Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of...Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of rural tourism strategy in Ningde regions.This study classified visitors’importance of image of rural tourism into 6 categories:“leisure recreation”,“improving knowledge”,“service facilities”,“modern function”,“childhood in the countryside”,and“rich theme activities”by using factor analysis and structured questionnaires to a random sample survey for the visitors over 15 years old.The major result was summarized as follows:the research shows that there are significant differences in tourists’views on the importance of rural tourism image at all levels,and the most importance image of visitors to rural tourism was“service facilities”.展开更多
Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. General...Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. Generally speaking, there is a big gap between the Hainan tourist destination and tourists＇ expectations. The Hainan Tourist Destination image is mainly built on natural-advantage-resource projects such as natural sceneries, air quality, and climate, etc., meanwhile, the relatively insufficient constructions of soft-wares such as tourism-related facilities, as well as the quality of tourism services, etc., are the focus of future efforts.展开更多
文摘Rural tourism was formed with traditional characteristics of the countryside industry naturally.It combined with human ecology,production,and ecological environment.In order to prepare the image of the future shape of rural tourism strategy in Ningde regions.This study classified visitors’importance of image of rural tourism into 6 categories:“leisure recreation”,“improving knowledge”,“service facilities”,“modern function”,“childhood in the countryside”,and“rich theme activities”by using factor analysis and structured questionnaires to a random sample survey for the visitors over 15 years old.The major result was summarized as follows:the research shows that there are significant differences in tourists’views on the importance of rural tourism image at all levels,and the most importance image of visitors to rural tourism was“service facilities”.
文摘Nowadays, the image construction of Hainan International Tourism Islands has been vigorously promoted. The research is going to make an empirical analysis of Hainan tourism image, adopting IPA analysis method. Generally speaking, there is a big gap between the Hainan tourist destination and tourists＇ expectations. The Hainan Tourist Destination image is mainly built on natural-advantage-resource projects such as natural sceneries, air quality, and climate, etc., meanwhile, the relatively insufficient constructions of soft-wares such as tourism-related facilities, as well as the quality of tourism services, etc., are the focus of future efforts.
