With the rapid development of technology and economy, many products enter the international market in our country, at the same time a large number of foreign products also sweep into the domestic market. Therefore, th...With the rapid development of technology and economy, many products enter the international market in our country, at the same time a large number of foreign products also sweep into the domestic market. Therefore, the translation of trademark plays a particularly significant role in the whole process. Especially, trademark translation should go under the guidance of certain methods. Based on Eugene A. Nida's"functional equivalence"theory and combined with some concrete examples, this paper mainly focuses on some methods of trademark translation.展开更多
文摘With the rapid development of technology and economy, many products enter the international market in our country, at the same time a large number of foreign products also sweep into the domestic market. Therefore, the translation of trademark plays a particularly significant role in the whole process. Especially, trademark translation should go under the guidance of certain methods. Based on Eugene A. Nida's"functional equivalence"theory and combined with some concrete examples, this paper mainly focuses on some methods of trademark translation.
