The role of forest culture in green construction and management of forest parks:merging knowledge-attitude-practice and theory of planned behavior

As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.

Effects of a theory of planned behavior-based intervention on breastfeeding behaviors after cesarean section:A randomized controlled trial

Objectives:To examine the efficacy of an intervention based on the theory of planned behavior(TPB)in improving breastfeeding behavior among women with cesarean sections(C-sections).Methods:This research was a randomized controlled trial.Women with planned elective C-sections were recruited to participate in a randomized controlled trial between June and September 2020.One hundred thirty-two women were divided randomly into the intervention(n=66)and control group(n=66)by systematic random sampling.In the intervention group,an intervention project was implemented after Keywords:Breastfeeding Cesarean section Intervention studies Theory of planned behavior the C-section to establish positive breastfeeding attitudes,cultivate supportive subjective norms,enhance perceived behavioral control,and strengthen breastfeeding intention to change behaviors.Those in the control group received routine pre-and post-delivery care.Exclusive breastfeeding rate and breast problem were collected at 5 days,2 weeks,and 1 month after C-section.The modified Breastfeeding Attrition Prediction Tool(BAPT)on the first day in the hospital,two weeks,and one month after C-section and Numerical Rating Scale(NRS)24 h postoperatively were used to compare the intervention effect between the two groups.Results:After the intervention,the intervention group had significantly higher exclusive breastfeeding rates than the control group at five days(86.4%vs.60.6%),two weeks(77.3%vs.57.6%),and one month(74.2%vs.50.0%)after the C-section.Besides,the intervention group was less likely to have sore nipples at five days(6.1%vs.18.2%in the control group,P<0.05)and two weeks(9.1%vs.12.1%in the control group,P<0.05).After two weeks of intervention,attitude scores(90.64±8.31 vs.87.20±8.15,P<0.05),subjective norm scores(88.07±24.65 vs.79.42±19.47,P<0.05)and behavior control scores in the intervention group were significantly higher than those in the control group.After one month of intervention,attitude scores(90.34±10.35 vs.84.22±10.51,P<0.05)and behavior control scores(43.13±5.02 vs.39.15±4.69,P<0.05)in the intervention group were significantly higher than those in the control group,which resulted in the higher breastfeeding intention in the intervention group.Conclusion:This study indicated that the TPB-based interventions effectively improved women's breastfeeding behaviors after C-sections.

Impact mechanism of perception on the protection intention of tourist heritage sites:Taking the Hangzhou section of the Grand Canal as an example

Heritage tourism is a hot research topic in the academic field,and most scholars focus on the development model of heritage tourism and heritage conservation theory and methods,but less on the heritage tourists themselves.Based on the theory of planned behavior,the study introduces the variable of“perception”,and takes the Hangzhou section of the Grand Canal as a case study,and investigates tourists through literature,fieldwork and questionnaires.The study constructs a“perception-subjective norm-willingness to protect”model to explore the influence of tourists’“perception”and“subjective norm”on“willingness to protect”.The study found that:first,heritage tourists’perceptions significantly affect attitudes,subjective norms,perceptual behavior control and willingness to conserve.Second,tourists’attitudes,subjective norms and perceptual behavior control significantly affect their willingness to conserve.Third,heritage tourists’economic perceptions,social perceptions and emotional perceptions can affect willingness to conserve.The study provides references for relevant governments and tourism enterprises to conserve and develop the Grand Canal section.

An exploration of the breastfeeding behaviors of women aftercesarean section: A qualitative study

Objectives:To explore the factors affecting breastfeeding behaviors in women after cesarean section.Methods:This is a qualitative study that used a phenomenological approach.This study used individual face-to-face interviews with 19 women who underwent a cesarean section in a Women and Children’s Hospital in China between July to September 2019.Information saturationwas used to determine sample size.Data were analyzed using a thematic content analysis method.Themes were developed based on the theory of planned behavior.Results:Thirteen(68.42%)had a planned cesarean section,and six(31.58%)cesarean sections were unplanned or emergent.Three major themes emerged:ambivalent attitude about breastfeeding,motivation to comply with the traditional cultural norms,and barriers and challenges.The motivating factors for breastfeeding after cesarean sections included perceived benefits of human milk,support from healthcare professionals,and responsibility for breastfeeding.The challenges for breastfeeding after cesarean sections included physical discomfort,knowledge and skills deficit of breastfeeding,lactation deficiency,and lack of knowledge and coping skills in managing their depressive mood after cesarean sections.There were a couple of neutral factors,such as the influences of family and peers.These factors could influence women either positively as facilitators or negatively as barriers.Conclusions:The findings can offer valuable information for healthcare professionals to help women breastfeed after cesarean sections.To promote women’s breastfeeding behaviors after cesarean sections,it is necessary to change women’s attitudes,belief systems,and the external environments and help them become more confident.

Study on Antibiotic Prophylactic Use Behavior and Influencing Factors of Livestock and Poultry Breeding Farms and Households from Risk Cognitive Perspective

Based on the theory of planned behavior( TPB),Taking 399 livestock and poultry farms and households in Shandong Province as samples,risk cognitive variables were introduced. Besides,with the aid of the structural equation model( SEM) and partial least squares method( PLS),through an empirical analysis on antibiotic prophylactic behavior of livestock and poultry breeding farms and households in the context of " antibiotic free" production,the response mechanism of " antibiotic free" production was explored. Results indicated that the use of antibiotic prophylaxis by livestock and poultry farms and households is still very common. In the observation samples,61. 4% clearly expressed they would use antibiotic prophylaxis; the understanding of hazard of improper antibiotic prophylaxis was inadequate,only 32. 3% breeding households believed that the overuse of antibiotic prophylaxis is the main reason leading to excessive drug residue in animal products. This study was in line with the process of deduction of TPB. The breeding households' reduction of antibiotic prophylaxis is influenced by their intentions,while the intention is influenced by the attitude,subjective norms and perceptual behavior control; different risks have different influences,but most risks have greater influence on perceptual behavior control,because the perceptual behavior control determines whether breeding households have the ability of implementing the corresponding behavior.

Predicting Fintech Innovation Adoption:the Mediator Role of Social Norms and Attitudes

Digital innovation is challenging the traditional way of offering financial services to companies;the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial services.Within the framework of the Theory of Planned Behavior(TPB)and the Theory of Reasoned Action(TRA),the primary purpose of this paper is to develop a causal-predictive analysis of the relationship between Subjective Norms,Attitudes,and Perceived Behavioral Control with the Intention to Use and Behavioral Use of the Fintech services by companies.Partial Least Squares Structural Equation Modeling methodology was used with data collected from a survey of 300 companies.Our findings support the TRA and TPB models and confirm their robustness in predicting companies’intention and use of Fintech services.Financial technology innovators must understand the processes involved in users’adoption to design sound strategies that increase the viability of their services.Studying the antecedents of behavioral intention to adopt Fintech services can greatly help understand the pace of adoption,allowing these players to attract and retain customers better.This study contributes to the literature by formulating and validating TPB to predict Fintech adoption,and its findings provide useful information for banks and Fintech companies and lead to an improvement in organizational performance management in formulating marketing strategies.

FACTORS INFLUENCING FOOD-WASTE BEHAVIORS AT UNIVERSITY CANTEENS IN BEIJING,CHINA:AN INVESTIGATION BASED ON THE THEORY OF PLANNED BEHAVIOR

Food waste is a major social problem that contributes to the overutilization of natural resources,affecting economic progress and environmental protection.Food waste occurs throughout the whole process of the food supply chain,especially during the consumption stage.As a special group of consumers,the emerging adults at university may have unique food consumption patterns and their food waste behavior in university canteens deserves more attention.To understand the influential factors of the food-waste behavior of students in university canteens,a field survey was conducted at China Agricultural University canteen with 705 respondents.Based on the theory of planned behavior,this paper examines the influencing factors of student food-waste behavior from three dimensions:sociopsychological factors,individual characteristics and dining factors.The results indicate that the percentage of students who waste food is relatively low,at roughly 27%.Perceived behavior control,gender,monthly living expenses,BMI,mealtime,meal expectations and food portion were significantly correlated with student food-waste behavior,among which perceived behavior control had the most prominent correlation,followed by food portion.Behavioral intention,household location and palatability were not significantly correlated with student food-waste behavior.Therefore,it is necessary to promote publicity and education on reducing food waste on campus,reinforce the administration of the department of support service,and optimize the food portion in the canteen.

A Study of the Impact of Personality and Social Psychology on Mental Health

With the continuous development and progress of economy,people's living standard and culture level have been improved,but with it,there are also various kinds of life stress,study stress and work stress,which make people's mental health problems in life more andmore prominent,and how to improve students'mental health level is the main task of each education stage.The current psychology discipline system has been perfected,including personality psychology and social psychology,which are effectively applied in the actual mental health education or psychological guidance work,and are key disciplines to improve people's mental health.The theoretical system of personality and social psychology consists of three theories:the theory of planned behavior,the theory of explanatory levels,and the theory of self-determination,all of which have an irreplaceable influence on mental health.In this regard,this paper combines relevant literature and work experience to study in depth the influence of personality ansocial psychology on mental health.

How to enhance agricultural plastic waste management in China?Insights from public participation

Agricultural plastics play a pivotal role in agricultural production.However,due to expensive costs,agricultural plastic waste management(APWM)encounters a vast funding gap.As one of the crucial stakeholders,the public deserves to make appropriate efforts for APWM.Accordingly,identifying whether the public is willing to pay for APWM and clarifying the decisions’driving pathways to explore initiatives for promoting their payment intentions are essential to address the dilemma confronting APWM.To this end,by applying the extended theory of planned behavior(TPB),the study conducted an empirical analysis based on 1,288 residents from four provinces(autonomous regions)of northern China.Results illustrate that:1)respondents hold generally positive and relatively strong payment willingness towards APWM;2)respondents’attitude(AT),subjective norm(SN),and perceived behavioral control(PBC)are positively correlated with their payment intentions(INT);3)environmental cognition(EC)and environmental emotion(EE)positively moderate the relationships between AT and INT,and between SN and INT,posing significant indirect impacts on INT.The study’s implications extend to informing government policies,suggesting that multi-entity cooperation,specifically public payment for APWM,can enhance agricultural non-point waste management.

Impact of the COVID-19 pandemic on intention to use traditional Chinese medicine:A cross-sectional study based on the theory of planned behavior

Objective:Coronavirus disease 2019(COVID-19)has become an increasingly severe public health emergency.Although traditional Chinese medicine(TCM)has helped to combat COVID-19,public perception of TCM remains controversial.We used the theory of planned behavior(TPB)to identify factors that affect the intention to use TCM.Methods:A cross-sectional web-based survey of 10,824 individuals from the general public was conducted between March 16 and April 2,2020.The participants were recruited using a snowball sampling method.Data were collected using a self-administered questionnaire,based on the TPB.The questionnaire consisted of demographic characteristics and TPB structures.Structural equation modeling was used to identify predictors of intention.Results:The results indicated the model explained 77.5%and 71.9%of intention and attitude variance.Intention to use TCM had the strongest relationship with attitude(P<0.001),followed by past behavior(P<0.001),subjective norms(P<0.001)and perceived behavioral control(P<0.001).Attitudes toward TCM were significantly affected by perceived behavioral control(P<0.001),subjective norms(P<0.001)and cognition of TCM(P<0.001).Conclusion:Attitude is a key factor in determining the intention to use TCM,followed by past behaviors,subjective norms and perceived behavioral control.Our results offer important implications for health policy makers to promote the use of TCM.

Modeling and gender difference analysis of acceptance of autonomous driving technology

In order to deeply analyze the differences in the acceptance of autonomous driving technology among different gender groups,a multiple indicators and multiple causes model was constructed by integrating a technology acceptance model and theory of planned behavior to comprehensively reveal the gender differences in the influence mechanisms of subjective and objective factors.The analysis is based on data collected from Chinese urban residents.Among objective factors,age has a significant negative impact on women's perceived behavior control and a significant positive impact on perceived ease of use.Education has a significant positive impact on men's perceived behavior control,and has a strong positive impact on women's perceived usefulness(PU).For men,income and education are found to have strong positive impacts on perceived behavior control.Among subjective factors,perceived ease of use(PEU)has the greatest influence on women's behavior intention,and it is the only influential factor for women's intention to use autonomous driving technology,with an influence coefficient of 0.72.The influencing path of men's intention to use autonomous driving technology is more complex.It is not only directly affected by the significant and positive joint effects of attitude and PU,but also indirectly affected by perceived behavior controls,subjective norms,and PEU.

Awareness and knowledge of human papillomavirus vaccination and their influential factors among Chinese women: a systematic review

Objectives: To systematically review the knowledge attitudes and the influential factors on human papillomavirus(HPV) vaccination among Chinese women.Methods: Published studies on knowledge and attitudes of HPV vaccination for preventing cervical cancer among Chinese female population were retrieved using the major Chinese and English databases. Meanwhile, handwork retrieval was also conducted and the references including in the literature were retrieved. The quality of the literature was rigorously evaluated and extracted independently by two researchers and the data were analyzed and described by review manager 5.3(RevMan5.3) software.Results: In all, 19 articles including 8 articles in Chinese and 11 in English were chosen. A total of 30,176 participants were included and the sample size ranged from 64 to 6,024. The overall awareness of HPV and HPV vaccine among Chinese women was at a low level. Chinese women generally showed poor knowledge about HPV and HPV vaccine. Acceptance of HPV vaccination among Chinese women was at a high level. Vaccination intentions were influenced by the theory of planned behavior(TPB) and measured by attitudes subjective norms and perceived behavioral control.Conclusions: The health authorities may evaluate and develop TPB-based interventions to increase HPV vaccination intentions of Chinese women. HPV vaccination programs should focus on carrying out multi-level and targeted health education and developing effective public health strategies after balancing the cost and benefit of HPV vaccine program. Medical staff should play the positive role in promoting the use of HPV vaccines in China. Integration of policy and community perspectives and multi-level interventions are essential to maximize the public health benefits of HPV vaccination.

Determinants of Tax Evasion Intention using the Theory of Planned Behavior and the Mediation role of Taxpayer Egoism

This study evaluates the mediation role of taxpayer egoism in the nexus between tax evasion intention(TEI)and its determinants.TEI is measured as a composite variable(for mediation in the PROCESS macro)and then as a latent variable(for mediation in Analysis of Moment Structure Software AMOS).Further,the stringent assumptions of mediation analysis by Baron and Kenny(Strategic,and Statistical Considerations 51:1173-1182,1986)are challenged via assertions by Hayes(Introduction to Mediation,Moderation and Conditional Process Analysis:A Regression-Based Approach,The Guilford Press,2018).The proxies for TEI are the respondents'ethical attitudes toward taxation Determinants of tax evasion intention are grouped into perceived behavioral control attitude and subjective norms as per theory of planned behavior(TPB)and extant literature.The detailed variables adopted from the literature include tax awareness,tax information,tax complexity,perceived power of authority,tax morals,tax fairness,and trust in government.A totalof 151 responses were collected Mediation analysis was done via bootstrapping in the PROCESS macro and through AMOS.A plethora of studies focus on determinants of tax evasion,tax compliance and their intentions However,none combine analysis via the two tools highlighted.Further,few challenge the old way of conducting mediation analysis The data provide statistical support for egoism's mediation in the effect of four determinants on tax evasion intention.It further confirms that many of the old preconditions for mediation are unnecessary given modern-day bootstrapping analysis.Insight into determinants of TEI and egoism have been provided However,this study uses cross-sectional data Future studies must use longitudinal data or experimental manipulation to infer more specific effects.

Community Residents' Heritage Preservation Intentions and Influencing Factors Based on the Extended Theory of Planned Behavior: A Case Study of Historic Districts in Tianjin

Community residents are important stakeholders in preserving historic districts. This paper introduces the extended theory of planned behavior to explore the intentions of residents to participate in heritage preservation, and further explains the influencing factors. Seven historic districts in Tianjin are selected as case studies. The results show that the residents' intentions to preserve heritage are positively influenced by three subjective perception factors of heritage preservation attitude, subjective norms, and perceived behavioral control, as well as two objective situational factors of environmental quality of historic district and policy guidance for heritage preservation. Furthermore, the objective situational factors indirectly influence heritage preservation intentions through the subjective perception factors. Based on these findings, this paper puts forward corresponding suggestions to enhance the heritage preservation intentions of community residents.

Research on factors influencing an individual’s behavior of energy management: a field study in China

With the rapid rising of distributed appliance,smart home appliances and mobile Internet,smart home manufacturers in Europe and America have all developed energy management solutions for individual usage,while domestic manufacturers have also launched similar products.This technique helps people to manage their energy consumption more efficiently.This article focuses on the factors that affect energy management behavior(EMB)at the individual level.By reviewing academic literature,conducting surveys in Beijing,Shanghai and Guangzhou,the author built an integrated model of the energy management of Chinese people.This article is the first to separate EMB into two types of behaviors:the more innovative energy management intention(EMI)and the more traditional energy saving intention(ESI).The author conducts statistical analysis on these two behavioral concepts.An individual’s EMB is mainly driven by EMI.EMI is affected by behavioral attitudes,subjective norm and perceived behavioral control(PBC).Among these three key factors,PBC has the strongest influence.This implies that the promotion of the energy management concept is mainly driven by good user experience,which is based on products’features.The traditional ESI also demonstrates a positive influence on EMB,but its impact is weaker than those three factors of EMI.In other words,the government and manufacturers will not be able to promote individual EMB by only selling the concept of traditional energy saving.At the same time,the study finds that the government may achieve better advertising results by developing subsidy policy.

Farmers'Willingness to Withdraw from Rural Homesteads

In order to grasp the relationship between farmers'willingness and behavior to withdraw from rural homesteads,based on the theory of planned behavior,a survey was conducted in Jizhou District,Tianjin using convenience sampling method.A total of 443 valid questionnaires were collected and they were analyzed by SPSS.The results are as follows.(i)The willingness of farmers to withdraw from rural homesteads is affected by pre-cognitive factors such as behavioral attitude,subject norm and perceived behavior control.(ii)Among the benefits that can be brought by the withdrawal of homesteads,farmers value the improvement of the housing environment the most.(iii)Family members'view and relatives and neighbors'withdrawing from homesteads also exerts greater pressure on farmers.(iv)Farmers generally lack trust in the village committees or government departments'claims.(v)The cost of relocation also restricts the perceived behavior control of farmers'homesteads withdrawing.Based on above result,the following suggestions are made:strengthening policy publicity,raising farmers'awareness of policies related to the withdrawal of homesteads,fully respecting farmers'wishes,promoting the withdrawal of rural homesteads in an orderly manner,expanding the scope of compensation for withdrawal of rural homesteads,and enriching compensation methods.

Exploring Factors Affecting Farmers' Implementation of Wildlife-friendly Farming on Sado Island, Japan

Implementing wildlife-friendly farming （WFF） practices is a sound approach to sustain ecological restoration of farmland. The aims of the study were to explore factors affecting farmers’ implementation of WFF practices on Sado Island, Japan and to consider the policy implications of disseminating such practices. All 5010 farming households on Sado Island, who are distributing rice to Japan Agricultural Cooperatives （JA）, were surveyed. In total, 2231 households responded to the questionnaire （response 44.5%）. By comparing the attitudes, beliefs, and attributes of non-certiifed versus certiifed farmers, we identiifed key factors affecting farmers’ implementation of WFF practices. Compared with non-certified farmers, certified farmers： （i） showed a greater interest in biodiversity and the ifnancial beneifts of WFF; （i） had a larger number of certiifed farmer friends; （ii） felt many more pressures and expectations from consumers, in particular; and （iv） were not hampered by bad labor or farmland conditions when implementing WFF practices. To further disseminate WFF practices in Sado, we suggest that the information on the effectiveness of WFF on paddy ifeld biodiversity is used in public education, and opportunities for interchanging opinions are set up between non-certiifed and certiifed farmers, as wel as between farmers and consumers.