How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Evaluation on Non-use Value of Dianchi Lake Wetland Using CVM

[Objective] This study was to analyze the personal Willingness to Pay （WI-P） on the non-use value of Dianchi lake wetland and the influential factors. [Method] Questionnaire was designed according to the Contingent Valuation Method （CVM） to investigate people of different occupations at different ages, based on which the evaluation on non-use value of Dianchi lake wetland was carried out. And the relationship between WTP and social characteristics were analyzed by using non- parametric estimation. [Result] The average WTP on Dianchi lake wetland is 150.03- 217.66 yuan per person every year, and the total WTP is 626-909 million yuan ev- ery year. Age, education and residence of the respondents have remarkable influ- ence on the VVTP. The influence of education level and residence on option value is significant; bequest value is significantly correlated with age; while there is no significant relationship between existence value and social characteristics. [Conclusion] The evaluation on the non-use value of Dianchi lake wetland is important for the scientific development and utilization of wetland resources.

Research on Evaluation of Spatial Vitality and Influencing Factors of Guesthouses Public Areas Based on Rural Tourism Development

In recent years,China has continued to promote the strategy of rural revitalization.The rural tourism industry has developed rapidly in the context of rural revitalization.Now the rural B&B industry has become an important pillar in solving the problem of rural tourism accommodation.Most of the villages in China have begun to carry out the construction of rural lodging,for example,there are residents who use idle houses to carry out construction on their own initiative and projects developed by village collectives,so the rural lodging industry has been vigorously developed.The vitality of supporting industries and landscape resources around the distribution of rural lodging has become a hot spot of rural issues research in recent years.Therefore,we can use the method of data analysis to analyze the industry and function of the public area around the distribution of rural B&B.Through the comparison of data and the interpretation of related cases,the core elements affecting the spatial vitality of B&B public areas can be identified.We will analyze and improve the related elements to find a reasonable way to enhance the spatial vitality value.Finally,the article will put forward suggestions to improve the related spatial vitality as a way to promote the development of rural B&B industry and the progress of rural tourism.

Non-use value assessment for wetland ecosystem service of Hongxing National Nature Reserve in northeast China

By the contingent value method, we studied the non-use value of wetland ecosystem service of Hongxing National Nature Reserve （HNNR） in Heilongjiang Pro- vince, northeast China. The proportion of respondents willing to pay （WTP） for protection of HNNR was 63 %. The WTP ratio was affected by geographical area, contact nature, personal preferences, and familiar degree of the respondents. The WTP value was affected by age, education level and career of the respondents. The mainly reasons for people rejecting to pay for protecting HNNR were ＂I am not familiar to HNNR＂ and ＂I had no capacity for additional spending because of low income＂. Weighted average individual WTP value was CNY 59.26 Yuan ind.^-1 year^-1 for all the respondents with WTP. The total non-use ecosystem service value of HNNR was CNY 1430 million Yuan in 2013. The heritage value was highest followed by existence value and option value. From the high ecosystem service value in HNNR, it is very important to construct nature reserve for protecting natural ecosystems and human sustainable use of natural resources.

Eco-tourism Value and Utilization Design of Constructed Wetland Park

The paper had emphasized that constructed wetland park was a "win-win" artificial tourist program integrating wetland function and park function and springing up exuberantly at present,and highlighted that it possessed good landscape effect and eco-tourism value in addition to treatment of water pollution and recovery of ecological environment.From the perspectives of ornamental value,science popularization and environmental education value,and multiple experience value,it had analyzed eco-tourism value of constructed wetland park and pointed out that the important approach for maximum display of its eco-tourism value was to well design and build constructed wetland park or constructed wetland eco-tourist area.Furthermore,by taking constructed wetland park for example,the paper had discussed design and utilization of eco-tourism value of constructed wetland park,highlighted three aspects covering perfection of landscape creation and leisure facilities,display of popular science education,design and organization of experience activity,so as to bring the comprehensive value of constructed wetland park into full play and promote healthy development of eco-tourism in constructed wetland park.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

Spatial Development Structure and Value Assessment Research of Tourism Resources in Panzhihua City

On the basis of analyzing categories and distribution of tourism resources in Panzhihua City,spatial distribution features of the resources were explored,and spatial combination laws proposed pertinently,quantitative and qualitative methods used to evaluate value of tourism resources in the city,and suggestions given for the hierarchical development of local tourism resources.

Landscape Pattern and Tourism Aesthetic Value of Shrubs in the Mountainous Area of West Sichuan, China

Shrubs is one of the major types of natural terrestrial ecosystems.China is one of the largest shrubs distribution countries in the world,and the mountainous area of west Sichuan in the southwest region is one of the key distribution sections.Nevertheless,the basic data of shrubs has long been unexplored.This study was designed to document and map the landscape pattern of the shrubs by using land use data with the help of field survey data and well-established landscape metrics.The study area was classifi ed into 7 fi rst-class land cover types and 19 second-class shrubs types.The results showed that grassland,forest,and shrubs landscapes are 3 dominant types.Shrubs landscape showed high quality,fragmentation,aggregation and diversity,richness of resources.Based on these,this paper also presented an outspread discussion on the tourism aesthetic value of shrubs.The conclusion is that the aesthetic value and tourism resources value of shrubs are both considerable,especially for Rhododendron L.shrubs.And ecotourism is suitable for shrubs’exploration and environmental education.Analyzing distribution of shrubs landscape and discussing its tourism aesthetic value can provide a reference and idea for future research.

Study on Tourism Experience Value and Revisit Intention: A Case Study of Zhaoqing Dinghu Mountain Scenic Spot

The good service experience,entertainment facilities and overall environment of a scenic spot,as well as the spending that tourists feel the value for money,will all affect tourists’ own tourism experience and thus affect their revisit intention A questionnaire survey was conducted to Dinghu Mountain tourists,and different analysis methods of SPSS 22.0 statistical analysis software were used to analyze the results of the questionnaire.The results showed that the tourism experience value and its dimensions had a positive impact on revisit intention,that is,hedonism,return on investment,aesthetic sensibility and service superiority of tourism experience value had a positive impact on revisit intention.The results will provide the theoretical guidance for Dinghu Mountain Scenic Spot to attach importance to tourist experience and to take corresponding measures to improve tourist experience.

Exploration on the Value and Path of Red Tourism Integrated into Ideological and Political Courses in Colleges and Universities

The state has issued a series of policy documents to vigorously promote the construction and development of ideological and political courses in colleges and universities.Red tourism provides a broader vision and deeper meaning for deepening the educational function of ideological and political courses.Using research methods such as literature research and case analysis,the restrictive factors that affect the effect of ideological and political education are discussed,and new ideas and new ways are put forward,such as promoting the synchronous construction of the first classroom and the second classroom of ideological and political courses,and integrating the small classroom of ideological and political education into the large classroom of society.The research could provide useful reference for the deepening development of red tourism in the new era and the multi-dimensional expansion of ideological and political courses in colleges and universities.

Research on the Coupled and Coordinated Development of Tourism and Transport in Chongqing Municipality

By examining the current status of tourism and transport research both domestically and internationally,and analyzing the development trends of Chongqing’s tourism and transport industry,this study evaluates the weight indices and performs a coupling and coordination analysis of various indicators of Chongqing’s tourism and transport industry from 2011 to 2019.The following conclusions are drawn:(1)The value of the comprehensive evaluation function for tourism is higher than that of the transport industry,indicating that Chongqing’s tourism industry is in a period of vigorous development;(2)The degree of coupling coordination development between Chongqing’s tourism and transportation industries from 2011 to 2019 is rising.As the coupling coordination stage continues to improve,the level of coupling coordination also improves,with the overall trend showing a progression from mild dysfunction to primary coordination.Based on these conclusions,corresponding countermeasures are proposed to promote the coupling coordination between tourism and transport in Chongqing,and suggestions are made for the overall improvement of the transport industry and the sustainable development of the tourism industry.

Research on the Coupled and Coordinated Development of Tourism and Transport in Chengdu City

Based on a total of 16 indicators selected from the tourism and transport industries,an evaluation index system of the coupling and coordination development level of tourism and transport is constructed.The entropy value method and the coupling coordination degree model are used to conduct an empirical study on the development level and coupling coordination level of the transport and tourism industries in Chengdu City from 2011 to 2020.The results show that,on the whole,the coupling coordination degree of transport and tourism in Chengdu is poor and has been in a state of mild to moderate dysfunction.The development level of tourism lagged behind the development of transport from 2011 to 2012,and the two were in a state of mild dysfunction.However,from 2013 onwards,the development level of tourism was prioritized over the development level of transport.This shift caused the coupling coordination degree of the two industries to decline sharply to 0.23305 in 2013.The development level of the tourism industry increased again,reaching 0.34206 in 2019,which marked an improvement.Consequently,the coordination degree of the transport and tourism industries evolved from moderate dislocation to mild dislocation.Finally,the results of the empirical research are analyzed,and corresponding suggestions are put forward to promote the sustainable growth of the transport and tourism industries in Chengdu City.These suggestions aim to improve the coupled and coordinated development level of the two industries.

Customer-Value Creation in Self-service Technologies (SSTs) in the Tourism Industry

This paper explores and validates the process of customer value creation in self-service technologies(SSTs)in the context of the tourism industry.As the self-technology has been gradually advanced,its adoption in the tourism industry has brought many changes.A new trend of self-service technologies has helped service firms to save the labor costs and customers’waiting time for transactions.The purpose of this study is to confirm an applicability and a design of the original model of SSTs and explore the connection between SSTs and creation of value perception through a confirmatory factor analysis in the context of the tourism industry.Furthermore,the results of the online survey questionnaire from 234 responses in the United States and South Korea are explained in this study.The results of this study concluded that five statistically important factors are related to customers’motivations to use SSTs and enable customers to interact with SSTs as“SST location and capacity planning”,“SST service quality”,“motivations to use SST”,“SST design”,and“SST encounter”.These factors may imply an important meaning to better understand about customer value during the adoption of SSTs in the tourism industry.Tourism firms may use the results of this study to effectively enhance how customers perceive value about their products and services during the usage of SSTs.This will help tourism firms’efficiencies on the adoption of SSTs for their business plans and help them remain profitable in the competitive market.

Value judgment and reflection on the customer relationship management in domestic tourism projects

From the concept of the customer relationship, this article analyzes the current difticulties, and puts forward the value judg- ment and the optimal path of the customer relationship management in the domestic tourism projects. In order to make the discussion more concrete, this paper will take the ＂rural tourism projects in Phoenix City＂ as the object of study. Through the heterogeneity and coordina- tion, establish the value judgment, and the optimization measures under the reflection on the current situation can be constructed from four aspects.

Research on the Low-carbon-high-value Agriculture Technology in the Comprehensive Improvement of Intra-county Environment Pollution——Taking the Development of Cultivation and Breeding Industry in the Ecological Cyclic Agricultural Garden in Shaoshan Irri

The comprehensive improvement strategy of intra-county environment pollution in the city and countryside was searched.By the research method which combined the microscopic view,the macroscopic view with the dynamic perspective,the seriousness of rural water quality,soil and atmospheric pollution in Xiangxiang,Xiangtan and the surrounding areas in Shaoshan irrigated area was revealed.The control measure which was 'four-dimensional pollution in the city and countryside'—— low-carbon-high-value agriculture and the technology innovation was proposed.The low-carbon-high-value technology innovation industrialization demonstration in three parts which included the pre-production,mid-production and post-production deep-processing of cultivation and breeding industry in the ecological cyclic agricultural garden in Shaoshan irrigated area was the driving force.We tried to propel the low-carbon ecological cultivation and breeding industry which included the paddy rice,grass,tree,medicinal herbs and pig,cow,chick,duck,fish.We wanted to relieve the structural unbalance of previous cultivation and breeding industry,'cheap grain hurting the farmers' and the short-leg problem of social-economic-ecological benefit.The results showed that the low-carbon-high-value agricultural system was a poly-generation technology system which promoted the multi-level and grading utilization,saved the energy,reduced the consumption and cleaned the production based on the ecology.

Using Multi-destination ZTCM to Evaluate the Recreational Values of Cultural Sights:an Application to Jiayuguan,China

This study explained the importance of environmental protection in tourism development and illustrated the relationship between recreational resource valuation and environmental consideration.We compare different models of travel cost method and reiterates long-time existing problems of multi-destination and treats of time opportunity cost(TOC).Taking Jiayuguan's cultural sights as an example,we establish an updated method called multidestination zonal tourism cost method to evaluate the recreational values(RVs) of selected three cultural sights.We divide trip packages of Jiayuguan's tourists into 11 portfolios.Each portfolio can be seen as a separate commodity,and each commodity has its own demand curve.According to demand curves we can calculate consumer surplus(CS) of different portfolios of tourist destinations and later we sum up the total travel costs(including travel expenditure and TOC) and CS to come to the RVs of each portfolio.We then apply suitable proportions to calculate the RVs between different destinations in the portfolio.In the end,we add up all the RVs calculated for the objective destination.Using this method,we draw conclusions that Jiayuguan's RV in 2006 includes national and international values,summing up to 738.4762 million yuan.The tourist expenditure,CS and TOC of Jiayuguan is proportionating 62.96,32.28 and 4.76%,respectively.This study is also an example of non-market valuation of cultural tourism resources.

Review of tourism resources valuation

Tourism resources valuation is now a hot issue of the science of tourism resources, resources economics and environmental economics. This paper reviews research progresss on tourism resources valuation, introduces its theoretic basis, and elaborates two classical valuation methods： TCM and CVM. And two existing problems are discussed Firstly, tourism resources value constitution system is still under dispute. This paper puts forward the Value constitution system based on present value categories. Secondly, tourism resources valuation methods need further studies because both TCM and CVM have deficiencies. Finally, the paper points out the development direction of tourism resources valuation.

Assessment on Qilihai Wetland Value in Tianjin City

[Objective]The study aimed at assessing the whole value of Qilihai Wetland in Tianjin City.[Method]In this study,the whole value of Qilihai Wetland was divided into two parts,namely use value and non-use value.The use value of Qilihai Wetland was estimated by market value,travel cost,shadow project method and so forth,and the non-use value of Qilihai Wetland was assessed by contingent valuation method.[Result]The total value of Qilihai Wetland reached 1.892 billion yuan,wherein the direct use value,including animal and plant products,tourism,scientific and cultural value,was 0.539 billion yuan,accounting for 28% of total value;the indirect use value,composed of functional values in hydrology,water quality,erosion control,CO2 fixation and habitats,was up to 0.965 billion yuan,making up 51%;the non-use value totaled 0.388 billion yuan,taking up 21%.In addition,the ecological benefit of Qilihai Wetland was the maximum,accounting for 72% of total benefit,followed by economic benefit（21%）,while the social benefit was the minimum（9%）.[Conclusion]The results can provide scientific references for the effective conservation and sustainable utilization of Qilihai Wetland.

“双碳”目标下旅游业发展的新机遇与新思路

旅游业发展中的碳排放量多少,在助力实现“双碳”目标中有巨大的潜力和举足轻重的作用,旅游业应遵循多方面、多层次高质量发展理念,从供给侧、消费侧、政策支撑等方面促进降碳减排。在供给侧视角下,促进旅游业科技创新,提升旅游业节能减碳技术发展,推动数字化建设,促进旅游业能源结构清洁化转型,以实现供给侧的降碳减排;在消费端视角下,通过从提高游客的低碳意识、倡导低碳旅游消费方式、建立利益相关方参与机制等倡导公众参与减碳措施,从消费端减少旅游碳排放量;在政策保障视角下,通过完善顶层设计、行业管理、人才培养等建议,完善旅游业低碳发展的总体政策规定,以期为实现我国“双碳”目标提供可行路径。

价值共创促进葡萄酒文旅深度融合探究——以贺兰山东麓为例

葡萄酒文旅融合是以葡萄酒产业为核心的文化旅游融合的实践,其实质是葡萄酒文化旅游产业为主导下的多元主体参与的价值共创过程。随着消费升级和文旅融合推进,葡萄酒文化旅游发展需要优化利益相关者之间的互动机制,这就离不开对价值共创的解读。该文以价值共创理论为基础,结合宁夏贺兰山东麓的案例,对价值共创与葡萄酒文旅融合的关系、价值共创推动葡萄酒文旅深度融合的内在逻辑和作用机理进行分析,在此基础上对贺兰山东麓葡萄酒文旅深度融合提出策略建议。该研究有助于调整供需关系,探索中国葡萄酒文旅深度融合的实践路径,助力葡萄酒文旅产业高质量发展。