Many agricultural landscapes have been formed through the interaction and co-evolution of nature and people, and represent the living landscapes shaped over time through intensive and continuous human cultivation. Ter...Many agricultural landscapes have been formed through the interaction and co-evolution of nature and people, and represent the living landscapes shaped over time through intensive and continuous human cultivation. Terraced paddy fields are being re-evaluated to take into account the multiple functions they fill beyond only rice cultivation, particularly their contribution to the national biodiversity strategy of Japan. Since the 1990 s, terraced paddy fields have been considered a representative cultural landscape of Japan and, at the same time, multi-stakeholder conservation activities have been conducted throughout Japan to reverse the increasing abandonment of terraces. Shiroyone Senmaida is an outstanding cultural landscape and a major tourist attraction in Noto Peninsula, Ishikawa Prefecture, which was designated through an initiative by the Food and Agriculture Organization(FAO) as a Globally Important Agricultural Heritage Systems(GIAHS) pilot site in 2011. It is important to clarify tourist preference for terraced paddy field landscapes to contribute to future policy making toward improved agricultural landscape conservation. A key finding of this study is that tourists visiting toenjoy the agricultural landscape are also concerned on the sustainability of the farming methods and preferred to maintain the naturalness of the landscape. Respondents with higher educational levels and greater concern for the biological and traditional farming knowledge aspects of the rice terraces were also more inclined to favor sustainable farming practices. Tourists preferred to maintain the naturalness and rurality of the agricultural landscape, and indicated that construction of excessive tourist facilities would cause the landscape to deteriorate. It was suggested that the local community and surroundings, including rural settlements, hills, and forests, should also be conserved together with the scenic terrace.展开更多
World heritage possesses various kinds of use value and non-use value. Measuring the recreational value of world heritage sites is a key issue in the heritage tourism. This paper employs Contingent Valuation Method (C...World heritage possesses various kinds of use value and non-use value. Measuring the recreational value of world heritage sites is a key issue in the heritage tourism. This paper employs Contingent Valuation Method (CVM), which is an evaluation instrument on the basis of tourists′ attitude and preference, to measure the recreational value of Jiuzhaigou, one of the World Natural Heritage sites in China, and analyzes the biases in the survey. The results show that: 1) In 2009, Jiuzhaigou′s recreational value was 3.46×108 yuan (RMB), and the per capita Willingness to Pay (WTP) was 137.31 yuan by CVM. Compared with the results of other methods, this result is significantly low. 2) Among the factors that influence Jiuzhaigou tourists′ WTP, psychological perception factors have the greatest effect while demographic and socio-economic characteristics have a small effect on WTP. 3) The virtuality in CVM creates biases both from CVM itself and in the procedures that CVM was implemented. The former includes hypothetical bias, information bias, protest response bias, and strategic bias; and the latter includes the questionnaire design, population and sample definition, sampling and data processing. The paper analyses those biases and illustrates their potential in-fluences on the accuracy of CVM measurement. 4) Although there are various defects in CVM measurement, it is still an effective valuation method.展开更多
文摘Many agricultural landscapes have been formed through the interaction and co-evolution of nature and people, and represent the living landscapes shaped over time through intensive and continuous human cultivation. Terraced paddy fields are being re-evaluated to take into account the multiple functions they fill beyond only rice cultivation, particularly their contribution to the national biodiversity strategy of Japan. Since the 1990 s, terraced paddy fields have been considered a representative cultural landscape of Japan and, at the same time, multi-stakeholder conservation activities have been conducted throughout Japan to reverse the increasing abandonment of terraces. Shiroyone Senmaida is an outstanding cultural landscape and a major tourist attraction in Noto Peninsula, Ishikawa Prefecture, which was designated through an initiative by the Food and Agriculture Organization(FAO) as a Globally Important Agricultural Heritage Systems(GIAHS) pilot site in 2011. It is important to clarify tourist preference for terraced paddy field landscapes to contribute to future policy making toward improved agricultural landscape conservation. A key finding of this study is that tourists visiting toenjoy the agricultural landscape are also concerned on the sustainability of the farming methods and preferred to maintain the naturalness of the landscape. Respondents with higher educational levels and greater concern for the biological and traditional farming knowledge aspects of the rice terraces were also more inclined to favor sustainable farming practices. Tourists preferred to maintain the naturalness and rurality of the agricultural landscape, and indicated that construction of excessive tourist facilities would cause the landscape to deteriorate. It was suggested that the local community and surroundings, including rural settlements, hills, and forests, should also be conserved together with the scenic terrace.
基金Under the auspices of Sino-British Fellowship by the British Academy (No. SG-47266)National Natural Science Foundation of China (No. 40371030)
文摘World heritage possesses various kinds of use value and non-use value. Measuring the recreational value of world heritage sites is a key issue in the heritage tourism. This paper employs Contingent Valuation Method (CVM), which is an evaluation instrument on the basis of tourists′ attitude and preference, to measure the recreational value of Jiuzhaigou, one of the World Natural Heritage sites in China, and analyzes the biases in the survey. The results show that: 1) In 2009, Jiuzhaigou′s recreational value was 3.46×108 yuan (RMB), and the per capita Willingness to Pay (WTP) was 137.31 yuan by CVM. Compared with the results of other methods, this result is significantly low. 2) Among the factors that influence Jiuzhaigou tourists′ WTP, psychological perception factors have the greatest effect while demographic and socio-economic characteristics have a small effect on WTP. 3) The virtuality in CVM creates biases both from CVM itself and in the procedures that CVM was implemented. The former includes hypothetical bias, information bias, protest response bias, and strategic bias; and the latter includes the questionnaire design, population and sample definition, sampling and data processing. The paper analyses those biases and illustrates their potential in-fluences on the accuracy of CVM measurement. 4) Although there are various defects in CVM measurement, it is still an effective valuation method.
