Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization:A Case Study of Honeysuckle Industry of Mashan County

The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job in building agricultural product brands under the background of rural revitalization?This paper takes the honeysuckle industry in Mashan County,Nanning as a case study for comprehensive analysis,forming a driving force for the high-quality development of characteristic agricultural industries.

Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City

From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.

Exploration on Ideological and Political Construction of Higher Vocational English Course in Southern Xinjiang from the Perspective of "Cultural Confidence"

At present,the lack of Chinese culture in higher vocational English teaching in southern Xinjiang is serious.The existing English curriculum system is not enough to support the goal of cultivating ethnic minority college students cultural confidence,and its curriculum ideological and political construction is still in the initial stage of exploration.The combination of the Chinese national culture and the ethnic culture of Xinjiang and the ideological and political elements organically integrated into cultural confidence have endowed the vocational English education in Xinjiang with the characteristics of the times.In this paper,from the perspective of China s"cultural confidence",ideological and political elements were explored,and the background of ideological and political construction in higher vocational English teaching course in southern Xinjiang was analyzed;it is expounded that the ideological and political construction is an inevitable requirement for the high-quality development of vocational English education in southern Xinjiang,and the content design and implementation path of higher vocational English course was explored to provide new ideas and new ways for the curriculum ideological and political construction of higher vocational English teaching in southern Xinjiang.

Research on the Cultural Construction of Private University Laboratories Based on Cultural Education

University laboratories serve as crucial hubs for scientific and technological innovation and play a vital role in nurturing talents.As pivotal spaces for both teaching and scientific research,the development of laboratories necessitates not only investment in scientific research equipment and experimental facilities but also in cultural construction.This cultural aspect holds significant importance in promoting the comprehensive development of students and enhancing scientific research capabilities.This article concentrates on the strategies for cultivating laboratory culture in private universities,addressing six key dimensions:spiritual culture,institutional culture,scientific culture,innovation culture,safety culture,and shared culture.

Strengthening Brand Construction and Improving the Competitiveness of Tropical Distinctive Agricultural Products in Hainan

Brand construction plays an increasingly important role in marketing and competition in modern agricultural industry. There are problems in brand construction of tropical distinctive agricultural products in Hainan,including less famous brand products,weak core competence,strengthening declaration and ignoring management as well as imperfect marketing system,therefore resource integration should be stressed to develop famous brand products and technological innovation should be strengthened to promote core competence of enterprise.

Research on Brand Construction of Geographical Indication of Agricultural Products in China under the Background of Rural Revitalization

Geographical indications of agricultural products carry the unique product value accumulated in history. Relying on them to build regional brands is a powerful way to achieve stable income increase of farmers and sustainable development of agriculture. This paper summarized the development of geographical indications of agricultural products in China, and reviewed the development status of overall growth, significant regional differentiation and uneven categories. On the basis of affirming the necessity of brand building of agricultural products, this paper concluded the branding dilemma of the loss of geographical indication resources, weak supervision and insufficient investment of agricultural products in China. Therefore, this paper introduced the idea of "new three Pin and one standardization", and further built a three-stage branding path of "germplasm discovery, quality control, and brand promotion". Based on this, a combination strategy from attaching importance to germplasm quality to formulating brand strategy and enhancing brand competitiveness was proposed. The staged branding construction provides new development ideas for the branding of geographical indications of agricultural products in China, draws out a reference plan for the development of China’s regional characteristic agricultural industry, and lays a solid support for the revitalization of rural industries.

The role of forest culture in green construction and management of forest parks:merging knowledge-attitude-practice and theory of planned behavior

As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.

Core Competitiveness Construction of Clothing Brands in Low-Carbon Economy

The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands.

System Path of China＇s Cultural Soft Power Construction

论文对中国文化软实力建设的系统路径进行了论述,认为：中国文化软实力建设是宏大的系统工程,既需要党委领导和政府引导,也需要社会各界共同努力,还需要提升文化产业竞争力、培育开发急需人才、建立多元投资体系、完善文化基础设施.

Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems

In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.

On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

Analysis of the Forming Process of Construction Enterprise Culture Based on the QFD Theory

In order to clarify the direction and way of construction enterprise culture,the method of construction enterprise culture based on quality function deployment(QFD)theory is put forward.Firstly,the paper analyzes the QFD theory and the forming process of construction enterprise culture and considers that the two have strong adaptability in the aspects of basic characteristics,implementation process,and logical relationship.Secondly,based on QFD,the basic framework of construction enterprise culture is established,which is divided into three stages:cultural planning,process planning,and implementation planning.Finally,the paper expounds on each link of the cultural planning matrix in detail.

Reshaping the New Paradigm of Classroom Culture Construction in Colleges and Universities

The classroom is an important place for“three guarantees”education.Classroom culture refers to a group culture with both teachers and students as the main body,the classroom space as the carrier,and spiritual connotation as the core.The creation of classroom culture with school characteristics,characteristics of the times,and Chinese characteristics can reflect the aesthetic perspective and value orientation of the school,which has far-reaching significance for the growth of students and their future development.This paper takes the construction of classroom culture in colleges and universities as the research subject,obtains real data,and conducts variable analysis through questionnaire survey and structured interview,with the aim of enriching the educational function of the classroom.It involves how the classroom culture pays attention to the current life,needs,and desires of college and university students,along with the problems and functions that should be improved in the traditional construction.This paper also discusses and reshapes the new paradigm of classroom culture construction in colleges and universities based on the combination of student growth,subject areas,school culture,and advanced technology.

On the Construction and Representation of Chinese Cultural Identity: From an Intercultural Perspective

Cultural identity is the identity or feeling of belonging to a group.Individual,relational and communal identity are the three components of the cultural identity.Chinese cultural identity is an example of communal identity.A positive national cultural identity enhances national prestige,increases global understanding,reveals a unique value proposition and develops a competitive advantage in the world.However,in the wave of globalization and contemporary Chinese social transformation,Chinese cultural identity encounters some challenges.Cultural identity becomes fuzzy.The present paper attempts to make some suggestions to the construction and representation of Chinese cultural identity from an intercultural perspective.To construct Chinese cultural identity,we should try to accommodate Chinese cultural inheritance with contemporary culture and modern society,enhance full development of cultural products,rebuild people’s self-esteem on cultural identity,and improve the government’s identity-constructing ability.As for the representation of Chinese cultural identity,promoting the Chinese language,making use of mass media,performing national cultural identity in sports,encouraging heritage tourism and drawing upon other countries’ experience would be essential.

Research on Brand Construction of Cultural Tourism in Hebei Province

Hebei Province has witnessed fast cultural tourism development for its abundant cultural resources,however,in local tourism market,distinctive cultural tourism brands with strong competitiveness have not been established yet because of poor industrial chain of its cultural tourism,multiple management,and poor cultural tourism atmosphere. Current construction of cultural tourism brands in China focuses on development of multiple products,stereo marketing and propagation,expansion of tourism industry chain,and academic researches. On this basis,considering cultural characteristics and tourist needs in Beijing,Tianjin and Hebei,cultural tourism brand of Hebei was defi ned as "Cultural Recreation and Enjoy Touring in Hebei",and concrete measures were given for establishing the brand building model.

Rural Cultural Construction in the Context of a Harmonious Society

Strengthening rural cultural construction is the objective requirement of building socialist new countryside,is the demand for promoting rural cultural and ethical progress,and is of great significance to promotion of rural economic and social development and building of a moderately prosperous countryside. Rural cultural construction is beset with many problems:( 1) unbalance in development of rural cultural construction;( 2) mistaken ideas in understanding;( 3) negative influence of traditional culture;( 4) negative effect of market economy;( 5)rural education is backward,and science and technology are free from rural production and life. In line with these problems,it comes up with following countermeasures:( 1) bringing government functions into full play;( 2) carrying forward excellent ethnic cultural tradition and learning all outstanding civilization achievements;( 3) enhancing elementary education and energetically developing science and technology;( 4)reinforcing rural democratic and legal construction,and guiding farmers to set up socialist democratic and legal awareness;( 5) stimulating cultural subject awareness of farmers and enhancing their enthusiasm for participation in cultural construction;( 6) cultivating personnel and bringing up a qualified rural cultural backbone team.

A Study on the Relationship Path of Impact on Brand Attachment by Cultural Atmosphere

With the continuous improvement of people’s material living standards,people are increasingly pursuing the cultural connotation of the destination in the process of tourism.At the same time,with the continuous development of China’s cultural and tourism integration,the cultural atmosphere of the tourist destination is also increasingly affecting the development of urban tourism.This study summarizes the Shanghai cultural atmosphere,brand cognition,brand satisfaction and brand attachment in Shanghai and explores the influence path of cultural atmosphere on tourist brand attachment to their destination in Shanghai.This research used AMOS software to quantitatively analyze the relationships among cultural atmosphere,brand cognition,satisfaction,and brand attachment.The results show that:Firstly,Shanghai cultural atmosphere has a significant direct positive influence on Shanghai brand cognition,brand satisfaction and brand attachment;secondly,the brand cognition of visitors to Shanghai has a significant direct and positive effect on brand satisfaction,and then indirectly has a positive effect on brand attachment;thirdly,Shanghai cultural atmosphere indirectly has a positive effect on brand attachment through brand satisfaction.

The Construction of Irish Cultural Identity in Yeats’s Poetry

W.B.Yeats(1865-1939),Noble Prize winner for literature in 1923,is an influential Irish poet,playwright and critic.This paper will discuss that Yeats is devoted to seek and construct Irish cultural identity in his poetry because of the Irish cultural and identity crisis as well as his own identity anxiety.Yeats endeavours to establish a distinctly Irish cultural identity through reviving Irish traditional folklore,myths and legends,hybridising English language,and absorbing oriental culture in his poetry.

Cultural Inheritance of Miao Nationality in Western Hubei under the Background of Beautiful Countryside Construction

Miao nationality is an ancient minority with rich culture and long history,especially for its handicraft art.The Miao nationality migrated to western Hubei still retain their own cultural customs and has also experienced the integration of Tujia nationality and Han nationality,with high research and inheritance value.Based on the policy guidance of beautiful countryside construction and all-for-one tourism transformation,combined with the theory of local landscape design,the ways to revitalize the economy and inherit the culture of traditional villages of ethnic minorities in western Hubei are explored,so as to provide the reference for construction and development of traditional villages in other regions.

The Revival of Traditional Cultural Brand Genes with Media Convergence

Under the background of media convergence,a new path has been established for the development of traditional cultural brands.By exploring the balance point of representative elements of traditional cultural brand genes and media convergence in the form of digital media,this paper analyzes the founding value and advantages of traditional cultural brand genes,transforms the representative elements of traditional cultural brand genes into visual traces,and extends its information characteristics with digital technology.The research gives new vitality to the genes of traditional cultural brands,enhances the social space and cultural value of traditional cultural brands,and drives the development of digital cultural and creative industries.