Optimization and Upgrading of Marine Tourism Products in Yantai Based on Resource Value Evaluation

The 21st century is the era of marine economy.The Chinese government attaches great importance to the development and utilization of marine resources.With the support of national marine policies,the development of marine tourism industry in Yantai has changed with each passing day,and the content of tourism products developed by Yantai is also constantly innovating.In this study,by using literature research,data analysis and other methods,the development of marine tourism resources in Yantai was analyzed.The results show that the marine tourism products in Yantai are not well-known,less competitive,and are difficult to form a scale advantage.Therefore,some measures to promote the development of tourism industry in Yantai were proposed,such as optimizing and upgrading marine tourism products in Yantai,strengthening regional cooperation to increase product awareness,improving the structure scale of products in scenic spots to enhance competitiveness,attaching importance to the application of science and technology and strengthening product innovation.

Research on the Optimization and Upgrading of Marine Tourism Products in Shanghai

The ocean has become a new theme of the world economic competition.The development of marine industry is an inevitable measure to stabilize the sustainable and healthy development of China’s national economy.As a leading industry of marine economy,marine tourism has great potential for development.Marine tourism products are the foundation and power source of marine tourism development.The optimization of tourism products plays the most direct and key role in the upgrading of tourism industry.Shanghai,located in the center of Yangtze River Delta,is one of the most developed regions in China.However,with the increasing competition in the tourism market,the development of marine tourism is inevitable.This paper analyzes the general situation of marine tourism resources and the development status of tourism products in Shanghai,and probes into the specific countermeasures for the upgrading of its products,so as to promote the high-efficiency development of marine economy in Shanghai.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

Research on Recreational Intention and Experience in Tourism-Take Nantou Ancient City as an Example

In recent years,under the guidance of the national“all-for-one tourism”and“integration of culture and tourism”development policies,humanistic leisure tourism has become the current hot spot in the development of Chinese tourism industry.In 2013,China promulgated the National Tourism and Leisure Outline(2013-2020),which boosted the development of tourism and leisure consumption of urban and rural residents.In 2016,the State Council issued the“Several Opinions on Further Promoting the Construction of New Urbanization”,which clearly stated that it is necessary to“accelerate the cultivation of characteristic small towns”.The construction of small towns(blocks)led by the integration of culture and tourism has gradually become a new driving force for local economic development.In 2020,the global outbreak of the COVID-19 and normalized prevention and control measures have made the choice of tourism and leisure destinations more localized and short-distance.Characteristic leisure blocks and small towns have increasingly become important destinations for people to travel and leisure activities.Therefore,this article takes Shenzhen Nantou Ancient City as the research area,and uses literature review,questionnaire survey,and statistical survey methods(SPSS.25 and PLS.3.0)to obtain relevant literature and data and describe them.Statistical analysis and confirmatory factor analysis are designed to examine the relationship between the cultural authenticity of leisure blocks,product combination,accessibility,the sense of place identification,recreational intentions,and experience quality,diagnose and discover tourism from them,discover the problems existing on the supply side of tourism object,and provide guidance and suggestions for the construction and development of cultural tourism and leisure characteristic blocks.Finally,this paper tests 10 hypotheses and draws research conclusions:(1)Cultural authenticity has positive impact on recreational intention,place identification,and experience quality in humanistic leisure tourism.(2)Tourism product combination has positive impact on recreational intention and experience quality.(3)Accessibility can affect recreational intention and experience quality in a positive way.(4)Place identification can affect recreational intention in a positive way.(5)Experience quality has positive impact on recreational intention and place identification.

A Study of Sports Hospitality at the Rugby World Cup 2019 for a Tourism Experience Product: A Consideration from the Viewpoint of Eliminating Overtourism in Spectator Sports

In this research project,we focus on sports hospitality at the Rugby World Cup 2019 as a practical example of the qualitative pursuit of sports tourism in the Japanese tourism industry.STH Japan K.K.,Japan’s first company specializing in sports hospitality,hosted the first mega sports event held in Japan.A similar spectator service will next be implemented at the Tokyo Olympics and Paralympics.Sports hospitality is a new way to enjoy watching sports by adding a meal and entertainment before and after the match to the event ticket.Positioning and using sports hospitality as a tourism experience product,we can use qualitatively designed creative and effective methods that professional human resources could provide to tourists.This research project provides an overview of tourism experience products,looks at their economic effects at the Rugby World Cup 2019,and the sales results of the sports hospitality at the event.I conducted an observation survey at the Rugby World Cup 2019 Scotland vs.Samoa match held at Misaki Park Stadium(Kobe,Hyogo)on September 30,2019 focusing only on tourism products in that framework.I also conducted a qualitative survey on March 18,2020 in a semi-structured interview format with STH Japan K.K.senior advisors.The research results revealed the possibility of eliminating overtourism in spectator sports and the lack of sports hospitality spaces in Japan.Usually,when watching a sports match where many spectators gather,the uniform start and end times cause crowding and overtourism.The conventional challenge has been to create tourism products that reduce congestion and provide an enjoyable tourism experience.Sports hospitality is effective for relieving the stress caused by overtourism in spectator sports.In order to solve the shortage of sports hospitality spaces,one issue to consider is the deregulation by the government.

Economic Opportunities of Qingdao Winery as a New Ecotourism Destination

The consumer psychology of consumers is constantly changing.Under the abundant material life,the emotional and personalized needs of consumers for products are highly valued.Winery tourism is a new ecotourism project.Its high-end and fashionable characteristics do not only meet consumers’demand for personalized tourism,but also their pursuit for high-quality and fashionable leisure ways;thus,it has broad development prospects.At present,Qingdao winery tourism has begun to take shape,but in it faces problems in its development,especially in terms of resource integration and brand development.Therefore,taking the development of Qingdao winery tourism as an example,this paper puts forward several development countermeasures and policy objectives as well as provides a scientific analysis basis for the development of Qingdao winery tourism.

略论我国高端旅游产品的现状和开发策略——以丽江为例

随着我国旅游业的不断发展,高端旅游作为一种新的旅游方式引起普遍关注,高端旅游的参与人数、整体规模及涉及范围正在不断扩展,但在高端旅游的发展过程中也出现了很多问题,集中体现在高端旅游产品的开发上。