Shanxi Tongzhi,written during the reign of Emperor Guangxu in the Qing Dynasty,is a typical example of the printed version of ancient Chinese books.Through the textual research of relevant cultural and historical mate...Shanxi Tongzhi,written during the reign of Emperor Guangxu in the Qing Dynasty,is a typical example of the printed version of ancient Chinese books.Through the textual research of relevant cultural and historical materials,combined with the research on the publishing background and the formal binding system,this paper shows that“Shanxi Tongzhi”during Qing Guangxu has four editions since the original edition was compiled and published in 1892.With development and changes,its content has been continuously deepened and expanded.The version inherits the ancient system and extensive collection,the printing form is rigorous,and the binding is simple and exquisite,which has essential historical research value.At the same time,the traditional and straightforward Chinese-style aesthetics of the ancient printed version of“Shanxi Tongzhi”published during Qing Guangxu has a very high reference value for the exploration and development of the new connotation of the modern book form.展开更多
The Yiddish language originated in Ashkenazi culture and is spoken by Ashkenai Jewish who are thought to be the descendants of Rhineland Jews. For years, it was carried to many parts of the world with the migration of...The Yiddish language originated in Ashkenazi culture and is spoken by Ashkenai Jewish who are thought to be the descendants of Rhineland Jews. For years, it was carried to many parts of the world with the migration of these Ashkenazi Jewish and a real version of ups and downs of the people. It was once considered as a dialect of German rather than an independent language, which many scholars of Ashkenazi Jewish origin managed to get rid of. It aims to give a brief introduction to this language and try to trace back its origin and development so as to bring a brief senario of the Ashkenazi Jewish's striving for their identity. Having read and study literatures about this language, a conclusion can be reached that Yiddish language means"the mother tongue of Jewish people"which reflects Jewish cultural life and finally prove its value that it deserved in fields of linguistics and literature through centuries-long wax and wane.展开更多
One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or...One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty展开更多
文摘Shanxi Tongzhi,written during the reign of Emperor Guangxu in the Qing Dynasty,is a typical example of the printed version of ancient Chinese books.Through the textual research of relevant cultural and historical materials,combined with the research on the publishing background and the formal binding system,this paper shows that“Shanxi Tongzhi”during Qing Guangxu has four editions since the original edition was compiled and published in 1892.With development and changes,its content has been continuously deepened and expanded.The version inherits the ancient system and extensive collection,the printing form is rigorous,and the binding is simple and exquisite,which has essential historical research value.At the same time,the traditional and straightforward Chinese-style aesthetics of the ancient printed version of“Shanxi Tongzhi”published during Qing Guangxu has a very high reference value for the exploration and development of the new connotation of the modern book form.
文摘The Yiddish language originated in Ashkenazi culture and is spoken by Ashkenai Jewish who are thought to be the descendants of Rhineland Jews. For years, it was carried to many parts of the world with the migration of these Ashkenazi Jewish and a real version of ups and downs of the people. It was once considered as a dialect of German rather than an independent language, which many scholars of Ashkenazi Jewish origin managed to get rid of. It aims to give a brief introduction to this language and try to trace back its origin and development so as to bring a brief senario of the Ashkenazi Jewish's striving for their identity. Having read and study literatures about this language, a conclusion can be reached that Yiddish language means"the mother tongue of Jewish people"which reflects Jewish cultural life and finally prove its value that it deserved in fields of linguistics and literature through centuries-long wax and wane.
文摘One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty
