Analysis of Eco-tourism Tourist Behavior and Potential Market in Taibai Mountain

This paper provided full and accurate material for Taibai Mountain eco-tourism and forecasted its potential market through investigating on the visitors of Taibai Mountain Nature Reserve and the surrounding forest parks eco-tourism tourist.By using Excel and mapping method,this study described the sample characteristics and tourist behavior.In addition,this paper also carried on descriptive statistics factorial analysis by using SPSS statistics software,analyzed the potential market according to tourists' characteristics of Taibai Mountain.The survey results showed that visitors of Taibai Mountain Nature Reserve mainly were middle-income young people,and the majority of tourists were with higher education.With the purpose of enjoying the scenery and relaxing,tourists were interested in natural ecological landscape of Taibai Mountain Nature Reserve.Tourists mainly came from Shaanxi Province and preferred to day trip,the travel route was single.There were a small number of tourists travelling for business,conference and medical treatment in Taibai Mountain Nature Reserve.According to the analysis,related countermeasures were given in this paper as the following:① Promoting activities should be focused on the big or medium cities in Shaanxi Province,such as Xi'an,Xianyang,Baoji,etc..Meanwhile,various means should be adopted to expand its influence and raise awareness around the provincial cities for attracting tourists.② Strengthening the infrastructure construction and improving comprehensive tourist reception capacity with the pursuit of the diversity of tourism resources,and create a good environment for the tourism market;③ Focusing on tourism product development;④ Protecting the ecological resources and developing ecotourism.

Behavior Characteristics of Tourists and Detailed Classification of Tourist Source Market in Liuxihe National Forest Park

On the basis of questionnaires and field investigation,behavior characteristics of tourists in Liuxihe National Forest Park were analyzed,and the results showed that tourists in the study area mainly come from the Pearl River Delta for sightseeing,mostly 21-45 years old,with higher revisit rate but less residence time.And meanwhile,key tourist source markets of Liuxihe National Forest Park were classified on the basis of spatial distance features,social and economic features,and behavior characteristics of tourists,specifically,The Pearl River Delta Sightseeing Tourist Market,The Pearl River Delta Vacationing Tourist Market,The Pearl River Delta Business Tourist Market,and The Pearl River Delta Special-interest Tourist Market.Moreover,corresponding development strategies were proposed according to actual conditions of each market.

Marketing Strategies Based on Tourists' Satisfaction on Rural Tourism in Suzhou City of China

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

Joint electricity and carbon market for Northeast Asia energy interconnection

Decarbonization of the electricity sector is crucial to mitigate the impacts of climate change and global warming over the coming decades.The key challenges for achieving this goal are carbon emission trading and electricity sector regulation,which are also the major components of the carbon and electricity markets,respectively.In this paper,a joint electricity and carbon market model is proposed to investigate the relationships between electricity price,carbon price,and electricity generation capacity,thereby identifying pathways toward a renewable energy transition under the transactional energy interconnection framework.The proposed model is a dynamically iterative optimization model consisting of upper-level and lower-level models.The upper-level model optimizes power generation and obtains the electricity price,which drives the lower-level model to update the carbon price and electricity generation capacity.The proposed model is verified using the Northeast Asia power grid.The results show that increasing carbon price will result in increased electricity price,along with further increases in renewable energy generation capacity in the following period.This increase in renewable energy generation will reduce reliance on carbon-emitting energy sources,and hence the carbon price will decline.Moreover,the interconnection among zones in the Northeast Asia power grid will enable reasonable allocation of zonal power generation.Carbon capture and storage (CCS) will be an effective technology to reduce the carbon emissions and further realize the emission reduction targets in 2030-2050.It eases the stress of realizing the energy transition because of the less urgency to install additional renewable energy capacity.

A study on the development trends of tourist marketing policies in the 21^(ST) century

From the view point of tourist marketing, tourist features of popularity and mass, brand and sense, quality and comfort, level and difference, prevalence and society are studied, and the development trends of tourist marketing policies in the 21st century are put forward in this paper. Such as combining sustainable strategies in tourist development with ecology in green marketing, combining information of tourist trends with network in knowledge marketing, combining innovation in tourist products with diversification in marketing objects, combining levels in marketing goals with integer in marketing decision, combining solid in marketing measures with flexibility in marketing policies, combining conformity in marketing channels with double directions in marketing communication and combining the systems of marketing service with culture in marketing activities.

Study on demand features of domestic tourist market in China

This paper analyzes the demands of national tourism in China. They are respectively the upraise of national tourism, the rapid increase of tourist scale, the strength with the leadership of government, the combination of marketing, the variety of behavior, regional consumption and the relationship with economic income as well as the guide of leisure time.

A study on the system of sustainable developmentof tourist marketing environment

The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tourist marketing envirment decides the effect of tourist marketing.The trending balances and coordinated development of macro-environment and microenvironment intourist marketing is the foundation of the tourist-marketing environment

The Relationship Between Marketing Promotion of Historical Tourism and Tourist Motivation of Domestic Tourists： Case Study of KohYoh, Songkhla Province, Thailand

Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gained 5,515.94 million Baht from domestic tourists that increased 30.79% from the previous year＇s income at the same period. This research is survey and cross-sectional study aimed to find the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourists in KohYoh, Songkhla Province. The purpose of this study is to study the factors of marketing promotion affecting push and pull motivations of domestic tourists. The researcher applied structured questionnaire based on 5-level rating scale. The sample was selected by convenience sampling and calculated by Yamane＇s （1967） Formula as 400 samples. The data collection consumed six months between July and December 2013. The data are analyzed by descriptive statistics, Pearson＇s Product Moment Coefficients and Multiple Regression to describe the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourist. The result found that： （1） factors of marketing promotion affecting push motivation of domestic tourists at statistical significance of 0.01 are sales promotion （t = 13.534, sig. = 0.000） and public relations （t = 3.426, sig. = 0.001）, which influenced the prediction power at 36.9% and std. error of the estimate = 0.559; （2） factors of marketing promotion related to pull motivation of domestic tourists at statistical significance of 0.01 are public relations （t = 15.299, sig. = 0.000）, promotion （t = 5.293, sig. = 0.000）, and advertising （t = 2.709, sig. = 0.007）, which influenced the prediction power at 45.8% and std. error of the estimate = 0.429.

Study on Tourism Decision-making Pattern of European Tourists in China——With European Tourists in Xi’an City as a Study Case

With the inbound tourism market data supported by National Natural Science Foundation of China as the basis, this study through researching the tourism decision-making behaviors of inbound tourists, adopting questionnaire survey among European tourists in Xi'an City, analyzed their tourism decision behaviors and influencing factors, and aimed to propose pertinent suggestions for the expansion of European tourist market for Xi'an City.

基于“Marketing”的海外企业并购逻辑与模式研究

传统的企业并购理论逻辑与实践已经无法指导目前我国民营企业"以落后的技术和管理体制、弱小和不完善的市场运行机制,全资并购较之自己在管理体制和运行机制方面更先进强大的国外企业"。通过梳理中外企业并购和资源引进的历史沿革,本文研究了传统的企业并购逻辑以及无法指导我国民营企业海外并购的事实,提出了我国企业海外全资并购的新逻辑与新模式。

Adjusting the Touristic Educational System to the Exchange of Generation

This paper presents the results of a qualitative research based on a focus group organized within the specializations of Tourism-Services,and Management of FSEAA Brasov,and based on evaluation questionnaires of Management in Tourism courses,organized by SFMT during 2016.In this research,the main features of current graduates(Generation Z born after 1994)were captured,the first generation raised in a digital environment with an online childhood,in relationship with their attitude towards the labor market compared to previous generations(X-born between 1966 and 1976 and Y-Millennials-born between 1977 and 1995),and the need to adapt to the educational system,and the employers’attitude towards these new perspectives,where personal time becomes often more important than the work place.This is a generation of independent people that will change the world!The research has led to conclusions and recommendations at several levels:(1)at a national level-the need to propose some strategies for retaining employment inside the national economy and attracting labor from Diaspora;here an important role can be played within the European funding programs POCU and PNRDP to finance entrepreneurial initiatives;(2)at the employers level-implementing appropriate strategies of attracting and creating loyalty of human resources,of reduction or elimination of seasonality;and(3)at the educational system-strategies to encourage completion of studies at all levels,adapting the system to the needs of new generations,through employers’involvement in the educational process by stimulating the dual vocational education.

Tourism Marketing Consciousness： The New Posture of the Tourism Consumer Citizen

We know that increased population and unrestrained consumption are generating problems, which becomes critical for our planet. This impending context is part of a whole system, triggered by a logic operation which needs to be reconsidered urgently. The consumer consciousness of tourism knows to what extent their different actions will help change something. To achieve this awareness of sustainable consumption requires a restructuring and reform of the cultural, social, and political aspects of the site and the citizen. With this vision and the proposal for a case study of tourism marketing consciousness, the objective of this study is to raise consumers＇ awareness of tourist destinations to develop their abilities to use the right information to make the right choices and to be ecologically responsible. Through this differentia/, every action carried out in the tourist spot is of singular importance to create sustainable added value for the citizen. In this case, tour operators, non-governmental organizations （NGOs）, and local governments should also invest in educational programs that guide these consumers to enjoy as citizens the tourist areas consciously and effectively. Thus, we believe that training in tourism will lead the stakeholders of consciousness tourist destination to feel protagonist in the broad economic context, social, political, and cultural society of the destination of their choices.

Has the Aesthetic Medicine Market Seen the End of Its Fierce Growth?

In recent years,the consumer medical industry represented by aesthetic medicine has become one of the new growth points of consumption.According to the 2022 White Paper on the Aesthetic Medicine Industry(hereinafter referred to as the White Paper) jointly released by the SoYoung Data Research Institute and the SoYoung Institute of Beauty Commerce,the growth rate of China’s aesthetic medicine market significantly slowed in 2022.

Ten of the World’s Top Tourist Attractions in Beijing

AN appraisal committee consisting of 33 experts,proressorsand architects,jointly sponsored by the Beliing TourismAdministration,Beijing Cultural Relics Administration,Bei-jing Gardens and Parks Administration,Beijing Association for Cul-tural Exchange with Foreign Countries,Beijing Daily,Beijing TourismNews and Beijing Television Station,proclaimed that 10 of the world’ssuperlative tourist attractions are located in Beijing.They are:

考虑多类型主体的日前能量-调峰联合市场优化

新型电力系统中,风电渗透率持续攀升,调峰需求随之增加,有必要通过日前能量-调峰联合出清调动市场主体调峰意愿,支撑大规模风电消纳。在对燃煤机组、风电场与储能等多类型市场主体调峰能力与报价规则进行分析的基础上,建立综合考虑燃煤机组深度调峰、启停调峰,风电场主动“弃风”调峰与储能充电调峰的日前能量-调峰联合市场优化模型。模型以能量与调峰辅助服务总采购成本最小为优化目标,同时考虑各市场主体技术约束、投标约束与电网潮流约束,是大规模混合整数规划问题,可采用CPLEX求解器求解。基于改进IEEE 14节点系统的仿真实验验证该文所提日前能量-调峰联合市场优化模型与求解方法的有效性。此外,结合仿真实验对各市场主体参与调峰辅助服务的收益进行详细分析。

基于游记大数据的环巢湖地区乡村旅游客源市场时空结构分析

以环巢湖地区作为研究对象,基于2016—2021年旅游网站的乡村旅游游记数据,结合统计分析以及ArcGIS空间分析法研究环巢湖地区乡村旅游客源市场的结构特征以及影响因素。结果表明:乡村旅游客源市场季节性明显,节假日及周末效应突出,其中4至10月为旅游旺季,11至3月为旅游淡季;乡村旅游客源市场的地理集中指数总体较高,客源呈集中分布特征,合肥市为主要客源地,客源吸引半径均值为219.59 km,属于近程客源市场,空间使用曲线是基本型曲线、“U”型曲线和Maxwell-Boltzman曲线3种曲线的复合,客源核心逐渐从长三角地区、京津冀地区向内陆地区、珠三角地区扩散。乡村旅游客源市场的时空结构是多种因素相互作用的结果,主要是由乡村旅游目的地的特殊性决定的,同时闲暇时间、气候舒适度、交通、客源地经济发展水平等也是重要影响因素。

备用与现货电能量市场模型衔接机制研究

现货电能量市场与备用市场在市场组织与出清模型上衔接紧密,为研究不同的衔接机制对总发电成本、能量备用市场价格等市场绩效指标的影响,建立日前电能量备用联合出清模型,并依据出清次序和机组组合阶段目标函数成本项这2个划分标准来建立4种顺次出清模型。基于IEEE 118节点系统开展仿真,研究分析不同衔接机制下的有关电力市场绩效指标及形成差异的原因,并通过改变系统参数与边界条件,研究不同衔接机制下市场出清的可行域。结果表明,联合出清模式的总发电成本、市场电价等绩效指标更优,可以更好地调用系统灵活资源,同时还具有最大的出清可行区间。能量优先出清同时在机组组合综合考虑备用成本的顺次模式,在总发电成本、市场电价等绩效指标以及出清可行域上仅次于联合出清模式。最后基于仿真及理论分析结果给出了在备用市场建设初期,宜采用“先能量后备用,能量出清结果作为备用市场出清边界条件,机组组合考虑备用成本”的顺次出清模式,以及长期转向联合模式的建设方案。

基于多代理强化学习的多新型市场主体虚拟电厂博弈竞价及效益分配策略

目前新型市场主体规模较小但数量众多,为提高竞争力可以使其组成联盟以多新型市场主体虚拟电厂的形式参与市场博弈,而公平的效益分配方法是维持联盟稳定的基础。为此,该文提出了一种多新型市场主体虚拟电厂博弈竞价及效益分配策略。首先,考虑多新型市场主体虚拟电厂和传统机组均作为价格影响者,构建包含电能量和备用辅助服务的主辅联合市场交易模型,并在不完全信息市场环境下采用多代理强化学习(multi-agentreinforcementlearning,MADDPG)算法求解。其次,采用分布式联盟构造方法得到最优多新型市场主体联盟结构。为解决效益分配方法中的维数灾问题,引入蒙特卡洛近似夏普利值,对虚拟电厂内各新型市场主体的超额收益进行合理分配。最后,算例分析表明所提方法给出了多新型主体虚拟电厂参与主辅联合市场的最优联盟结构和竞价策略,在保证精度的前提下提高了超额收益分配的计算速度,与单独参与市场相比提高了所有新型市场主体的收益。

考虑风电出力和电价不确定性的水风联合现货市场竞价策略

以风电为代表的新能源参与现货市场已是大势所趋,但出力不确定性导致其市场竞争力较弱,而电价的不确定性又进一步增大了其承担的收益风险。联合具有灵活调节能力的水电是有效的解决途径,而制定符合决策者风险意愿的竞价策略则是其中亟须解决的关键问题。为此,从价格接受者角度提出了水电联合风电参与现货市场的竞价模型。模型中采用笛卡尔积组合后的典型场景集描述风电出力、市场电价等多种不确定性,采用条件风险价值衡量不确定性导致的市场风险,并以风险因子作为决策者风险偏好纳入决策过程。通过引入0/1整数变量,将模型中的非线性函数转换为混合整数线性规划模型予以求解。以中国西南某省梯级水电站和风电场为背景,验证了模型的有效性,并进一步分析了风险偏好对竞价决策的影响。