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Problems and Strategies in Business Advertisement Translation
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作者 于海燕 吕艳琳 《海外英语》 2018年第6期150-151,共2页
With the development of economic globalization, international communication increases rapidly and business advertise-ment plays an important role in the economic development. However, due to different cultures and lan... With the development of economic globalization, international communication increases rapidly and business advertise-ment plays an important role in the economic development. However, due to different cultures and languages, business translationoften meets some obstacles. This essay tries to talk about the problems in business advertisement translation, analyze the reasonsfor those misinterpretations and bring out some related solutions. 展开更多
关键词 business advertisement translation PROBLEMS STRATEGY
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MT In Business English Translation
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作者 张志新 《魅力中国》 2009年第13期59-,共1页
In this article the operational principles of MT in business English translation is briefly introduced with an aim to point out that to improve the MT quality machine study is a key factor to work on.
关键词 business translation MT Machine Study
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The PAD Class Teaching of Business English Translation 被引量:2
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作者 栾颖 《海外英语》 2017年第2期120-121,共2页
The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class&... The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching. 展开更多
关键词 PAD Class business English translation course the process of teaching
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Characteristics of Business English and Translation
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作者 王国明 《魅力中国》 2009年第13期60-,58,共2页
Business English Business Communication Theory and Practice and other information, and its highly specialized vocabulary, writing a formal specification, the statement simple, multi-language set sociability. Business ... Business English Business Communication Theory and Practice and other information, and its highly specialized vocabulary, writing a formal specification, the statement simple, multi-language set sociability. Business English translation shall be subject to "true, accurate, and unified the" three principles, business should have a strong participant in cross-cultural awareness, as far as possible, such as cultural information. 展开更多
关键词 business expertise and cultural awareness in English translation
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Exploration and Practice of Integration of Ideological and Political Education in Business English Translation
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作者 MA Jing 《Sino-US English Teaching》 2022年第9期307-312,共6页
Under the new situation,how to make full use of the rich resources and platforms provided by the information age to optimize curriculum teaching and realize the value of curriculum education is a problem that every ed... Under the new situation,how to make full use of the rich resources and platforms provided by the information age to optimize curriculum teaching and realize the value of curriculum education is a problem that every educator should consider.Taking business English translation course as the research object,this paper puts forward the teaching mode of“three points,two lines and one penetration”.Combined with specific cases,it conducts detailed exploration and practice from the aspects of teaching objectives,revision of teaching syllabus,optimization of classroom teaching,and comparison of teaching effects after integrating ideological and political elements into this course,with a view to providing reference for other foreign language teachers to carry out empirical research. 展开更多
关键词 ideological and political education teaching mode business English translation
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Review and Reflection on Business English Translation Researches in China
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作者 Wenjun Lu 《教育研究前沿(中英文版)》 2021年第2期15-19,共5页
This research analyzes business English translation articles published in Chinese Translators Journal,Shanghai Journal of Translators and Chinese Science and Technology Translators journal from 2000 to 2019.The result... This research analyzes business English translation articles published in Chinese Translators Journal,Shanghai Journal of Translators and Chinese Science and Technology Translators journal from 2000 to 2019.The result shows that descriptive and applied articles occupy the dominant position in all business English translation research articles.By comparison,the number of business English theoretical research articles is relatively less than the former two types of articles.In addition,the number of business English translation research articles published in recent years shows a downward trend.Compared with the descriptive and applied research of business English,there is still much room for further improvement in the theoretical research of business English Translation.In addition,research methodologies of business English translation need to be further standardized,and the research content needs to be further innovated. 展开更多
关键词 business English business English translation Review and Reflection
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On the naturalization of lexical choices in Sino-English translator training
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作者 李海燕 《Sino-US English Teaching》 2008年第7期53-56,共4页
Through analyzing the difference between British lexis and Americanism and the translation teaching status quo related with lexical choices, the author elaborates on translator competence training in the lexical choic... Through analyzing the difference between British lexis and Americanism and the translation teaching status quo related with lexical choices, the author elaborates on translator competence training in the lexical choice of Sino-English translation, and who puts forwards several suggestions on how to facilitate the effective communication between the business persons through naturalizing the lexical choices in Sino-English translation. 展开更多
关键词 business vocabulary difference between British lexis and Americanism Sino-English business translation teaching NATURALIZATION
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