Investigating the tourism image of mountain scenic spots in China through the lens of tourist perception

A favorable tourism image of high-quality mountain scenic spots(HQMSS)is crucial for tourism prosperity and sustainability.This paper establishes a framework for investigating the tourism image based on cognitive-emotion theory and uses natural language processing(NLP)tools to clarify the cognition,emotion,and overall tourist image of the HQMSS in China from the perspective of tourist perception.This paper examines the multi-dimensional spatial differentiation of China's overall image,including province,scenic spot scales,as well as the spatial pattern of the overall comprehensive tourism image.Strategies for comprehensively improving HQMSS's tourism image are also formulated.The results show that:(1)The cognitive image of Chinese HQMSS is categorized into core and marginal images,and the core images such as scenery and cable car are the expression of the uniqueness of mountainous scenic spots.Additionally,the cognitive image is classified into six dimensions:tourism environment,tourism supporting facilities,tourism experience,tourism price,tourism service,and tourism safety.(2)Positive emotions are the dominant mood type of HQMSS in China,followed by neutral emotions,with negative emotions being the least frequent.Emotional images vary across dimensions,with tourism environment and tourism experience evoking relatively higher emotion.(3)The spatial pattern of HQMSS for each dimension at the national,provincial,and scenic scales is diversifying.This article provides a multidimensional perspective for investigating the tourism image of mountainous scenic spots,proposes targeted recommendations to improve the overall image of HQMSS in China,and can greatly contribute to the sustainable development of mountain tourism.

Chinese visiting Rovaniemi, Finland: profile and perceptions of Arctic tourists

The profile of the Chinese tourist is changing. Outbound tourism destinations for Chinese tourists are no longer limited to the Asia-Pacific region. Chinese tourists visit many different destinations, and the areas around the Arctic Circle are growing in attraction. This paper is based on a 2016 online survey about Chinese tourists visiting Rovaniemi, Finland. The questions were based on a previous study of the Finnish Tourist Board conducted in 2003. The results were analyzed and the two studies were compared. The resultant profile of the Chinese tourist visiting the Rovaniemi area showed natural landscapes to be the most important attraction. All respondents had a ＂must-do＂ activity, and more than half participated in sport and leisure activities. The state of the environment, natural landscape, and safety conditions were rated most important among tourists. Increasingly, tourists prefer to organize individual trips, using multiple information channels. Currently, Chinese tourists demand deeper tourism experiences. They want to enjoy winter activities in a pure environment, and unique experiences, such as sleeping in an ice or glass hotel. Chinese tourists appreciate the uniqueness that cannot be found in other places. They wish to benefit from travel information from various media, which will allow Chinese tourists to make a complete plan before their journey.

Empirical Research on Tourists' After-trip Perception of Landscape Preference in the Confucius Temple in Nanjing City

Thurstone’s Comparative Judgment Model was applied to measure characteristics of tourists’after-trip perception of landscape preference in the Confucius Temple,a famous historical block in Nanjing City.The results show that(a)as time goes by,the tourists’time perception differentiation has continuously sublimated from the general experience into the peak experience,and gradually evolved into the core experience element in the overall perception.In terms of content,perceptional contents of tourists decrease in sequence of the Confucian culture,the commercial culture and the culture of refined scholars.As a whole,tourists’after-trip perception differentiation has 3 sections:halo zone,sub-halo zone,and gray zone.(b)Because of tourism development,the Confucian culture is influenced by other cultures,and the commercial culture shows the trend of"over-generalization",and the culture of refined scholars has weakening carriers and modes of inheritance.Inheritance of its unique cultural connotations deserves increasing attention.

Tourists’ Perception of Celebrity Memorial Hall Under Red Tourism Back-ground:A Case Study of Wu Lanfu Memorial Hall

Wu Lanfu Memorial Hall is taken as research object. By combining web text analysis with questionnaire research, comprehensive analysis of tourist experience information (thematic background, scenic area services and hardware infrastructure) of research object is conducted under red tourism perspective. Via further correlation analysis, the dimensions that influence visitors’perception and experience of celebrity memorial hall are found, which attempts to contribute to the more comprehensive promotion of the tourism experience of red tourist attractions. Research results are as below. First, visitors are generally satisfied with the overall perception of celebrity memorial hall, and celebrity memorial hall occupies an indispensable position in the red tourism system. Second, visitors’ potential perception of memorial hall is quite different from their actual perception, and the quality of scenic spots does not match its potential perception. Third, celebrity effect plays a prominent role in red tourism attractions. Fourth, celebrity memorial hall play an important role in the inheritance and dissemination of red culture. Corresponding improvement suggestions are put forward in this paper based on above conclusions, and it aims to provide the reference for the development of red tourism and the spread of red culture in ethnic regions.

Safety Evaluation and Improvement of Homestays from the Perspective of Tourists’Perception: A Case Study of Tangjiajia Hot Spring Village in Nanjing

Safety is one of the basic needs of tourists,and their sense of security is a necessary condition for the successful operation of homestays.Based on the theory of tourist perception,Nanjing Tangjiajia Hot Spring Village is taken as the research object.This paper analyzes the tourists’perception of homestay safety facilities and services through questionnaire survey,field investigation,interview,and other methods.It proposes strategies for improving homestay safety,aiming to provide safety management references for China’s homestay industry and promote its sustainable development.

Dark Touristic Perception: Motivation, Experience and Benefits Interpreted from the Visit to Seismic Memorial Sites in Sichuan Province

This study investigates the motivations of Chinese domestic tourists visiting seismic memorial sites after the great Wenchuan earthquake of 2008, and examines their interpretation of experiences and benefits of the visits. Recent research on dark tourism has raised the possibility that people are attracted to death and memorial sites in ways different from other tourist attractions. The study used an empirical research design employing questionnaires to collect data from 255 Chinese domestic visitors at seismic memorial sites in west Sichuan. Analysis revealed that the obligation of commemoration mixed with curiosity represents a different set of travel motivation in dark tourism settings than in other kinds of tourism. In addition, the empirical evidence also suggests an interrelated pattern between motivations, experiences and benefits. This study implies that Chinese domestic tourists were attracted in ways different from other tourist attractions both because they tended to fulfill their obligation of commemoration and were interested in destruction; and visitor experiences played an important mediating role between travel motivations and benefits gained.

Development Strategy of Soundscape in Rural Tourism Based on Tourist Perception:A Case Study of Some Villages in Jiangxi Province

In the context of the development of rural tourism,through the field investigation of several rural tourism destinations in Jiangxi,and from the perspective of tourist perception,this paper discusses the development strategy of soundscape in rural tourism,so as to promote the inheritance and development of rural soundscape design.

An analysis of tourist’s perceptions toward tourism development:Study of cold desert destination,India

Tourism impacts on society are complex and mixed.However,they are vital to diverse societies,clusters,and individuals dependent upon their morals,attitudes,and resources existing for tourism development.Increasing tourism also brings many problems.Hence,tourist experience is fundamental for destination image and devel-opment.This research examines tourist perceptions and attitudes toward tourism impacts in Chitkul,Kalpa,and Nako in Kinnaur.Random sampling has been used to measure tourist responses on a range of indicators related to tourism development.Likert scale responses were analyzed using factor analysis,ANOVA,Mann-Whitney U-test,Kolmogorov test,and descriptive statistics.The results confirmed that tourists do not perceive any type of pollu-tion or societal barriers.They observed that natural magnetism and the socio-cultural milieu of the destination is what attracts tourists.However,tourists are not satisfied with‘networking services’,‘organization efforts’,‘sup-plementary conveniences’,and‘carriage concerns’at selected destinations in Kinnaur.Moreover,Chitkul emerged as the top tourist destination in Kinnaur.Since the destination would emerge as a hub of tourist activities shortly considering the congestion and exploitation of nearby tourist destinations at Kulu-Manali-Rohtang in Beas Valley.Hence,the assessment of tourist perceptions can be used as an indicator of tourism destination competitiveness and can assist in developing appropriate tourism policies and infrastructure upgrades.

Tourist Perception and Development Strategies on Culture and Commerce in a Historic Area: A Case Study of Dayan Ancient Town in Lijiang

The development of tourism in historic areas imposes immense pressure on heritage conservation, leading to issues such as commercial encroachment and the loss of cultural uniqueness in many domestic areas. Dayan Ancient Town, as an integral part of the Old Town of Lijiang, a World Cultural Heritage Site, faces increasing challenges due to commercialization. This paper explores the cultural and commercial development of Dayan Ancient Town from the perspective of tourist perception. Using the Analytic Hierarchy Process(AHP), this study develops an evaluation system and visualization to analyze both cultural and commercial perceptions of tourists. The findings reveal that tourists' cultural perception of the town is limited, while their commercial perception is prominent. Furthermore, the study examines the distribution of cultural attractions and commercial establishments, revealing that the current cultural attractions can't contribute to high and continuous cultural perception results. The study finally proposes recommendations for enhancing tourist perception of the ancient town, such as establishing multi-level protection and development strategies, infusing cultural attributes into business, and expanding cultural attraction clusters.

Residents'perception of sustainable tourism in protected mountain areas:the case of Asturias

Spain is the country with the most Biosphere Reserves in the world,52,and Asturias,with 7,ranks first among the single-province Autonomous Communities.The tourist interest in these natural spaces is increasing,but little or nothing is known about how the residents of these natural spaces perceive the tourist impacts.The main objective of this research was to evaluate the residents’perceived changes in protected mountain areas in Asturias concerning the environmental,sociocultural,and economic dimensions related to tourism activity with survey methods and various quantitative tools.The findings obtained were the following:firstly,there were significant differences between the residents’sociodemographic characteristics and their perceptions of tourism impacts;secondly,there were positive relationships between the residents’perceived tourism economic,environmental and sociocultural impacts and their general attitude towards tourism development;and thirdly,the more positive the residents’attitude towards tourism development,the more likely residents actively support its further development.The findings indicate the willingness of residents to get involved and participate in the tourism activity,so policymakers should implicate residents in decisionmaking on local tourism development.In conclusion,long-term monitoring of residents’evolution of their perceptions and attitudes is necessary to achieve sustainable tourism development.

Image Perception and Emotional Evaluation of Zhuhai Coastal Tourism Destination Based on Network Big Data Analysis

By capturing the online evaluation data of tourists on Zhuhai coastal tourist attractions in the two domestic OTA platforms Ctrip and Mafengwo, word cloud and word frequency statistics and complex semantic network analysis are used to carry out the research of image perception and emotional evaluation. The results show that:① Zhuhai City is the main body of the composition of tourists' image perception of Zhuhai coastal tourism, showing the 3S(seafood, sand, scenery) coastal tourism image of Zhuhai characteristics, and the rapid development of Zhuhai City is an important driving force for the transformation of the city's image perception.② The single core and two wings is the hierarchical pattern of tourists' image perception of Zhuhai's coastal tourism, namely Zhuhai as the centre and sand and seafood as the two wings.③ After evaluating the emotions of tourists in Zhuhai's coastal area, it is found that overall the tourists' perceived image is relatively good, with a large proportion of positive emotions, but there are also some negative and neutral emotions.

Research on the Impact of Consumers’Purchasing Decision in E-commerce Live-steaming--Based on Cognitive and Perceptive Perspective

In the live-streaming area,high-tech social media has transformed our interactions and social activities through a brand new marketing approach.The research identifies the underlying drivers of purchasing decision from cognitive and perceptive perspective,and confirms the decisionmaking mechanism from individual view.Our study is based on S-O-R Theory,Social Presence Theory and Technology Acceptance Model,and we add Perceived Trust.A scale of 24 items which reflecting 6 construct was set up.Then a pre-test was designed to test the validity of scale and a formal experience was conducted to 311 customers.Data are analyzed applying the structural equation modelling(SEM)technique with SPSS and Amos.The results indicate that cognition and perception both positively influence Perceived Ease of Use.But only cognition can significantly affect Perceived Use,necessitating expertise of anchors and dissemination of high quality content.Besides,the affecting path of PU,PEOU and PT was verified,providing guidance for platform designing,anchor training and product selecting.

川藏南线自驾游客情感体验的特征与影响机制

以流动性体验为核心的旅游形式在全球化背景下日益流行。作为大尺度流动型旅游形式典型代表的长途自驾游,因冒险、追逐自由、私密、个性化、高不确定性等特征,赋予了游客独特且复杂的情感体验。目前,学界尚缺乏从更为系统的视角关注大尺度流动情境下游客情感体验的特征、前因与影响机制的实证研究。文章基于景观感知理论,采用定量研究与定性研究相结合的方法,以川藏南线(318国道成都至拉萨段)的自驾游客为研究对象,分析游客在大尺度流动情境下的情感体验特征与影响机制。文章发现:1)自驾游客的积极情感体验未达强烈水平,情感体验(尤其是积极情感体验)伴随着自驾这一流动性实践呈现出动态变化的波动特征,且涉及多个维度;2)基于自我需要满足与否、满足程度如何这一标准,自驾游客与环境的互动(包含两组类型、6类特征)促进了他们上述情感体验的产生,并通过动态反馈机制持续影响了情感体验。上述研究发现不仅完善了有关游客情感体验前因和影响机制以及自驾入藏旅游体验的实证研究体系,还为目的地的管理与营销提供了思路。

游客感知视角下城市绿地空间社会价值评估与影响因素研究

城市绿地空间生态系统服务社会价值最容易被人类感知和利用,对其量化评估与影响因素探究可为城市绿地空间优化提供科学依据。现有研究较少考虑服务设施对游客感知城市绿地社会价值的影响。因此,以武汉市东湖风景区为例,利用SolVES模型将6类游客社会价值感知数据进行空间量化,并探究自然资源环境要素和服务设施兴趣点密度对社会价值指数与空间分布的影响。结果表明:游客对东湖风景区社会价值偏好为文化价值>娱乐价值>美学价值>生物多样性价值>康体价值>可持续价值;社会价值热点区域集中在听涛景区和磨山景区,且大多分布在高程20~40m、坡度2°~6°、距离水体100m范围内;在影响因素上,旅游景点设施和植被覆盖度对各类社会价值影响的贡献值最大,且与社会价值呈正相关关系。

用户视角下的教育数据要素交易:安全感知与建议

教育数据要素作为推动教育变革的核心动力,正通过数据要素市场交易推动教育数字化转型纵深发展。然而,目前教育数据要素市场在数据确权、市场监督以及市场交易等制度层面存在不足,阻碍教育数据要素价值的释放。用户作为数据要素市场的核心参与者,其对教育数据要素交易的安全感知与建议是推进数据要素交易有序发展的重要因素。研究面向四类不同用户群体开展了定向调查,发现用户总体对教育数据要素交易持积极态度,且具有较为全面的安全感知,不同用户群体则在教育数据要素基本态度、安全感知与安全建议上存在差异。为加快教育数据要素交易市场建设,可以从加强教育数据要素市场保障,提高高等院校用户市场参与意愿,构建教育数据要素安全体系,满足不同用户群体的安全需求,塑造多元教育数据要素交易市场,推动交易机制向需求侧转型等方面改善。

旅游者风险感知对目的地信任影响研究——政府信任的中介作用

旅游者风险感知与信任密切相关,各种风险所带来的不确定性会改变社会互动并造成信任危机,而旅游者目的地信任是影响旅游者满意度与忠诚度的重要因素。以安东尼·吉登斯关于风险感知和信任的论述为理论依据建立分析框架,通过网络问卷对326名风险经历者进行调查,并以政府信任为中介变量,以风险沟通、应急处置为调节变量,重点探讨了公共卫生事件情境下旅游者风险感知对其目的地信任的作用机制与效应。结果显示:风险感知对旅游者政府信任具有显著负向影响,而风险感知对旅游者目的地信任无显著影响;政府信任对旅游者目的地信任具有显著正向影响;风险沟通在风险感知与政府信任中不存在调节作用,应急处置在风险感知与政府信任中存在调节作用。

癌症病人时间感知的研究进展

对癌症病人时间感知的概念、转变特点、影响因素、干预措施等方面进行综述,指出国内关于癌症病人时间感知的研究较少,可借鉴国外相关研究的优点与不足,并进一步探索癌症病人时间感知影响因素,开展纵向前瞻性研究,以探讨其时间感知的纵向变化特征。

基于机器学习的历史文化街区游客感知多维度评价研究——以西安市北院门历史文化街区为例

旅游开发是历史文化街区活化利用的重要途径。游客的认知兴趣能够如实反映历史文化街区的价值传递与文化传承效果,引导具有文化价值的旅游资源发展方向。为优化文化场所营造、提高文化服务水平,游客感知逐渐成为判断历史文化街区保护利用工作实际进展效果的重要依据。本文选取西安市北院门历史文化街区为研究对象,运用机器学习中的LDA主题模型,从更关注历史内涵与文化价值传递的视角,探讨历史文化街区游客感知的多维度评价方法。研究发现:北院门历史文化街区的游客感知总体呈现高度不均衡的特征,“民族特色美食街”的感知形象占据主导地位;游客感知维度按旅游吸引力强度依次为消费体验、地方美食、景观建筑、环境氛围、生活记忆和非遗文化,消费体验与地方美食维度高度绑定,且对其他维度的带动作用极为有限;不同游客感知维度评价差异显著,消费体验和景观建筑维度关注度较高、满意度相对较低,历史文化传递效果欠佳,非遗文化和生活记忆维度满意度较高、关注度相对较低,保护挖潜力度不足。研究结果能有效反映北院门街区对游客的历史文化传递效果,对历史文化街区实现文化传承与旅游资源利用的双重目标具有重要意义。

基于内容分析法的福建红色旅游形象感知研究

游客文化感知和旅游目的地形象的研究为红色景区形象塑造提供学理基础。以福建省5个代表性红色景区为调查对象,从几大在线旅游服务平台上获得网络游记和在线评论等网络文本,进行数据爬取,并利用ROST Content Mining软件做文本内容的挖掘与分析。经高频词分析,可得红色文化氛围、物质文化、革命故事、文化景观和服务体验等5个游客文化感知维度;经语义网络分析和情感分析,可知游客的旅游预期和情感反应主要来自景区的独特文化蕴涵,因此应以游客需求为导向和突出“升华维度”核心来塑造福建红色景区形象。

传统村落文化景观基因感知信息链构建及发展研究——基于游客感知视角

传统村落承载着丰富的历史文化景观资源,是传统文化展示和文旅融合发展的重要载体,研究其文化景观基因感知信息链的构建及发展有助于从村落整体视角出发实现对传统村落文化景观的保护和发展。以中国传统村落漆桥村为例,借助景观基因理论构建漆桥村文化景观基因识别指标体系以识别和提取其文化景观基因进行游客感知,在此基础上进行问卷调查和SPSS模型分析梳理游客感知结果,最终构建漆桥村文化景观基因保护传承和激活发展两类感知信息廊道并完善其相应发展路径,为传统村落文化景观的保护和发展提供更明确的行动方向。