Taking 'Shanyuyuan·Jinhaixueshan' Hydrotherapy Vacation Hotel in Yinzhai Village of Guiding County,Guizhou Province for an example,this research analyzes the green marking strategy of rural tourism hotel ...Taking 'Shanyuyuan·Jinhaixueshan' Hydrotherapy Vacation Hotel in Yinzhai Village of Guiding County,Guizhou Province for an example,this research analyzes the green marking strategy of rural tourism hotel from the perspective of markeing position of ecological tourism,green product design,and green lifecycle,in order to offer references for the marketing methods and strategies of rural tourism hotels.展开更多
With the rapid development of economy, more and more Chinese have begun to travel abroad, meanwhile, numerous foreigners have begun to travel to China. With the quick increase of foreign tourists, tourism and the Chin...With the rapid development of economy, more and more Chinese have begun to travel abroad, meanwhile, numerous foreigners have begun to travel to China. With the quick increase of foreign tourists, tourism and the Chinese hotel industry have been boomed. Hotels around tourist attractions in China, whether they are star hotels, motels or guesthouses, have launched bilingual and even multilingual hotel brochures. Hotel brochures,as an indispensable part of the tourism texts, have gradually gained the attention of the translation community.The purpose of the tourism texts is to allow people to obtain information about the hotel or information related to the attraction, so that they can be attracted to the hotel or the tourist attraction. Today, there is no doubt that tourism texts serve as an important bridge in the development of tourism. This paper takes Yingti Shunjie Hotel as an example to explore the textual function and language features of such texts through text analysis and parallel text analysis.展开更多
文摘Taking 'Shanyuyuan·Jinhaixueshan' Hydrotherapy Vacation Hotel in Yinzhai Village of Guiding County,Guizhou Province for an example,this research analyzes the green marking strategy of rural tourism hotel from the perspective of markeing position of ecological tourism,green product design,and green lifecycle,in order to offer references for the marketing methods and strategies of rural tourism hotels.
文摘With the rapid development of economy, more and more Chinese have begun to travel abroad, meanwhile, numerous foreigners have begun to travel to China. With the quick increase of foreign tourists, tourism and the Chinese hotel industry have been boomed. Hotels around tourist attractions in China, whether they are star hotels, motels or guesthouses, have launched bilingual and even multilingual hotel brochures. Hotel brochures,as an indispensable part of the tourism texts, have gradually gained the attention of the translation community.The purpose of the tourism texts is to allow people to obtain information about the hotel or information related to the attraction, so that they can be attracted to the hotel or the tourist attraction. Today, there is no doubt that tourism texts serve as an important bridge in the development of tourism. This paper takes Yingti Shunjie Hotel as an example to explore the textual function and language features of such texts through text analysis and parallel text analysis.