The Influence of High-quality Rural Sanitation on Improving the Competitiveness of Traditional Village Ecotourism-Taking Toilet Improvement in Yunnan Province,China as an Example

The“toilet improvement”initiative has been actively responded to and implemented across China to improve the local sanitation environment and service quality since 2015..This paper takes Yunnan Province as an example to evaluate the impact of this measure on the competitiveness of ecotourism in rural traditional villages.The ArcGIS tool was used to compare and screen the geographic environmental characteristics of six batches of 778 villages in Yunnan Province that were evaluated as national-level traditional villages in the early stage,and 37 villages with the same elevation changes and slope were selected for a comparative analysis,to reduce the impact of differences in three-dimensional topography and geomorphology.Combined with the TOPSIS comprehensive evaluation method and OLS econometric regression model,this study examined the ecotourism competitiveness of the 37 selected traditional villages and the impact of the toilet improvement initiative on their competitiveness.The results show that the ecotourism competitiveness of traditional villages in Yunnan Province is generally low,and there are obvious hierarchical characteristics.The road choice,regional distribution quantity,distance and service accessibility of public toilet construction have a significant influence on the overall ecotourism competitiveness of the villages in Yunnan Province.Therefore,three suggestions are put forward:strengthen the ecotourism construction of traditional villages in Yunnan Province as a whole and in each local area,pay attention to and strengthen the quantity and quality of construction of the public toilets relevant to ecotourism in traditional villages,and pay attention to the accessibility and service scope of the public toilets in the construction process.

Mechanism of Tourists’Happiness in Traditional Village Tourism: A Perspective Grounded in Nostalgia and Cultural Attachment

In recent years,traditional villages have emerged as popular tourist destinations due to their distinctive resource value.Typically situated in remote and less developed areas,traditional villages boast primitive natural surroundings and rich historical and cultural heritage.These characteristics offer urban dwellers a temporary escape from the complexities of modern life,allowing them to experience physical and mental rejuvenation,mental relaxation,and overall happiness during their visit.By conducting a review of the existing literature concerning tourists’happiness in traditional villages,this study establishes a framework to understand tourists’happiness in traditional village tourism.Using the Qiangang ancient village in Conghua District,Guangzhou as a case study,the research examines the current state of rural characteristics,the establishment of cultural brands,and the promotion of the active utilization of ancient villages within the context of integrating culture,sports,tourism,and agriculture.Based on this analysis,the author proposes strategies to enhance tourists’happiness,including the preservation and development of rural characteristics,the promotion and preservation of local cultural attributes,and the collaborative advancement of culture,sports,tourism,and agriculture to engage key stakeholders actively.

Research on the Design of Rural Cultural Tourism Space under the Background of Rural Revitalization: A Case Study of Dujiazhuang Village, Mentougou, Beijing

From the perspective of endogenous development concept,Dujiazhuang Village,Mentougou was taken as an example to explore the development of rural cultural tourism space.The rural tourism resources in the west of Beijing are rich in type and numerous,but the development of cultural tourism is unbalanced and inadequate.Guided by the endogenousconcept and driven by the design of cultural tourism space,rural public space should be as the entry point to integrate the elements of rural resources and create a design that stimulates the endogenous ability of villagers.Culture can promote tourism,and industry can drive the economy to increase income and enhance the villagers'cultural identity.

Characteristics and Development Strategies of Mountainous Villages under the Influence of Rural Tourism:A Case Study of Guajiayu Village of Pinggu District of Beijing City

With the promotion of rural revitalization strategy,as an important way to build mountainous vil ages,rural tourism directly affects the development pattern of village space.Guajiayu Village of Pinggu District of Beijing City is taken as research object,and research is conducted from road system,residential space characteristics and other aspects.It puts forward the rural development planning strategy under the influence of rural tourism industry,making rural tourism become a powerful engine of rural development,re-inspiring the vitality of other rural industries including agriculture,and promoting the development of rural construction.

Rural Landscape Promotion Strategy from the Perspective of All-for-one Tourism:A Case Study of Luyuan Village,Yuan'an County

Al-for-one tourism plays an increasingly important role in the development of national tourism,and rural landscape is endowed with multiple functions in all-for-one tourism pattern.After Yuan'an County was listed as the second batch of national all-in-one tourism demonstration zones,the establishment of al-in-one tourism puts forward higher requirements for the planning and promotion of rural landscape in Yuan'an County.By analyzing the status quo of rural landscape construction through landscape cultural characteristics,landscape differentiation and landscape management mechanism,combined with the current style of Luyuan Village in Yuan'an County,the paper discusses the promotion strategy and implementation approach of rural landscape in the perspective of all-region tourism from natural ecological landscape,settlement life landscape and economic production landscape,in order to bring new thinking for the improvement of rural landscape in China.

Rural Tourism Format Network Mode Based on Community Participation:A Case Study of Jindatian Village of Zhejiang Province

Because of the existing problems, features and demands in China ’s rural tourism development, sustainability in modern rural tourism necessitates the own ca-pability of rural vil ages and the active participation of community residents. The structure of rural community with the impact of rural tourism is analyzed, and the coupling relation between rural tourism development mode and rural community is discussed. With the integration of rural tourism resource and community capability, network of rural tourism formats is organized starting with the possibility and ways of participation of community＆#39;s vil agers, and formats of public resource type, plat-form investment type, smal and micro enterprises type, and general investment type are constructed to realize the positive cycle of rural community factors and tourism development. A case study of Jindatian Vil age demonstrates the feasibility of rural tourism network mode based on community development, which can depend on community＇s capability to realize the sustainable rural tourism, the protection and heritance of rural culture, and the regeneration of rural economy.

Core Competitiveness Elements of Tourism Industry in Ethnic Villages

Decisive and correlative factors of tourism industry core competitiveness in ethnic villages were analyzed, and it was proposed that location, environment, facilities and service quality laid the foundation of tourism industry core competitiveness, tourism attractions were the core, construction of tourism industry cluster was the direction, and tourism business management model was the guarantee.

Tourism Development of Traditional Villages:A case study of Shanxijie Village,Dawenkou Town,Tai'an City

Traditional villages are an important carrier of Chinese civilization, carrying the historical memory of the Chinese nation. Tourism development has become an effective way to protect traditional villages and a special way to modernize traditional villages. In this paper, the conditions for tourism development in Shanxijie Village, Dawenkou Town, Tai’an City were analyzed, and the existing problems in its tourism development were discussed. Meanwhile, corresponding strategies for tourism development were put forward to guide Shanxijie Village to embark on a high-quality tourism development road.

Redevelopment Strategies of Tourism Landscape Resources in Ancient Villages of Southern Anhui Province

The ancient villages in southern Anhui Province are the cradle of Hsin-an Culture, where natural and cultural resources form the distinctive tourism resources. The paper elaborates the kinds of tourism landscape resources in ancient villages in southern Anhui, analyzes the existing problems during the current development process, suggests the principles of redevelopment and the reconstruction form of tourism products and finally attempts to discuss its future development models.

Study on Tourism Development and Community Participation in Villages of the Minorities ——With the Dong Village in Zhaoxing,Southeast Guizhou Autonomous Prefecture of Miao and Dong Nationalities,China

Based on basic theories of community participation in tourism development,questionnaires were designed for the field investigation in one of the largest Dong Villages in China,the Dong village in Zhaoxing.Community participation in tourism development of the Dong Village was analyzed from the perspectives of residents' participation in decision-making and management,reception and catering services,group performance,making and selling ethnic artworks,protection of village tourist resources and environment.And meanwhile,problems were pointed out as "still maintaining in the early stage of its tourism development,fewer opportunities for its residents participating in tourism development,resource protection being divorced from tourism benefits and so on",on the basis of which corresponding solutions were offered as "expanding the field of participation,improving the level of participation,increasing benefits of local residents;insisting on the principle of "not participating intentionally is the best way of their participation,guaranteeing economic compensation for rural residents;enhancing infrastructure construction;establishing a museum of folk-custom materials;creating a favorable atmosphere of folk cultures;enhancing cooperation with its neighboring villages in tourism development,and creating a "local industrial chain";establishing a research center of cultural tourism development of the Dong Minority.

RESIDENTS' ATTITUDES TO TOURISM DEVELOPMENT IN ANCIENT VILLAGE RESORTS——Case Study of World Cultural Heritage of Xidi and Hong Villages

Tourism development surely has social, economic and environmental impacts on tourist destinations.The study on resorts residents' attitudes can help understand the nature of tourism development and the extent to which it may influence on tourist destinations. By now, researches on residents' perception and attitudes are plenteous in the international circle and achievements are great, yet few are found in developing countries. As a most representative cultural tourist destination, World Cultural Heritage-Xidi and Hong villages in Yi County of Anhui Province, are drawing the attention of both tourists and academic circles. This article, taking Xidi and Hong villages as examples, seeks to analyze ancient village residents' attitudes towards tourism impacts and then tries further to explore the connection between tourism development and residents' attitudes. Both qualitative and quantitative surveys are applied in the exploratory investigation into local residents' attitudes of tourism impacts. Based on abundant face-to-face interviews with the local households, tourism enterprises concerned, local government and tourists from July to August of 2002, we are able to have a better understanding of local residents' attitudes to community life, and perception of tourism impacts on society, economy and environment. By this we can promote domestic study on resorts residents' attitudes, and provide some theoretical grounds for establishing tourism development planning and perfect community participation system at tourist destinations.

Landscape Feature Construction of Traditional Villages against the Backdrop of Tourism Development:A Case Study of Youshan Village in Zhentou Town,Wuyuan County

As a large province committed to developing ecological civilization,Jiangxi province is among the top provinces that boast the largest amount of traditional villages.Although maintaining a relatively intact ecological environment,Jiangxi Province is relatively backward in economy,which makes it an urgent mission for the local authorities to vigorously develop traditional village tourism.But many traditional vil ages landscapes have been destroyed in the process of development since there is no specific guidelines or regulations.This paper analyzed the development of Youshan Village-a traditional village that has made remarkable achievements in developing its tourism resources while conserving its original landscape features,concluded the methods and principles of constructing traditional village landscapes of Jiangxi province and expected to further explore the development mode for prospering tourism in the traditional villages.

Community Tourism as Practiced in the Mountainous Qiang Region of Sichuan Province,China-a Case Study in Zhenghe Village

In China, community tourism is still a relatively new phenomenon, but the villagers of a small Qiang village in the Qiang Autonomous County of Beichuan in Southwestern Sichuan have initiated tourism in a way which conforms to the basic theory of community tourism development. This demonstrates that community tourism possesses a strength and vitality that can promote the development of tourism in the rural and mountainous areas. In the district of Zhenghe Village, the tourism industry, based on the community tourism model, is the mainstay of its economy. The practice of community tourism in the village not only promotes the economic development of the village community, but also leads to the protection of the mountainous natural environment and of the culture of the Qiang people. This paper investigates the development process of community tourism in Zhenghe and shows how the local residents participate in this process. It also looks at how profits have been distributed within the community. It demonstrates that community tourism is a correct choice by the Zhenghe people as they have dearly been moving from poverty to prosperity, while the local ecology and environment have been simultaneously protected. The authors hope that other minority villages with similar local conditions and natural resources will be able to use this example to develop their own community tourism.

Reflections on Cultural Changes of Ethnic Villages in the Tide of Tourism Industry——Based on the Investigation of Tourism Development in Gucheng Village,Turpan,Xinjiang Uygur Autonomous Region,China

By utilizing materials obtained from the field investigation,tourism development of Gucheng Village was analyzed from the history and status quo of tourism industry as well as the inevitability of developing tourism industry in Gucheng Village,cultural changes of the village during the tourism development were introduced and analyzed mainly from 5 perspectives:participation of donkey,language change,religion,morality,villagers' knowledge of cultures of Buddhism in ancient Gaochang.It was believed that tourism industry was an important approach to improve present living conditions of villagers,enlarging the scale of tourism industry was an important way of changing production mode of villagers,and negative influence of tourism development should be attached sufficient importance by relevant departments,consumption concepts of villagers should be guided properly,and all regions of minorities should pay attention to the protection and utilization of local characteristic cultures.

Researches on Ancient Village Tourism in China

Through studying 83 dissertations about ancient village tourism listed in CJFD(Chinese Journal Full-text Database) in 2001-2008,including classification,sorting and thematic analysis,research progress and current situation of domestic ancient village tourism in the past 8 years were summarized,which mainly involved with tourism resources,tourism development and protection,tourism products,operation and management,sustainable development,community interests,social and cultural influence of ancient village tourism,ancient village tourism study.In this way,it can provide certain theoretical guidance for the future research and development of ancient village tourism in China.

A New Perspective of Rural Tourism and Leisure Agriculture Integration:An Empirical Analysis of Rural Tourism Satisfaction and Loyalty in Dalishu Village

Tourism has become the most dynamic and promising green industry in Dalishu Village.However,with the increase of the same type of tourist areas and the addition of other theme tourism destinations,the rural tourism of Dalishu Village is facing the problem of how to develop in homogenous competition and how to maintain stable development.This is also a problem that needs to be addressed seriously in the development of rural tourism.Starting from the image perception factors,this study chooses the interaction among image perception factors,satisfaction and loyalty as a perspective,in order to identify the important factors that play a key role in tourists'satisfaction and loyalty,and to provide a new driving force for the integrated development of rural tourism in Dalishu Village.

Study on Residents′ Perception to Tourism Influence and Exploiting Countermeasures in "Beijing-Tianjin Passageway" Area——Taking Yangjiaying Village of Yongqing County in Hebei Province as an Example

[Objective] The study aims to put forward some countermeasures on rural tourism development in 'Beijing-tianjin Passageway' area, and make some planning, in order to improve the healthy development of rural tourism by investigating residents′ perception to tourism influence, participation level to tourism and the effects of rural tourism development on local economy, social culture and environment. [Method] Residents′ perception is established by questionnaire, it includes 33 perceptions, such as 10 economic perceptions, 11 tourism social culture perceptions, 7 tourism environment perceptions and 5 total tourism perceptions. Using 5 points system to make quantitative determination, 1 indicates extremely opposing, 2 indicates opposing, 3 indicates unknown, 4 indicates approving, 5 indicates extremely approving, questionnaire is analyzed by relative statistics. [Result] The results show that: ①the perception of positive influence of villagers is stronger than negative influence; ②the concern to economical influence of villagers is stronger than social cultural and environmental influence; ③villagers hold reasonable support to the integral development of tourism. [Conclusion] According to the conclusion and the suggestion that villagers offer, it proposes the following countermeasures: ①to pay attention to the villagers′ benefits and take part in tourism planning; ②to attach importance to the education of villagers′ and enhance the involvement; ③ to strengthen the reception management and standardize the industry standards; ④to step up publicity and expand the scale of tourism.

A Study on Innovation Mode of Tourism Development in Minority Village

It was of vital significance for sustainable development of tourism in minority village to explore tourism development mode suitable for minority village.Based on comparison of development,characteristics,advantages and disadvantages of three modes which were Suoga mode,Shenzhen folk village mode and Langdeshang Village mode,it was considered that the contradiction between development of minority village economy,protection of national traditional culture and guarantee of villagers' benefits hadn't been radically eliminated in the three modes.In view of this,5Cs mode had been proposed which were culture,company,characteristics,community and concord;and running mechanism of 5Cs mode had been constructed,that is,environmental protection and cultural inheritance;government's guidance and company's leading;theme positioning and characteristic highlighting;community power-increasing and villagers' profit-obtaining;economic development and community harmony.

Formation of "Family-led" Ethnic Tourism Development in Zhenshan Village,China

Geographic location of Zhenshan Village was analyzed in this study,and its tourist landscapes were classified into natural landscapes,architectural landscapes,and ethnic cultural landscapes.Its natural landscapes were further categorized into Half-sided Hill,Huaxi Reservoir,neighboring fields;architectural landscapes into slabstone architectural complex,slabstone city gate,slabstone laneway and slabstone city wall;national cultural landscapes into Zhenshan Eco-museum of the Buyi people,folk customs of the Buyi people.Contents of these landscapes were specifically presented,on the basis of which "family-led" development mode dominated by "Farm-stay" was particularly introduced,and the formation of such a mode was analyzed from the perspectives of "motivated by elites",time background,advantages of household operation,structure of tourist sources,and community cultures.

Study on Development Countermeasures of Folk Tourism for Luzhuang Village in Beijing Based on Field Investigation

Rural folk tourism is one of tourism projects supported by Beijing Municipal Commission of Tourism Development and is an important part of theoretical study and practical exploration. This article gives a comprehensive understanding of status quo of folk tourism development for Luzhuang Village, from foods, accommodation, transportation, travelling, shopping, entertainment six aspects, and points out main problems of folk tourism development. Finally, it puts forward the corresponding development suggestions.