As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licen...As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licensing industry in China,China Toy and Juvenile Products Association(CTJPA)conducted a professional survey and issued the China Licensing Industry Report2018earlier this year.展开更多
Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the ac...Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.展开更多
Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended s...With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended successfully on September 29th. The conference linked the global industrial think tanks to explore the industry's common prosperity and sus-tainable development.展开更多
中美两国均为温室气体排放大国,且双边贸易额巨大。由于两国在基础设施、技术、装备水平、能源综合效率和资源禀赋上存在差异,使得通过中美商品贸易,美国将大量的碳排放转移到了中国。本文采用投入产出分析方法,结合经济、能源与贸易3...中美两国均为温室气体排放大国,且双边贸易额巨大。由于两国在基础设施、技术、装备水平、能源综合效率和资源禀赋上存在差异,使得通过中美商品贸易,美国将大量的碳排放转移到了中国。本文采用投入产出分析方法,结合经济、能源与贸易3个系统,建立了基于国际商品贸易的碳排放转移模型,并分别测算了1997与2002年中美商品贸易中各相应部门的碳排放转移量。研究表明:(1)1997与2002年,基于中美商品贸易的中国产业部门通过出口转移到美国的载碳量分别达到4010.13×104 与5056.21×104 t C,分别占中国相应产业部门载碳总量的6.61%与8.33%;而美国产业部门出口到中国商品的载碳量仅为290.65×104与335.61×104 t C,相应的仅占美国产业部门载碳总量的 0.53%与 0.66%;(2)1997 与 2002 年,中美商品贸易的碳转移总量分别达 3719.75×104与4719.60×104 t C,其中化学工业、金属冶炼及其压延加工业是主要的碳转移部门。(3)1997与2002年,通过国际商品贸易,美国分别有相当于其相应部门碳排放总量的6.77%与9.32%的碳被泄露到了中国,中国为美国的碳减排做出了很大的潜在贡献,因此,美国等发达国家应该为中国等发展中国家提供切实有效的气候与环境友好型技术援助。展开更多
文摘As the fifth largest licensing market in the world,China’s Licensing market has great potential to grow.The market is so big that it is always difficult to see into the details.To understand the rapidly growing licensing industry in China,China Toy and Juvenile Products Association(CTJPA)conducted a professional survey and issued the China Licensing Industry Report2018earlier this year.
基金the national education ministry key research project 02107.
文摘Based on the requirements of applying information technology to reform the traditional fashion industry,the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
文摘With the aim of “Win-Win Cooperation and Re-sponsible Development”, and themed on “Open Col-laboration, Technology Driven, Fashion Transforma-tion”, the three-day 2nd World Textile Merchandising Conference ended successfully on September 29th. The conference linked the global industrial think tanks to explore the industry's common prosperity and sus-tainable development.
基金supported by the National Natural Science Foundation of China"Drive Force Mechanism of Oil Geopolitics Evolution"(Grant No.40671056)the Pilot Project of Innovation Engineering Projects of IGSNRR,Chinese Academy of Sciences"Geopolitics of NaturalResources"(Grant No.200904003)
文摘中美两国均为温室气体排放大国,且双边贸易额巨大。由于两国在基础设施、技术、装备水平、能源综合效率和资源禀赋上存在差异,使得通过中美商品贸易,美国将大量的碳排放转移到了中国。本文采用投入产出分析方法,结合经济、能源与贸易3个系统,建立了基于国际商品贸易的碳排放转移模型,并分别测算了1997与2002年中美商品贸易中各相应部门的碳排放转移量。研究表明:(1)1997与2002年,基于中美商品贸易的中国产业部门通过出口转移到美国的载碳量分别达到4010.13×104 与5056.21×104 t C,分别占中国相应产业部门载碳总量的6.61%与8.33%;而美国产业部门出口到中国商品的载碳量仅为290.65×104与335.61×104 t C,相应的仅占美国产业部门载碳总量的 0.53%与 0.66%;(2)1997 与 2002 年,中美商品贸易的碳转移总量分别达 3719.75×104与4719.60×104 t C,其中化学工业、金属冶炼及其压延加工业是主要的碳转移部门。(3)1997与2002年,通过国际商品贸易,美国分别有相当于其相应部门碳排放总量的6.77%与9.32%的碳被泄露到了中国,中国为美国的碳减排做出了很大的潜在贡献,因此,美国等发达国家应该为中国等发展中国家提供切实有效的气候与环境友好型技术援助。
