Analysis on inbound tourists' satisfaction in China: an empirical study based on the investigation of 5 cities

In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism's satisfaction of their travel experience with tourist attractions, facilities, services and price by an empirical study based on the investigation of Lanzhou, Wuhan, Guangzhou, Shanghai and Beijing. This paper discusses the demographic characteristics of visitors from Hong Kong, Macao and Taiwan, US, Korea and Japan by surveying a sample of 528 visitors in fi ve different cities. The survey showed that four provinces/autonomous region in western China ranked the top 10 popular destinations. Chinese natural landscape, culture and food were highly regarded by the tourists. At the same time, tourists expressed less satisfaction with tourist language convenience, tourist facility and nightlife in China. It was also found that only 7.4% of the tourists thought travel in China was far more than what they had paid, that 6.5% regarded they got what they paid for, and that 34.9% thought the travel cost was reasonable. Most tourists were satisfi ed with their travel experience in China; many of them would like to return to China and would like to recommend China. For the sustainable development of tourism, Chinese tourism authorities should strengthen the construction, propaganda and management of scenic spots, improve tourist facility and tourist education, especially language convenience, and strengthen the supervision of tickets, souvenir and hotel price.

Correlating Customer Satisfaction and Customer Loyalty:The Case of International Tourists in Cretan Resort Hotels

Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty.

Tourist Satisfaction with Urban Parks: A Case Study of Memorial Archway Park in Zhaoqing

With the acceleration of urbanization, urban parks have also developed as an important part of the urbanization. Urban parks are not only important green space for beautifying the urban environment, but become the space for urban residents to stroll about, playing an important role in improving people's quality of life. In order to improve the service efficiency of urban parks, the urban parks were studied from the perspective of the satisfaction of tourists. In this paper, Memorial Archway Park in Zhaoqing was selected for research, factors influencing tourist satisfaction with urban parks were evaluated from six aspects, namely landscape quality, infrastructure, recreation facilities, recreational environment, service level, and accessibility, the problems that caused the tourists to be dissatisfied with the urban park were summarized, and corresponding countermeasures were proposed.

Wine Tourism in Santorini, Crete:Exploring the Behaviour, Motives, and Intentions of Wine Tourists

Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural tourism development.In Greece wine has played an important role since ancient times,as it was an integral part of nutrition and religion,and by 800BC,Greeks had begun to perfect their techniques in winemaking.Wine tourism in our days,constitutes a factor for attracting visitors from all over the world.The present paper is an effort to explore and investigate the factors that affect the behavior of wine tourists in the island of Santorini,shaping their motives and intentions.More specifically,the aim of this paper is to explore the motivating factors that influence winery visitation,wine tourists’level of satisfaction,interest and knowledge on wine,as well as their demographic characteristics.The methodological approach was based on quantitative research;more specifically a survey was conducted with the use of structured questionnaires.Results showed that the most popular activity for wine tourists visiting Santorini wineries was wine tasting and the main motives influencing the decision for winery visitation involved wine tasting and experiencing the atmosphere of the winery.This research also showed that the most important factors contributing to wine tourist’s satisfaction concerned the attitude,professionalism and knowledge of winery staff,as well as service quality.

Tourists' Demand for Heritage Utilization Based on Fuzzy Comprehensive Evaluation:A Case Study of the Summer Palace

Under the background of whole-region tourism,heritage is utilized in a more diversified and various way.With the continuous deepening of the experience economy,the integration of various technical means such as VR and AR,and the construction of Internet platforms,it is more necessary to integrate various utilization methods,so that tourists can get more humanized and personalized experience in addition to traditional displays,and more intuitively feel the space,history,allusions,handicrafts and other aspects of Chinese heritage,showing the charm of Chinese traditional culture.In this paper,based on literature analysis,the utilization methods of heritage were sorted out,and the survey questionnaires were analyzed by analytic hierarchy process (AHP).A model was established to obtain the weight of various utilization methods,and the fuzzy comprehensive evaluation method was used to conduct empirical research with the Summer Palace as an example.It is concluded that in the future utilization of heritage,on the basis of heritage protection as much as possible,combining traditional festivals,special themes,etc.to carry out various forms of activity and experience utilization will more effectively improve the satisfaction of tourists and achieve the purpose of inheriting culture.

基于游客满意度分析的甘肃省乡村民宿发展策略研究

当前甘肃省乡村民宿产业正从浅层“农家乐”消遣型向深度乡村旅居度假和文化体验型转变,在此背景下,文章以甘肃省乡村民宿游客需求为导向,构建了“服务质量、安全管理、环境卫生、文化体验”四个维度的满意度评价指标体系,通过问卷调研获取研究数据,借助SPSS软件对甘肃省乡村民宿游客满意度进行评价分析,基于游客满意度指标提出了甘肃省乡村民宿存在服务质量整体偏低、安全保障相对不足、卫生标准不够完善、文化品位参差不齐4个方面的问题,相应地给出了以游客满意度为中心,提升服务质量、做好基础设施建设,加强民宿安全管理、规范环境卫生标准,走绿色可持续发展道路、构建民宿文化氛围,凸显地域乡土特色4条解决路径。

游客满意度评测模型优化实证研究

准确评价游客满意度影响因素与游客满意度之间的关系有助于深入了解游客需求,进而提升旅游服务水平。分析两者关系的常用方法是构建游客感知价值与游客满意度结构方程模型,从而得到各因素对游客满意度的影响路径和影响程度。由于不同类型游客感知价值差异比较明显,因此,将游客感知价值作为一个整体来分析游客满意度影响因素不够准确。为此,文章提出采用游客感知收益来分析游客满意度影响因素和影响路径,并采用结构方程模型进行实证分析得到:基于游客感知收益与游客满意度模型的结构更稳定,优于传统的游客感知价值与游客满意度模型。该结论有助于进一步提高游客满意度影响因素评测的准确性。

生态系统文化服务价值感知对旅游者环境责任行为影响研究——以武夷山国家公园为例

生态文明建设背景下,国家公园以其独特的优势吸引了大批游客,但在带来经济效益的同时,部分游客的不文明行为也对生态环境造成了负面影响。生态系统文化服务为游客提供精神、娱乐等非物质利益是促使游客履行环境责任行为的重要因素。以生态系统文化服务价值感知为前因变量,以地方依恋和游客满意度为中介变量构建旅游者环境责任行为模型,实证研究发现:(1)生态系统文化服务价值感知是旅游者环境责任行为的前因变量;(2)地方依恋与游客满意度分别在生态系统文化服务价值感知对旅游者环境责任行为的影响中发挥中介作用;(3)地方依恋与游客满意度在生态系统文化服务价值感知对旅游者环境责任行为的影响中起链式中介作用。

基于SEM的低碳景区建设与评价——以海南省为例

采用SEM模型,构建海南景区低碳旅游建设的六个评价指标,实证结果显示海南景区低碳建设中对游客满意度影响最大的是海南优良的自然环境;海南景区低碳发展的软环境比硬环境要好,海南景区低碳管理和低碳教育这两个方面的软环境建设对游客满意度产生了显著的正向影响;而游客对海南景区在低碳交通、低碳食宿、低碳游购娱这样的硬环境建设方面的评价偏低,且这三个评价指标与游客满意度之间不存在显著影响。

基于文献计量的国外生态旅游游客管理研究热点分析

游客管理是旅游目的地和景区管理的关键环节,对推动生态旅游资源的保护与可持续发展具有重要意义,通过对国外生态旅游游客管理研究情况进行分析。本研究运用CiteSpace软件,对Web of Science数据库中近30年收录的有关生态旅游游客管理方面的文献,进行关键词聚类和时间线视图分析国外生态旅游游客管理研究热点。结果表明:游客教育研究热点利用教育和宣传等手段,实现旅游目的地的可持续发展;游客行为约束通过游客指南、科普视频和语音解说等手段提升游客的环保意识,约束游客行为;游客安全管理利用解说牌和导游讲解等方式向游客传播安全知识,实现游客安全管理;游客对目的地管理的反馈是当前研究的热点,主要集中在评估游客满意度、环境保护措施、当地文化保护、参与度以及教育和信息传达等方面。据此,提出应该重视实施游客教育、加强游客行为管理、重视游客体验反馈等建议。

仿古镇型旅游景区游客真实性感知、满意度与重游意愿研究——以浙江湖州太湖古镇为例

文章以真实性感知理论为基础,提出仿古镇型旅游景区的概念,并构建仿古镇型旅游景区情境下游客真实性感知—重游意愿研究模型,以探究游客真实性感知对游客满意度及其重游意愿的影响机制。结果表明:游客客观主义真实性感知正向影响存在主义真实性感知、满意度和重游意愿,游客存在主义真实性感知亦正向影响满意度和重游意愿,且影响强度更大;满意度在游客客观主义真实性感知和存在主义真实性感知对重游意愿的影响中起着中介作用。仿古镇型旅游景区开发过程中要尽量完善供给要素,强化自身特色、做强长板,积极举办大型活动和文化演艺,增强仿古镇型旅游景区实用性。

基于IPA模型的张北县乡村旅游游客满意度提升研究

利用重要性-表现分析(importance-performance analysis,IPA)模型对张北县乡村旅游游客满意度进行研究,发现游客对当地气候和空气予以好评,但对张北县乡村文化游的整体满意度较低。这主要是因为基础设施差、娱乐项目缺乏特色且服务意识较差。据此,张北县应以游客需求为导向,加强基础设施建设,增加体验项目和打造特色旅游产品等,以提升游客的满意度。

基于扎根理论的茶庄园旅游环境质量与游客满意度的实证研究——经营者与消费者双重视角

茶庄园是休闲农业旅游的新业态载体,助推茶旅产业供给侧改革与三产融合。本研究基于经营者与消费者双重视角,采用定性与定量研究,运用扎根理论三级编码分析与游客体验价值实证研究,探讨茶庄园旅游环境质量对游客满意度的作用路径与影响机制。实地走访福建省安溪县3个典型茶庄园与经营者深度访谈,总结提取旅游环境质量的5个核心范畴和体验价值的3个核心范畴,作为游客满意度实证研究的重要影响变量。对调研的342份样本数据进行OLS多元线性回归分析,结果显示:旅游环境质量、游客体验价值均对游客满意度具有显著正向影响,且游客体验价值在旅游环境质量与游客满意度之间扮演部分中介作用;旅游地社会责任正向调节游客体验价值与游客满意度的关系。基于此,助力乡村振兴与持续推动茶庄园旅游高质量发展,需加强生态环境保护、注重个性化体验氛围、承担产品安全与社会责任等。

昭苏县景区马文化解说系统游客满意度研究

旅游业发展中有诸多制约因素,解说系统作为关键因素,直接影响游客满意度。文章通过问卷调查的方式,运用IPA分析法对问卷数据进行分析,根据研究结果对昭苏县旅游景区马文化解说系统优化提出建议:加强讲解人员培训、完善标识牌设计、增加宣传单页投放、丰富解说设备种类、提高解说内容质量等,为今后完善昭苏县旅游景区马文化解说系统以及提高游客体验满意度提供参考。

旅游目的地形象对游客忠诚的影响研究——基于游客满意-地方依恋链式中介

借鉴营销领域产品三层次概念划分旅游目的地形象维度,基于态度ABC理论“认知—情感—行为”,将以自然、人文为主要旅游资源的两个旅游目的地作为调研对象,揭示旅游目的地形象对游客未来行为意向的复杂影响机制。结果显示,旅游目的地三个形象维度旅游景观类、旅游设施类、旅游环境类形象皆正向影响游客忠诚,但这种影响不是直接的,游客满意度和地方依恋在中间起到部分中介作用。另外,游客满意和地方依恋之间构成有序的链式中介效应,且在不同形象维度间作用效果存在差异。研究结论为旅游目的地经营管理者在旅游目的地形象塑造、提升等营销传播方面提供新思路,有助于提升旅游目的地竞争优势。

旅游者-同伴互动对旅游者低碳消费行为的影响研究

消费作为生产的最终目的,碳排放总量的控制最终要落脚于消费端的节能减碳,由此,旅游者低碳消费行为日益受到重视.基于情感事件理论,以旅游者满意和自我目的地联结为中介变量构建了旅游者-同伴互动驱动旅游者低碳消费行为的链式中介模型.结果显示:①旅游者-同伴互动正向影响旅游者低碳消费行为;②旅游者-同伴互动正向影响旅游者满意和旅游者自我目的地联结;③旅游者满意和自我目的地联结顺序中介旅游者-同伴互动对旅游者低碳消费行为的影响.

基于IPA模型的城市公园游客满意度提升路径研究——以滨州中海公园为例

为有效提升城市公园游客满意度,依据游客满意度理论,以滨州中海公园为研究案例地,通过文献研究法、问卷调查法等,从自然资源、娱乐项目、生态环境、服务设施、服务质量和交通出行6个维度研究游客满意度现状,并构建IPA模型。IPA模型的4个象限中,表现良好区的景观特色等5个因子优势明显,需要继续保持;额外资源区的植物多样性等7个因子重要性较低,可以在短时间内维持现状;缓慢改进区的项目多样性等5个因子对游客满意度体验的影响较小,可在后期逐步改进;在重点改进区,为城市公园的景观优美性、景点数量、卫生设施、安保设施、医疗设施、服务态度和服务效率7个方面提出具体建议,努力提升游客满意度。

城市文创旅游空间符号化建构与游客体验真实性的互动机理研究

在产业升级和城市更新的背景下,许多城市将废弃的工业厂房、仓库和传统社区转型为以文化创意产业为核心的文创旅游空间。然而,当前中国城市文创旅游空间面临一系列问题,如地方特色符号挖掘不足、管理不够细致有效、游客体验真实性相对薄弱等。通过对昆明云纺文创园进行实证研究,从游客视角对文创旅游空间的符号化建构进行深度解读,探究不同维度的符号感知如何影响体验真实性,进而影响游客满意度的实现,并分析游客涉入度在其中的调节效应,以构建符号感知—体验真实性—游客满意度的互动机理模型。结果表明:工业与历史符号感知对客观真实性体验有显著的正向影响,对建构真实性体验有显著抑制作用;文化与创意符号感知对客观真实性体验有显著抑制作用,对建构真实性体验有显著的正向影响;商业与环境符号感知对客观真实性体验有显著抑制作用,对建构真实性体验和存在真实性体验有显著的正向影响;体验真实性对游客满意度有显著的正向影响,符号感知对满意度的影响具有显著中介效应;游客涉入度在体验真实性和满意度之间起调节作用。研究结论以期改善游客体验质量,助力城市特色旅游品牌的塑造,推动城市文创旅游空间的高质量发展并持续激发城市活力。

计划行为理论视角下哈尔滨冰雪旅游产业现状、问题及对策研究

基于计划行为理论构建游客“感知价值—满意度—忠诚度”的理论模型和公共管理的三部门模型,本文以2023年底哈尔滨现象级旅游爆火为案例,梳理哈尔滨冰雪旅游爆火历程,讨论哈尔滨旅游热中存在的游客爆发性涌入所造成的环境承载饱和、拟人化热梗传播中变味引发负面批评和全季旅游缺乏核心竞争力问题。本文结合淄博、村超等新型网红城市爆火的路径对比分析,提出如下建议:(1)老牌网红城市“翻红”需深入挖掘自身特色旅游资源;(2)运用互联网思维促进目的地形象转型;(3)真诚对待负面舆论,提升旅游公共服务质量;(4)加强多元主体共建。