Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, an...Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.展开更多
Imagine a scenario where Hotel Catalonia Barcelona Plaza approached a consulting company,seeking to understand its customers and improve its performance.The hotel provided its room booking records from 2015 to 2017 to...Imagine a scenario where Hotel Catalonia Barcelona Plaza approached a consulting company,seeking to understand its customers and improve its performance.The hotel provided its room booking records from 2015 to 2017 to the consulting company,while the consulting company collected tweets about the hotel,its customer reviews from Booking.com,and the reviews of other hotels in Barcelona.With all the data collected,the consulting company conducted an analysis to help the client hotel understand its customers and performance,and subsequently provided corresponding recommendations based on the findings.展开更多
This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections t...This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.展开更多
基金Sponsored by 2015 Research Program of Huanggang Normal University2015 Think Tank Construction Program of Huanggang Normal University+1 种基金Key Program of the Dabie Mountains Tourism Economy and Cultural Research CenterKey Research Base of Hubei Provincial Humanities and Social Sciences(2014000903)
文摘Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.
文摘Imagine a scenario where Hotel Catalonia Barcelona Plaza approached a consulting company,seeking to understand its customers and improve its performance.The hotel provided its room booking records from 2015 to 2017 to the consulting company,while the consulting company collected tweets about the hotel,its customer reviews from Booking.com,and the reviews of other hotels in Barcelona.With all the data collected,the consulting company conducted an analysis to help the client hotel understand its customers and performance,and subsequently provided corresponding recommendations based on the findings.
基金Sponsored by Social Science Project of Inner Mongolia Autonomous Region(2016NDB026)Natural Science Foundation of Inner Mongolia(2015MS0406)Startup Program for High-Level Talents of Inner Mongolia University(20500-5165138)
文摘This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.