Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study

This article seeks to develop a fuller understanding of the social and attraction motives of domestic tourists who visit the Changbai Mountain Biosphere Reserve(CMBR) in Northeastern China. To do so, ecotourists are compared to general travelers visiting this area. A questionnaire was employed to collect data on visitor characteristics and motivations, responses to which were then analyzed via descriptive statistics, T-tests and principal component factor analysis. Results showed that 16% of the visitors to this area were classified as ecotourists, while the remainder general travelers. Five motivations displayed significant differences(P<0.05) between these two types of tourists. Three social motives – boosting self-confidence, feeling at home away from home and being together with family – and two attraction motives – indoor sports and viewing unique landscapes of the CMBR(crater lake, waterfall, gorge and hot spring) – were significantly more important for general travelers(P<0.05); while two social motives of experiencing the tranquility of the natural setting and the natural beauty of the landscape were relatively more important for ecotourists(P<0.1). Results suggest that ecotourists have distinct and complicated attraction and social motives compared to general travelers visiting the CMBR. Results have useful implications for researchers interested in tourist motivations and behavior, as well as for managers who wish to focus their marketing strategies more effectively. National Park of South Africa. Uysal et al.(1994) assessed the travel motives of Australian tourists to U.S. national parks and nature areas and formed five groupings including ‘relaxation/hobbies', ‘novelty', ‘enhancement of kinship relationship', ‘escape', and ‘prestige'. Tao et al.(2004) analyzed motivations of Asian tourists travelling to Taiwan's Taroko National Park using a self-defined approach and found that the most significant benefits sought by self-defined ecotourists are ‘learning about nature' and ‘participating in recreation activities'. Beh and Bruyere(2007) analyzed visitor motivations in three Kenyan national reserves, identifying the three most prominent kinds of tourists as escapers, learners and spiritualists. Pan and Ryan(2007) used factor analysis to reveal five motivational dimensions –‘relaxation', ‘social needs', ‘a sense of belonging', ‘mastery skills', and ‘intellectual needs' – of visitors to the Pirongia Forest Park in New Zealand. Kruger and Saayman(2010) did a comparative study on travel motivations of tourists to Kruger and Tsitsikamma National Parks in South Africa and found that common motives of tourists were ‘escape and relaxation' as well as ‘knowledge seeking', ‘nostalgia' and ‘park attributes'. Despite these efforts, on an overall basis past literature on why visitors travel to national parks and nature areas is still rather limited. In China, a number of empirical studies on tourist motivations have been conducted since the early 1990s(Chen and Miao 2006; Dong 2011; Huang et al. 2011; Jeffrey and Xie 1994; Lu 1997; Ma et al. 2013; Zhang 2012). Some studies have focused on motivations of visitors to nature reserves(Li 2007), geological parks(Chen and Qiao 2010), world heritage sites(Su et al. 2005), and seismic memorial sites(Tang 2014). However, most previous research findings on tourist motivations are not comparable, reflecting the fact that visitors to different parks have quite different motives due to the attributes of particular destinations, the geographic locations of these parks, types of available activities, marketing strategies, and the complexity of travel motives(Chen and Qiao 2010; Pan and Ryan 2007). While it is true that certain motivations were shared in varying degrees by most tourists to these places – i.e., ‘appreciating natural landscapes', ‘family and education', ‘social needs', and ‘perceived prestige of visit' – most previous research has not focused on natural settings as destinations. Thus travel motivations of tourists to these areas must be further explored and clarified in relation to impacts on particular natural areas and patterns of market segmentation. As one of the earliest and largest natural reserves established in China, the Changbai Mountain Biosphere Reserve(CMBR) has long been a draw not only for domestic tourists but also for international visitors, and tourism to the area has been growing steadily since 1980. With the number of visitors to the reserve having climbed to 2.44 million in 2010(Statistical Communiqué of the Changbai Mountain Protection and Development Zone of Jilin Province 2011), it has become imperative for local government officials and reserve wardens to understand tourists' desires and interests when identifying tourism development opportunities. However, the existing literature still suffers from a lack of empirical studies that investigate why people travel to the CMBR and whether tourist motives differ between groups such as ecotourists and general travelers. The target population for this study consists of domestic visitors to the CMBR. The goals of this research include:(1) to identify the social and attraction motives of domestic tourists that influence decisions to visit the CMBR;(2) to explore whether there are any differences between the motivations of these two types of tourists; and(3) to provide some useful management implications for local government and tourism marketers.

A Study of Participation Motivation, Experience and Satisfaction in Camping Tourists

In recent years, camping is popular in Taiwan, but the research on campers’ participation behavior is still insufficient. The purpose of this research is to analyze the structural relationship between camping tourists’ motivation, experience, and satisfaction. The survey was conducted in a convenient sampling method, and a total of 464 valid questionnaires were collected. After descriptive statistics and partial least squares (PLS) statistics analysis, the results show that the higher the motivation of camping tourists, the more positive their experience and the higher their satisfaction. In addition, this research also confirms that experience has a mediating effect on motivation and satisfaction in terms of academic theory.

The Relationship Between Marketing Promotion of Historical Tourism and Tourist Motivation of Domestic Tourists： Case Study of KohYoh, Songkhla Province, Thailand

Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gained 5,515.94 million Baht from domestic tourists that increased 30.79% from the previous year＇s income at the same period. This research is survey and cross-sectional study aimed to find the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourists in KohYoh, Songkhla Province. The purpose of this study is to study the factors of marketing promotion affecting push and pull motivations of domestic tourists. The researcher applied structured questionnaire based on 5-level rating scale. The sample was selected by convenience sampling and calculated by Yamane＇s （1967） Formula as 400 samples. The data collection consumed six months between July and December 2013. The data are analyzed by descriptive statistics, Pearson＇s Product Moment Coefficients and Multiple Regression to describe the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourist. The result found that： （1） factors of marketing promotion affecting push motivation of domestic tourists at statistical significance of 0.01 are sales promotion （t = 13.534, sig. = 0.000） and public relations （t = 3.426, sig. = 0.001）, which influenced the prediction power at 36.9% and std. error of the estimate = 0.559; （2） factors of marketing promotion related to pull motivation of domestic tourists at statistical significance of 0.01 are public relations （t = 15.299, sig. = 0.000）, promotion （t = 5.293, sig. = 0.000）, and advertising （t = 2.709, sig. = 0.007）, which influenced the prediction power at 45.8% and std. error of the estimate = 0.429.

Exploring Tourists＇ Push and Pull Travel Motivations to Participate in Songkran Festival in Thailand as a Tourist Destination： A Case of Taiwan Residents Visitors

This study aims to identify travel motivations including push and pull motivations that positively and directly affected the decision-making of Taiwan Residents travelers in participating in Songkran Festival in Thailand as their cultural destination. A questionnaire survey was conducted with 388 Taiwan Residents respondents who have never participated in Songkran Festival in Thailand before. The lists consisted of 30 attributes representing push motivation （14 attributes） as ＂psychological factor＂, pull motivation （13 attributes） as ＂destination factor＂, and intention to participate （three attributes）. Pearson＇s correlation and simple linear regression were used to examine the research hypotheses. As a result, push and pull motivations positively and directly affected the intention to participate in Songkran Festival in Thailand. For push motivation, Taiwan Residents visitors perceived that they want to relax and get experience in foreign land, and have enjoyable time with travel companion. For pull motivation, Taiwan Residents visitors perceived that there are many special events in Songkran Festival, the image of Songkran Festival, Thai food is delicious, and the people are friendly and courteous. The managerial implications were also made for tourism industry of Thailand in terms of examination motivations in implementing new market strategies, designing promotion, and decision-making about destination development.

Dark Touristic Perception: Motivation, Experience and Benefits Interpreted from the Visit to Seismic Memorial Sites in Sichuan Province

This study investigates the motivations of Chinese domestic tourists visiting seismic memorial sites after the great Wenchuan earthquake of 2008, and examines their interpretation of experiences and benefits of the visits. Recent research on dark tourism has raised the possibility that people are attracted to death and memorial sites in ways different from other tourist attractions. The study used an empirical research design employing questionnaires to collect data from 255 Chinese domestic visitors at seismic memorial sites in west Sichuan. Analysis revealed that the obligation of commemoration mixed with curiosity represents a different set of travel motivation in dark tourism settings than in other kinds of tourism. In addition, the empirical evidence also suggests an interrelated pattern between motivations, experiences and benefits. This study implies that Chinese domestic tourists were attracted in ways different from other tourist attractions both because they tended to fulfill their obligation of commemoration and were interested in destruction; and visitor experiences played an important mediating role between travel motivations and benefits gained.

Japan’s Quasi-Alliance Strategy:Motivations,Practices and Constraints

The quasi-alliance strategy is part of the national security strategy and lies in the grey area between alliance and neutrality.1 In recent years,major countries,including Japan,have positioned quasi-alliance as a feasible unwritten option in their respective national security strategies.2 Japan’s quasialliance strategy was already in its infancy when former Japanese Prime Minister Shinzo Abe first came to power in September 2006 but was put on hold after his resignation in September 2007.

Safety Evaluation and Improvement of Homestays from the Perspective of Tourists’Perception: A Case Study of Tangjiajia Hot Spring Village in Nanjing

Safety is one of the basic needs of tourists,and their sense of security is a necessary condition for the successful operation of homestays.Based on the theory of tourist perception,Nanjing Tangjiajia Hot Spring Village is taken as the research object.This paper analyzes the tourists’perception of homestay safety facilities and services through questionnaire survey,field investigation,interview,and other methods.It proposes strategies for improving homestay safety,aiming to provide safety management references for China’s homestay industry and promote its sustainable development.

Motive-based segmentation of international tourists at Gaurishankar Conservation Area,Nepal

Gaurishankar Conservation Area(GCA)is a recently established natural-based protected area in Nepal,which has witnessed an increase in international visitors.To optimize visitor experience,it is essential to examine motivations to visit along with visitors’characteristics and behavioral dispositions.The purpose of this study was to examine international tourists via a motive-based segmentation approach for GCA.In addition,the study also intended to identify visitor segments’profile characteristics such as socio-demographic,travel behaviors,satisfaction,loyalty intention,and their willingness to pay for higher entrance fees.Data(N=121)were collected among international tourists visiting GCA either as a primary destination or as a transit point.Results identified three distinct segments of visitors–‘local art and culture enthusiast’,‘escapist’,and‘nature adventurer.’Each cluster was different with regards to their sociodemographics,travelbehavior,satisfaction,willingness to revisit and recommend,and willingness to pay to support the environment and cultural resources,and local economy.The insights gained from motive-based segmentation can be beneficial to GCA to develop specific products and promotions and incorporate visitor monitoring&management programs.

How Autonomy Support Environment Influences Student Online Game Addiction:The Mediating Roles of Academic Motivation and Academic Perseverance

Background:Online game addiction has become a serious global public health problem among adolescents.However,its influencing factors and mediating mechanisms remain ambiguous.Methods:The present study adopted stratified random sampling to collect 6146 junior high school student samples in China's Mainland.We used regression analysis,and Bootstrap mediation test through SPSS 26.0 and AMOS 24.0 to reveal the tendency of students’online game addiction with different background characteristics and whether autonomy support from parents and teachers can effectively reduce online game addiction.Results:The results showed that parental(β=−0.112,p<0.001)and teacher(β=−0.225,p<0.001)autonomy support were conducive to reducing students’online game addiction.Academic perseverance(β=−0.080,95%CI=[−0.103,−0.058])and academic motivation(β=−0.073,95%CI=[−0.095,−0.052])partially mediated the relationship between autonomy support and online game addiction.Conclusion:This result provides a theoretical basis for educational interventions.It suggests that strengthening autonomy support could enhance students’academic perseverance and motivation and further reduce online game addiction.This study utilized a cross-sectional research design,making it difficult to determine the causal relationship between autonomy support environment and online game addiction.

Theoretical Analysis of Consumers’Purchase Motivation in the Context of Environmental Protection

Through reviewing and summarizing the existing research on consumer motivation,and combining the characteristics of human behavior and the objective needs of environmental protection,this paper analyzes and defines consumers’purchase motivation.In the context of environmental protection,purchase motivation is divided into demand motivation,value recognition motivation,recognition motivation,and interest motivation.Their definitions are given in this paper,which provides a conceptual basis for further research on the influence of purchase motivation on consumer behavior in the context of environmental protection.

How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

An Empirical Study on the Impacts of Tourist Risk Perception on Tourist Motivation and Satisfaction in Xinjiang of China under the Background of the Belt and Road Initiative

Discussing the impact of the crisis in Xinjiang on tourists and tourism plays an important role in Xinjiang tourism industry leveraging the country’s the Belt and Road Initiative and policy support,and constructing the“Silk Road Economic Zone Core Area”and the“Silk Road Economic Zone Tourism Center”.Based on the questionnaire survey of tourists infamous tourism scenic spots,like Urumqi,Bortala Mongolia Autonomous Prefecture,Xinjiang,Hami,Changji Hui Autonomous Prefecture,Yili Kazakh Autonomous Prefecture,and so on.This study used literature analysis,multivariate statistical analysis,and structural equation model.This paper constructed a study on the mechanism and path of the impact of tourism risk perception on the tourism motive and the satisfaction degree of tourism.The results showed that there was a significant positive correlation between tourism motivations and satisfaction,and there was also a significant positive correlation between tourism motivation and tourism satisfaction.The findings of this study provided scientific basis for quantitative decision-making for the crisis management in Xinjiang and the corresponding tourism marketing strategies.

Ministry of Commerce:Full of confidence,clear direction,strong motivation

On March 12,the official account of the International Business Daily of the Ministry of Commerce published an article titled“Foreign trade enterprises:full of confidence,clear direction,strong motivation”.The content is as follows:This year,China is still facing a tough foreign trade situation.On the one hand,many international organizations predict that global economic growth in 2024 will still be lower than the historical average and the pressure on external demand will increase;on the other hand,trade protectionism and unilateralism are on the rise,geopolitical conflicts,the global“super election year”and other spillover factors have created many uncertainties.

Labor Motivation and Its Influence on Workers’Productivity-A Secondary Publication

The productivity of an institution is achieved,in large part,by creating a harmonious environment that reflects the satisfaction,empowerment,and collaborative spirit of each employee.From this perspective,management will consider upgrades using all tactics that allow for the achievement of these goals,including direct effort and the involvement of all stakeholders.The objective of this study was to examine the relationship between work motivation and the productivity of workers in the communal board of the Barrio Sur corregimiento in the province of Colón.Using the questionnaire as an instrument,as well as the descriptive method,allowed for the report and evaluation of the characteristics of the workers,indicating interpersonal deficits and distancing in the motivations that drive administrative action.By incorporating different approaches previously analyzed and developed by different authors familiar with the subject,it was possible to achieve substantial results,such as the need to implement administrative strategies that harmoniously incorporate workers,showing that,despite motivation problems,the work environment where one works is very important in the performance of their duties.Managing to motivate the direct participation of the workers selected as part of the sample,who showed full satisfaction with the results framed within the framework of individual improvement and,above all,the commitment to the institution to improve its work.

A Study on the Relationship between English Learning Motivation and Learning Effect

In order to explore the relationship between college students’English learning motivation and learning effect,this paper uses a questionnaire survey to investigate and analyze the English classroom learning motivation of first-year non-English majors.Based on the final English score,the paper analyzes the correlation between English learning motivation and learning effect.

The Influence of Swimming Athletes’ Burnout on Their Sports Participation Motivation in Hunan, China

Objective:This study aims to explore the effect of swimming athletes’burnout on their sports motivation in Hunan University,China.It seeks to understand how burnout influences various motivational factors,providing insights for optimizing swimming sports courses and enhancing student participation.Method:Employing random sampling,the study surveyed 260 swimming athletes from Hunan University.The research utilized a questionnaire divided into three parts:demographic information,the Athlete Burnout Questionnaire(ABQ),and the Intrinsic Motivation Inventory(IMI).Pearson’s r correlation analysis was conducted using SPSS to examine the relationships between burnout dimensions and motivational factors.Results:The study found significant correlations between a reduced sense of accomplishment and various motivational dimensions,including“interest/enjoyment,”“perceived competence,”“perceived choice,”and particularly“perceived tension.”Physical exhaustion showed a significant correlation only with“perceived tension,”indicating a strong link between psychological stress and physical fatigue.Sports devaluation was significantly correlated with“perceived tension,”suggesting that psychological stress impacts athletes’valuation of their sport.Conclusion:The findings highlight the complex interplay between burnout and motivation in swimming athletes.Psychological stress,as indicated by“perceived tension,”emerges as a key factor influencing both the physical and emotional aspects of burnout.The study underscores the need for holistic training approaches that balance physical training with psychological well-being,personalized coaching,and supportive environments to enhance intrinsic motivation and manage stress effectively.

The Impact of Industry-Education Integration on College Students’ Motivation to Learn English under the TPACK Framework

This paper explores the impact of industry-education integration on students’motivation in college English courses under the TPACK(Technological Pedagogical Content Knowledge)framework using a comprehensive approach combining quantitative and qualitative methods.Quantitative data analysis indicates a significant positive correlation between the perception of industry-education integration and the level of student learning motivation.There is also a clear association between the perception scores of TPACK framework integration and learning motivation.Qualitative data analysis reveals students’positive experiences and recognition of the TPACK framework integration in practical application projects.The study concludes that industry-education integration and the TPACK framework play a crucial role in enhancing students’learning motivation.It suggests optimizing teaching practices through faculty training,designing practical application projects,and promoting student interaction.This comprehensive analysis provides substantial guidance for the future development of English courses.

Analysis of Influencing Factors of Work Motivation of Government Employees Based on MaxDiff Model:Evidence from Jiangmen City

The purpose of this paper is to use the MaxDiff model to explore the factors influencing the work motivation of staff in certain government agencies in Jiangmen City,and to conduct relevant empirical analyses.The study aims to propose strategies for improving work motivation among these staff members.The results indicate that the most significant factors affecting the work motivation of staff in Jiangmen government agencies are salary and remuneration,additional welfare benefits,and the power to make decisions about their own work.In contrast,factors such as a sense of belonging to the work unit,recognition of their work,and job security are less important.Therefore,it is recommended that government agencies in Jiangmen City increase the salaries and benefits of their staff and provide them with more decision-making power.This approach will stimulate their desire to work,enhance their motivation,improve the efficiency of government agencies,and elevate the level of public service.Ultimately,these measures will support the construction of a harmonious,stable,and orderly society.

Wine Tourism in Santorini, Crete:Exploring the Behaviour, Motives, and Intentions of Wine Tourists

Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural tourism development.In Greece wine has played an important role since ancient times,as it was an integral part of nutrition and religion,and by 800BC,Greeks had begun to perfect their techniques in winemaking.Wine tourism in our days,constitutes a factor for attracting visitors from all over the world.The present paper is an effort to explore and investigate the factors that affect the behavior of wine tourists in the island of Santorini,shaping their motives and intentions.More specifically,the aim of this paper is to explore the motivating factors that influence winery visitation,wine tourists’level of satisfaction,interest and knowledge on wine,as well as their demographic characteristics.The methodological approach was based on quantitative research;more specifically a survey was conducted with the use of structured questionnaires.Results showed that the most popular activity for wine tourists visiting Santorini wineries was wine tasting and the main motives influencing the decision for winery visitation involved wine tasting and experiencing the atmosphere of the winery.This research also showed that the most important factors contributing to wine tourist’s satisfaction concerned the attitude,professionalism and knowledge of winery staff,as well as service quality.

The Dynamic Interplay Between Language Motivation and English Speaking Fluency:Implications for Effective Teaching Strategies

In this study,we aim to investigate the reciprocal influence between language motivation and English speaking fluency among language learners,and to draw implications for effective teaching methodologies.By analyzing multiple cases of language learners in conjunction with relevant theories and practical insights,the study uncovers a dynamic correlation between language motivation and speaking fluency.The research findings indicate that heightened language motivation can positively impact learners’speaking fluency,while improved oral skills,in turn,bolster learners’language confidence and motivation.Building on these insights,the study proposes impactful teaching approaches,such as cultivating learners’enthusiasm for language acquisition,providing diverse opportunities for oral practice,and fostering active engagement in language communication.These strategies are designed to enhance language motivation and speaking fluency among learners,offering valuable guidance and reference for educators.