attention to the attractiveness of their "soft power",which includes values,life style , ideology and so forth. Just as Joseph S. Ny , the famous professor of Harvard who puts forward the concept of soft power, says ,"only by widespread communication and diffusion can a country reinforces its soft power". This is mass media's function. Since the 1990s, tens of thousands cultural products brought in from America are exported to foreign countries, including popular music, films ,TV programs, magazines, books and so forth. By making advantage of its monopoly position in media circle, the United States pursues cultural hegemonism and expands its popular culture all over the world. This thesis takes a general view of the great advantages of America multi-national media groups and how they push forward the American popular culture all over the world.

Study on Construction of Marine Culture and Marine Power

Through the development of marine culture to enhance the national cultural soft power, speed up the construction of marine power, has become a strategic choice for the future development of the ocean in China. Based on elaboration on the connotations of the marine culture and marine power, we respectively analyze the relationship between marine culture and marine power construction from the relationships between marine culture and development level of the marine economy, development level of the marine science and technology, the protection ability of the marine environment, international competitiveness of the marine industry, regulation and management of marine affairs and maritime national defense abili- ty. We put forward the countermeasures and suggestions of marine power construction, such as strengthening marine culture propaganda, vigorously developing marine power industry, enhancing the marine cultural safety construction and adhering to development mode of the marine culture with Chinese characteristics.

On Impacts of Cultural Soft Power on Translation -by Analyzing Popularity of Yu Hua’s Works in US

With the emergence of the Cultural School in the 1990s, researchers began to deem that translation is inevitably associated with political tendencies and aspirations of social groups, and the relationship between source language and target language has never gone beyond politics and are always entangled with power. From political perspective, this thesis will take the popularity of Yu Hua’s works in US into account to analyze and explore how cultural soft power, has impacts on translation activities, especially translation direction and source text selection.

Current Situation,Problems and Countermeasures of Shipping Culture in China

From the four aspects of material culture, institutional culture, behavioral culture and spiritual culture, the current situation and problems of China9s shipping culture were analyzed, and corresponding supportive suggestions were proposed.

Erasmus Student or EU Ambassador? People-to-People Contact in the European Neighbourhood Policy: The Cases of Georgia, Ukraine, and Tunisia

This paper investigates to what extent and why the key Action 1 of the Erasmus+ programme, namely learning mobility of individuals, can be considered a soft power’s instrument on European neighbourhood countries. The core assumption is that due to people-to-people contact, Erasmus participants are most likely to become EU informal ambassadors, in the sense that they become carriers of EU soft power leading to changes in cultural and social perceptions. However, what will the place of Erasmus+ be in the ongoing debate on international cultural relations’ strategy? Erasmus+ can play a major role in this new strategy considering the huge growth of mobility flows between EU and ENP countries, since the new programme was launched. Moreover, EU institutions are looking for new strategic tools of public diplomacy. Have they realised that the external dimension of Erasmus+ lends itself to being one of these? Therefore, the topic of this work is of high interest because it is closely related to the debate about both the means and the ends of the EU external policy. For the sake of this research, three case studies, from different geographical regions neighbouring the EU, have been chosen: Tunisia, Ukraine, and Georgia. A comparison among these three countries will reveal under which conditions Erasmus+ can be considered a soft power’s instrument. Hence, the identification of conditions applicable to all EU partner countries in order to evaluate whether the EU can spread its soft power through Erasmus+, represents the paper’s added value which opens new avenues for further research on the topic.

The Penetration of American Value： American Companies＇ Ads in China

In an information age, soft power and smart power coined by Joseph Nye has captured the imagination of academics and politicians around the world. He distinguishes between soft power as a guiding principle and public diplomacy as an executive practice when he combines soft power with Mark Leonard＇s three principal dimensions of public diplomacy： daily communication, strategic communication and building lasting relationship. Nye views American culture values as an element of soft power and he thinks American companies play an important role in boosting the country＇s soft power. Advertisements have long been the main weapon for American companies to attract other countries＇ consumers and advertise American culture values and way of life. By analyzing American movie trailers, car ads and commercials of fast food chains, this essay wants to present how American companies exert their influence in the field of public diplomacy and transform abstract soft power of culture values and way of life into tangible and visible forces.

A Study in the City Diplomacy of the Silk Road Cities

The study of diplomacy against current situation and theoretical research of international relations,especially the study of traditional diplomatic theories,has been involved in a monotonous repetition and circulation.In the circulation,the diplomatic theories of politics are restricted to the area of inter-country diplomacy,which has prevented public diplomatic relations from further development.Though countries still play major roles in Eurasian continental diplomacy,city diplomacy between the Asian-European countries that just sets off inter-country diplomacy has yielded further advancement of public diplomacy,which will have a great significance for cultural exchange,economic development,social civilization,and political comprehension(the inclusiveness of political ideologies).Therefore,against the era of“The Belt and Road”in today’s China,the study of diplomacy based on cities can exert a positive effect on the ease of sovereignty dispute,adaptation of globalization,the alleviation of conflicts by means of cultural soft power,and even the integration of regions.

中西方体育文化软实力发展的价值取向及其深层动因

后冷战时代,随着文化的价值功能被重新定位,文化软实力竞争日益成为大国之间进行国力竞争的重要内容。美国等西方大国的体育文化软实力战略不同程度地充当了对外政策的工具,其目的在于按西方价值偏好塑造“新的他者”,重建西方体育主导地位;中国体育文化软实力建设则始终聚焦于自身发展,塑造“新的自我”,使中国以和平发展的崭新形象屹立于世界民族之林。之所以如此,根本原因在于,商业文明造就的西方体育文化作为世界体坛的一种强势文化,是西方现代性主流文化的衍生物,一定程度上带有“西方文明优越论”的文化偏见;而中国体育文化与生俱来地携带着中华文明天下观和美德伦理的先天基因,本质上是一种充满人文关怀、具有德性和包容性的柔性文化。在新的历史条件下,正确处理与西方体育文化的关系,建设中华民族现代体育文明,是中国体育文化软实力建设必须直面的时代课题。

文旅融合赋能文化软实力的理论机理与发展路径

文化软实力是中国式现代化进程中文化强国建设的重要方向,高质量文旅融合是提升文化软实力的必由之路。文章首先解析文化软实力的结构维度,提出文化软实力包括文化凝聚力、文化创新力、文化辐射力、文化传播力和文化保障力,并进一步总结文旅资源融合增强文化凝聚力、文旅业态融合提升文化创新力、文旅市场融合扩大文化辐射力、文旅交流融合加强文化传播力、文旅服务融合夯实文化保障力等主要机制;其次,剖析文旅融合赋能文化软实力的关键问题,指出文旅融合产品的文化内涵不足、科技赋能文旅融合效用不显著、文旅融合品牌特色优势不突出、文旅融合背景下入境旅游不景气、文旅融合体制机制边界不清晰,这些关键问题制约文化软实力发展。在提炼文旅融合赋能文化软实力的国际经验的基础上,提出文旅融合赋能文化软实力提升的发展建议,为文旅融合高质量发展和文化软实力建设提供参考。

试论新时代文化主体性的时代价值、生成逻辑与实践要求

文化主体性是文化立得住、行得远,发挥强大精神力量的根本依托。文化主体性是文化自信的前提,为中国共产党提供了引领时代的强大文化力量,是中华民族和中国人民国家认同的坚实文化基础,是中华文明和世界其他文明交流互鉴的鲜明文化特性。文化主体性不是他人赐予的,而是通过文化主体的实践活动“建立起来的”。新时代文化主体性建设的着力点是坚持人民至上的价值立场、建立自主文化体系和坚定文化自信。