Analysis on the Features of Business English and Its Translation Principles

The world economy is interrelated and changing so fast that china has to think globally to grow and prosper in order to have a closer relationship with the international market. In this process language is undoubtedly necessary and business English is one of the most important ones. Business English requires to be explicit, professional and accurate; therefore, its translation should also follow these principles. This paper tends to analyze the features of business English and demonstrate how to realize effective translation.

A Skopos Theory-based Study of Translation Principles of Traditional Chinese Medicine Decoctions

English translations of Traditional Chinese medicine(TCM)terms and prescriptions need standardizing to minimize ambiguity as the popularity of TCM spreads globally.Herein an evaluation guide for translation of TCM decoctions in English into diverse social,cultural and medical systems,is proffered which integrates Skopos theory and Li Zhaoguo’s principles of English translation(conciseness of lexical composition,information accuracy,and similarity in lexical composition).Based on a case study of the traditional herbal medicine Mahuang Xingren Gancao Shigao Tang,direct translation methods with concise lexical composition are determined to most clearly convey the sophisticated and verbose original TCM prescription.

On the English-to-Chinese Translation Principles and Strategies of Prospectus

It probes into the English-to-Chinese translation principles,and elaborates the translation strategies of prospectus.To correctly comprehend and properly translate the prospectus from English to Chinese,the translator should abide by the translation principles and the two main translation strategies will be discussed later.

Multi-Barycenter Mechanics, N-Body Problem and Rotation of Galaxies and Stars

In the present paper, the establishment of a systematic multi-barycenter mechanics is based on the multi-particle mechanics. The new theory perfects the basic theoretical system of classical mechanics, which finds the law of mutual interaction between particle groups, reveals the limitations of Newton’s third law, discovers the principle of the intrinsic relationship between gravity and tidal force, reasonably interprets the origin and change laws for the rotation angular momentum of galaxies and stars and so on. By applying new theory, the multi-body problem can be transformed into a special two-body problem and for which an approximate solution method is proposed, the motion law of each particle can be roughly obtained.

Translation of Cultural Terms Under the Functional Equivalence Theory

Different countries and different nationalities have different cultures.There are differences between them as each culture has its characteristics.Therefore,as their different value,aesthetic taste,region and custom,different cultures assign different meanings to words.According to Tytler,the translation of cultural terms should follow the three principles of translation and adopt reasonable translation methods:retention method,transference translation method,transliteration method,hybrid method,approximation method,interpretation method and implication presentation method,to overcome the translation barriers caused by cultural differences and achieve the translation effect of functional equivalence proposed by Nida.

An Analysis of Cultural Differences and Brand Name’s Translation

With the development of society and economy,the trend of economic globalization has become unavoidable.The competition of the global trend is acute.A good brand name is vital for building the necessary bond between an organization and its consumers.The paper aims to analyze a large number of brand names and their influences,coupled with the cultural differences,translation theories,and business value.Then conclude some effective brand names translation principles and techniques to help enterprises to promote their products.

Studyon the E-C Translation of Financial NewsHeadlines inthe Context of the Skopos Theory

As the heart of news,financial news headline determines whetherpeople are interested in the content.The purpose of translating financial news headlines is to accurately convey the financial information of foreign media to domestic readers and attract domestic readers’attention by means of rhetoric,typesetting,and so on.This paper mainly discusses how the Skopos Theory is applied in translating financial news headlines through case studies.In the context of Skopos Theory,translation principles for different financial news headlines will also be explored and summarized.

On Advertisement from the Cross-culture Perspective

Along with China and western countries keep an increasingly close relationship in the economic fields as well as competitions,the most powerful weapon available shaping self image and promoting domestic market is the advertisement.So,if we want the commercial advertising to play its role properly,the cultural differences can not be ignored.This paper focus on the inner link between commercial advertisement language,commercial advertisement translation and culture from the point of cross-culture,and finally put forwards some principles from the view of trans-cultural.

An Analysis of Lyrics Translation Based on Functional Approaches of Reiss——A case study of Qian Li Zhi Wai

As a bridge for cross-cultural communication, Chinese songs, which lay considerable emphasis on literary value of lyrics,play a critical role in promoting Chinese culture. High-qualitytWraanis lation of lyrics is of great importance in cross-cultural process.By conducting a case study of lyrics translation of Qian Li Zhibased on Functional approaches of Reiss—Functional charac-teristics of text types and its links to translation methods, this paper explores practical methods and principles in lyrics translation.

Study on International Standard Multilingual Nomenclature of Chinese Medicine

The International Standard Chinese-English Basic Nomenclature of Chinese medicine（ISN） was released in 2007,a nomenclature list consisting of 6 500 Chinese medical terms.ISN was the culmination of several years of collaborative diligent work of over 200 specialists who represent Chinese medicine in 68 countries.The overall goal for devising standard English nomenclature for Chinese medicine is to develop a practical international standard nomenclature for Chinese medical basic terms,to make it compatible with contemporary research and educational standards in the globalized health care service.In this article,provided is an overview of principles and methods for the multilingual translations,the processes behind the particular content of the Chinese-English ISN and an introduction to the ongoing new projects,i.e.the multilingual versions of ISN（International Standards of Chinese-Spanish,Chinese-French and Chinese-Portuguese Basic Nomenclature of Chinese Medicine）.