Optimization and Upgrading of Marine Tourism Products in Yantai Based on Resource Value Evaluation

The 21st century is the era of marine economy.The Chinese government attaches great importance to the development and utilization of marine resources.With the support of national marine policies,the development of marine tourism industry in Yantai has changed with each passing day,and the content of tourism products developed by Yantai is also constantly innovating.In this study,by using literature research,data analysis and other methods,the development of marine tourism resources in Yantai was analyzed.The results show that the marine tourism products in Yantai are not well-known,less competitive,and are difficult to form a scale advantage.Therefore,some measures to promote the development of tourism industry in Yantai were proposed,such as optimizing and upgrading marine tourism products in Yantai,strengthening regional cooperation to increase product awareness,improving the structure scale of products in scenic spots to enhance competitiveness,attaching importance to the application of science and technology and strengthening product innovation.

Research on the Optimization and Upgrading of Marine Tourism Products in Shanghai

The ocean has become a new theme of the world economic competition.The development of marine industry is an inevitable measure to stabilize the sustainable and healthy development of China’s national economy.As a leading industry of marine economy,marine tourism has great potential for development.Marine tourism products are the foundation and power source of marine tourism development.The optimization of tourism products plays the most direct and key role in the upgrading of tourism industry.Shanghai,located in the center of Yangtze River Delta,is one of the most developed regions in China.However,with the increasing competition in the tourism market,the development of marine tourism is inevitable.This paper analyzes the general situation of marine tourism resources and the development status of tourism products in Shanghai,and probes into the specific countermeasures for the upgrading of its products,so as to promote the high-efficiency development of marine economy in Shanghai.

Construction of Agricultural Tourism Product Model Based on Experience Economy

Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.

Thoughts on the Development of Characteristic Cultural Tourism Products of the Republic of Vanuatu

Vanuatu is an underdeveloped country,but it is rich in tourism resources and has become an increasingly popular tourist destination.Tourism is one of the pillar industries of national economy.At present,the core component of Vanuatu’s tourism consumption structure is the basic elements based on accommodation,transportation and catering.However,the proportion of shopping,sightseeing and entertainment,which are factors of tourism value-added consumption,is very low.Therefore,it is urgent to improve efficiency and quality of tourism.This study suggested that Vanuatu develop characteristic cultural tourism products in multiple dimensions,build its characteristic cultural tourism pedestrian streets,make cultural tourism products with food tourism as the theme,create a brand series of Vanuatu characteristic tourist souvenirs,design the characteristic homestay experience with "slow tourism" as the core and optimize the structure of tourism consumption in Vanuatu to improve its cultural influence and the level of modern service industry and realize the optimization and upgrading of the industrial structure.

Stud on development of island tourism products--take Weizhou Island, Guangxi, China as an example

Weizhou Island is located on central sea area Beibu Guilf, Beihai, Guangxi province of China, it is called" Penglai fair Isle"( a fable abode of immortals), it is China's oungest volcanic island and also the largest island of Guangxi. Even though Weizhou Island has abundant resources, the development of its tourism products is still on the primar stage. Thus, this article aims to discuss exploitation and development issues of the development of tourism development of Weizhou Island.

A Study of Sports Hospitality at the Rugby World Cup 2019 for a Tourism Experience Product: A Consideration from the Viewpoint of Eliminating Overtourism in Spectator Sports

In this research project,we focus on sports hospitality at the Rugby World Cup 2019 as a practical example of the qualitative pursuit of sports tourism in the Japanese tourism industry.STH Japan K.K.,Japan’s first company specializing in sports hospitality,hosted the first mega sports event held in Japan.A similar spectator service will next be implemented at the Tokyo Olympics and Paralympics.Sports hospitality is a new way to enjoy watching sports by adding a meal and entertainment before and after the match to the event ticket.Positioning and using sports hospitality as a tourism experience product,we can use qualitatively designed creative and effective methods that professional human resources could provide to tourists.This research project provides an overview of tourism experience products,looks at their economic effects at the Rugby World Cup 2019,and the sales results of the sports hospitality at the event.I conducted an observation survey at the Rugby World Cup 2019 Scotland vs.Samoa match held at Misaki Park Stadium(Kobe,Hyogo)on September 30,2019 focusing only on tourism products in that framework.I also conducted a qualitative survey on March 18,2020 in a semi-structured interview format with STH Japan K.K.senior advisors.The research results revealed the possibility of eliminating overtourism in spectator sports and the lack of sports hospitality spaces in Japan.Usually,when watching a sports match where many spectators gather,the uniform start and end times cause crowding and overtourism.The conventional challenge has been to create tourism products that reduce congestion and provide an enjoyable tourism experience.Sports hospitality is effective for relieving the stress caused by overtourism in spectator sports.In order to solve the shortage of sports hospitality spaces,one issue to consider is the deregulation by the government.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

The Dual Model for Tourism Resource Productivity Improvement

For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivity is the potential market scale of tourist locations, and second most important influencing factor is the resource endowment. Regional urban population is significantly correlated with region tourist numbers, being the decisive factor of region potential tour market scale. In tourism development, the dual model should be adopted: on one hand to enhance tour spot attractiveness, on the other hand to cultivate the potential market by improving urbanization level and other means. In the situation of tourism development fever spreading, the dual model for improving tourism productivity helps to avoid the "Great Leap Forward" which means that too rapid tourism construction divorces from actual market demand.

基于改进AHP法的农旅产品包装设计策略探析

基于改进AHP法构建农旅产品包装设计的系统框架,可为农旅产品的包装设计提供借鉴。论文通过钻石模型及多种调研方法明确产品定位,剖析用户需求,转译为设计要素并构建设计要素的层级模型,进而建立判断矩阵推算设计要素的权重和重要性排序。排序结果显示:包装色彩搭配要素是最重要的,满足包装礼品互赠的情感价值;其次,赋予包装农旅融合的文化价值及商业价值是基本要求,绿色生态的质感能为包装增色。在该排序指导下生成的设计方案评分优秀。通过设计实例证明了基于改进AHP法的包装设计框架能够有效提升农旅产品的包装品质,具有可行性。

新质生产力与旅游业高质量发展

新质生产力是实现经济高质量发展的重要支撑,旅游业新质生产力是新质生产力的特殊形态与组成部分。文章聚焦旅游业新质生产力的背景与环境、内涵与外延、分类与关系、主体与对象、业态与空间、作用与影响、制度与路径等议题,提出旅游业新质生产力助力旅游业高质量发展的优化方向与研究响应。研究认为:(1)创新是旅游业新质生产力的核心要义,要坚持以辩证性思维、系统性思维、动态性思维观察、思考、研究和应用旅游业新质生产力;(2)以数字技术为代表的新质生产力可降低旅游业交易成本,丰富旅游体验方式,创新旅游吸引物形态,增强旅游吸引力和服务力,塑造新质目的地,并通过流量放大效应强化跨地方的互动;(3)应从旅游业发展变革的大格局中看待新质生产力,并通过新质旅游投资和供给优化促进旅游业高质量发展;(4)旅游业新质生产力的持续发展需要旅游业新质消费力的支撑,而游客满意则是旅游消费进而旅游业高质量发展的根本目的。

A Study on "Internet +" Eco-production and Eco-tourism Mode for Agricultural Enterprises

"Internet +" eco-production and eco-tourism carried out by agricultural enterprises is one of ways to increase income.Urban economic development index evaluation value(u_1),agricultural enterprises' eco-production and eco-tourism index evaluation value(u_2) and Internet popularity index evaluation value(u_3) constitute the ternary coupling system.The ternary coupling coordination degree(D_3) combined with u_2 can be used to judge whether the agricultural enterprises practise eco-production and eco-tourism mode.When u_2≥ 0.5000,D3≥0.6000,the autonomous mode for agricultural enterprises can be used; when 0.4000≤u_2< 0.5000,0.5000≤D_3< 0.6000,the mode of cooperation with travel agency can be used; when 0.3000 ≤u_2< 0.4000,0.4000 ≤D < 0.5000,the tourism business transfer mode can be used; when u_2< 0.3000,D < 0.4000,the tourism business should not be carried out.All the above four modes require "Internet +".

少数民族文旅产品的隐喻设计模式研究

目的 文化旅游产品以文化为基础,以旅游产业为载体,其设计经常使用隐喻的手法。将对比模型与结构映射模式相结合,建构一个以特征为思考单位,以关系为基础,以相似性为依据的思考架构;通过相似性判断、特征提取模式和特征组合脉络图等方式,建立一个适用于少数民族文旅产品的设计模式。方法 模式以少数民族文化为来源物、旅游纪念品为目标物进行设计实践,利用关系相似为架构,分解整合特征的相关元素,使其转化为一种具有隐喻性和创新性的设计方案。结果 通过相似性比较,将抽象的文化概念与具象的文化器物结合,运用提取、融合、转化等方式对隐喻目标和隐喻来源进行界定,从而开发出造型独特、功能创新且具有特定文化内涵的文旅产品,为少数民族文旅产品的设计与创造提供了思路。

山地旅游目的地“三生”系统耦合协调时空演化分析——以贵州省为例

以贵州省9个市(州)为例,构建“生产—生活—生态”系统耦合协调评价指标体系,运用加权TOPSIS法对该区三大系统的综合发展水平进行评价,再基于重心模型和耦合协调模型分析“三生”系统的时空耦合态势。结果表明:(1)研究期内,贵州省各市(州)“三生”系统的发展水平不一致,其综合评价指数差异显著。(2)“三生”系统的重心一直位于贵阳市境内,但偏移方向有所不同;“三生”系统两两之间空间耦合性从高到低依次为“生产—生活”系统、“生活—生态”系统、“生产—生态”系统。(3)从时间上看,“三生”系统耦合协调度以波动上升和保持稳定为主,空间上呈现出以贵阳、遵义为核心的“核心—边缘”式结构特征。

面向小型团体的旅游产品定制方法

为满足游客日趋个性化的旅游需求,定制旅游越来越受到关注。针对小型团体游客的旅游产品定制问题,提出一种基于游客需求和在线旅游产品信息的旅游产品定制方法。在线收集旅游产品信息,获取某小型团体游客旅游需求;根据旅游需求在已收集的在线旅游产品中初步筛选适合的产品,计算所选产品满足游客需求的程度和其效用值,选取效用值较高的产品作为初始旅游产品;进一步通过选择或调整得到可使游客满足程度达到一定阈值的旅游产品方案,并通过算例说明给出方法的可行性与实用性,旨在推出一种能够满足游客需求的旅游产品定制方法。

基于层次分析法的崂山旅游文创设计

基于层次分析法,建立一种旅游文创产品设计流程,并将崂山旅游文化融入文创产品的设计中,发挥崂山当地文化特色,深入挖掘崂山旅游文化内涵,为旅游文创产品设计提供多元化设计思路。首先,从线上线下两方面调研崂山旅游文化,构建文化筛选评价模型并以此为参考,筛选合适的崂山旅游文化要素,然后将筛选出的文化要素用因子提取的方法进行图案提炼,并将其运用到文创产品的设计中,最后,运用模糊综合评价法对设计出的方案进行评价。建立旅游文创设计流程,完成崂山旅游文创产品设计。在崂山旅游文创产品设计中,通过运用AHP层次分析法,初步构建满足旅游文创开发的设计需要;能够更加客观完善地选取崂山道教旅游文化元素,结合当地文旅特色完成文创产品的创作,力求传播当地文化特色,是文旅产品设计的新思路。

旅游影响下的地方饮食文化生产转向:特征与机制

饮食文化是地方文化生产的重要构成部分,旅游影响下,地方饮食文化生产发生了明显转向,基于文化生产逻辑的地方饮食文化生产从现象发生到机理分析亟须开展理论探索。文章从文化生产理论的视角,以淮扬菜主要发源地之一的扬州为例,运用访谈法、参与式观察法和文献分析法等方法,揭示了旅游影响下地方饮食文化生产转向的特征和机制。研究发现:1)地方饮食文化生产转向的特征体现在4个方面,生产要素更加关注文献典籍与乡土文化中的饮食元素的挖掘与利用,生产场域从传统的限定性场域向着规模化场域及多元化场域转变,生产模式在技术和流程两个层面呈现出由厨房生产技术向舞台化炫技表演以及多场景技术组合递进的特征,结构形态旨在实现内容生产、符号生产和媒介生产三者的协调统一;2)旅游对地方饮食文化生产转向形成重要影响,受到核心因素和辅助因素的共同作用,进而形成生产主体响应机制、地方文化创新发展机制、文旅消费提质牵引机制以及主客协商机制等四重驱动机制;3)在传统文化守正与创新博弈中,旅游影响下的地方饮食文化生产可以更有针对性地串联起各利益相关主体,有效利用生产资料,有机整合文化资源,这为文化生产理论提供另一种解释和分析框架。

广东省旅游业生产效率时空演变分析

对比旅游投入-产出数据,采用数据包络分析DEA-BCC及DEA-Malmquist指数模型,从静态和动态两方面对广东省旅游生产效率进行分析。结果表明:(1)从静态效率来看,广东省各年份的旅游效率均小于1,提升空间很大;山区地级市的平均旅游效率最高且高于全省平均水平,其余区域地级市的平均旅游效率均低于全省均值,珠三角高于东翼、东翼高于西翼。(2)从动态效率来看,广东省旅游全要素生产率年均增长7个百分点,技术进步贡献是促进其增长的主要动力;除深圳、珠海外,其余地级市的旅游全要素生产率都大于1,旅游效率得到明显改善;广东省旅游全要素生产率增长的热点、次热点地级市呈现由珠三角向东翼、西翼及山区转变之趋势,冷点、次冷点地级市则基本相反。(3)根据旅游效率的差异,广东省各地级市可划分为四种类型即活力型、稳健型、潜力型及保守型。