Entropy Method-based Performance Evaluation of the Tourism Industry in Xinjiang

The tourism industry is a strategic pillar industry in China,and its performance evaluation has been a focus of research in the academic circle of tourism economics.On the basis of making clear the connotations of tourism industry performance,this paper establishes an evaluation index system for tourism industry performance from such five aspects as of economic income,tourism employment,tourism person-time,tourism industry and tourism transportation,and then adopts the entropy method to make a comprehensive evaluation for the tourism industry performance in Xinjiang during a period of 2005~2014.Finally,this paper pertinently proposes the strategies for promoting the development of the tourism industry in Xinjiang from such four aspects as of enhancing the collaboration between the tourism industry and transportation departments,strengthening the inter-regional cooperation on tourism in Xinjiang,making integration in the tourism industry and consolidating the macroscopic adjustment and control of government and the assurance of social security,in expectation of providing references for making decisions on improving the tourism industry performance in Xinjiang.

全域旅游视角下县域旅游资源等级评价——以安陆市为例

针对全域旅游时代旅游资源的重新认定和等级评价问题,对全域旅游时代的旅游资源进行了再认识,应用层次分析法构建了全域旅游视角下县域旅游资源等级评价模型,对安陆市各旅游资源点进行了认定及等级评价。评价结果显示,全市有五级旅游资源1处、四级旅游资源6处、三级旅游资源12处、二级旅游资源18处、一级旅游资源29处、未评级旅游资源23处,等级结构总体上呈“金字塔形”。针对该等级评价结果,提出了安陆市旅游资源开发的建议。

SWOT Analysis of the Tourism Development in Dongping Lake Area of Shandong Province

Dongping Lake,Which has abundant tourism resources and advantages in geography,is one of the important Water Control Projects of South-to-North Water Diversion Project in Northern China.Though it has a wide prospect,the Dongping Lake area is lack of unified plan and management.The result of this study will provide effective solutions to the further development in Dongping Lake based on SWOT method.

Sentiment Analysis of Japanese Tourism Online Reviews

Purpose: Online reviews on tourism attractions provide important references for potential tourists to choose tourism spots. The main goal of this study is conducting sentiment analysis to facilitate users comprehending the large scale of the reviews, based on the comments about Chinese attractions from Japanese tourism website 4 Travel.Design/methodology/approach: Different statistics-and rule-based methods are used to analyze the sentiment of the reviews. Three groups of novel statistics-based methods combining feature selection functions and the traditional term frequency-inverse document frequency(TF-IDF) method are proposed. We also make seven groups of different rulesbased methods. The macro-average and micro-average values for the best classification results of the methods are calculated respectively and the performance of the methods are shown.Findings: We compare the statistics-based and rule-based methods separately and compare the overall performance of the two method. According to the results, it is concluded that the combination of feature selection functions and weightings can strongly improve the overall performance. The emotional vocabulary in the field of tourism(EVT), kaomojis, negative and transitional words can notably improve the performance in all of three categories. The rule-based methods outperform the statistics-based ones with a narrow advantage.Research limitation: Two limitations can be addressed: 1) the empirical studies to verify the validity of the proposed methods are only conducted on Japanese languages; and 2) the deep learning technology is not been incorporated in the methods.Practical implications: The results help to elucidate the intrinsic characteristics of the Japanese language and the influence on sentiment analysis. These findings also provide practical usage guidelines within the field of sentiment analysis of Japanese online tourism reviews.Originality/value: Our research is of practicability. Currently, there are no studies that focus on the sentiment analysis of Japanese reviews about Chinese attractions.

Construction of Eco-tourism Sites Based on the Experience of Eco-tourism

Taking Lingtong Grand Canyon in Jingxi County, Baise City, Guangxi, China as a research object, the face-to-face questionnaire survey on tourist is carried out, in order to obtain the basic situation of the interviewees, as well as their expectation for the eco-tourism experience. Factor analysis method is adopted to test the interviewees′ expectation of the eco-tourism experience. Result shows that eco-tourism experience of tourist is mainly reflected in the ecological leisure experience, the ecological tourism experience, the ecological experience in scenic spot, and the self-realization experience. Analysis on the recognition of the expectation for eco-tourism experience shows that the interviewees′ expectations of the eco-tourism experience are in the order of the ecological experience in scenic spot, the eco-tourism experience, the ecological leisure experience, and the self-realization experience. Difference analysis on the interviewees′ expectations for the eco-tourism experience is carried out by market segmentation. Result shows that there are significant differences in the demand of eco-tourism experience among different types of tourisms. According to the investigation result, countermeasures for the construction and marketing of eco-tourism sites are put forward.

PEST Analysis on Dark Tourism Development in China

In domestic and foreign literature about the dark tourism,there are few papers about the dark tourism in China.At present,the study on the dark tourism in China remains at the starting stage.Most studies analyzed development of the dark tourism by SWOT method.No scholar has made analysis on the dark tourism development by PEST(political,economic,social and technological factor) analysis method.China is a large country rich in dark tourism resources.However,the theoretical researches of dark tourism lag behind the practical development.Therefore,it is necessary and urgent to study the development of dark tourism in China.Besides,the dark tourism is a special tourism resource and product,and its researches will further promote prosperity of tourism,push forward social development.Using PEST method,this paper analyzed development of the dark tourism from political,economic,social and technological factors,and it came up with pertinent recommendations.

如何在旅游管理研究中使用严谨规范的扎根理论和案例研究方法

扎根理论和案例研究方法在当前旅游管理、工商管理研究中应用普遍,但学界对于这两种方法的本质特征、评价标准和关键操作步骤仍然存在诸多争议和不清晰之处。因此,本文围绕如何用好扎根理论和案例研究方法这一话题展开讨论,得出主要结论为:(1)高质量的质性与案例研究方法具有5个主要特征,即研究设计具有高可信度及高可靠性、样本与案例选择与研究问题及研究范式相匹配、数据分析过程严谨及规范、理论构建能找到“最优区分”平衡点、文章写作注重研究方法的独特性。(2)学界需要深入反思扎根理论的内涵体系并规避4种典型误区,要重视处理理论抽样、编码技巧、信效度检验等核心问题。(3)扎根理论数据分析的规范性特别是编码过程在文章中的说明与展示越来越受到重视,但值得注意的是对数据进行“持续比较”与合理解释才是扎根理论数据分析的核心,不能为了编码而编码。(4)案例研究的数据分析与理论构建可以概括为“数据—概念—概念间关系—理论”逻辑链条,首先是从数据到概念,即通过将案例数据进行压缩和抽象,使之与相关概念联系到一起,其次是概念间关系及理论解释,即将这些概念以一定的逻辑联系起来,描述案例现象的模式,解释其背后的机制。(5)案例研究适用于揭示理论机制和构建新理论,选择相匹配的数据处理方法能有效提升案例研究的质量,根据理论类型不同可将案例研究分为过程理论型和因素理论型,且分别适配不同的研究设计和数据处理方法。

少数民族文旅产品的隐喻设计模式研究

目的 文化旅游产品以文化为基础,以旅游产业为载体,其设计经常使用隐喻的手法。将对比模型与结构映射模式相结合,建构一个以特征为思考单位,以关系为基础,以相似性为依据的思考架构;通过相似性判断、特征提取模式和特征组合脉络图等方式,建立一个适用于少数民族文旅产品的设计模式。方法 模式以少数民族文化为来源物、旅游纪念品为目标物进行设计实践,利用关系相似为架构,分解整合特征的相关元素,使其转化为一种具有隐喻性和创新性的设计方案。结果 通过相似性比较,将抽象的文化概念与具象的文化器物结合,运用提取、融合、转化等方式对隐喻目标和隐喻来源进行界定,从而开发出造型独特、功能创新且具有特定文化内涵的文旅产品,为少数民族文旅产品的设计与创造提供了思路。

English Translation Study of Chinese Tourism Texts Based on the Skopos Theory--A Case Study of Hubei Scenic-spot Translation

Nowadays, China has witnessed vigorous development in tourism industry, and it has made a great contribution to Chinese economic growth. In order to draw more foreign tourists and demonstrate the unique charm and cultural deposits of Chinese landscapes, the translators should capitalize on appropriate translation methods so as to guarantee the translation quality.The thesis analyzes the guiding role of Skopos Theory in tourism texts with a lot of examples, taking the Hubei scenic-spot translation as a carrier, which has important guiding significanse to translators.

Analysis of the Dominant Types of Rural Tourism in Beijing Suburbs

Taking 140 administrative villages for tourism expert diagnostic training as the object, using the minimum variance method and spatial analysis method, this paper studied leading types of rural tourism industry in Beijing based on a comprehensive analysis of the tourism business types in the villages. The results showed that rural tourism businesses are mostly the combination of many types, dominated by picking gardens and leisure farms, and the second dominant type is the combination of leisure farm and natural village household, with the clear regional distribution. The combined-business structure and its distribution is influenced by geographical location, natural conditions and industrial investment and many other factors. Water element is an important symbol of rural tourism in the suburbs of Beijing. The newly-emerging operation modes should be concluded in the scope of new format.

The Coordinated Development of Sports Industry and Tourism under the Perspective of Soft Power: A Case Study of Henan Province

As an industry representing soft power,the coordinated development between sports industry and tourism plays an important role in promoting economic growth. Using the cointegration theory,we carry out empirical test of economic growth,the output value of sport and tourism income; using the coordination theory,we carry out the evaluation of the coordinated development between sports industry and tourism.It is found in the study that there is a long-term stable dynamic equilibrium relationship among economic growth,the output value of sport and tourism income. The sports industry and tourism in Henan Province have undergone six stages( imbalance-on the verge of imbalance- barely coordinated-primarily coordinated- moderately coordinated- well coordinated). In the process of coordinated development,sports industry significantly lags behind tourism,so it is necessary to strengthen the sports industry personnel's quality,and optimize the coordination between the sports industry and tourism,so as to promote economic development level.

基于层次分析法的崂山旅游文创设计

基于层次分析法,建立一种旅游文创产品设计流程,并将崂山旅游文化融入文创产品的设计中,发挥崂山当地文化特色,深入挖掘崂山旅游文化内涵,为旅游文创产品设计提供多元化设计思路。首先,从线上线下两方面调研崂山旅游文化,构建文化筛选评价模型并以此为参考,筛选合适的崂山旅游文化要素,然后将筛选出的文化要素用因子提取的方法进行图案提炼,并将其运用到文创产品的设计中,最后,运用模糊综合评价法对设计出的方案进行评价。建立旅游文创设计流程,完成崂山旅游文创产品设计。在崂山旅游文创产品设计中,通过运用AHP层次分析法,初步构建满足旅游文创开发的设计需要;能够更加客观完善地选取崂山道教旅游文化元素,结合当地文旅特色完成文创产品的创作,力求传播当地文化特色,是文旅产品设计的新思路。

河北省休闲农业与旅游业耦合协调关系研究

休闲农业是一项旅游性较强的新兴产业,深入探索休闲农业与旅游业的耦合协调关系是促进两者可持续发展的重要基础。基于此,本研究以河北省为例,构建休闲农业与旅游业评价指标体系,采用熵权法确定指标权重,利用线性加权法测算两系统的综合发展指数,最后利用耦合协调度模型测算2013—2022年河北省休闲农业与旅游业的耦合协调度。实证结果表明:河北省休闲农业与旅游业综合发展指数变动趋势大体保持一致,整体呈现先升后降的趋势,呈现倒“V”型态势,2013—2019年指数上升,2019年后受疫情影响逐渐下降;两系统耦合度较低,目前处于拮抗阶段,耦合协调度发展经历了中度失调、轻度失调、濒临失调、勉强协调、初级协调、勉强协调、濒临失调7个阶段,后期疫情对于两系统的发展影响较大;在划分类型上,以休闲农业主导性为主,两大系统相互支撑、相互促进作用显著。基于此,促进河北省休闲农业与旅游业耦合协调关系进一步健康发展,应建立耦合协调发展管理机制、加强政府扶持及完善基础设施等。

An Empirical Study on Fuzzy Comprehensive Evaluation of Red Tourism Resources Based on AHP

Red tourism, which is featured with spiritual culture, resource fusion and historical socialization, is a remarkable innovation with Chinese characteristics. It is the shinning point of China’s tourism business development. This paper will show the objective and correct evaluation of red tourism resource. Firstly, it will create evaluation index system by theoretical analysis method and expert consultation method. Secondly, it will evaluate each object synthetically by fuzzy comprehensive evaluation method and analytic hierarchy process. Finally, through case study of General Zhang Aiping’s, Former Residence in Dazhou, Sichuan Province, conclusion and related suggestion will be achieved.

山西红色文旅的SWOT-PEST分析--基于文旅融合的视角

本文采用SWOT-PEST分析法,评估了山西红色文旅现状PEST的优势、劣势、机遇和挑战的可能性,并构建出了山西红色文旅发展矩阵;提出了融合创新发展“红色+”旅游模式、数字化助推红色“沉浸式”旅游、IP时代打造山西特色红色文创产品、加大红色文旅宣传、完善相关制度体系及培养和引进相关人才等,同时探讨了适合山西红色文旅资源开发的发展路径,以实现其社会价值与经济价值双赢。

革命老区居民对红色旅游包容性发展的感知研究

将包容性发展理念引入红色旅游研究之中,以广东省重点革命老区韶关市仁化县城口镇为案例地,运用Q分类法测量革命老区居民对于红色旅游包容性发展的主观感知,探究影响居民感知差异的人口统计学因素。研究表明:红色旅游具有推动革命老区实现包容性发展的独特优势;红色旅游有利于推动基层组织管理现代化建设和增进老区居民的政治认同,能够吸纳低学历、低技能人群共享发展成果,具有普惠性和共享性;但居民职业类型会显著影响其对红色旅游经济包容性的感知。理解居民在红色旅游发展中的角色和不同诉求,有助于更好地引导革命老区居民参与红色旅游,推动红色旅游可持续发展。

基于RMP分析法的成都市康养旅游产业高质量发展路径研究

随着成都市“三城三都”战略规划的持续推进,康养旅游已然迈入了新型支柱产业行列,成为新的经济增长点。文章基于RMP分析法,结合实地调研,探析了成都市康养旅游资源(R)、市场(M)和产品(P)。研究发现:成都市康养旅游资源独特且丰富,产品可塑性强,市场空间巨大,康养旅游产业有较广阔的发展空间。根据RMP分析结果,从政府主导、需求牵引、要素驱动的视角提出了成都市康养旅游产业高质量发展构想,以期助推成都市康养旅游健康、持续、优质发展。

黄河流域乡村旅游高质量发展水平测度研究

乡村旅游高质量发展是落实我国经济高质量发展,助推乡村振兴的重要抓手。以黄河流域乡村旅游为研究对象,建立评价乡村旅游高质量发展的指标体系,利用熵权法确定各指标的权重。研究得出:关注创新发展和开放发展是实现黄河流域高质量发展和可持续发展的关键因素;黄河流域乡村旅游高质量发展水平存在明显地区差异,呈下—中—上游依次递减;发展质量在时间线上整体呈缓慢上升态势,乡村旅游产业效益发展速度滞后。基于此提出建议:(1)立足黄河流域自身生态基底,依靠创新驱动发展;(2)聚焦文化赋能,利用黄河流域特色文化,加快文旅融合进程;(3)协调流域省区间际经济文化互动,着力缩小区域差异,加快乡村旅游产业效益发展速度。

基于KJ法与模糊KANO模型的工业博物馆研学策略研究——以武钢博物馆为例

为解决现有工业博物馆研学体验感较差、同质化严重等问题,探求KJ法与模糊KANO模型在工业博物馆研学中的应用路径,并由此提出针对武钢博物馆的研学策略与实践路径,为工业博物馆研学模式迭代升级提供借鉴意义。基于文献综述分析近年的博物馆研学趋势,通过KJ法对用户的工业博物馆研学需求定性发散与收敛,并介入模糊KANO模型计算各项需求权重,对需求进行量化、排序与筛选,为工业博物馆研学策略设计提供数据与理论支撑,最终通过李克特量表对方案进行评价。通过设计实践,以武钢博物馆为实践场景,基于模糊KANO模型数据结论对场景进行研学体验设计,以验证用户需求对研学策略开发的重要价值,为工业博物馆场景下的研学策略创新提供思路与支撑。

熵权法构建的楚城叙事空间优化更新研究

文旅融合背景下,旅游景区空间在传统文化挖掘与传承创新方面实现了新突破。熵权法作为客观赋权法,是明晰景区空间影响因素与作用机制的有效途径。本文以武汉东湖风景区中的楚城为研究对象,在探讨文旅驱动空间优化理论框架的基础上分析景区叙事的空间维度,采用熵权法构建了景区叙事空间优化指标体系与评价体系,发现楚城文旅融合处于中等水平但呈现出日益协调的发展态势,并探讨了景区叙事空间协调发展的影响因素与驱动机制,提出了“符号转译表达”“意象编织融合”“情景体验构建”的设计策略。