The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples

In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.

Attractive Model and Marketing Implications of Theme Shopping Tourism Destination

This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.

Spatial Distribution of Domestic Tourism Market in Inner Mongolia Autonomous Region and Its Development Strategies

This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.

Tourism Marketing Strategies for Satellite City against the Background of New Urbanization

Considering the development features of new urbanization, and tourism development conditions of Xinzhou District, Wuhan City, this paper explored the inner integrated point of new urbanization and tourism industry, and on this basis proposed strategies for tourism marketing of satellite city by innovating traditional marketing, and applying new marketing methods, so as to build a high-efficiency, high-coverage marketing network, to promote the development of urban tourism, the integration of industries, and economic strength of satellite city, and to push forward the further implementation of new urbanization.

Marketing Analytics Case Study: Hotel Catalonia Barcelona Plaza

Imagine a scenario where Hotel Catalonia Barcelona Plaza approached a consulting company,seeking to understand its customers and improve its performance.The hotel provided its room booking records from 2015 to 2017 to the consulting company,while the consulting company collected tweets about the hotel,its customer reviews from Booking.com,and the reviews of other hotels in Barcelona.With all the data collected,the consulting company conducted an analysis to help the client hotel understand its customers and performance,and subsequently provided corresponding recommendations based on the findings.

China's Inbound Tourist Revenue and Beijing Olympic Games 2008

During the process of economic globalization, China＇s inbound tourism has developed strongly. The present paper deals with one of the core issues of the international tourism industry： inbound tourist revenue. With the aid of conventional theories and the use of empirical tests, our study identifies some decisive factors that have influenced China＇s inbound tourist revenue through an analysis of the global and local conditions at macro and micro levels. The findings were then linked to the Olympic Games, the mega event having impacted international tourism. The findings were also linked to further.discussions and suggestions for the interactions between the Beijing Olympic Games 2008 and China＇s inbound tourism.