As is well known,modern semiotic theory is based on two models of the sign—the Saussurean and the Peircean.While the latter has been shown to be much more tenable as a theory of semiosis,the Saussurean model cannot b...As is well known,modern semiotic theory is based on two models of the sign—the Saussurean and the Peircean.While the latter has been shown to be much more tenable as a theory of semiosis,the Saussurean model cannot be totally ignored,not only because it was an initial attempt to define signs in a social-conventional way,but was also a basis upon which signification has been extended today in the human sciences.This paper looks at the latter aspect of Saussurean theory.展开更多
文摘As is well known,modern semiotic theory is based on two models of the sign—the Saussurean and the Peircean.While the latter has been shown to be much more tenable as a theory of semiosis,the Saussurean model cannot be totally ignored,not only because it was an initial attempt to define signs in a social-conventional way,but was also a basis upon which signification has been extended today in the human sciences.This paper looks at the latter aspect of Saussurean theory.
