Community Tourism as Practiced in the Mountainous Qiang Region of Sichuan Province,China-a Case Study in Zhenghe Village

In China, community tourism is still a relatively new phenomenon, but the villagers of a small Qiang village in the Qiang Autonomous County of Beichuan in Southwestern Sichuan have initiated tourism in a way which conforms to the basic theory of community tourism development. This demonstrates that community tourism possesses a strength and vitality that can promote the development of tourism in the rural and mountainous areas. In the district of Zhenghe Village, the tourism industry, based on the community tourism model, is the mainstay of its economy. The practice of community tourism in the village not only promotes the economic development of the village community, but also leads to the protection of the mountainous natural environment and of the culture of the Qiang people. This paper investigates the development process of community tourism in Zhenghe and shows how the local residents participate in this process. It also looks at how profits have been distributed within the community. It demonstrates that community tourism is a correct choice by the Zhenghe people as they have dearly been moving from poverty to prosperity, while the local ecology and environment have been simultaneously protected. The authors hope that other minority villages with similar local conditions and natural resources will be able to use this example to develop their own community tourism.

Tourism as an Industry in Heritage Site-A Case Study on World Heritage Site of Fujian Tulou

Cultural heritage is seen as a cultural capital. The heritage tourism increases the local employment and income, however, brings some problems at the same time, changing the traditional living way and industrial structure. The sustainability of economic development by tourism is also questioned. Fujian Tulou is a world heritage site in China, inscribed in 2008. The nomination has brought great changes to the sites, especially the flourishing tourism industries by the local communities as well as the tourism companies. The latter also take part in the management of the heritage site and get most of the income. The data in economic areas is analyzed in this study and explains the cultural tourism as a positive drive for the local economy, which contributes little to the life of locals. With the analysis of the changes and benefits from the tourism, we have found that tourism, as a dominant industry, might be a potential negative element for heritage conservation. According to the different situations of sites in Fujian Tulou, a proper planning of management is in need to integrate the tourism, conservation and development.

Perspective of BiH Tourism as a Segment of World Tourism

Tourism is one of the most important drivers of economic development in the world,and probably the only activity that connects peoples and countries without any prejudice.This is one of the main reasons why tourism is developing at a faster pace and is becoming a more modern activity for man.Proper positioning in a dynamic and competitive tourism market is conditioned by the monitoring of current trends that identify demand trends,new market opportunities,areas of potential investment,and infrastructure needs.Tourism as a business promises much for the whole economy.Man is increasingly investing his efforts to improve both supply and demand in the sector.The tourism development strategy deals with the future as a long-term tourism development plan has already been drawn up at least several years in advance.The offer is more modern and anyone who wants to see,learn,recreate,or just take a good break comes across a wide range of offers.Tourism used to be only for the selected class of society,and today and in the future it will provide much to the average person.Today’s world trend allows for what was once unimaginable,so today travel agencies have to offer New Year’s Eve in a spacecraft,and who knows what else the future of tourism has in store for us?The purpose of our work is that tourism must become one of the main drivers of development in the areas of BiH in which it has so far been marginalized and use its full potential.The entire territory of BiH has an extremely diverse and preserved natural and cultural tourism potential,which is a valuable legacy that must be preserved and protected in order to contribute to tourism development in the long run.The aim of this paper is to create an image for the development of a quality,modern,and innovative tourism offer,to get acquainted with the novelties in the world tourism offer,and thus to bring BiH into the leading tourist countries.The next chapter deals with the vision of tourism in the future,the views on megatrends,and their reflection on the future development of tourism.The paper also deals with the recent changes in the supply and demand market,describes the formation and detection of segmentation of the tourism market.In this paper we will try to bring you closer to what destination management is and its purpose as well as tourism trends of the future.Selective forms of tourism,cultural tourism,long-distance tourism,alternative tourism,space tourism will be addressed,up to the modern accommodation offer.

Ministry of Culture and Tourism Assembly Focuses on Cultural Exchange Efforts

The Chinese Ministry of Culture and Tourism held the 2019 assembly from March 1 7 to 1 9 in Beijing, discussing cultural exchanges overseas, as well as in Hong Kong, Macao and Taiwan. T he assembly emphasized to follow Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and the implementing the spirit of the 19^th National Congress of the Communist Party of China (CPC) and the Second and Third Plenary Sessions of the 19^th Central Committee of the CPC.

Tourism as an Exit Strategy at Crisis Times

The contemporary crisis is giving evidence of failing macroeconomic theories and policies, after decades of focusing on the aggregate domestic demand and the role of the public expenditure. The contemporary crisis has shown the weakness of fiscal policy. With very low interest rates, the monetary policy does not seem to provide an alternative exit strategy out of the crisis, too. In this paper we discuss the hypothesis that GDP can still be a reliable estimate of growth. Nevertheless, at crisis times, only if the focus is on the foreign demand like International Tourism Receipts and Exports, and Exports can be an exit strategy. One component of Exports and International Tourism Receipts are worthy of attention. Thanks to a cluster analysis of per year variations of International Tourism Receipts (ITRs), GDP and Exports (World Bank Database) from 2007 to 2011, average positive variations of GDPs are matching with positive ITRs and Exports for “clusters” of countries. Performances of Europe and USA are worse than China, Brazil, India and South Africa and these continents and countries are separated in two different clusters. This result can be related to an increase of trade in emerging economies more than in mature ones, whose exit out of the crisis is much more demanding. The research confirms that Tourism and Exports are having an impact on the growth at different intensities (Europe and America vs. Asia) at crisis times.

The Religious Tourism as a Competitive Advantage of the Prefecture of Pieria,Greece

The scope of the present paper is the research of whether the prefecture of Pieria comprises an attractive destination for religious tourism and pilgrimage.For this reason,the use of questionnaires takes place which aims to realizing if and to what extend this form of tourism comprises a comparative and competitive advantage for the prefecture of Pieria.The research method of this paper is the qualitative research and more specifically the use of questionnaires with 13 questions in total.The scope was to research whether the prefecture of Pieria is a religious-pilgrimage destination.The sample is comprised of 102 participants,being Greek residents originating from other Greek counties,the European Union,and Third World Countries.The requirement was for the participant to have visited the prefecture of Pieria.The independency test(x2)was used for checking the interconnections between the different factors,while at the same time an allocation of frequencies was conducted based on the study and presentation of frequency as much as relevant frequency.Due to the fact that,no other similar former researches have been conducted regarding religious tourism in Pieria,this research will be able to give some useful conclusions.These conclusions will lead us to more specialized knowledge on the tourism of the under study prefecture.

Research on Developing an Assessment Scale for Tourism Experience Elements of Ancient Shu Road Heritage Trail

Cultural ancient roads,known in Chinese as gudao,serve as heritage trails that carry historical exchanges across various regions in China.Due to their extensive preservation,wide geographical distribution,diverse thematic variations,and considerable tourist appeal,these paths have emerged as representative heritage trails,increasingly transforming into a novel tourism product experience that is highly favored by tourists and recognized by government authorities.However,research on ancient roads for tourism in China currently lacks a systematic theoretical framework,as well as relevant policies,regulations,and standards to guide their practical development.Therefore,there is a pressing need to draw upon international best practices and conduct foundational research to develop an experience element system that aligns with the perceptions,behaviors,and consumption characteristics of Chinese tourists,thereby advancing theoretical exploration in this field.This study focuses on the representative Ancient Shu Road as a case study and employs a mixed-method approach that integrates qualitative and quantitative research.It aims to construct a tourist-centric scale for the experience elements of ancient road tourism while analyzing the interactive relationship between these experience elements and tourist needs.This study addresses a significant gap in the development of indicator systems for domestic studies of ancient road tourism experiences.Ultimately,the study establishes a comprehensive scale that encompasses three core categories—trail resources and environment,facilities and services,and modes of tourism activities—along with eight primary dimensions:core resources,surrounding cultural environment,surrounding natural environment,tourism reception facilities and services,infrastructure and support services,information facilities and information services,and outdoor and recreational activities.This scale consists of thirty-two specific items,providing a robust reference for future research endeavors.Additionally,the study proposes specific development strategies related to key mechanisms,spatial configuration,and facility construction to enhance the overall development of ancient road tourism.

Development of Rural Tourism Industry under the Background of New Rural Construction : A Case Study of Henghe of Boluo County in Huizhou City

Henghe Town in Boluo County of Huizhou is taken as the research object for analysis.The research and analysis on the tourism industry in Henghe Town of Boluo County are conducted,and the basic situation of rural tourism construction in Henghe Town is sorted out.The forms of tourism industry in Henghe Town and the problems in rural tourism development are identified,and some targeted suggestions and countermeasures are proposed.It hopes to provide ideas and references for the construction of beautiful rural areas in mountainous areas of Guangdong Province,and theoretical reference and practical significance for the development of rural tourism in mountainous areas of Guangdong Province.

How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Spatial Mismatch of Tourism Resources and Tourism Economy:A Case Study of Ice and Snow Tourism in Altay Region

The coordinated development of tourism resources and tourism economy is vital improve the quality and efficiency of regional tourism.Taking the ice and snow tourism in Altay region as an example,this study constructed an evaluation indicator system and used the methods of gravity center model,spatial mismatch index model and obstacle degree model to calculate the spatial mismatch index and influencing factors of ice and snow tourism resources and tourism economy in Altay region as a whole and in each county and city.It found in the study period:(i)the ice and snow tourism resources and tourism economy in Altay region was synchronous in the development of time sequence,while the spatial distribution pattern was characterized by regional imbalance;(ii)at the macro scale,the spatial mismatch degree of the ice-snow tourism resource center and the tourism economic center in Altay region was gradually reduced,but they were always separated from the spatial geometric center of Altay region;(iii)at the micro scale,the spatial mismatch index of counties and cities in Altay region was mainly negative mismatch,and the types of spatial mismatch changed in different degrees;(iv)the factors showed certain spatial differentiation characteristics in different counties of Altay region,and there were some differences in the obstacles of different mismatch level areas,and the economic basis was the most frequent obstacle in different mismatch level areas of Altay region.

Reflection on the Integrated Development of Marine Fisheries and Tourism Based on the Transformation of Fishery Facilities: A Case Study of Ningde City of Fujian Province, China

Based on the analysis on the current situation of marine fishery resources and development in Ningde City,this paper plans a spatial pattern for the integration of marine fishery and tourism of the“one belt,three zones,and multiple points”,designs key projects,analyzes the existing problems in the integrated development of fishery and tourism,and proposes relevant countermeasures and suggestions.

Analysis on the Development Model of Relic and Museum Tourism Products Based on ERP Analysis:A Case Study on Shandong Province

In recent years, the trend of people choosing relic and museum tourism during their vacationand leisure time is growing day by day, mainly because it touches people's feelings about historical relicsand cultural heritage. The development of relic and museum tourism products is not only the inheritanceof culture and the protection of cultural relics, but also the promotion of tourism consumption under thebackground of cultural tourism integration, which has promoted the development of regional economy.With the relic and museum tourism resources in Shandong Province as the research object, through theanalysis of its resources, market and products, this paper put forward three applicable modes of relic andmuseum tourism product development, including independent development, joint development, and artauthorization, and proposed specific suggestions around the three modes.

Research on the Design of Rural Cultural Tourism Space under the Background of Rural Revitalization: A Case Study of Dujiazhuang Village, Mentougou, Beijing

From the perspective of endogenous development concept,Dujiazhuang Village,Mentougou was taken as an example to explore the development of rural cultural tourism space.The rural tourism resources in the west of Beijing are rich in type and numerous,but the development of cultural tourism is unbalanced and inadequate.Guided by the endogenousconcept and driven by the design of cultural tourism space,rural public space should be as the entry point to integrate the elements of rural resources and create a design that stimulates the endogenous ability of villagers.Culture can promote tourism,and industry can drive the economy to increase income and enhance the villagers'cultural identity.

‘Nihao! China' China National Tourism Image Showcase on the Global Stage Frequently

As the brand-new national tourism image,"Nihao!China"was unveiled around the world,more and more foreign tourists will embark on a journey to explore the natural beauty,rich history and cultivate lasting friendships in China.

Research on Evaluation of Spatial Vitality and Influencing Factors of Guesthouses Public Areas Based on Rural Tourism Development

In recent years,China has continued to promote the strategy of rural revitalization.The rural tourism industry has developed rapidly in the context of rural revitalization.Now the rural B&B industry has become an important pillar in solving the problem of rural tourism accommodation.Most of the villages in China have begun to carry out the construction of rural lodging,for example,there are residents who use idle houses to carry out construction on their own initiative and projects developed by village collectives,so the rural lodging industry has been vigorously developed.The vitality of supporting industries and landscape resources around the distribution of rural lodging has become a hot spot of rural issues research in recent years.Therefore,we can use the method of data analysis to analyze the industry and function of the public area around the distribution of rural B&B.Through the comparison of data and the interpretation of related cases,the core elements affecting the spatial vitality of B&B public areas can be identified.We will analyze and improve the related elements to find a reasonable way to enhance the spatial vitality value.Finally,the article will put forward suggestions to improve the related spatial vitality as a way to promote the development of rural B&B industry and the progress of rural tourism.

Heritage Communities in Consumer Contexts Spatial Production of Tourism Research-Take Qixian Zhao Yu Historical City as an Example

Taking Zhaoyu Historical City in Qixian County as an example,this paper explores the production process of tourism space in Zhaoyu Historical City in the context of consumption,based on Lefebvre's triadic dialectic theory.The study reveals that,driven by the development of tourism,subjects such as the government and planners possess absolute dominance over spatial representations,while residents demonstrate receptive and adaptive action strategies and social relations are reproduced,presenting a harmonious state.Further exploring the tourism community in the environmental performance of the subject of action,social relations,consumption demand,daily life practice,cultural capital,etc.,the daily life practice of the tourism community has transcended the original logic of tourism spatial production and has a certain extension.The mechanism analysis in this paper can help guide the healthy development of tourism space in the neighboring historical cities or communities and achieve the dual purpose of promoting the economic development of the community and heritage protection.

Translation Strategies of Red Tourism Terms in the Central Plains-Taking Red Central Plains as an Example

In recent years,the Red Tourism in Central Plains has gradually become a new type of thematic tourism form,which is an important carrier to carry out patriotism and revolutionary traditional education and carry forward the national spirit.The translation of red tourism publicity is an important window for spreading Chinese culture,and the translation of professional terms is an important link in the red tourism publicity.How to spread the red culture of the Central Plains,glow the charm of the Central Plains culture,enhance the influence of the Central Plains culture,and spread the Central Plains culture to the world has become the mission of every child of the Central Plains.This paper adopts the case analysis method,combined with the specific and typical cases in“Red Central Plains”,and uses different translation strategies and methods to explore the difficulties and solutions of the translation of terms in the red tourism text.

Analysis of the Potential for Tourism Development on Semau Island(Case Study at Liman Beach)

Semau Island has enormous potential to become a tourist destination in East Nusa Tenggara.Tourism potential is a variety of resources found in a particular area that can be developed into a tourist attraction.The potential of this island is in the form of natural potential,animal husbandry,maritime culture,and agriculture.This research aims to analyze and classify the level of potential of tourist attractions on Semau Island in improving the regional economy at tourist attractions on Semau Island.The data used is the result of direct interviews with respondents,namely village heads,tourist attraction managers,and local communities.The analytical method used is descriptive qualitative with the SWOT analysis method.The research results concluded that the tourist attraction on Semau Island has the potential to be developed as a superior tourist attraction in Kupang Regency.Strategies or steps that can be taken by managers or local governments to increase tourism development in the form of standard tourism facilities,improving the quality of human resources,and improving infrastructure.

Tourism-Oriented Cultural Product Design: A Case Study of Yami Culture in Lanyu

Due to the prevalence of modern commerce and mainstream culture, many indigenous cultures around the world are rapidly diminishing. These cultures, with their unique primitiveness distinct from modern culture, often attract tourists. This study integrates the indigenous Yami culture of Lanyu Island, Taiwan Region, into innovative designs from the perspective of tourists’ understanding of the local culture. In this way, tourists can experience the harmonious coexistence of the Yami tribe and nature, while these culturally rich products foster deeper experiential and emotional resonance. This study employs the Mandala thinking method for concept expansion and the Osborn checklist method for the analysis and transformation of design elements. Subsequently, designers were invited to conduct on-site travel experiences, leading to the creation of a series of Yami cultural products. Through the evaluation and validation of cultural product assessment indicators, functional commercialized products were ultimately produced. This study aims to establish a design process for cultural products through this design case. It seeks to help users recall their Lanyu Island travel experiences and appreciate the often-overlooked cultural beauty, thereby raising awareness of cultural preservation.

The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples

In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.