Based on the theory of ecological footprint and tourists' consumption structure, the model of tourist ecological footprint was divided into six sub-models including catering, accommodation, shopping, sightseeing, ...Based on the theory of ecological footprint and tourists' consumption structure, the model of tourist ecological footprint was divided into six sub-models including catering, accommodation, shopping, sightseeing, shopping and entertainment, and ecological footprint of sightseeing tourists and vacation tourists in Sanya City was analyzed. The result showed that per capita ecological footprint of vacation tourists was higher than that of sightseeing tourists in Sanya City. The influential factor of the two kinds of tourists was slightly different in their proportion of sightseeing and entertainment factors. In the future, it should advocate sightseeing tourists to rationally make use of ecological resources, vacation tourists to have a healthy and ecological holiday, so as to ensure sustainable development of tourism.展开更多
By using principal component analysis,this paper had modified and put forward a theoretical model of evaluation on tourist satisfaction degree with tourist perception quality and tourist satisfaction degree as structu...By using principal component analysis,this paper had modified and put forward a theoretical model of evaluation on tourist satisfaction degree with tourist perception quality and tourist satisfaction degree as structure variables and with thirty indexes like image of tourist area,tourists' expectation,infrastructure in tourist area,landscape features and ticket price as observed variables,based on random questionnaire survey of tourists of Zhenyuan ancient city in Guizhou Province and the existing evaluation models of tourist satisfaction degree at home and abroad.The survey result showed that tourist satisfaction degree was not high,that tourists were dissatisfied with observing facilities,transportation,accommodation and landscape features,and that the attraction power of tourist area was weak.The comprehensive tourist satisfaction degree of Zhenyuan ancient city was 77.653.Therefore,the government should enhance reconstruction of infrastructure and construction of landscape features,and improve tourist service quality level,so as to realize sustainable development of tourist economy in Zhenyuan ancient city.展开更多
Strengths,weaknesses,opportunities and threats of tourism development in Pingle County were analyzed to give a pertinent guide for its under developed tourism industry and economy,moreover,suggestions were proposed fo...Strengths,weaknesses,opportunities and threats of tourism development in Pingle County were analyzed to give a pertinent guide for its under developed tourism industry and economy,moreover,suggestions were proposed for the further development of local tourist resources.展开更多
With the inbound tourism market data supported by National Natural Science Foundation of China as the basis, this study through researching the tourism decision-making behaviors of inbound tourists, adopting questionn...With the inbound tourism market data supported by National Natural Science Foundation of China as the basis, this study through researching the tourism decision-making behaviors of inbound tourists, adopting questionnaire survey among European tourists in Xi'an City, analyzed their tourism decision behaviors and influencing factors, and aimed to propose pertinent suggestions for the expansion of European tourist market for Xi'an City.展开更多
Tourist's satisfaction degree is one of the important indexes to evaluate the service quality of scenic spot.Taking Xi'an Dongda Hot Spring Resort Area for an example,with the expectation difference theory and...Tourist's satisfaction degree is one of the important indexes to evaluate the service quality of scenic spot.Taking Xi'an Dongda Hot Spring Resort Area for an example,with the expectation difference theory and customers' satisfaction evaluation model as the theoretical basis of the research,the overall satisfaction degree of tourists to hot spring resort area,and the actual sensation accomplishments and the expectation difference of each service index were analyzed by using regression analysis and paired sample t test method.The results showed:① The overall satisfaction degree of tourists to the resort area was higher.There were remarkable correlation among three variables:the sensation value,the overall satisfaction degree,and the tourist's loyalty degree;② Generally,the sensation actual accomplishments of 15 service appraisal factors were higher than the expectation value.According to the characteristics,these 15 service appraisal factors were divided into 5 groups.Some unsatisfactory aspects were found out,and the corrective measures were put forward.展开更多
To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic fea...To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.展开更多
Quantitative evaluation was conducted on rural tourist resources in Xichang City by national standard resources grading method and analytic hierarchy process. It was concluded that rural tourist resources in Xichang C...Quantitative evaluation was conducted on rural tourist resources in Xichang City by national standard resources grading method and analytic hierarchy process. It was concluded that rural tourist resources in Xichang City were diversified in resources type and high in resources value and there were excellent rural tourist resources. The study provided a scientific and quantitative evaluation for reasonable development of rural tourism.展开更多
Evolution history of the new west-Sichuan dwellings was analyzed,and its characteristics were summarized as "properly-arranged layouts,unification with neighboring environment;plain facade,excellent ventilation a...Evolution history of the new west-Sichuan dwellings was analyzed,and its characteristics were summarized as "properly-arranged layouts,unification with neighboring environment;plain facade,excellent ventilation and sun-shading;free layout of single building,definite axes and orderly changes;application of local materials,showing local cultural characteristics;valuing continuity of local cultures and human relationship".Conceptual planning of Zhuanzhu Township as a town of farming and sericulture in E'meishan City was taken for example to propose the overall planning concepts on the basis of its current conditions.And the planning concepts cover functional division,road system,landscape system and overall image,and aim to integrate regional cultural characteristics into the town planning.展开更多
Communicative dimension,as one of the three key dimensions of eco-translatology,plays a very important role in translating tourist publicity materials.With the communicative dimensional transformation techniques of pa...Communicative dimension,as one of the three key dimensions of eco-translatology,plays a very important role in translating tourist publicity materials.With the communicative dimensional transformation techniques of parataxis and hypotaxis,translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.展开更多
The pollutant loads of surface runoff in an urban tourist area have been investigated for two years in the Wuhan City Zoo, China. Eight sampling sites, including two woodlands, three animal yards, two roofs and one ro...The pollutant loads of surface runoff in an urban tourist area have been investigated for two years in the Wuhan City Zoo, China. Eight sampling sites, including two woodlands, three animal yards, two roofs and one road, were selected for sampling and study. The results indicate that pollutants ranked in a predictable order of decreasing load (e.g. animal yard〉roof〉woodland〉road), with animal yards acting as the key pollution source in the zoo. Pollutants were transported mainly by particulate form in runoff. Particulate nitrogen and particulate phosphorous accounted on average for 61%, 78% of total pollutant, respectively, over 13 monitored rainfall events. These results indicate the treatment practices should be implemented to improve particulate nutrient removal. Analysis of the M(V) curve indicate that no first flush effect existed in the surface runoff from pervious areas (e.g. woodland, animal ground yard), whereas a first flush effect was evident in runoff from impervious surfaces (e.g. animal cement yard, roof, road).展开更多
Based on the study of visitors' individual spatial behaviors, a tourists'spatial behavior simulator (TSBS) to assess the carrying capacity of tourist resorts was developed,TSBS employs GIS (Geographic Informat...Based on the study of visitors' individual spatial behaviors, a tourists'spatial behavior simulator (TSBS) to assess the carrying capacity of tourist resorts was developed,TSBS employs GIS (Geographic Information System) to manage the spatial data,and Multi-Agent systemto simulate the actions of individual visitors. By utilizing TSBS, visitors' travel patterns such aslocation, cost, and state can be analyzed and predicted. Based on this analysis and prediction, themodel of assessing the carrying capacity of resorts is built. Our results show that TSBS will be aneffective tool to accurately assess the carrying capacity of tourist resorts.展开更多
This paper proposes that it is necessary to implement the concept of tourist carrying capacity to facilitate the tourism planning, and presents a method to evaluate the carrying capacity. The method called matter elem...This paper proposes that it is necessary to implement the concept of tourist carrying capacity to facilitate the tourism planning, and presents a method to evaluate the carrying capacity. The method called matter element analysis can solve the uncertain and incompatible problem of the evaluated factors in assessing carrying capacity.The current state of a destination's carrying capacity can be determined by establishing the standard indexes and the matter element model. Through the evaluating of the travel industry zones of the Autonomous Prefecture of Western Hunan, the method is proved to be simple and feasible, and it is improved to be significant for the tourism planning and determination as well as the sustainable development of the regional tourism.展开更多
Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equival...Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.展开更多
This work aims to study the phenomenon of scaling observed in the hot water pipelines in the southern seaside touristic installations of Agadir city. This phenomenon has led to the formation of solid deposits and adhe...This work aims to study the phenomenon of scaling observed in the hot water pipelines in the southern seaside touristic installations of Agadir city. This phenomenon has led to the formation of solid deposits and adherents to the internal walls of the facilities of the hot water. This deposit is at the origin of several technical, economic and environmental problems. It causes a decrease in the lifetime of boilers and a reduction of thermal exchanges and consequently a decrease in the energy efficiency of heating systems. In the present study, the samples of scale have been carried out at different points of hot water pipelines. The characterization of different scale samples recovered was conducted by X-ray fluorescence (XRF), elemental analysis (CHNS-O), infrared spectrometry (IR), thermogravimetric analysis (TGA), differential thermal analysis (DTA), X-ray diffraction (XRD) and scanning electron microscopy (SEM). Analytical results showed that scale samples collected on different sites in touristic hot water system are mostly formed by calcium carbonate. Thermodynamic conditions in the site were favourable to the aragonite variety formation.展开更多
Analytical Hierarchy Process (AHP) is one of the most extensive multi criteria decision making tools. The analytic hierarchy process (AHP) is a structured technique for organizing and analyzing complex decisions, base...Analytical Hierarchy Process (AHP) is one of the most extensive multi criteria decision making tools. The analytic hierarchy process (AHP) is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. The process of locating method (AHP) can be implemented in IDRISI software. The hierarchical levels are objective. The couple of sets have been compared and their weights have been defined. Then, the factor of proportion of agreement was defined. In this study, Khansar city in northwest province is considered. The present study aims at locating tourist resorts’ method (AHP), GIS techniques and utilization of the software IDRISI has been done. Criteria such as slope, aspect, hypsometry, geology, land use, soils, distance from places of residence, distance from roads and rivers are considered. The results of this study show that the city has the potential for locating tourist resorts.展开更多
Using the GIS spatial analysis tool,the spatial distribution situation and spatial network structure of 56 tourist attractions graded AAA and above in Binzhou City were studied through the nearest distance,connectivit...Using the GIS spatial analysis tool,the spatial distribution situation and spatial network structure of 56 tourist attractions graded AAA and above in Binzhou City were studied through the nearest distance,connectivity,accessibility,and compactness analysis.In view of the existing problems,some measures to optimize the spatial structure of the tourist attractions in Binizhou were put forward to ensure the development of regional tourism in Binzhou City.The results show that the spatial distribution of tourist attractions graded AAA and above in Binizhou City is uniform.The β index and γ index are respectively 1.36 and 0.47,and the average accessibility is 45.26 km.Binzhou has a weak tourism traffic connection and the accessibility is not high.The compactness index C of the tourist attractions is 0.74,and the compactness degree of the tourist attractions in Binizhou is above the average.展开更多
This paper attempts to provide a preliminary study of adaptation adopted in the translation of tourist publicity and explore the main reasons behind the adaptive techniques on the basis of functionalist theories of tr...This paper attempts to provide a preliminary study of adaptation adopted in the translation of tourist publicity and explore the main reasons behind the adaptive techniques on the basis of functionalist theories of translation. It is found that cultural blanks, different linguistic conventions and also the intended functions of tourist publicity may all contribute to adaptation in translation.展开更多
From the perspective of man–land relationship, Yancheng City(ruins of Yancheng in the Spring and Autumn Period) as a typical theme tourist destination is selected to construct the structural model of driving effect o...From the perspective of man–land relationship, Yancheng City(ruins of Yancheng in the Spring and Autumn Period) as a typical theme tourist destination is selected to construct the structural model of driving effect of tourist destination attributes on tourists' place attachment, and carry out the empirical research. The results show that attributes of Yancheng City contain 4 dimensions, and tourists' perception of the attributes declines in the sequence "recreational and entertainment attribute→ attribute of culture of the Spring and Autumn Period→ attribute of landscapes and ruins→ attribute of humanistic concern"; the four-dimension attributes vary greatly in driving tourists' place attachment, recreational and entertainment attribute and attribute of culture of the Spring and Autumn Period have obvious positive driving effect, attribute of landscapes and ruins and attribute of humanistic concern have poorer driving effect; generally speaking, driving effect of tourist destination attributes on tourists' place attachment is demonstrated as "highlighted value functions of tourist destination attributes→‘predominant area' of tourists' perceptual experience→ obvious driving effect on tourists' place attachment" and "hysteretic value functions of tourist destination attributes→‘vulnerable area' of tourists' perceptual experience→ weakened driving effect on tourists' place attachment"; driving effect of the overall attributes of tourist destination on tourists' place attachment is to be further improved and optimized.展开更多
基金Supported by Project of Department of Education of Hunan Province(HJ2009-156)~~
文摘Based on the theory of ecological footprint and tourists' consumption structure, the model of tourist ecological footprint was divided into six sub-models including catering, accommodation, shopping, sightseeing, shopping and entertainment, and ecological footprint of sightseeing tourists and vacation tourists in Sanya City was analyzed. The result showed that per capita ecological footprint of vacation tourists was higher than that of sightseeing tourists in Sanya City. The influential factor of the two kinds of tourists was slightly different in their proportion of sightseeing and entertainment factors. In the future, it should advocate sightseeing tourists to rationally make use of ecological resources, vacation tourists to have a healthy and ecological holiday, so as to ensure sustainable development of tourism.
基金Supported by Planning Project of Kaili Institute(Z1009)and Youth Foundation of Special Scientific Research Project of Key Discipline of Tourist Management of Kaili Institute(lgz200904)~~
文摘By using principal component analysis,this paper had modified and put forward a theoretical model of evaluation on tourist satisfaction degree with tourist perception quality and tourist satisfaction degree as structure variables and with thirty indexes like image of tourist area,tourists' expectation,infrastructure in tourist area,landscape features and ticket price as observed variables,based on random questionnaire survey of tourists of Zhenyuan ancient city in Guizhou Province and the existing evaluation models of tourist satisfaction degree at home and abroad.The survey result showed that tourist satisfaction degree was not high,that tourists were dissatisfied with observing facilities,transportation,accommodation and landscape features,and that the attraction power of tourist area was weak.The comprehensive tourist satisfaction degree of Zhenyuan ancient city was 77.653.Therefore,the government should enhance reconstruction of infrastructure and construction of landscape features,and improve tourist service quality level,so as to realize sustainable development of tourist economy in Zhenyuan ancient city.
文摘Strengths,weaknesses,opportunities and threats of tourism development in Pingle County were analyzed to give a pertinent guide for its under developed tourism industry and economy,moreover,suggestions were proposed for the further development of local tourist resources.
基金Supported by National Natural Science Foundation(49271037)Scientific Research Foundation of Xi’an University of Arts & Science(KYC200732)~~
文摘With the inbound tourism market data supported by National Natural Science Foundation of China as the basis, this study through researching the tourism decision-making behaviors of inbound tourists, adopting questionnaire survey among European tourists in Xi'an City, analyzed their tourism decision behaviors and influencing factors, and aimed to propose pertinent suggestions for the expansion of European tourist market for Xi'an City.
文摘Tourist's satisfaction degree is one of the important indexes to evaluate the service quality of scenic spot.Taking Xi'an Dongda Hot Spring Resort Area for an example,with the expectation difference theory and customers' satisfaction evaluation model as the theoretical basis of the research,the overall satisfaction degree of tourists to hot spring resort area,and the actual sensation accomplishments and the expectation difference of each service index were analyzed by using regression analysis and paired sample t test method.The results showed:① The overall satisfaction degree of tourists to the resort area was higher.There were remarkable correlation among three variables:the sensation value,the overall satisfaction degree,and the tourist's loyalty degree;② Generally,the sensation actual accomplishments of 15 service appraisal factors were higher than the expectation value.According to the characteristics,these 15 service appraisal factors were divided into 5 groups.Some unsatisfactory aspects were found out,and the corrective measures were put forward.
文摘To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.
基金Supported by Research Result of Key Subject of Postgraduate Scientific Research Initiation of Xichang College~~
文摘Quantitative evaluation was conducted on rural tourist resources in Xichang City by national standard resources grading method and analytic hierarchy process. It was concluded that rural tourist resources in Xichang City were diversified in resources type and high in resources value and there were excellent rural tourist resources. The study provided a scientific and quantitative evaluation for reasonable development of rural tourism.
文摘Evolution history of the new west-Sichuan dwellings was analyzed,and its characteristics were summarized as "properly-arranged layouts,unification with neighboring environment;plain facade,excellent ventilation and sun-shading;free layout of single building,definite axes and orderly changes;application of local materials,showing local cultural characteristics;valuing continuity of local cultures and human relationship".Conceptual planning of Zhuanzhu Township as a town of farming and sericulture in E'meishan City was taken for example to propose the overall planning concepts on the basis of its current conditions.And the planning concepts cover functional division,road system,landscape system and overall image,and aim to integrate regional cultural characteristics into the town planning.
文摘Communicative dimension,as one of the three key dimensions of eco-translatology,plays a very important role in translating tourist publicity materials.With the communicative dimensional transformation techniques of parataxis and hypotaxis,translators should exert their subjectivity and creativity to achieve in maximizing the degree of holistic adaptation and selection for achieving successful translations.
基金Project supported by the National Hi-Tech Research and Development Program (863) of China (No. 2002AA601022)
文摘The pollutant loads of surface runoff in an urban tourist area have been investigated for two years in the Wuhan City Zoo, China. Eight sampling sites, including two woodlands, three animal yards, two roofs and one road, were selected for sampling and study. The results indicate that pollutants ranked in a predictable order of decreasing load (e.g. animal yard〉roof〉woodland〉road), with animal yards acting as the key pollution source in the zoo. Pollutants were transported mainly by particulate form in runoff. Particulate nitrogen and particulate phosphorous accounted on average for 61%, 78% of total pollutant, respectively, over 13 monitored rainfall events. These results indicate the treatment practices should be implemented to improve particulate nutrient removal. Analysis of the M(V) curve indicate that no first flush effect existed in the surface runoff from pervious areas (e.g. woodland, animal ground yard), whereas a first flush effect was evident in runoff from impervious surfaces (e.g. animal cement yard, roof, road).
文摘Based on the study of visitors' individual spatial behaviors, a tourists'spatial behavior simulator (TSBS) to assess the carrying capacity of tourist resorts was developed,TSBS employs GIS (Geographic Information System) to manage the spatial data,and Multi-Agent systemto simulate the actions of individual visitors. By utilizing TSBS, visitors' travel patterns such aslocation, cost, and state can be analyzed and predicted. Based on this analysis and prediction, themodel of assessing the carrying capacity of resorts is built. Our results show that TSBS will be aneffective tool to accurately assess the carrying capacity of tourist resorts.
基金Supported by the Natural Science Foundation of China for Distinguished Young Scholars(No.50425927),the Key Project of National Development and Reform Commission of China(No.2002BA516A15-12),and the Natural Science Foundations of Hunan(No.04JJ3013).
文摘This paper proposes that it is necessary to implement the concept of tourist carrying capacity to facilitate the tourism planning, and presents a method to evaluate the carrying capacity. The method called matter element analysis can solve the uncertain and incompatible problem of the evaluated factors in assessing carrying capacity.The current state of a destination's carrying capacity can be determined by establishing the standard indexes and the matter element model. Through the evaluating of the travel industry zones of the Autonomous Prefecture of Western Hunan, the method is proved to be simple and feasible, and it is improved to be significant for the tourism planning and determination as well as the sustainable development of the regional tourism.
文摘Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.
文摘This work aims to study the phenomenon of scaling observed in the hot water pipelines in the southern seaside touristic installations of Agadir city. This phenomenon has led to the formation of solid deposits and adherents to the internal walls of the facilities of the hot water. This deposit is at the origin of several technical, economic and environmental problems. It causes a decrease in the lifetime of boilers and a reduction of thermal exchanges and consequently a decrease in the energy efficiency of heating systems. In the present study, the samples of scale have been carried out at different points of hot water pipelines. The characterization of different scale samples recovered was conducted by X-ray fluorescence (XRF), elemental analysis (CHNS-O), infrared spectrometry (IR), thermogravimetric analysis (TGA), differential thermal analysis (DTA), X-ray diffraction (XRD) and scanning electron microscopy (SEM). Analytical results showed that scale samples collected on different sites in touristic hot water system are mostly formed by calcium carbonate. Thermodynamic conditions in the site were favourable to the aragonite variety formation.
文摘Analytical Hierarchy Process (AHP) is one of the most extensive multi criteria decision making tools. The analytic hierarchy process (AHP) is a structured technique for organizing and analyzing complex decisions, based on mathematics and psychology. The process of locating method (AHP) can be implemented in IDRISI software. The hierarchical levels are objective. The couple of sets have been compared and their weights have been defined. Then, the factor of proportion of agreement was defined. In this study, Khansar city in northwest province is considered. The present study aims at locating tourist resorts’ method (AHP), GIS techniques and utilization of the software IDRISI has been done. Criteria such as slope, aspect, hypsometry, geology, land use, soils, distance from places of residence, distance from roads and rivers are considered. The results of this study show that the city has the potential for locating tourist resorts.
基金Supported by Dual Service Project of Binzhou University in 2018(BZXYSFW201808)
文摘Using the GIS spatial analysis tool,the spatial distribution situation and spatial network structure of 56 tourist attractions graded AAA and above in Binzhou City were studied through the nearest distance,connectivity,accessibility,and compactness analysis.In view of the existing problems,some measures to optimize the spatial structure of the tourist attractions in Binizhou were put forward to ensure the development of regional tourism in Binzhou City.The results show that the spatial distribution of tourist attractions graded AAA and above in Binizhou City is uniform.The β index and γ index are respectively 1.36 and 0.47,and the average accessibility is 45.26 km.Binzhou has a weak tourism traffic connection and the accessibility is not high.The compactness index C of the tourist attractions is 0.74,and the compactness degree of the tourist attractions in Binizhou is above the average.
文摘This paper attempts to provide a preliminary study of adaptation adopted in the translation of tourist publicity and explore the main reasons behind the adaptive techniques on the basis of functionalist theories of translation. It is found that cultural blanks, different linguistic conventions and also the intended functions of tourist publicity may all contribute to adaptation in translation.
基金Sponsored by National Natural Science Foundation(41401152)Humanities and Social Sciences Youth Program of the Ministry of Education(14YJCZH228)2013 Key Humanities and Social Sciences Program of Nanjing Institute of Industry Technology(YK13-05-03)
文摘From the perspective of man–land relationship, Yancheng City(ruins of Yancheng in the Spring and Autumn Period) as a typical theme tourist destination is selected to construct the structural model of driving effect of tourist destination attributes on tourists' place attachment, and carry out the empirical research. The results show that attributes of Yancheng City contain 4 dimensions, and tourists' perception of the attributes declines in the sequence "recreational and entertainment attribute→ attribute of culture of the Spring and Autumn Period→ attribute of landscapes and ruins→ attribute of humanistic concern"; the four-dimension attributes vary greatly in driving tourists' place attachment, recreational and entertainment attribute and attribute of culture of the Spring and Autumn Period have obvious positive driving effect, attribute of landscapes and ruins and attribute of humanistic concern have poorer driving effect; generally speaking, driving effect of tourist destination attributes on tourists' place attachment is demonstrated as "highlighted value functions of tourist destination attributes→‘predominant area' of tourists' perceptual experience→ obvious driving effect on tourists' place attachment" and "hysteretic value functions of tourist destination attributes→‘vulnerable area' of tourists' perceptual experience→ weakened driving effect on tourists' place attachment"; driving effect of the overall attributes of tourist destination on tourists' place attachment is to be further improved and optimized.