Analysis on the Development Model of Relic and Museum Tourism Products Based on ERP Analysis:A Case Study on Shandong Province

In recent years, the trend of people choosing relic and museum tourism during their vacationand leisure time is growing day by day, mainly because it touches people's feelings about historical relicsand cultural heritage. The development of relic and museum tourism products is not only the inheritanceof culture and the protection of cultural relics, but also the promotion of tourism consumption under thebackground of cultural tourism integration, which has promoted the development of regional economy.With the relic and museum tourism resources in Shandong Province as the research object, through theanalysis of its resources, market and products, this paper put forward three applicable modes of relic andmuseum tourism product development, including independent development, joint development, and artauthorization, and proposed specific suggestions around the three modes.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City

From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.

Tourism Development Mode of Historical and Cultural Blocks from the Perspective of Urban Renewal Based on Online Review Data:A Case Study of Nanluoguxiang in Beijing

Under the background of urban renewal, this paper re-explores the tourism development modeof Nanluoguxiang historical and cultural block based on online review data, and puts forward correspondingdevelopment strategies. As a cultural label of a city, historical and cultural blocks should be updated first inorder to achieve sustainable development. By using multi-source big data review and qualitative researchmethods, the perception evaluation of tourists in Nanluoguxiang is obtained, and the shortcomings ofcurrent tourism development mode are analyzed. Furthermore, corresponding improvement strategies andsuggestions are put forward, in order to provide some effective ideas for the sustainable development ofhistorical and cultural blocks in the future.

MANAGING SIDE EFFECTS OF CULTURAL TOURISMDEVELOPMENT:THE CASE OF ZHOUZHUANG

ABSTRACT: In recent years Zhouzhuang has been quite successful in developing a mass tourism industry. However, formal analyses of the past experiences of other provinces indicate that there are significant risks in the tourism development policy followed in Zhouzhuang. Although the well preserved and reconstructed physical buildings have facilitated listing on the UNESCO World Heritage List, the traditional canal-town life style, the major attraction of Zhouzhuang, is giving way to commercialization. Quick and easy compensating measures have been adopted to create a staged image of an authentic traditional lifestyle. Precautions should be made now or Zhouzhuang runs the risk of becoming little more than a thematic park with no real cultural or social meaning for tourists or the inhabitants. A system dynamics model has been built for the purpose of developing an understanding of the complex structure of Zhouzhuang tourism development. The model consists of six sectors: physical environment, culture, infrastructure, job market, tourist, and financial resource allocation and promotion. Simulation of the model shows that the time delay, eroding target and the non-linearity are the key internal factors leading to a potential growth and decline tourism development pattern. Further simulations were conducted to examine the impacts of various policy options. The model suggests that the most effective policy for sustainable tourism development is a conservative one that controls and limits the numbers of tourists. It is expected that the model can provide a learning micro-world" which will facilitate understanding of the complexities of tourism development and serve as a guide to effective policy formulation.

A Study on the Development of Cultural Tourism Industry in Yancheng

Culture is an essential condition for the rapid and healthy development of the tourism industry.However,tourism provides a platform for cultural exchange and communication,injecting a strong impetus to the development of the cultural industry.Under the background of the era that both culture and tourism industries have become national strategies,how to promote and realize the combination and interaction of culture and tourism industry is a practical problem that needs to be solved urgently.Based on taking Yancheng salt culture and seashore wetland ecological culture as the case analysis,this article hackles the integration advantages of Yancheng and tries to find out the deficiencies.On the basis of the evaluation and analysis between culture and the differences in the comprehensive development level of tourism industry,this paper discusses the characteristics and mechanism of the combination of culture and tourism industry,proposes a coordinated development pattern of culture and tourism industry,and on this basis provides the corresponding strategies and suggestions of this pattern in Yancheng.

An Assessment of Strategies for Cultural Heritage Management and Tourism Development in the Eyasi Basin, Northern Tanzania

This paper assesses the manner in which a local community has been incorporated into the management and utilization of cultural heritage resources in the lake Eyasi basin, northern Tanzania, in order to reduce poverty. One of the most important programs used to encourage rural developments is the outlay of cultural tourism. Lake Eyasi region is one of the few regions in Tanzania with brilliant cultural heritage resources including archaeological sites and distinctive indigenous cultural traits that cannot be seen in other places across Eastern Africa. Archaeological records of this region exhibit the earliest evidence for hominin morphological change from archaic to modem humans. It is also coherent key development traits including complex lithic technologies and artistic imaginations as it is the case for all living people. Ethnographic research in the region sheds light on the living standards of a modem foraging community that has consistently relied on wildlife resources for several decades. Both archaeological and ethnographical aspects have made this region an enduring attraction for tourists to seek a unique experience and gain an appreciation for the past. Even though there are positive impacts of tourism on rural development, there are potential challenges that need immediate attention.

A Theoretical Model of Cultural Heritage Tourism from the Perspective of Community Participation

Concept of community participation was introduced,and Penang taken for example to study the community participation in cultural heritage tourism.On the basis of the literature review and the statistic data,a theoretical community participation model of community participation in cultural heritage tourism was constructed which combines two perspectives:objective and subjective.This research has significant theoretical and practical meanings not only just for cultural heritage tourism but also for other tourism products.

Discussion on the Necessity and Realization of the Integrative Development of Tourism and Cultural Industry

With the development of socialist economy and the putting forward of“the Belt and Road”economic development strategy,all industries have developed vigorously,especially cultural industry and tourism.The integrative development of cultural industry and tourism can enhance the comprehensive competitiveness of regional economies,provide impetus for regional development,optimize industrial structure,and provide new ideas for the development of economies so as to promote economic growth.The integration and development of the two industries can not only achieve a mutually beneficial and win-win result,but also provide an example of the multi-industry coordinated development mode for the development of regional economy.This article first discusses the significance of the development of tourism and cultural industry,analyzes its significance for realizing the strategic target of regional economy.Then taking Sichuan province as an example,it elaborates the problems of system and creativity existing in the deep integration of tourism and cultural industry,and finally studies the way to realize it for reference.

Ecotourism Development in the Context of Cultural and Tourism Integration:A Case Study of Wanli Mopan Mountain Forest Park

The integration of culture and tourism is a new form of tourism and a trend of tourism industry development.Mopan Mountain Forest Park in Wanli District of Nanchang City is taken as research object,and the excavation of its cultural elements is analyzed.It is thought that cultural elements can revitalize the culture and tourism industry,promote the integration of culture and tourism,encourage the mutual penetration of cultural innovation,design services and tourism products,improve the development and service level of cultural tourism products,and accelerate the development of characteristic cultural tourism.

Thoughts on the Development of Characteristic Cultural Tourism Products of the Republic of Vanuatu

Vanuatu is an underdeveloped country,but it is rich in tourism resources and has become an increasingly popular tourist destination.Tourism is one of the pillar industries of national economy.At present,the core component of Vanuatu’s tourism consumption structure is the basic elements based on accommodation,transportation and catering.However,the proportion of shopping,sightseeing and entertainment,which are factors of tourism value-added consumption,is very low.Therefore,it is urgent to improve efficiency and quality of tourism.This study suggested that Vanuatu develop characteristic cultural tourism products in multiple dimensions,build its characteristic cultural tourism pedestrian streets,make cultural tourism products with food tourism as the theme,create a brand series of Vanuatu characteristic tourist souvenirs,design the characteristic homestay experience with "slow tourism" as the core and optimize the structure of tourism consumption in Vanuatu to improve its cultural influence and the level of modern service industry and realize the optimization and upgrading of the industrial structure.

Distribution characteristics of China's key cultural relic tourism resources and suggestions to its development and protection

SPSS13.0 was used to process the data of the 1-6 batch of key cultural relic conservation units promulgated by the State Administration of Cultural Heritage of China;and multi-element evaluation method was used to calculate the composite distribution index.The spatial distribution of cultural relics of provinces in China can be divided into four grades,namely:very rich areas,rich areas,poor areas and very poor areas;the article analyzes the characteristics of cultural resources in spatial and temporal distribution.The paper holds that(1)the distribution of China's cultural relic tourism resources is relatively concentrated,different sharply from region to region,with more Han nation's heritage,less relics of the ethnic minorities;(2) Henan,Hebei,Shaanxi,Shanxi Province are the main regions with heavy distribution of cultural resources;(3) relics appeared in specific time periods in China's history.Ming and Qing Dynasties,Sui,Tang and Five Dynasties,Song,Liao and Jin,the Western Han,Shang and Zhou dynasties,the New Stone Age are the major periods producing more cultural relics.This paper also analyzes relationships of the emergence of cultural relics with production technology,specific historical process,specific geographical location,political system,religion,national culture,customs,architectural styles and techniques of the traditional cultural educational system.Finally,the paper discusses the development and protection of heritage.

Development Strategies of Tea Culture Tourism in the Age of Experience Economy

Experience economy is the fourth development phase following the agrarian economy,the industrial economy and the service economy.In terms of tourist economy,travelling itself is a kind of experience activity,thus such an attribute determines that tourist products should satisfy the individualized needs of tourists.This study proposes that the theory of experience economy can be applied in the development of tea culture tourism to explore the functions of tea culture which could be experienced by tourists,such as leisure experience,health experience,culture experience and so on,and meanwhile,gives strategies of developing tea culture tourism in the age of experience economy.

Study on Tourism Development of the Remains of Dawenkou Culture Based on SWOT Analysis

SWOT Analysis is applied in this study to analyze strengths,weaknesses,opportunities and threats for the tourism development of Dawenkou Culture,which will help Dawenkou area to meet the challenges,seize the opportunities,and adopt pertinent measures for the scientific planning of local tourist resources.The authors suggest promoting the propaganda,improving infrastructures and creating a favorable atmosphere for tourism development,and moreover,study the strategy selection in tourism development of Dawenkou Culture.

Analysis of Aesthetic Value and Tourism Development of Folk Custom Resources in Southeast Chongqing of China

Geographic conditions of southeast Chongqing were introduced, and characteristics of tourist landscapes in this area were analyzed by using connotations of tourism aesthetics and effect of "probability selection". Furthermore, aesthetic value of folk cultures was elaborated from the perspectives of basic aesthetic forms, such as beauty of ethnic buildings, folk customs, history and culture, and also special food. It was proposed that developing unique value of folk custom resources by applying tourism aesthetics and displaying the value in tourism development would contribute a lot to the preservation of beauty of local tourist cultures and development of tourism industry. Finally, suggestions were given for the protection and development of folk customs in southeast Chongqing in view of different development subjects, that is, government, tourist enterprises and the public.

Co-opetition Development of Cultural Tourism Complexes in Xishuangbanna: A Case Study of Gaozhuangxishuangjing and Xishuangbanna-Based Wanda International Resort

The cultural tourism complex is a comprehensive development model with cultural soft power as its core competitiveness, and is an industrial development system with tourism as the forerunner, culture as the core, and real estate as the platform and consumption carrier. The development status and trend of the cultural tourism complex as a new format of tourism industry integration under the guidance of the national strategy of all-for-one tourism are worthy of attention and discussion. With Xishuangbanna's two cultural tourism complexes of Gaozhuangxishuangjing and Xishuangbanna-based Wanda International Resort as the research object, this paper compared the similarities and differences of the two tourism complexes in their development and their respective problems, and analyzed the basis and condition for their co-opetition development. The ultimate goal of this paper was to seek the relevant countermeasures and suggestions for the two cultural tourism complexes to complement each other, promote each other, and jointly promote the development of tourism in Xishuangbanna.

Poverty reduction effects of integrating high-quality development and cultural tourism in China

The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.

Sustainable Tourism Development Management of Local Cultural Landscapes

Nowa days,ecological and cultural tourism,especially those ancient villages and towns in China,have attracted an in- creasing number of tourists because of their unique cultural fea- tures.However,rapid development of tourism brings economic benefits,but results in a series of problems that threaten further tourism development and protection of ancient towns,such as over-commercialization and tourism urbanization.Taking Long- men ancient town as an example,this paper presented a sustain- able way of preserving and developing resources of ancient vil- lages and towns.First,identify cultural features and the extent of ancient villages and towns,and find the approach through which a cultural landscape zoning can be applied.Second,define a coop- erative function area to release the pressure on core areas and protect their authentic cultures by extending tourism space.Third, balance tourism development with traditional industries to en- hance the sustainability of community economies.

On the Joint Development of Tourism Economy and Culture in the Era of Big Data

This paper introduces the origin and development of tourism,the cultural connotation of tourism economy,the history of cultural tourism industry,and the strategic changes of business value and economic development in the era of big data.The strategy of economic and cultural joint development under the environment of ecological tourism is explored by developing the way of ethnic culture tourism and strengthening the interactive development of culture and economy.The competitive advantage of big data is analyzed and the importance of basic content and data collection is emphasized.In addition,the present situation of tourism market is evaluated and improved by constructing reasonable economic benefit analysis model.