Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study

With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between businesses and their customers. This critical literature review paper explores the impact of live streaming on businesses, focusing on its role in attracting and satisfying consumers by promoting products tailored to their needs and wants. It emphasizes live streaming’s crucial role in engaging customers, a key to business growth. The study also provides viable strategies for businesses to leverage live streaming for growth and customer engagement, underscoring its importance in the business landscape.

Design Method for Optimizing the Interactive Interface of Live Broadcasting Platform for the Elderly Users

In the era of network live broadcasting for everyone,the development of live broadcasting platforms is also more intelligent and diversified.However,in the face of a large group of elderly users,the interface interaction design mode used is still mainly based on the interaction mode for young groups,and is not designed for elderly users.Therefore,a design method for optimizing the interaction interface of live broadcasting platform for elderly users was proposed in this study.Firstly,the case study method and Delphi expert survey method were used to determine the design needs of elderly users and the design mode was analysed.Secondly,the orthogonal design principle was used to design a test sample of the interactive interface of live broadcasting platform applicable for the elderly users,and then a user evaluation system was established to calculate the weights of the design elements using hierarchical analysis,and then the predictive relationship between the design mode of the interactive interface of live broadcasting platform and the elderly users was established by Quantitative Theory I.Finally,Genetic Algorithm was applied to generate the optimized design scheme.The results showed that the design method based on the Genetic Algorithm and the combination of Quantitative Theory can scientifically and effectively optimize the design of the interactive interface of the live broadcasting platform for the elderly users,and improve the experience of the elderly users.

A Philosophic Idea of Being "ALIVE" in Living Educational Theory——Talking about the Character Education in the New Curriculum

This paper is mainly discussing about the significance of the Living Educational Theory Action Research raised by Dr. Jack Whitehead, also it gives a clear distinction between traditional AR Theory and that in the LETAR. Because of the distinctive features like "individual", "living" and "practical" characteristics been embodied in the Living Educational Theory, it can be very well applied in the character education of improvement in the individual and group practice, therefore, implementation of the "New Curriculum" as a case to prove what has been discussed.

Influence Mechanism of Clothing Anchor Features on Consumers'Purchase Intention

Relying on the field of e-commerce live broadcast,the features of clothing anchors are divided into four dimensions:charm features,recommendation features,display features and interaction features.The intermediate variable of social presence is introduced to construct a theoretical model of e-commerce live broadcast consumers'purchase intention.Based on the questionnaire survey data collection,using SPSS 23.0 software and Amos 23.0 software to analyze the data,it is concluded that the features of charm,recommendation,display and interaction of the clothing anchors have a significant positive impact on consumers'purchase intentions.Social presence plays a mediating role in the influence of the features of charm,recommendation,display and interaction on consumer'purchase intention.

The Predictive Potential of the Kinetic Model of Aging of Living Systems in Demography

An original mathematical model,previously tested by the authors on other non-demographic objects,is proposed for describing and forecasting demographic systems—the population of the countries of the World using the examples of the USA,China and Russia,as well as the number of mice in the“mouse paradise”experiment of the American scientist John Calhoun.The proposed approach allows us to describe the stages and features of this dynamics:population growth in the USA,growth and possible decrease in the population in China,loss of a part of the population of the Russian Empire and the USSR due to two world wars and the collapse of the USSR,biological degradation of the“mouse paradise”up to its complete extinction.The use of the kinetic model of aging of various types of living systems to predict the development of the number of demographic systems is based on the assumptions that the aging and development processes are related to each other and have the same statistical regularity,reflecting the fractal principle of Nature-the unity of structure and function.The results obtained suggest that a person,a population of the World,humanity and other biological species develop and simultaneously age like each other under the conditions of the always existing syndrome of general adaptation(stress)and according to the same pattern corresponding to the mathematical model proposed here.

A Brief Contrastive Study of Conceptual Metaphor in English and Chinese

Metaphors We Live By,written by George Lakoff and Mark Johnson,and published in 1980,is known as the cognitive turn of the metaphor study.The essay puts an emphasis on some key points about conceptual metaphors and tries to make a brief contrastive study of the conceptual metaphor in English and Chinese.

QUALITY EVALUATION OF CHINESE CAPITAL CITIES′ LIVING SPACE IN 2001

The quality dimension of the urban living space was addressed much earlier abroad; nevertheless, it has not been studied in the Chinese academia up to date, as evidenced by the limited research literature. Through recourse to Rich BOYER′s nine-factor theory, this study attempted to evaluate and rank 31 target cities, by using the data from the China Statistical Yearbook 2002. Our research results show that the quality of a city′s living space is in positive correlation with its size, and that there will be changing demands for the quality of the urban living space as a result of future social, economic, sci-tech, cultural and educational developments, combined with the improvement of the overall quality of urban residents. Previous research was focused on the quality of food, housing, education, transportation and entertainment. However, with the development of the knowledge-economy, such factors as information accessibility, green environment, and air quality, will be major considerations in the quality evaluation of the urban living space.

MEEMSAL Theory for an Effective Fight against Insalubrity

Insalubrity is an environmental problem that undermines the living environment as well as the health of populations. The 2016 WHO press release indicated that environmental unsanitary conditions cause 12.6 million deaths per year. This alarming number of deaths is enough to justify the imperative need to fight against any source of insalubrity on a planetary scale. One of the effective strategies for combating any form of insalubrity is the MEEMSAL (an acronym for “Mon Espace d’Evolution Mon SALon”) theory. According to this theory, the eradication of insalubrity and all other forms of anthropogenic pollution must start at school by training learners in eco-citizen education. It is demonstrated in this work that the application of the foundations of the present theory makes it possible to form MEEMSAL generations, some of which will be the future elites and decision-makers of our different nations, which in the long term, will create a healthy environment on a global scale. .

基于“源-汇”理论的山区农村居民点“三生空间”优化研究——以井陉县为例

本研究根据农村居民点以及太行山区县域“三生空间”分布特征,基于“源-汇”理论和MCR模型,从生态源地扩张和生产源地扩张的角度,依据“三生”功能构建阻力面指标体系,计算最小累积阻力面差,实现县域“三生空间”的划分和农村居民点分类整治优化。结果表明:(1)基于“源-汇”理论的最小累积阻力模型在山区“三生空间”格局构建,农村居民点分类整治中具有相容性和可行性;(2)研究区以生态保护区和生态优化区为主,生态空间占比59.5%,以生态功能为主,农村居民点分布中生产功能占比62.7%,以生产功能导向为主,因此,乡村整治要根据农村居民所处的主导功能分类整治;(3)乡村整治应综合考虑农村居民点的生活、生产、生态功能特征,分类促进山区乡村振兴和生态文明建设。

新内生发展理论视域下体育特色村庄助力建设宜居宜业和美乡村路径研究

运用文献资料调研、案例分析和逻辑推理等研究方法,在阐释体育特色村庄助力建设宜居宜业和美乡村的逻辑起点基础上,以新内生发展理论为指导,探讨新内生发展理论视域下体育特色村庄助力建设宜居宜业和美乡村的理论框架、实践案例与实施路径。首先,基于体育特色村庄发展的内生动力不足与外生动力脱嵌的客观情境,构建了包含内生动力(体育资源内生、体育价值认同和村庄体育主体动员)和外生动力(政府扶持和资本下乡)的内外联动的分析框架;其次,以浙江省宁波市象山县青山头村为例,验证了分析框架的行动逻辑;最后,在前期研究的基础上,遵循强化内生-促进外生-注重内外联动的发展思路,提出了挖掘村庄体育资源、强化主体价值认同、动员村庄体育主体、加大政府扶持力度、引导社会资本下乡、打造村庄内外联动治理共同体、促进城乡内外融合协同式发展的实施路径。

拟人化线索和直播氛围双视角下数字人直播用户参与行为影响机制研究

数字人技术可为直播行业注入新活力,如何提升数字人直播质量,增强用户参与度是亟待解决的管理问题。本研究基于S-O-R理论构建数字人直播用户参与行为影响机制模型,通过结构方程模型(SEM)和模糊集定性比较分析(fsQCA)识别用户参与行为关键影响因素及组态路径。研究发现:(1)交互型线索和解说氛围正向影响信任;印象型线索、移情性线索、娱乐氛围和解说氛围正向影响社会临场感;社会临场感正向影响信任,信任和社会临场感正向影响用户参与行为;所有影响因素均不能构成用户参与行为的必要条件,需多种因素协同发挥作用。(2)高娱乐氛围、高信任和高社会临场感均存在于围观式、表达式及购买式参与行为的所有组态中,对用户参与行为具有促进作用。在此基础上,围观式参与行为产生路径为情感内容驱动路径及形象内容驱动路径;表达式参与行为产生路径为情感驱动路径;购买式参与行为产生路径为情感形象驱动路径和情感社交驱动路径。

基于哈贝马斯交往行为理论的沟通模式在急诊脑外伤患者中的应用

目的探讨基于哈贝马斯交往行为理论的沟通模式在急诊脑外伤患者中的应用效果。方法回顾性分析2021年1月—2022年12月在西安交通大学第一附属医院进行救治的106例脑外伤患者的临床资料,根据护理干预方法不同分为观察组和对照组,每组53例。对照组患者采用常规脑外伤急救护理干预,观察组患者采用基于哈贝马斯交往行为理论的沟通模式进行干预。比较2组患者的确诊时间、手术准备时间、住院时间等急诊救治效果指标及家属护理满意度,同时比较2组患者的神经功能缺损状况、日常生活能力等指标以及并发症发生情况。结果干预前,2组患者美国国立卫生研究院卒中量表(NIHSS)评分比较,差异无统计学意义(P>0.05);干预后,观察组患者的NIHSS评分低于对照组,日常生活能力量表(ADL)评分高于对照组,差异均有统计学意义(P<0.05)。干预前,2组患者神经行为认知状态检查(NCSE)量表及格拉斯哥昏迷评分量表(GCS)评分比较,差异均无统计学意义(P>0.05);干预后,观察组患者的NCSE和GCS评分均高于对照组,差异均有统计学意义(P<0.05)。观察组患者的确诊时间、手术准备时间、住院时间均短于对照组,差异均有统计学意义(P<0.05)。观察组患者家属对护理人员沟通能力、健康宣教水平、操作技能、服务态度4项护理满意度评分均高于对照组,差异均有统计学意义(P<0.05)。观察组与对照组患者术后并发症发生率分别为5.67%和15.09%,差异无统计学意义(χ^(2)=2.536,P=0.111)。结论基于哈贝马斯交往行为理论的沟通模式应用于急诊脑外伤患者护理中,有助于减轻患者神经功能受损程度,改善患者神经认知功能,提升急诊救治效率和家属护理满意度。

活动理论视角下游戏化学习中知识转移活动的特征及运行过程研究

[研究目的]将活动理论引入游戏化学习的知识转移活动中,系统性推动游戏化学习中知识转移活动中各要素的高效协作,加快知识转移与共享,促进知识增值和创新。[研究方法]基于活动理论特质和知识特征确定游戏化学习中知识转移特征,并构建知识转移活动模型,以明确各要素的协调交互对知识转移效果的作用,最后以博物馆知识剧本杀为例,验证结论。[研究结论]活动理论能够明确知识转移的运行过程,可以应用于具体活动的显隐性知识转移分析,研究发现活动中的矛盾、游戏内容、技术赋能、共同体的互动和游戏情境对主体的知识转移效果产生显著影响。

虚拟直播电商的销售业绩影响因素与发展对策研究——基于信息源理论的实证分析

随着人工智能技术的发展,由虚拟主播与虚拟场景结合而成的虚拟直播成为电商发展新方向。基于直播电商“流量+转化”的商业本质,在信息源理论框架下构建虚拟直播电商的销售业绩模型,以淘宝直播平台300家虚拟直播间为样本进行实证分析。结果发现:虚拟主播的可信性、专业性和吸引力对销售业绩具有显著的正向影响,作为直播电商主要特征的互动性反而对销售业绩具有显著的负向影响,商品类型对虚拟主播互动性具有调节作用。根据实证分析结果,建议强化虚拟主播特性以提高流量和转化率,提升技术应用水平以填补互动性短板,出台培育政策以降低虚拟主播应用成本。

直播购物情境下用户贡献行为影响因素研究

直播购物如何促进用户作出贡献行为是直播购物发展的关键。基于SOR理论,构建直播购物情境下用户贡献行为影响模型。研究发现,信息质量、品牌形象、主播专业性与直播互动性对感知愉悦与感知信任有正向影响;感知愉悦与感知信任对消费者冲动性消费与营销信息分享有正向影响;刺激环节的变量均通过感知愉悦与感知信任对消费者冲动性消费与营销信息分享的贡献行为产生正向影响;信息质量、品牌形象不能直接对冲动性消费产生影响,且品牌形象直接对消费者的营销信息分享产生正向影响;主播专业性、直播互动性不能直接对营销信息分享产生影响,对消费者的冲动性消费产生负向影响。

基于SOR理论的电商直播销售影响机制实证研究

电商直播已经成为一种新的经济模式,越来越多的商家选择该模式进行销售商品。运用某直播运营公司在天猫和京东直播数据,以SOR理论为基础,从直播电商的视角进行销售额影响机制研究,结果发现:电商直播时段对观看人数有显著影响,选择晚间直播和在周三进行直播观看人数最多;直播经验、直播时长、成交件数和观看人数都能显著增加涨粉人数,而主播的性别对涨粉人数没有显著影响;观看人数与涨粉人数都能显著促进直播销售。研究内容拓展了以往从消费者角度进行分析的研究视角,直接从电商直播环境角度探索其内在的销售额影响机制,对商家和相关监管部门都有一定的实践和指导意义。

基于解释水平理论的直播间活跃度和产品信息诉求的匹配效应研究

基于解释水平理论,通过二手数据分析和仿真模拟实验研究,揭示直播间活跃度(高vs.低)与产品信息诉求(属性vs.利益)对消费者购买意愿的匹配效应。研究表明:①当直播间活跃度高时,利益诉求的产品信息更能提高消费者的购买意愿;当直播间活跃度低时,属性诉求的产品信息更能提高消费者的购买意愿。②感知有用性中介直播间活跃度和产品信息诉求对消费者购买意愿的影响。③弹幕相似性调节直播间活跃度和产品信息诉求的匹配效应,即当弹幕相似时,两种诉求策略对消费者的影响无显著差异。

农产品直播情境下消费者积极购后行为影响因素研究

基于ABC态度理论模型,将农产品电商直播购物特征的影响因素划分为平台服务与物流服务两个维度。其中,平台服务维度涵盖信息质量、互动性以及激励机制;物流服务维度包含专业性和响应性。从消费者满意度的视角切入,构建农产品电商直播情境中消费者积极购后行为(如重复购买、口碑推荐)影响研究模型。基于339份参与农产品电商直播用户的问卷调查数据,采用结构方程模型和Bootstrap中介分析法进行实证研究。研究结果显示:平台服务维度的信息质量、互动性与激励机制通过消费者满意度对消费者的积极购后行为产生影响;物流服务维度的专业性和响应性同样通过消费者满意度对消费者的积极购后行为产生影响。基于上述研究结论,为农产品电商直播企业在平台服务和物流服务方面提出如下建议:提高观众所获农产品相关信息的质量;重视农产品直播中激励机制对消费者满意度的影响;增强直播间的互动性,提高观众与主播、观众与观众之间的交流频率和效率;重点关注物流问题。

电商直播中主播互动性、感知价值与用户参与行为——基于SOR理论的视角

随着社交媒体平台的快速发展,直播销售已成为电子商务的重要部分。然而,电商直播的特性在于实时互动,如何通过有效的互动获得更好的直播效果,特别是主播互动类型如何影响用户参与行为的机制尚不清晰。针对这一问题,本研究基于SOR模型,运用Python爬虫技术获取真实的直播动态数据,探究了任务型和关系型互动对不同用户参与行为(在线观看、点赞与评论)的影响,并研究了感知价值(包括感知信息价值与感知娱乐价值)的中介作用。研究结果显示,任务型互动对于用户评论有显著影响,但对用户在线观看和点赞影响不显著;相比之下,关系型互动对所有因变量均有显著影响。此外,作为中介变量的感知信息价值和感知娱乐价值,在主播互动和用户参与行为之间发挥了部分的中介作用。本研究扩大了SOR理论使用范围,丰富了电商直播中用户参与行为的研究,深化了对电商直播中感知价值的理解,研究结论对提升主播互动策略及优化直播效果具有一定的指导意义。

直播电商何以助推地理标志农产品消费溢价?——以安徽霍山黄芽为例

消费绿色转型与电子商务的迅速发展为地理标志农产品营销增添了新的渠道,成为提升农业高质量发展的有力抓手。作为传统电子商务的重构与升级,直播电商通过强交互性、强视听冲击的商品展示功能可以直观呈现地理标志农产品的声誉和品牌价值,有利于提高消费者的溢价支出。基于SOR理论,运用淘宝网2023年霍山黄芽新茶8773个实际交易数据,探究直播电商营销模式如何提高地理标志农产品的消费溢价及其产生机理。研究发现:在地理标志农产品电子商务市场中,与没有视频直播的卖家相比,直播电商可以显著正向影响消费者的溢价支付;农产品品级、包装、卖家服务、物流服务均能显著正向影响消费者对地理标志农产品的溢价支付,而产品描述真实性、好评数、差评数则负向影响消费者的溢价支付;直播电商显著正向调节一级农产品、礼盒包装农产品、产品描述真实性与消费溢价支付的关系。为提高农户和电商卖家的经济收益,加强直播电商对地理标志农产品的宣传和营销,同时重视对直播平台内、外部的监督,对实现农业高质量发展和农民共同富裕具有重要理论和现实意义。