Research on Urban Tourism Image Positioning:A Case Study of Dengfeng in Henan Province

Aiming at facilitating the research of urban tourism image positioning,this paper summarizes the domestic and abroad theories on urban tourism image and analyzes its significance for cities.With Dengfeng as an example,its goal is to boost development of Dengfeng tourism,which is an excellent tourism city in China.This paper presents its current urban tourism developing situation,positions its tourism image,concludes the plan of image brand and proposes promotional slogans based on the analysis of Dengfeng tourism local features,its core elements and perceptions of visitors.

Investigating the tourism image of mountain scenic spots in China through the lens of tourist perception

A favorable tourism image of high-quality mountain scenic spots(HQMSS)is crucial for tourism prosperity and sustainability.This paper establishes a framework for investigating the tourism image based on cognitive-emotion theory and uses natural language processing(NLP)tools to clarify the cognition,emotion,and overall tourist image of the HQMSS in China from the perspective of tourist perception.This paper examines the multi-dimensional spatial differentiation of China's overall image,including province,scenic spot scales,as well as the spatial pattern of the overall comprehensive tourism image.Strategies for comprehensively improving HQMSS's tourism image are also formulated.The results show that:(1)The cognitive image of Chinese HQMSS is categorized into core and marginal images,and the core images such as scenery and cable car are the expression of the uniqueness of mountainous scenic spots.Additionally,the cognitive image is classified into six dimensions:tourism environment,tourism supporting facilities,tourism experience,tourism price,tourism service,and tourism safety.(2)Positive emotions are the dominant mood type of HQMSS in China,followed by neutral emotions,with negative emotions being the least frequent.Emotional images vary across dimensions,with tourism environment and tourism experience evoking relatively higher emotion.(3)The spatial pattern of HQMSS for each dimension at the national,provincial,and scenic scales is diversifying.This article provides a multidimensional perspective for investigating the tourism image of mountainous scenic spots,proposes targeted recommendations to improve the overall image of HQMSS in China,and can greatly contribute to the sustainable development of mountain tourism.

The Study on Tourist Destination Tourism Image Perception and Evaluation in Xi'an City

[Objective] The aim was to explore the tourist destination image measurement method, and have an empirical study on Xi＇an City. [Method] With combination of non-structural and structured approach to design questionnaires, tourism image of Xi＇an was explored using the SPSS software from both the qualitative and quantitative analyses. [Result] Xi＇an tourism images serve a heritage historical monuments atmosphere with the Terracotta Warriors, City Wall, Big Wild Goose Pagoda,Huaqing Hot Springs, presenting a positive feeling among tourists in general. In the dissemination of travel, tourism infrastructure construction, tourism transportation,travel services have negative effects on the image of Xi＇an tourism. [Conclusion]The evaluation on the tourism resources is highly spoken of by tourists than the scenic spot, indicating that despite high visibility of tourism resources in Xi＇an, it has not formed strong core competitiveness and a complete tourism industrial chain. It is necessary to take the right marketing strategies to enhance tourist familiarity to Xi＇an. Tourists demands, therefore, should be well considered in developing Xi＇an scenic spots and new tourism products and projects be focused on to improve tourists＇ satisfaction.

Tourism Image Reform of Qianling Mountain Park in Guiyang City,China

By analyzing tourism image and its relevant concepts,tourism image was stressed as the core factor attracting the attention of tourists,and attention resources have already become precious economic resources.According to present tourism image of Qianling Mountain Park,problems and major influencing factors,it was found that its dominant tourism image was misoriented,its advantages were not fully demonstrated;its pillar image was not strong enough,tourism functional items were not properly arranged;secondary image was not given adequate attention.So it is imperative to remold the tourism image of Qianling Mountain Park.Based on the above analysis,reform principles were introduced,and influencing factors of its tourism image were analyzed from the perspectives of characteristics of tourist resources,perception and cognition of tourists,spatial competition of tourist sites,orientation and accessibility of tourist market.Furthermore,strategies for the reform design of tourism image of Qianling Mountain Park were summarized in view of the reform of its dominant image,pillar image and secondary image,and it was also stressed that well-coordinated planning and promotion was needed for popularizing the new image.

Tourism Image Plan for Wunvfeng National Forest Park

After the introduction of tourist resources in Wunvfeng National Forest Park, the paper had planed its overall image from the perspectives of concept design, visual identity, behavioral norms and audio identity. The slogan of Wunvfeng National Forest Park had been identified as "tour of nature and mythology-Wunvfeng", and the park's emblem, symbolic mascots, spokesman of tourism image and tourist souvenirs had been set, so as to better display tourist advantages of Wunvfeng National Forest Park and create more economic and social benefits.

Fantastic Tourism in Henan

Situated in central China and with convenient communichtions since ancient times, Henan Province today covers an area of 167,000 sq km and with a population of 88.61 million. It is one of the birth places of the 6000-year-old Chinese culture including Yangshao Culture, Helo Culture and where Emperor Yan and the Yellow Emperor were born. More than 20 Chinese dynasties made Loyang, Kaifeng and Anyang in Henan their capitals beginning with Xia, the first slave society, to Song (960-1127),

Tourism Image Perception Research of Mount Tai Scenic Area: Text Analysis Based on Ctrip Tourist Comments

Tourism destination image research has always been a hot issue in tourism research, which is related to the development and sustainability of destination tourism. Mount Tai Scenic Area, a world double-heritage site is taken as the research object. By collecting comments about Mount Tai Scenic Area on Ctrip, and using content analysis, cognitive image, emotional image and overall image of Mount Tai Scenic Area are analyzed with the help of “cognitive-emotional” model. The results show that visitors' perception of the cognitive image of Mount Tai Scenic Area is multi-dimensional;tourists' perception of the emotional image of Mount Tai Scenic Area is positive;the tourists' perception of the overall image of Mount Tai Scenic Area shows a four-layer “core-edge” structure of “core-sub core-sub edge-edge”. On this basis, the paper puts forward some suggestions for improving the tourism development of Mount Tai Scenic Area.

Study on Regional Image of Henan Province against the Background of Central Plains Rising

Relevant theories of regional image were elaborated, and significance of regional image for the development of Henan Province was analyzed. On the basis of characteristic cultural resources in the local area, the ways of building regional image of Henan were explored from the perspectives of orientation of cultural characteristics, regional image identification system and regional image evaluation.

Development Path for Rural Tourism of Henan Province from the Perspective of Innovation

According to innovation theory and research on innovation of rural tourism development,innovation theory is of great guiding significance for rural tourism development of Henan Province. At present,rural tourism development in Henan Province has made outstanding achievements,but there are still problems: innovation concept of rural tourism is not scientific; product lacks consolidation,industrial chain is not perfect,and public service level of tourism is relatively low. In order to realize optimization and upgrade of rural tourism in Henan Province,it is recommended to make innovation of development path and take development paths such as innovation of development concept,product innovation,industrial structure innovation of rural tourism,and public service innovation for rural tourism.

Development strategies of leisure agriculture and rural tourism of Henan province based on industry convergence

The industrial convergence has developed rapidly,which benefit promoting the innovation of traditional industry and optimizing the industrial structure.The integration of agriculture and tourism can promote the development of agricultural economy and tourism economy.Based on the industrial convergence theory,this paper explains the necessity of convergence of leisure agriculture and rural tourism,and studies on the status quo of the development of tourism resources in Henan.Finally,it put forward the development strategies:(1)more support from the government is in need on policy,finance and using rural area;(2)the rural planning needs to be strengthened;(3)the agricultural resources needs to be integrated;(4)the incentive system needs to be built to attract talent.

A Survey on Foreign Tourists’English Translation of Guangdong Tourism Images

Metaphor,constituting culture as well as inheriting one,is a way that human beings perceive the world.The study of cognitive metaphor theory in translation illustrates the process how the people construct psychological images from one culture to another,from one language to another.A survey on Chinese to English translation has been conducted among foreigners to see their intuitive understandings of some Guangdong tourism images.The results found out three different familiarity levels of these tourism images and the English translations from the viewpoint of the foreigners.Translation can be done without understanding the actual meanings,and understanding can occur without being able to translate.

Analysis of Factors that Tourists Attach Importance to Rural Tourism Image——Taking Rural Tourism in Ningde Region as Example

Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of rural tourism strategy in Ningde regions.This study classified visitors’importance of image of rural tourism into 6 categories:“leisure recreation”,“improving knowledge”,“service facilities”,“modern function”,“childhood in the countryside”,and“rich theme activities”by using factor analysis and structured questionnaires to a random sample survey for the visitors over 15 years old.The major result was summarized as follows:the research shows that there are significant differences in tourists’views on the importance of rural tourism image at all levels,and the most importance image of visitors to rural tourism was“service facilities”.

Traveling to Henan,Understanding China

From July 30 to August 5,2023,the Yellow River Tourism Overseas Promotion Season 2023 launched the"Henan Overseas Promotion Week",presenting to the global public"Traveling to Henan,Understanding China-Henan Province Characteristic Tourism Cultural Resources Photo Exhibition"and"Traveling to Henan.

Image Perception and Emotional Evaluation of Tourists for Desert Tourism Destinations in Inner Mongolia——Content Analyses Based on Network Travel Notes

Recent years have witnessed the popularity of desert tourism as a fashion tourism product in the 21^(st) century along with the increasing demand for personalized tourism for tourists. The academic community is paying growing attention to desert tourism research, but there is little research on the perception of tourists about the image of desert tourism destinations in Inner Mongolia. With Inner Mongolia as the object of the study, this paper analyzed the image perception and evaluation of tourists for Inner Mongolia desert tourism destinations from three aspects of cognitive image perception, emotional image perception, and overall image perception according to the "cognitive-emotional" model, with the help of relevant network text analysis methods, and proposed some suggestions for the future development of desert tourism destinations in Inner Mongolia from the aspects of increasing desert humanities tourism resources and product development, improving scenic spot management ability, improving tourism service quality, improving tourism infrastructure construction and strengthening environmental protection. It is hoped that this paper can provide a reference for improving the image of Inner Mongolia desert tourism destinations and improving the tourist experience.

Image Perception and Emotional Evaluation of Zhuhai Coastal Tourism Destination Based on Network Big Data Analysis

By capturing the online evaluation data of tourists on Zhuhai coastal tourist attractions in the two domestic OTA platforms Ctrip and Mafengwo, word cloud and word frequency statistics and complex semantic network analysis are used to carry out the research of image perception and emotional evaluation. The results show that:① Zhuhai City is the main body of the composition of tourists' image perception of Zhuhai coastal tourism, showing the 3S(seafood, sand, scenery) coastal tourism image of Zhuhai characteristics, and the rapid development of Zhuhai City is an important driving force for the transformation of the city's image perception.② The single core and two wings is the hierarchical pattern of tourists' image perception of Zhuhai's coastal tourism, namely Zhuhai as the centre and sand and seafood as the two wings.③ After evaluating the emotions of tourists in Zhuhai's coastal area, it is found that overall the tourists' perceived image is relatively good, with a large proportion of positive emotions, but there are also some negative and neutral emotions.

IPA Analysis of First-time Tourists＇ Perceptions on the Image of the Tourist Destination Take Hainan International Tourism Islands for Example

Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. Generally speaking, there is a big gap between the Hainan tourist destination and tourists＇ expectations. The Hainan Tourist Destination image is mainly built on natural-advantage-resource projects such as natural sceneries, air quality, and climate, etc., meanwhile, the relatively insufficient constructions of soft-wares such as tourism-related facilities, as well as the quality of tourism services, etc., are the focus of future efforts.

Study on Chinese National Image Shaping Under The Background of Rapid Growth of Outbound Tourism of Citizens

The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil quality, but also considered as the emblem the quality of all citizens of whole country, affects the national image, related to the country＇s national influence and credibility. The outbound tourism of Chinese citizens brought about the rapid growth of the enormous economic benefits and influence, which makes the outbound tourism behavior of Chinese citizens gotten more concern. The uncivilized outbound tourism behavior of Chinese citizens are frequent, which brings extremely strong damage, and which serious impact on the healthy image about the Ancient civilization and the country of ceremonies of China, and which greatly restricts the spread of a good national image of China. Based on the analysis about the characteristics of rapid growth outbound tourism of Chinese citizens, this paper discusses the approaches of current Chinese national image shaping, put forward that China must strengthen citizen education, and improve relevant laws and regulations, and strengthen supervision, only then might Chinese citizens outbound tourism uncivilized behavior be prevented from the root.

Inheritance of Red Culture and Perception of Tourism Development in Yimeng under the Background of Cultural and Tourism Integration

Developing red tourism is an important way to carry forward revolutionary culture and practice socialist core values.In this paper,effective comments on tourism websites such as“Ctrip”and“Tongcheng Travel”were selected as data sources,and with the help of network text analysis,the image perception and emotion of tourists in Linyi red tourism were analyzed.Besides,new ways to develop and utilize red tourism in Linyi City were put forward,such as innovating red tourism experiential products,promoting industrial linkage and common development,improving red tourism service facilities,and focusing on network marketing models,so as to reshape the red tourism value chain and enhance the comprehensive social effect.

基于网络文本分析的文化遗产生态环境游客感知及其对遗产旅游形象影响研究——以南京明城墙为例

为深入了解游客生态环境感知对文化遗产地旅游形象的影响,以南京城墙为考察样本,基于内容分析法,采用2018—2022年的网络数据,分别利用词频分析、语义网络分析和情感分析进行评价和预测。研究表明:网络文本能较为客观地获取生态环境对文化遗产形象的影响程度,从而更全面地了解城市文化遗产形象形成的内在机制;游客对南京城墙文化遗产环境感知以正面情绪为主,在游客的情绪感知中生态环境影响着游客的整体形象感知;作为生态环境要素,水环境和植物景观对文化遗产形象的影响尤为显著;游客对其遗产形象的感知同时体现在历史文化价值和生态环境价值上,成熟的文化遗产型旅游目的地必须重视生态环境和自然景观保护与塑造;改善与提升城市文化遗产形象,需要同时满足游客的文化需求和生态需求,实现旅游开发与遗产保护的良性互动。因此,管理者和经营者应从改善文化遗产景区绿化景观,做好水体保护,控制污染气体排放,做好垃圾分类管理,改善景区整洁环境。

基于网络文本的河北省滨海旅游地吸引力比较分析

在竞争的环境下旅游吸引力对目的地发展具有重要意义。文章从马蜂窝、同程旅游、携程网采集网络游记文本数据,采用文本挖掘和综合指数模型对河北省滨海旅游目的地形象感知和旅游吸引力进行分析。结果显示,(1)在目的地感知方面,秦皇岛以自然资源和滨海度假活动为核心形象,唐山以自然资源和历史文化为核心形象,沧州以武术和杂技文化为核心形象;游客对三市的情感态度均以正面情绪为主。(2)旅游吸引物以资源型为主,自然和人文旅游资源吸引力较强,而设施与服务、旅游活动体验性吸引力较弱。(3)旅游吸引力空间差异显著,秦皇岛目的地吸引力最高,唐山次之,沧州最低。