Between the City and Images:An Analysis of Mainstream Media’s Paths of Constructing the Cultural Memory of a City:Taking Chengdu Radio and Television’s“Hi Chengdu”as an Example

Mainstream media play a crucial role in constructing the cultural memory of a city.This study used 319 short videos released by“Hi Chengdu,”a new media product of Chengdu Radio and Television,as samples.Based on the grounded theory,a research framework encompassing“content,technology,and discourse”was established to explore the paths through which mainstream media construct the cultural memory.Regarding content,this paper emphasized temporal and spatial contexts and urban spaces,delving deep into the themes of the cultural memory and vehicles for it.In terms of technology,this paper discussed the practice of leveraging audio/visual-mode discourse to stitch together the impressions of a city and evoke emotional resonance to create a“flow”of memory.As for discourse,this paper looked at the performance of a communication ritual to frame concepts and shape urban identity.It is essential to break free from conventional thinking and leverage local culture as the primary driving force to further boost a city’s productivity,in order to excel in cultural communication.

The role of forest culture in green construction and management of forest parks:merging knowledge-attitude-practice and theory of planned behavior

As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.

Landscape Planning and Design of Folk Culture Block Based on Theory of Three Elements of Landscape

This paper firstly defined the concept of folk culture block,and then analyzed the significance and planning principle of landscape design in folk culture block,and at last expounded landscape planning and design of folk culture block based on theory of three elements of landscape.

An Analysis on Cultural Values of Companies from China and the United States——Based on Hofstede's Cultural Dimension Theory

Nowadays, commercial competition is becoming fiercer and fiercer, and with the globalization proceeding, when a company tries to expand, promote and develop, it needs to adapt itself to the open business society while not losing its own culture. Since English has been widely used in the world, an effective and suitable English website is essential for a company to use as a kind of advertisement and publicity, where its cultural values are presented.With companies' websites as subjects and Hofstede's cultural dimension theory as the theoretical basis, this study, through text content and data analysis of company profiles,strategies and cultures, tries to find out the tendency of Chinese and American companies on the five cultural value dimensions,which is power distance, uncertainty avoidance, individualism, masculinity and long-term orientation. Accordingly, constructive suggestions are put forward to help appease and avoid misunderstandings, and promote business communication and collaboration.

An Analysis of China's Four Traditional Festivals from the Perspective of the Theory of Cultural Functions

This paper analyzes the cultural elements of China's four traditional festivals from the perspective of the Theory of Cultural Functions, which presents in detail the forming of traditional festivals, varied festival traditions and good expectations held by people toward lives. This paper is also designed with the aim to further exert the functions of traditional Chinese festivals, which as a result, will contribute to the preservation of national characters and the inheritance of national spirits.

再情境化理论视域下的国产游戏文化出海语言本地化研究——以游戏Arena of Valor为例

随着中国游戏产业的迅猛发展,国产游戏文化出海已成为行业新常态。游戏语言本土化作为游戏出海的关键环节,在文化传播中发挥着重要作用。探究国产游戏进入欧美市场的语言本土化过程,可以游戏Arena of Valor作为出海典型案例,结合文化符号传播与再情境化理论,采用文本计量学与网络民族志相结合的研究方法。这一跨学科视角的研究系统分析了文化符号的再语境化过程。研究表明国产游戏文化输出是一个复杂、非线性的本地化过程,涉及语言翻译、文化符号再情境化及技术创新的多维互动。此分析超越了单一翻译或技术视角,转向动态、多维互动的研究路径,为游戏产业文化出海提供了理论依据和实践指导。

A Probe of the Historical and Cultural Background for the Arab-Israeli Clash

The thesis probes the historical and cultural background for the Arab-Israeli clash in the Middle East.The research finds that in essence,the clash is a contest between the Arabs and the Jews for residence on the same one land.The clash resulted from their religious and cultural conventions on both sides,which were fostered during the history.Actually,it is a confrontation of two civilizations.

The Application of Cultural Schema Theory in College English Teaching

Schema theory is a very important theory in L2 acquisition and plays a very crucial role in English teaching.Today,many college students feel confused in college English learning.One of the main reasons is that they lack cultural background knowledge.This article gives a brief introduction of cultural schema theory and it mainly studies how to apply cultural schema theory into college English teaching to improve college students' English skills and levels.

基于Hofstede文化维度理论的满洲里文创产品设计研究

运用Hofstede文化维度理论对本地区多元文化进行差异和认同分析,获取其价值特征、行为特征和产品取向的差异与共性,依据文化共性寻求最终的产品定性。文章围绕产品定性,运用模型筛选典型文化元素以及对应的设计要素,运用跨文化包容性设计方法展开具体的设计实践,构建了混合文化、跨文化设计的基本路径,探索了多元混合文化文创产品设计的可能,提升了满洲里地区文创产品的品质,丰富了文创产品的类型。

Performance-oriented Drama Translation from Skopos Theory: A Case in my Chinese Translation of Translations

Based on the guidelines set by Ningbo Theatre who asked me to translate translations and features of performance-oriented drama, this commentary will deal with how I translate characters and cultural specific items from prospective of skopos theory and explain the reason why I translate it this way.I am required to present vivid characters and bridge the cultural gap while translating. During the process of translation, I try to use specific words or local dialect to differ one person from another. Sometimes, I make one person's language less colloquial which is consistent with his own personality. When encountering some cultural barriers that would make audience confused, I adopt domestication to translate the dialogue. I will add some explanatory words to make audience get to know it and free translation to avoid cultural confusion. In this commentary, six examples are given to show my strategies of translating this book.

A Study on Translation of Chinese Culture-loaded Words from the Per-spective of Relevance Theory

The essay tends to analyze the translation of Chinese Culture-loaded words from the perspective of Relevance Theory.The theory gains its prominence by studying the translation process and transcending the conflicts between literal and free translation. It incorporates recent work in cognitive linguistics, with ostensive-inference as its key model. Under the influence of Relevance theory, the translation of culture-loaded words is reader-oriented. Translators are obliged to help target readers to establish new assumptions to achieve equivalent response.

Renewal Design of Marketplace Culture Spaces in Traditional Blocks Based on Catalyst Theory: A Case Study of Pengzhen Town in Shuangliu District of Chengdu

In this study, three kinds of spaces with different marketplace atmospheres, namely, the tea-drinking space, the commercial space and the courtyard space, are created with the aid of the marketplace culture characteristics of the local blocks in Pengzhen Town and the catalyst theory, so as to achieve the purpose of activating the traditional blocks in Pengzhen Town. The design takes the marketplace culture as the entry point and the most vigorous points as the catalyst points to create a living space with strong marketplace flavor, thereby activating the economic and social activities of the traditional block and promotes the sustainable renewal of the cultural space.

Translation on Hats in Chinese Garments from the Perspective of Susan Bassnett's Cultural Translation Theory

With the trend of political and economic globalization, the relationship between culture and language is increasingly close. In the field of translation both at home and abroad, some scholars are trying to replace traditional translation theory with cultural translation theory. Susan Bassnett, an outstanding representative of Cultural Translation School, puts forward the Cultural Translation Theory, which accords with the standards of modern translation and the development of cultural diversity. China enjoys an extensive and profound costume culture, and hat is an important part of it. Its accurate translation is of great significance to the spread of Chinese traditional culture. Based on Bassnett's Cultural Translation Theory, the translation on hats in different literary works will be analyzed to further clarify the significance of cultural equivalency in translation.

Sociodemographic characteristics, cultural biases, and environmental attitudes: An empirical application of grid-group cultural theory in Northwestern China

Natural resource-management studies have become increasingly attentive to the influences of human factors. Among these,cultural biases shape people’s responses to changes in natural resource systems. Several studies have applied grid-group cultural theory to assess the effects of multiple value biases among stakeholders on natural resource management. We developed and administered a questionnaire in the Heihe River Basin(n = 364) in northwestern China to investigate the appropriateness of applying this theory in the Chinese context of natural resource management. The results revealed various cultural biases among the respondents. In descending order of prevalence, these biases were hierarchism(46.98%), individualism(26.65%), egalitarianism(18.96%), and fatalism(2.78%), with the remaining respondents(4.67%) evidencing no obvious bias. Our empirical study revealed respondents’ worldviews and the influence of sociodemographic characteristics on cultural biases, as theoretically posited. Among the variables examined, age had a positive and significant effect across all biases except individualism. The correlation of income to all cultural biases was consistently negative. Only education had a negative and significant effect across all biases. Women were found to adhere to egalitarianism, whereas men adhered to individualism and hierarchism. Thus, grid-group cultural theory was found to be appropriate in the Chinese context, with gender, age, education, and income evidently accounting for cultural biases. Relationships between environmental attitudes and cultural biases conformed with the hypothesis advanced by grid-group cultural theory. This finding may be of value in explaining individuals’ environmental attitudes and facilitating the development and implementation of natural resource-management policies.

Construction of Core Values of Teenagers from the Perspective of Marxist Theory

Marxist theory is an im portant so urce of socialism core value theory,and building so cialism core values under the guidance of Marxist theory is a major proposition that must be considered in the ideological and political education of the new era.Based on the Marxist materialist conception of history,this paper analyzed,from the Marxist perspective,the dialectical relationship between the free and full developm ent of people,the value of peo ple and social development,pointed out the existing problems in ideological and political education and the necessity of targeted education of the core values for teenagers,and proposed to develop and innovate the ways and methods of ideological and political education as well as carry out extensive education on the Marxism,socialism patriotism and Chinese traditional culture under the guidance of Marxist theory,for the purpose of helping teenagers build socialism core values and strengthen their faith in the socialist road with Chinese characteristics and the ideals and beliefs of communism.

Organizational Trouble Shooting through Integration between the Theory of the Restrictions Thinking Process and Lean Tools

The theory of constraints thinking process, created by Israeli physicist Eliyahu M. Goldratt, has emerged as a tool for achieving competitive advantage. Many researches also focused on the application of lean thinking developed by Toyota and proposed by Ohno. This philosophy has been proven to be effective in several production processes. This paper aims to propose a method of problem solving through the integration of theory of constraints thinking process and the principles of lean production. As a tool for problem identification, the method defends the use of current reality tree and, to solve problems, the lean thinking tools, proposed by Picchi. The developed method was implemented in a contractor. The research methodology was research-action. Among the results, there was a realistic diagnosis about the core problems in company. According to this, the core problem of the contractor is “the lack of commitment of manpower” that results in the main problem “the financial loss”. The principle of perfection was verbalized as a proposal to solve the problems and the tools to be implemented for solving problems were “commitment of senior management to employees” and “simplicity in communication”.

A Study on the Translation of Culture Loaded Words From the Perspective of Skopos Theory

“A word is the best evidence of the reality of culture,in the sense of a historically transmitted system of conceptions and attitudes”.University website is an important window of foreign publicity while its English version is an important window for foreign students in particular.Culture loaded words,with their unique foreign flavor,are the miniature of colorful culture.Therefore,the translation of culture loaded words on university websites plays an important role in foreign publicity,as it will reflect the image of different university and indirectly affect the foreign publicity of China.This study selects from the websites of North China Electric Power University(NCEPU)two representative news and analyzes the translation of culture loaded words on university websites from the perspective of Skopos Theory.Finally,the author proposes three methods in translating these words—transliteration,literal translation,and free translation,which are suggestive for the translation of culture loaded words on the university websites.

The Asian Dimension Reflection of Hofstede’s Cultural Theory—Based on the Consumption Cognitive Characteristics of Chinese Post-90s College Students

This article is based on Hofstede’s cultural theory,taking the post-90s college students as the research object,and through a small-scale survey method,uses the cultural conflicts of the post-90s college students’cognition of“frugality”and“consumption”to explore the characteristics of their consumption outlook.The consumption behavior of post-90s college students presents a diversified structure,lacks planning,and has short-term orientation tendencies such as light luxury and impulsive consumption.At the same time,it displays an obvious living within its means and a wait-and-see attitude towards advanced consumption,focusing on the long-term orientation of its own investment in the future.The Confucian cultural characteristics of the contradictory but complementary consumption outlook of college students born in the 1990s provide Hofstede with a new perspective beyond the long-term and short-term dualistic orientation.

Research on the Strategic Model for the Translation of Taoist Classics Based on Adaptation Theory

The core view of the adaptation theory is that language has a systematic propagation law,and language translation should be unfolded and extended according to the basic structure of the system.This paper has conducted an in-depth study on the translation of classics of the Taoist culture,with the purpose of improving the accuracy of the translation strategy.This paper also focuses on adaptation theory and taking the continuation and adaptation process of discourse as the core of the research,and conducts the construction analysis on the strategic model.The content of this paper is predicted to offer some simple translation reference ideas for professional translators who are dedicated to the direction of classics.

On Cultural Default and Compensation in Big Breasts and Wide Hips From the Perspective of Cultural Schema Theory

Cultural schema theory proposes that when we interact with members of the same culture in certain situations, or talk about certain information with them many times, cultural schemas are created and stored in our brain, which can promote coherence between the original and target language text, thus solving the cultural default caused by the cultural differences. It is vital to make cultural compensation to different cultural schemas and to coordinate the cultural contradiction. This thesis focuses on the translation methods and strategies in Big Breasts and Wide Hips from the perspective of the cultural schema theory, which exemplifies how cultural default and compensation functions in this novel.