Investigating the tourism image of mountain scenic spots in China through the lens of tourist perception

A favorable tourism image of high-quality mountain scenic spots(HQMSS)is crucial for tourism prosperity and sustainability.This paper establishes a framework for investigating the tourism image based on cognitive-emotion theory and uses natural language processing(NLP)tools to clarify the cognition,emotion,and overall tourist image of the HQMSS in China from the perspective of tourist perception.This paper examines the multi-dimensional spatial differentiation of China's overall image,including province,scenic spot scales,as well as the spatial pattern of the overall comprehensive tourism image.Strategies for comprehensively improving HQMSS's tourism image are also formulated.The results show that:(1)The cognitive image of Chinese HQMSS is categorized into core and marginal images,and the core images such as scenery and cable car are the expression of the uniqueness of mountainous scenic spots.Additionally,the cognitive image is classified into six dimensions:tourism environment,tourism supporting facilities,tourism experience,tourism price,tourism service,and tourism safety.(2)Positive emotions are the dominant mood type of HQMSS in China,followed by neutral emotions,with negative emotions being the least frequent.Emotional images vary across dimensions,with tourism environment and tourism experience evoking relatively higher emotion.(3)The spatial pattern of HQMSS for each dimension at the national,provincial,and scenic scales is diversifying.This article provides a multidimensional perspective for investigating the tourism image of mountainous scenic spots,proposes targeted recommendations to improve the overall image of HQMSS in China,and can greatly contribute to the sustainable development of mountain tourism.

Dark Touristic Perception: Motivation, Experience and Benefits Interpreted from the Visit to Seismic Memorial Sites in Sichuan Province

This study investigates the motivations of Chinese domestic tourists visiting seismic memorial sites after the great Wenchuan earthquake of 2008, and examines their interpretation of experiences and benefits of the visits. Recent research on dark tourism has raised the possibility that people are attracted to death and memorial sites in ways different from other tourist attractions. The study used an empirical research design employing questionnaires to collect data from 255 Chinese domestic visitors at seismic memorial sites in west Sichuan. Analysis revealed that the obligation of commemoration mixed with curiosity represents a different set of travel motivation in dark tourism settings than in other kinds of tourism. In addition, the empirical evidence also suggests an interrelated pattern between motivations, experiences and benefits. This study implies that Chinese domestic tourists were attracted in ways different from other tourist attractions both because they tended to fulfill their obligation of commemoration and were interested in destruction; and visitor experiences played an important mediating role between travel motivations and benefits gained.

Development Strategy of Soundscape in Rural Tourism Based on Tourist Perception:A Case Study of Some Villages in Jiangxi Province

In the context of the development of rural tourism,through the field investigation of several rural tourism destinations in Jiangxi,and from the perspective of tourist perception,this paper discusses the development strategy of soundscape in rural tourism,so as to promote the inheritance and development of rural soundscape design.

Chinese visiting Rovaniemi, Finland: profile and perceptions of Arctic tourists

The profile of the Chinese tourist is changing. Outbound tourism destinations for Chinese tourists are no longer limited to the Asia-Pacific region. Chinese tourists visit many different destinations, and the areas around the Arctic Circle are growing in attraction. This paper is based on a 2016 online survey about Chinese tourists visiting Rovaniemi, Finland. The questions were based on a previous study of the Finnish Tourist Board conducted in 2003. The results were analyzed and the two studies were compared. The resultant profile of the Chinese tourist visiting the Rovaniemi area showed natural landscapes to be the most important attraction. All respondents had a ＂must-do＂ activity, and more than half participated in sport and leisure activities. The state of the environment, natural landscape, and safety conditions were rated most important among tourists. Increasingly, tourists prefer to organize individual trips, using multiple information channels. Currently, Chinese tourists demand deeper tourism experiences. They want to enjoy winter activities in a pure environment, and unique experiences, such as sleeping in an ice or glass hotel. Chinese tourists appreciate the uniqueness that cannot be found in other places. They wish to benefit from travel information from various media, which will allow Chinese tourists to make a complete plan before their journey.

Empirical Research on Tourists' After-trip Perception of Landscape Preference in the Confucius Temple in Nanjing City

Thurstone’s Comparative Judgment Model was applied to measure characteristics of tourists’after-trip perception of landscape preference in the Confucius Temple,a famous historical block in Nanjing City.The results show that(a)as time goes by,the tourists’time perception differentiation has continuously sublimated from the general experience into the peak experience,and gradually evolved into the core experience element in the overall perception.In terms of content,perceptional contents of tourists decrease in sequence of the Confucian culture,the commercial culture and the culture of refined scholars.As a whole,tourists’after-trip perception differentiation has 3 sections:halo zone,sub-halo zone,and gray zone.(b)Because of tourism development,the Confucian culture is influenced by other cultures,and the commercial culture shows the trend of"over-generalization",and the culture of refined scholars has weakening carriers and modes of inheritance.Inheritance of its unique cultural connotations deserves increasing attention.

An analysis of tourist’s perceptions toward tourism development:Study of cold desert destination,India

Tourism impacts on society are complex and mixed.However,they are vital to diverse societies,clusters,and individuals dependent upon their morals,attitudes,and resources existing for tourism development.Increasing tourism also brings many problems.Hence,tourist experience is fundamental for destination image and devel-opment.This research examines tourist perceptions and attitudes toward tourism impacts in Chitkul,Kalpa,and Nako in Kinnaur.Random sampling has been used to measure tourist responses on a range of indicators related to tourism development.Likert scale responses were analyzed using factor analysis,ANOVA,Mann-Whitney U-test,Kolmogorov test,and descriptive statistics.The results confirmed that tourists do not perceive any type of pollu-tion or societal barriers.They observed that natural magnetism and the socio-cultural milieu of the destination is what attracts tourists.However,tourists are not satisfied with‘networking services’,‘organization efforts’,‘sup-plementary conveniences’,and‘carriage concerns’at selected destinations in Kinnaur.Moreover,Chitkul emerged as the top tourist destination in Kinnaur.Since the destination would emerge as a hub of tourist activities shortly considering the congestion and exploitation of nearby tourist destinations at Kulu-Manali-Rohtang in Beas Valley.Hence,the assessment of tourist perceptions can be used as an indicator of tourism destination competitiveness and can assist in developing appropriate tourism policies and infrastructure upgrades.

Tourists’ Perception of Celebrity Memorial Hall Under Red Tourism Back-ground:A Case Study of Wu Lanfu Memorial Hall

Wu Lanfu Memorial Hall is taken as research object. By combining web text analysis with questionnaire research, comprehensive analysis of tourist experience information (thematic background, scenic area services and hardware infrastructure) of research object is conducted under red tourism perspective. Via further correlation analysis, the dimensions that influence visitors’perception and experience of celebrity memorial hall are found, which attempts to contribute to the more comprehensive promotion of the tourism experience of red tourist attractions. Research results are as below. First, visitors are generally satisfied with the overall perception of celebrity memorial hall, and celebrity memorial hall occupies an indispensable position in the red tourism system. Second, visitors’ potential perception of memorial hall is quite different from their actual perception, and the quality of scenic spots does not match its potential perception. Third, celebrity effect plays a prominent role in red tourism attractions. Fourth, celebrity memorial hall play an important role in the inheritance and dissemination of red culture. Corresponding improvement suggestions are put forward in this paper based on above conclusions, and it aims to provide the reference for the development of red tourism and the spread of red culture in ethnic regions.

Climate change impact in the Western Himalaya:people's perception and adaptive strategies

The Himalaya represents a vast mountain system and globally valued for its significant role in regulation of global as well as regional climate that has direct impact on biodiversity and ecosystem services crucial for sustenance of millions of people in Himalaya and adjoining areas. However, mountain regions worldwide are impacted by climate change and at the same time represent distinctive area for the assessment of climate related impacts. Climate change impacts in Himalayan region have its implications on food production, natural ecosystems,retreat of glacier, water supply, human and animal health and overall human well being. The livelihood and food security of the people inhabited in region largely depend on climate sensitive sectors i.e.agriculture, livestock, forestry and their interlinkages with each other, and has the potential to break down food and nutritional security as well as livelihood support systems. People's perception and understanding of climate can be an important asset when it comes to adaptation to climate change impact;however it is not taken into consideration for the development of policy design and implementation of modern mitigation and adaptation strategies by governments and other civil society organizations.The knowledge of local people and farming communities for rural landscape management and sustainable use of bioresources is gaining credence as a key strategy to cope up with the climate change.Therefore, the present study analyzes the indigenous knowledge of local people and their perceptions on climate change, and also documented adaptation approaches at local level in mountain ecosystem of western Himalaya. The study could be useful to policy makers to design appropriate adaptation strategies to cope up with the impacts of climate change.

Climate Change: Trends and People’s Perception in Nepal

In the context of climate change, the frequency and intensity of extreme events such as floods and droughts will increase which could put tremendous challenges in water resources management in the coming days. While scientific knowledge on climate threats and changing climate patterns are essential, it is also important to consider the impacts in relation to how the threats are perceived and handled by local people. This paper intends to assess the trend and people’s perception on temperature and precipitation. Three focus groups’ discussion and a total number of 240 households were interviewed during field visit. The collected information was scaled from the least preferred-1 to the most preferred-5 based on their preferences. The trend of mean of annual average, maximum and minimum temperature indicates that the temperature has increased significantly and precipitation intensity and magnitude are also in increasing trend in the monsoon and postmonsoon seasons which may raise the extreme flood events. These facts were verified with the people’s perception. This finding could be useful for formulation of effective flood management policy and plan in this river basin as well as very applicable for other similar areas.

Beyond Bloom’s: Students’ Perception of Bloom’s Taxonomy and its Convolution with Cognitive Load

Bloom’s taxonomy is widely used in educational research to categorize the cognitive skills required to answer exam questions.For this study,we analyzed how students categorize exam questions(high-level question or low-level question,)gathered data as to their rationale for categorization,and compared their categorizations to those of experts.We found that students consistently rank high-level questions incorrectly.We analyzed student reasons for their categorizations,and found that for many of the incorrectly categorized questions the students referred to reasons related to Cognitive Load Theory.This shows that cognitive load prevents students from accurately assessing the cognitive level of an exam question.Thus,extra cognitive load in exam questions may prevent those questions from accurately measuring the skills and knowledge of the student.This points to the need for instructors to eliminate cognitive load from their exams.

Tourist Perception and Development Strategies on Culture and Commerce in a Historic Area: A Case Study of Dayan Ancient Town in Lijiang

The development of tourism in historic areas imposes immense pressure on heritage conservation, leading to issues such as commercial encroachment and the loss of cultural uniqueness in many domestic areas. Dayan Ancient Town, as an integral part of the Old Town of Lijiang, a World Cultural Heritage Site, faces increasing challenges due to commercialization. This paper explores the cultural and commercial development of Dayan Ancient Town from the perspective of tourist perception. Using the Analytic Hierarchy Process(AHP), this study develops an evaluation system and visualization to analyze both cultural and commercial perceptions of tourists. The findings reveal that tourists' cultural perception of the town is limited, while their commercial perception is prominent. Furthermore, the study examines the distribution of cultural attractions and commercial establishments, revealing that the current cultural attractions can't contribute to high and continuous cultural perception results. The study finally proposes recommendations for enhancing tourist perception of the ancient town, such as establishing multi-level protection and development strategies, infusing cultural attributes into business, and expanding cultural attraction clusters.

Residents'perception of sustainable tourism in protected mountain areas:the case of Asturias

Spain is the country with the most Biosphere Reserves in the world,52,and Asturias,with 7,ranks first among the single-province Autonomous Communities.The tourist interest in these natural spaces is increasing,but little or nothing is known about how the residents of these natural spaces perceive the tourist impacts.The main objective of this research was to evaluate the residents’perceived changes in protected mountain areas in Asturias concerning the environmental,sociocultural,and economic dimensions related to tourism activity with survey methods and various quantitative tools.The findings obtained were the following:firstly,there were significant differences between the residents’sociodemographic characteristics and their perceptions of tourism impacts;secondly,there were positive relationships between the residents’perceived tourism economic,environmental and sociocultural impacts and their general attitude towards tourism development;and thirdly,the more positive the residents’attitude towards tourism development,the more likely residents actively support its further development.The findings indicate the willingness of residents to get involved and participate in the tourism activity,so policymakers should implicate residents in decisionmaking on local tourism development.In conclusion,long-term monitoring of residents’evolution of their perceptions and attitudes is necessary to achieve sustainable tourism development.

A MULTILAYER FEEDFORWARD NEURAL NETWORK MODEL FOR VISUAL MOTION PERCEPTION

The local visual motion detection mechanism used in the visual systems of primatescan only sense the motion component oriented perpendicularly to the contrast gradient of thebrightness pattern.But the visual system of higher animals can adaptively determine the actualdirection of motion through a learning process.In this paper a multilayered feedforward neuralnetwork model for perception of visual motion is presented.This model employs W.Reichardt’selementary motion detectors array and T.Kohonen’s self-organizing feature map.We explored theself-organizing principles for perception of visual motion.The computer simulations show thatthis neural network is able to recognize the true direction of motion through an unsupervisedlearning process.In addition,the neurons with the same or similar motion direction selectivitytend to appear in“functional columns”which seem to be qualitatively similar to the corticalmotion columns observed by electrophysiological and cytohistochemical studies in certain higherareas such as MT.It proves that motion-detection by spatio-temporal coherences,mapping,co-operation,competition,and Hebb rule may be the basic principles for the self-organization ofvisual motion perception networks.

Image Perception and Emotional Evaluation of Zhuhai Coastal Tourism Destination Based on Network Big Data Analysis

By capturing the online evaluation data of tourists on Zhuhai coastal tourist attractions in the two domestic OTA platforms Ctrip and Mafengwo, word cloud and word frequency statistics and complex semantic network analysis are used to carry out the research of image perception and emotional evaluation. The results show that:① Zhuhai City is the main body of the composition of tourists' image perception of Zhuhai coastal tourism, showing the 3S(seafood, sand, scenery) coastal tourism image of Zhuhai characteristics, and the rapid development of Zhuhai City is an important driving force for the transformation of the city's image perception.② The single core and two wings is the hierarchical pattern of tourists' image perception of Zhuhai's coastal tourism, namely Zhuhai as the centre and sand and seafood as the two wings.③ After evaluating the emotions of tourists in Zhuhai's coastal area, it is found that overall the tourists' perceived image is relatively good, with a large proportion of positive emotions, but there are also some negative and neutral emotions.

Research on the Construction and Application of Service Quality Evaluation Models for Scenic Spots:Taking Chongqing Ciqikou as an Example

In the current environment of increasingly fierce competition in the tourism industry,service quality has become crucial for enhancing the competitiveness of scenic spots.This paper uses the SERVQUAL model to design a service quality evaluation questionnaire that captures the gap between tourists’expectations and perceptions,using the Ciqikou Scenic Spot as a case study.Data collected from field surveys are used to comprehensively and meticulously evaluate the service quality of the Ciqikou Scenic Spot.The analysis results show that the scenic spot,with its unique folk culture experience and beautiful ecological environment,has certain advantages in terms of service quality.However,significant deficiencies exist in infrastructure and environmental hygiene.Accordingly,targeted improvement suggestions are proposed to further enhance the service quality of the Ciqikou Scenic Spot and meet the increasingly diverse and personalized needs of tourists.This study provides not only a specific service quality improvement strategy for the Ciqikou Scenic Spot but also a valuable reference for other tourist attractions.

Interests of Livestock Activities within Agroforestry Systems in Guadeloupe: Stakeholders’ Opinions and Farmers’ Perceptions

The Valab project (Integrated Ecosystemic value-enhancement of the Guadeloupean Forest Agrobiodiversity) is a participatory action research that aims to explore the feasibility of diversification activities within the forest understorey. In the exploratory phase of the project, we studied stakeholders’ opinions on the positive and negative impacts of introducing livestock activities within a forest environment, as well as breeders’ constraints or motivations for setting up livestock units within agroforestry systems in the private forests of Guadeloupe. To establish a diagnosis of the current situation, 51 stakeholders (St) and 49 farmers (Fr) were interviewed on their perceptions, opinions, motivations and preferences. Forty-one percent of the St has had a generally positive appreciation of livestock activities, while on the opposite 31% have had a resolutely negative posture depending on their area of expertise. Their views on the possible positive effects or negative interactions between livestock and agroforestry activities were analysed in order to suggest possible approaches for the authorities or associations. Unanimously, the farmers replied that their motivations followed economic strategies: for self-consumption or sale. But their decision-making processes were also non-economic. Many of them (36% Fr) gave importance to their activity in the construction of their identity, whether it was through a desire to perpetuate traditions or to maintain family activities. The main constraints identified were natural constraints (61% Fr), including topography, climate and predators. While 28% of Fr notified their motivations for environmental protection. Another constraint was of a technical nature (44% Fr) since farmers asked for more technical references or support services. Further researches are required to study the interactions between animals and the undergrowth by describing their respective ecosystem services in order to enhance their positive interactions.

The DNP: Knowledge and perceptions of students in an accelerated master’s program in nursing

While the nursing community generally agrees that the Doctorate of Nursing Practice (DNP) degree will strengthen nursing as an academic discipline, there is little known about students’ perceptions of the advanced degree. Nursing students enrolled in an accelerated master’s program in nursing (N = 45) were surveyed to assess their knowledge of the DNP degree while also identifying the perceived effect a DNP might have on their careers, on nursing as a discipline, and on public perceptions of nursing practice. In this study, 51% of participants supported the transition to the DNP as the standard degree for practice nursing while 29% were opposed. The majority of participants (71%) planned to pursue an advanced practice nursing degree/certification with 81% of this group signifying that they would do so even if a DNP is required. The majority of participants agreed that the DNP will improve public perception of advanced practice nursing, but 71% thought the title of “doctor” would confuse patients. While current nursing students are generally informed of the upcoming DNP transition, there is disagreement regarding its implications for their careers and for the extent of public understanding.

Ethics and Integrity in Building Employee＇s Perceptions

Malaysia has long been involved in the initiative of becoming a high income country by the year 2020. In this essence, fighting and eliminating any means of corruption in the public and private companies have been one of the key challenges in the long run. The globalization of businesses has somehow led to an increase in the number of unethical conduct and hazardous corruption. In the urge to enliven ethics and integrity in a company and among employees, the whole business processes and stakeholders should position code of ethics and integrity at its highest standard. However, can ethics and integrity really increase the company＇s reputation, strengthening its business operations and sustainability, and deliver trust amongst employees and employers？ The objective of this study is to analyze the perceptions of employees on issues pertaining ethics and integrity. The study has been conducted in one of the giant telecommunication companies in Malaysia where a sample of 7,056 employees were the participants involved in the survey. The study has used questionnaires to collect data. The data have then been analysed using the SPSS data analysis software. The findings explained that employees view the company as an ethical place to work where the finance department is deemed to have the highest level of integrity. While in matters of corruption risk areas, there are still practices of bribery. It is also founded that a majority of respondents about 93% agree that the company＇s initiatives are effective in building business integrity and that the level of business ethics and integrity has improved over the last two years. Running a business with ethics and integrity while selecting the fight business partners will create a corporation of ethics, integrity, and anti-corruption.

S-O-R理论框架下传统村落品牌“商品化”路径探析——以张谷英村为例

打造传统村落地方品牌并将其转化为实际效益,是实现乡村旅游活化的有效途径。基于S-O-R理论,构建研究理论框架,以湖南岳阳张谷英村为例,运用结构方程模型进行定量实证分析,结果表明:传统村落品牌“商品化”进程涵盖了品牌价值提升、文化价值延伸、经济效益转化三部分;传统村落地方品牌建构对游客消费行为起间接影响作用,地方依恋是沟通地方品牌建构与游客消费行为的“桥梁”,其中介效应得到了验证;为实现地方品牌价值向经济效益的有效转化,应当深度挖掘传统村落文化内涵,注重保护乡土景观,完善食宿消费服务体系,使单一产业转向多产业模式发展。

改进D-S算法的多感知机器人泄漏源识别研究

危化品泄漏场域环境复杂多变,泄漏源的识别受风速、光照强度、噪声等多重因素影响,当前多以智能机器人探测,利用嗅觉或视觉进行目标识别,但单类传感器识别结果可靠性差,提出一种改进Dempster-Shafer(D-S)证据理论的识别方法,模拟人类多感官识别机制,综合处理嗅觉、视觉和听觉识别信度;通过引入参考证据获取证据源全局信息,解决了经典D-S算法中存在的证据冲突问题,并在MATLAB中进行了算例验证。结果表明,相比嗅觉、视觉和听觉单类传感器识别信度分别提高了42.5%、51.2%和38.4%;对于冲突数据,克服了经典D-S算法、Yager算法融合失效的缺陷,相比Murphy算法识别信度提高了33%,可实现泄漏源的高信度识别,融合决策可靠性好。