Electronic market models for decision support systems on the Web

With the prevalence of the Web, most decision-makers are likely to use the Web to support their decision-making. Web-based technologies are leading a major stream of researching decision support systems (DSS). We propose a formal definition and a conceptual framework for Web-based open DSS (WODSS). The formal definition gives an overall view of WODSS, and the conceptual framework based on browser/broker/server computing mode employs the electronic market to mediate decision-makers and providers, and facilitate sharing and reusing of decision resources. We also develop an admitting model, a trading model and a competing model of electronic market in WODSS based on market theory in economics. These models reveal the key mechanisms that drive WODSS operate efficiently.

International Markets for China's Electronics Products An Interview with Ouyang Zhongmou, President of the China Electronics Import-Export Corporation

It’s estimated that by the year 2000, the international electronics market will be worth US$ 2 trillion, making the electronics industry the world’s largest. How to expand its share of this international market will be a challenge for the China Electronics Import-Export Corporation. Recently, our reporter interviewed Mr. Ouyang Zhongmou, president of CEIEC. Question: How is your corporation getting on as China’s largest foreign

Research on the application of the data mining technology in the electronic commerce network marketing

With the rapid development of China＇s reform and opening up and the socialist market economy, the development of Internet technology has promoted the prosperity of e-commerce, and further promoted the rapid development of China＇s economy. Data mining technology is an advanced science and technology, which has important implications for the e-commerce data processing. Through the summary of the data mining technology, this article puts forward the application of data mining technology in electronic commerce, in order to better promote the development of electronic commerce.

The Characteristics of Consumer Behavior and Its Impact on Network Marketing in The Environment of Electronic Commerce

The change and development of the environment of electronic commerce has a great influence on enterprises and consumers. The characteristics of the consumer behavior is changing,the marketing mode of enterprise, especially network marketing, is gradually affected. This paper analyzes the challenges faced by the production and operation activities of traditional enterprise,the changes of consumer behavior, and some problems and countermeasures in network marketing.

What Has Become of China's Rural Household Electronic Appliance Market?

In China,almost all name brand household electronic appliance enterprises are striving to explore the rural market. But why is that the peasants are for inferior brands?Is it because the name brand household electronic appliance enterprises have not made enough efforts,or the rural market is too particular?

China-Japan Cooperation in Third-Party Markets: Japan's Strategic Thinking and Its Obstacles

Japan’s decision to cooperate with China in third-party markets along the Belt and Road routes reflects the Abe government’s strategic reorientation and comprehensive reassessment of domestic and external situation. Such cooperation is a brand-new path for the two sides to achieve win-win outcomes as well as steady and sustainable bilateral relations.

Managing Channels of Distribution Under the Environment of Electronic Commerce

Business Marketing Management over the Internet has been receiving a“lot of ink”in current periodicals and to a lesser degree in academic literature.Practice changes so rapidly that principles emerging from last month’s successes may need revi- sion before they are derived and printed.The emergence of electronic commerce has created a new business paradigm,one that pre- sents marketers with noteworthy opportunities and challenges.Perhaps the greatest impact is in the area of channel management. The top issue for many business-to-business (B2B) firms today is channel conflict.In this paper,we analyze the weakness of traditional place model at first.On the basis of it,we set forth the processes and advantages of direct place and indirect place un- der the environment of electronic commerce.Then this paper presents that we should develop association net,express net,service net and production net in order to create place advantage under the environment of electronic commerce.

Exploring Third-party Markets through BRI

IN June 2015,China and France released a joint statement to explore third-party markets.The statement,for the first time,put forward the concept of“cooperation in third-party markets,”and defined the key areas to be tapped into as well as the basic principles to be followed.

Impact of International Networks on Standardization Process in Banking Industry： Example of Secure Electronic Transaction （SET） Initiative

The purpose of this article is to present and interpret the case study of the secure electronic transaction （SET） scheme of Internet security, as an illustration of the necessary construction of interoperability solutions for financial services. The interpretation of case data with actor network theory （ANT） provides an illustration of power coalitions among banks to create a de facto standard for transnational electronic payment security on the Internet. After a step of protecting its political interests and well-known technological solutions, the coalition understands that its mission becomes a matter of life and death for its members： Brand-new currency has been invented on the Web and one could develop business and monetary transactions without the banks. This interpretative stage tells us much about the transnational mechanisms of regulation and standardization as well as the ＂translation＂ steps regarding these transnational organizations. However, an additional step has to be added to this interpretative step, a step of framework construction. The aim is to help managers of the transnational firms involved in regulations and standardization to anticipate the evolutions and make relevant decisions. The framework has three distinctive characteristics： the ability to help conception, the ability to help conceive problems ＂ex ante＂, and the ability to facilitate collective conception of strategic maneuvers.

Shopping System Model in Electronic Commerce

Despite its name, e-commerce is not fully automated. Typically, online transactions require a significant level of human intervention. Customers undertake the search for products, services, potential vendors and business partners. They evaluate alternatives, decide what goods to buy and when, from which vendor, and how much they are willing to pay for. They engage in potential negotiations, carry out the transactions and so on. As those markets become mature, new products and services, as well as new practices, are beginning to appear. There is already ample evidence that agent-based technology will be crucial for these developments, reflecting that both buyers and sellers being vigorously seek techniques to improve their performance. This work surveys several of these agents that help electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model presented augments traditional marketing models with concepts from Software Agents research to accommodate electronic markets.

Study of the impacts of upstream natural gas market reform in China on infrastructure deployment and social welfare using an SVM-based rolling horizon stochastic game analysis

Natural gas is expected to play a much more important role in China in future decades, and market reform is crucial for its rapid market penetration. At present, the main gas fields, pipelines and liquefied natural gas(LNG) infrastructure are mainly monopolized by large state-owned companies, and one of the important market reform policies is to open up LNG import rights to smaller private companies and traders. Therefore, in the present study, a game theoretical model is proposed to analyze and compare the impacts of different market structures on infrastructure deployment and social welfare. Moreover, a support vector machine-based rolling horizon stochastic method is adopted in the model to simulate real LNG price fluctuations. Four market reform scenarios are proposed considering different policies such as business separation, third-party access(TPA) and their combinations. The results indicate that, with third-party access(TPA)entrance into the LNG market, the construction of LNG infrastructure will be promoted and more gas will be provided at lower prices, and thus the total social welfare will be improved greatly.

Analysis of the cryptocurrency market using different prototype-based clustering techniques

Since the emergence of Bitcoin,cryptocurrencies have grown significantly,not only in terms of capitalization but also in number.Consequently,the cryptocurrency market can be a conducive arena for investors,as it offers many opportunities.However,it is difficult to understand.This study aims to describe,summarize,and segment the main trends of the entire cryptocurrency market in 2018,using data analysis tools.Accord-ingly,we propose a new clustering-based methodology that provides complementary views of the financial behavior of cryptocurrencies,and one that looks for associations between the clustering results,and other factors that are not involved in clustering.Particularly,the methodology involves applying three different partitional clustering algorithms,where each of them use a different representation for cryptocurrencies,namely,yearly mean,and standard deviation of the returns,distribution of returns that have not been applied to financial markets previously,and the time series of returns.Because each representation provides a different outlook of the market,we also examine the integration of the three clustering results,to obtain a fine-grained analysis of the main trends of the market.In conclusion,we analyze the association of the clustering results with other descriptive features of cryptocurrencies,including the age,technological attributes,and financial ratios derived from them.This will help to enhance the profiling of the clusters with additional descriptive insights,and to find associations with other variables.Consequently,this study describes the whole market based on graphical information,and a scalable methodology that can be reproduced by investors who want to understand the main trends in the market quickly,and those that look for cryptocurrencies with different financial performance.In our analysis of the 2018 and 2019 for extended period,we found that the market can be typically segmented in few clusters(five or less),and even considering the intersections,the 6 more populations account for 75%of the market.Regarding the associations between the clusters and descriptive features,we find associations between some clusters with volume,market capitalization,and some financial ratios,which could be explored in future research.

Research on Standardization of Zhejiang Plastics City Online Trade Market

Since the establishment of the online trading market for Zhejiang Plastics City in Yuyao, by using leading infor- mation technology we consolidate the business, logistics, information, and capital with purchasing, transportation, warehousing, forwarding, and distribution into an integrated online trading system in terms of standardization of each process. It leads to effective utilization of various resources on this online market and forms an end-to-end supply chain. This online market is getting more and more attention in the business community around the world.

高纯溶剂应用及行业高质量发展展望

化学工业是国民经济的基干产业,在区域经济的许多部门发挥着至关重要的作用。高纯溶剂作为基础化工材料,服务国民经济主战场,与人们生产生活密接相关。绿色溶剂助力实现人类命运共同体和联合国可持续发展目标。首先介绍高纯溶剂的国内外市场应用,国际高纯溶剂行业发展趋势、市场以及增长动能,在此基础上,应我国高质量发展需求,展望高纯溶剂如何服务我国国民经济主战场,如何服务国家重大需求,重点介绍高纯溶剂标准物质研制以建立溯源性、电子级高纯溶剂标准化满足半导体行业重大需求以及生物基溶剂满足行业绿色环保发展需求。

高职“电子产品营销”课程思政教学改革与实践路径

课程思政是将思想政治教育融入各门学科课程中,培养正确的价值观和社会责任感。以电子产品营销课程为例,挖掘提炼“电子产品营销”课程思政要素并有效融入,探索电子产品营销课程思政的教学实践创新路径,实现专业素养和思政素质双融合,实现“知行合一”与“立德树人”双目标,培养德才兼备的技术技能型人才。

数字人民币在数据要素市场化配置中的作用与前景

在数字经济高速发展的今天,数据作为生产的关键要素,其市场化配置对经济增长和效率提升至关重要。数字人民币(DC/EP)作为中央银行发行的法定数字货币,处于国家战略规划的核心位置,其不仅标志着支付系统的一大进步,还在数据要素市场化配置中发挥着枢纽作用。本文在分析数字人民币的基本功能和数据要素市场化的背景下,提出了数字人民币如何促进数据要素流动和高效配置的核心观点。揭示了数字人民币在提升数据要素市场运作效率、促进经济发展和区域一体化中的潜在价值,针对数字人民币在数据要素市场化配置中面临的挑战提出对策建议,为深化对数字人民币在经济体系中作用的理解、推动数字人民币数据要素融合提供有益参考。

A MULTI-OBJECTIVE ROBUST OPERATION MODEL FOR ELECTRONIC MARKET ENABLED SUPPLY CHAIN WITH UNCERTAIN DEMANDS

A multi-objective robust operation model is proposed in this paper for an electronic market enablexi supply chain consisting of multi-supplier and multi-customer with uncertain demands. Suppliers in this supply chain provide many kinds of products to different customers directly or through electronic market. Uncertain demands are described as a scenario set with certain probability;, the supply chain operation model is constructed by using the robust optimization method based on scenario analyses. The operation model we proposed is a multi-objective programming problem satisfying several conflict objectives, such as meeting the demands of all customers, minimizing the system cost, the availabilities of suppliers＇ capacities not below a certain level, and robustness of decision to uncertain demands. The results of numerical examples proved that the solution of the model is most conservative; however, it can ensure the robustness of the operation of the supply chain effectively.

大数据背景下饲料企业精准营销的价值及应用策略

在大数据时代,互联网与行业的碰撞与融合催生了“互联网+饲料”的新型业态。尤其在国家对农业电子商务发展给予大力扶持的背景下,如何实现饲料企业电子商务的精准营销尤为必要。本文阐述了精准营销在饲料企业电子商务中的价值,并根据精准营销的特点提出相关的应用策略,从而推动饲料企业逐渐向互联网转型,有效解决饲料产品的销量问题。

基于SICAS模型的珠宝直播的营销效果研究

随着用户消费决策行为和传播环境的不断改变,珠宝直播营销模式的劣势正逐步凸显出来,如获客成本逐渐升高,品牌化弱和退货率持续走高。目前学术界主要集中在普通产品和服务的直播研究,对珠宝这种高价值高风险的商品研究较少。为验证珠宝直播营销效果的影响因素,丰富珠宝直播电商用户购买行为的研究,本文基于SICAS模型的感知维度、互动维度、交互维度、购买维度和分享维度构建了珠宝直播营销效果评价模型,探究珠宝直播营销效果的各项因子影响权重排序,提高珠宝企业开展直播营销的效果。研究结果表明:(1)用户在珠宝直播营销过程中的感知、交互、购买和分享这四个维度上的认知和体验,会显著影响用户对珠宝直播营销效果的评价,影响权重排序为:交互维度>分享维度>购买维度>感知维度,但互动维度并没有显著影响;(2)用户的月收入和职业属性会显著影响用户对珠宝直播营销效果的评价,但性别和年龄没有显著影响。基于以上讨论,在未来的珠宝直播营销中,丰富和提高社区沟通、提升用户的购买体验、激发用户的分享行为和降低用户的感知风险是增强珠宝直播营销效果的关键。

互联网背景下女性服装市场调研及营销策略

随着互联网技术的发展,消费者对服装的购买行为发生变化,文章基于PEST模型和4P营销理论,研究互联网背景下女性服装消费市场现状。通过问卷调查,研究女性消费者消费行为习惯及影响机制,并提出互联网背景下女性服装营销策略。研究表明,女性消费者常使用的电子商务平台在营销方面既有差别也各有优势,女性消费者在服装消费过程中不仅追求品质,同时更注重精神方面的诉求。该研究为服装企业在女性服装市场的营销创新探索提供了参考。