Analysis of Eco-tourism Tourist Behavior and Potential Market in Taibai Mountain

This paper provided full and accurate material for Taibai Mountain eco-tourism and forecasted its potential market through investigating on the visitors of Taibai Mountain Nature Reserve and the surrounding forest parks eco-tourism tourist.By using Excel and mapping method,this study described the sample characteristics and tourist behavior.In addition,this paper also carried on descriptive statistics factorial analysis by using SPSS statistics software,analyzed the potential market according to tourists' characteristics of Taibai Mountain.The survey results showed that visitors of Taibai Mountain Nature Reserve mainly were middle-income young people,and the majority of tourists were with higher education.With the purpose of enjoying the scenery and relaxing,tourists were interested in natural ecological landscape of Taibai Mountain Nature Reserve.Tourists mainly came from Shaanxi Province and preferred to day trip,the travel route was single.There were a small number of tourists travelling for business,conference and medical treatment in Taibai Mountain Nature Reserve.According to the analysis,related countermeasures were given in this paper as the following:① Promoting activities should be focused on the big or medium cities in Shaanxi Province,such as Xi'an,Xianyang,Baoji,etc..Meanwhile,various means should be adopted to expand its influence and raise awareness around the provincial cities for attracting tourists.② Strengthening the infrastructure construction and improving comprehensive tourist reception capacity with the pursuit of the diversity of tourism resources,and create a good environment for the tourism market;③ Focusing on tourism product development;④ Protecting the ecological resources and developing ecotourism.

Behavior Characteristics of Tourists and Detailed Classification of Tourist Source Market in Liuxihe National Forest Park

On the basis of questionnaires and field investigation,behavior characteristics of tourists in Liuxihe National Forest Park were analyzed,and the results showed that tourists in the study area mainly come from the Pearl River Delta for sightseeing,mostly 21-45 years old,with higher revisit rate but less residence time.And meanwhile,key tourist source markets of Liuxihe National Forest Park were classified on the basis of spatial distance features,social and economic features,and behavior characteristics of tourists,specifically,The Pearl River Delta Sightseeing Tourist Market,The Pearl River Delta Vacationing Tourist Market,The Pearl River Delta Business Tourist Market,and The Pearl River Delta Special-interest Tourist Market.Moreover,corresponding development strategies were proposed according to actual conditions of each market.

Marketing Strategies Based on Tourists' Satisfaction on Rural Tourism in Suzhou City of China

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

A study on the development trends of tourist marketing policies in the 21^(ST) century

From the view point of tourist marketing, tourist features of popularity and mass, brand and sense, quality and comfort, level and difference, prevalence and society are studied, and the development trends of tourist marketing policies in the 21st century are put forward in this paper. Such as combining sustainable strategies in tourist development with ecology in green marketing, combining information of tourist trends with network in knowledge marketing, combining innovation in tourist products with diversification in marketing objects, combining levels in marketing goals with integer in marketing decision, combining solid in marketing measures with flexibility in marketing policies, combining conformity in marketing channels with double directions in marketing communication and combining the systems of marketing service with culture in marketing activities.

Study on demand features of domestic tourist market in China

This paper analyzes the demands of national tourism in China. They are respectively the upraise of national tourism, the rapid increase of tourist scale, the strength with the leadership of government, the combination of marketing, the variety of behavior, regional consumption and the relationship with economic income as well as the guide of leisure time.

A study on the system of sustainable developmentof tourist marketing environment

The charactedstics and contents of tourist marketing environment are analyzed logically.The microenvironment and macro-environment of tourist marketing is also expounded. It is held thatsustainable development of tourist marketing envirment decides the effect of tourist marketing.The trending balances and coordinated development of macro-environment and microenvironment intourist marketing is the foundation of the tourist-marketing environment

The Relationship Between Marketing Promotion of Historical Tourism and Tourist Motivation of Domestic Tourists： Case Study of KohYoh, Songkhla Province, Thailand

Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gained 5,515.94 million Baht from domestic tourists that increased 30.79% from the previous year＇s income at the same period. This research is survey and cross-sectional study aimed to find the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourists in KohYoh, Songkhla Province. The purpose of this study is to study the factors of marketing promotion affecting push and pull motivations of domestic tourists. The researcher applied structured questionnaire based on 5-level rating scale. The sample was selected by convenience sampling and calculated by Yamane＇s （1967） Formula as 400 samples. The data collection consumed six months between July and December 2013. The data are analyzed by descriptive statistics, Pearson＇s Product Moment Coefficients and Multiple Regression to describe the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourist. The result found that： （1） factors of marketing promotion affecting push motivation of domestic tourists at statistical significance of 0.01 are sales promotion （t = 13.534, sig. = 0.000） and public relations （t = 3.426, sig. = 0.001）, which influenced the prediction power at 36.9% and std. error of the estimate = 0.559; （2） factors of marketing promotion related to pull motivation of domestic tourists at statistical significance of 0.01 are public relations （t = 15.299, sig. = 0.000）, promotion （t = 5.293, sig. = 0.000）, and advertising （t = 2.709, sig. = 0.007）, which influenced the prediction power at 45.8% and std. error of the estimate = 0.429.

Study on Tourism Decision-making Pattern of European Tourists in China——With European Tourists in Xi’an City as a Study Case

With the inbound tourism market data supported by National Natural Science Foundation of China as the basis, this study through researching the tourism decision-making behaviors of inbound tourists, adopting questionnaire survey among European tourists in Xi'an City, analyzed their tourism decision behaviors and influencing factors, and aimed to propose pertinent suggestions for the expansion of European tourist market for Xi'an City.

Adjusting the Touristic Educational System to the Exchange of Generation

This paper presents the results of a qualitative research based on a focus group organized within the specializations of Tourism-Services,and Management of FSEAA Brasov,and based on evaluation questionnaires of Management in Tourism courses,organized by SFMT during 2016.In this research,the main features of current graduates(Generation Z born after 1994)were captured,the first generation raised in a digital environment with an online childhood,in relationship with their attitude towards the labor market compared to previous generations(X-born between 1966 and 1976 and Y-Millennials-born between 1977 and 1995),and the need to adapt to the educational system,and the employers’attitude towards these new perspectives,where personal time becomes often more important than the work place.This is a generation of independent people that will change the world!The research has led to conclusions and recommendations at several levels:(1)at a national level-the need to propose some strategies for retaining employment inside the national economy and attracting labor from Diaspora;here an important role can be played within the European funding programs POCU and PNRDP to finance entrepreneurial initiatives;(2)at the employers level-implementing appropriate strategies of attracting and creating loyalty of human resources,of reduction or elimination of seasonality;and(3)at the educational system-strategies to encourage completion of studies at all levels,adapting the system to the needs of new generations,through employers’involvement in the educational process by stimulating the dual vocational education.

Tourism Marketing Consciousness： The New Posture of the Tourism Consumer Citizen

We know that increased population and unrestrained consumption are generating problems, which becomes critical for our planet. This impending context is part of a whole system, triggered by a logic operation which needs to be reconsidered urgently. The consumer consciousness of tourism knows to what extent their different actions will help change something. To achieve this awareness of sustainable consumption requires a restructuring and reform of the cultural, social, and political aspects of the site and the citizen. With this vision and the proposal for a case study of tourism marketing consciousness, the objective of this study is to raise consumers＇ awareness of tourist destinations to develop their abilities to use the right information to make the right choices and to be ecologically responsible. Through this differentia/, every action carried out in the tourist spot is of singular importance to create sustainable added value for the citizen. In this case, tour operators, non-governmental organizations （NGOs）, and local governments should also invest in educational programs that guide these consumers to enjoy as citizens the tourist areas consciously and effectively. Thus, we believe that training in tourism will lead the stakeholders of consciousness tourist destination to feel protagonist in the broad economic context, social, political, and cultural society of the destination of their choices.

基于游记大数据的环巢湖地区乡村旅游客源市场时空结构分析

以环巢湖地区作为研究对象,基于2016—2021年旅游网站的乡村旅游游记数据,结合统计分析以及ArcGIS空间分析法研究环巢湖地区乡村旅游客源市场的结构特征以及影响因素。结果表明:乡村旅游客源市场季节性明显,节假日及周末效应突出,其中4至10月为旅游旺季,11至3月为旅游淡季;乡村旅游客源市场的地理集中指数总体较高,客源呈集中分布特征,合肥市为主要客源地,客源吸引半径均值为219.59 km,属于近程客源市场,空间使用曲线是基本型曲线、“U”型曲线和Maxwell-Boltzman曲线3种曲线的复合,客源核心逐渐从长三角地区、京津冀地区向内陆地区、珠三角地区扩散。乡村旅游客源市场的时空结构是多种因素相互作用的结果,主要是由乡村旅游目的地的特殊性决定的,同时闲暇时间、气候舒适度、交通、客源地经济发展水平等也是重要影响因素。

政府文旅宣传短视频增效地方旅游经济的定量分析

中国地方政府的文化和旅游部门于2023年进入了一场全国性的新型政府锦标赛:各地文旅局以官员作为核心符号创作了1167则短视频,通过大众传媒传播、吸引游客,进而获取旅游经济效益。本文收集了各地文旅局于2023年上半年发布的超40000条抖音短视频,以及逾2000个景区520天的日度客流量数据,研究发现,带有官员形象符号的政府宣传提高了城市的互联网热度,并且拉动了当地的旅游经济增长:平均来看,文旅局每发布1条官员短视频,会使所在地级市景区客流量增加0.86%。此外,宣传效果较好的官员短视频能够带来更大的经济效益。对动态效应的检验发现,官员短视频在半年的时间窗口范围内稳定地吸引了更多的客流量。

Magazine Review

Art Market Issue 5,2024 Shaping New Quality Productive Forces:Ways of Opening Artistic Culture and Tourism This topic has a reviewof multipleways of the integration and development of art and cultural and tourist industry from different angles,and discusses its practical significance in the transformation and development of social economy through interviews with relevant experts and scholars.

地方特色旅游食品的绿色营销与可持续发展

本文通过分析地方特色旅游食品的定义、特点及与地方文化的融合,结合绿色营销的理念和原则,提出具体的绿色营销策略,并剖析地方特色旅游食品可持续发展的路径,以期为该产业的绿色发展提供理论指导和实践参考,促进旅游经济与生态环境的和谐共生。

互联网视域下兰州市旅游景区营销现状及对策探讨

随着互联网的快速发展,传统的营销方式已经不能满足旅游景区发展的需求。基于网络数据调查分析并结合问卷调查,对兰州市旅游景区在各大旅游平台及“微信”“微博”“抖音”等社交媒体平台的营销现状进行详细分析,发现兰州市旅游景区存在旅游营销的理念淡薄、网络传播重视不足等问题,并根据调查结果提出了提升网络营销意识,通过培训和教育,提高景区工作人员对网络营销的认识和重视程度;创新旅游平台营销体系。在网络平台如微博,建立多渠道、多形式的营销体系、制定具体的网络平台应用方案,包括内容策划、发布频率、互动方式等方面的解决措施,以期为其他景区的营销提供参考,更好地为实现景区营销目标,提升旅游景区效果擎画蓝图。

基于市场分析的黎族文化旅游纪念品设计研究

文章探讨如何将黎族文化融入旅游纪念品设计中,以提高海南旅游业的价值和吸引力。文章采用定性研究的方法,对旅游纪念品市场进行深入调查和分析。研究结果表明,黎族文化具有很高的市场消费潜力,通过深度挖掘黎族元素符号美感,用现代手法融合创新,能够创造出有知名度和影响力的黎族文化品牌,充分满足游客的多样化和个性化需求。

基于数字足迹的河南景区自驾游客空间来源结构分析

旅游业对国民经济的综合影响日益凸显,研究不同细分市场特点,促进旅游经济繁荣成为旅游地和学术界的重要命题。通过游客留在社交媒体的数字足迹,采集挖掘数据信息,分析河南自驾游市场的游客空间来源结构。研究表明,河南景区自驾游客源分布广泛,且以河南、北京客源为主;优质景区覆盖的市场更广、吸引力更大,景区品质、消费能力、促销力度等营销因素对游客意愿和行为影响显著。研究结果可帮助河南旅游组织部门更高效、更有针对性地制定和实施管理活动。

桂林国内客源市场的空间结构演变

用１９９９年和１９８７年的第一手抽样调查资料，对桂林国内旅游客源市场１２年间的空间演变进行研究，得出了其国内客源市场在空间上逐步分散、吸引半径得以加大、波浪式推进和跳跃性增长的演变结论。还探讨了桂林国内客源市场空间演变的宏观原因，并分析了国内客源市场空间演变对其旅游市场促销的意义和原则。此外，还对桂林和黄山国内客源市场空间结构演变的不同特点进行了简要讨论。

自然观光旅游地客源市场的空间结构研究——以九寨沟及比较风景区为例

本文以九寨沟及比较风景区为例，以游客距离衰减模式和多种距离累计曲线揭示了观光旅游地客源市场空间结构整体特征和空间距离分异特征。论文论证了九寨沟游客距离衰减曲线以Ｐａｒｅｔｏ模型为最佳，并推算了不同市场范围及不同模式的距离衰减指数；

本溪关门山国家森林公园游客行为特征

研究游客行为特征对于旅游资源的开发、管理以及旅游目的地的可持续发展具有重要的作用。以本溪关门山国家森林公园为研究对象,通过问卷调查的方法对游客的人口统计学特征、地域结构特征、一般行为特征、消费特征及感知特征进行了研究。结果表明:关门山国家森林公园的游客以较高学历的男性中青年为主;客源主要来自本省辽宁,并以沈阳、本溪和大连的游客为主,客源地理集中度指数为35.71;旅游的主要目的是观赏枫叶,出游时间大部分集中在每年"十一"黄金周期间,且半数以上为当日往返的短程游览者;游客偏好与家人一起出游的旅行方式,所选择的交通工具主要为自驾车和旅游专车;游客的消费结构不平衡,主要集中于景区门票和交通费,占总消费的56.7%;游客对景区的喜好度依次为龙门峡景区>月台子景区>小黄山景区>夹砬子景区>鸣翠谷景区。总的来说,游客满意度较高,有89.1%的游客愿意重游此地,游客最不满意的地方主要表现在景区卫生方面。基于调查研究结果,对关门山国家森林公园的开发建设和可持续发展提供了相关建议。