On Translation of Children’s Literature Based on Reception Aesthetics:A Case Study of The Secret Garden

Grounded in reader-centered theories,Reception Aesthetics prioritizes the active engagement and acceptance of target readers.This study examines the translation of children’s literature through the lens of Reception Aesthetics,using Li Wenjun’s rendition of The Secret Garden as a case study.The objective is to scrutinize various aspects of the translation-including vocabulary,syntax,rhetorical devices,and cultural nuances-and to discern how the adaptation and application of diverse translation strategies cater to the aesthetic expectations.

Reception Theory and Creative Treason of Literary Translator

In literary translation,creative treason or translation deviations will surely be a shadow in company with each translated work.A translator is both the reader of the source text and the producer of the target text.Applying much on Reception Theory,the present paper explores the issue of translator's creative treason in literary translation in two aspects:one is the translator's creative treason as reader and the other is the translator's creative treason as producer.

The Translation of Children's Literature under the Guidance of Reception Aesthetics

In recent years,a great majority of excellent foreign children' s literary works have sprung up in the domestic market,so the translation of children' literature are drawn much attention.However,the relevant studies which guide the translation of children literature are quite few.Reception Aesthetics which take readers reception as a goal provides a new prospective for the translation of children s literature and promote its development.

Commentary on My Translation of You Can You Will from Jauss' Perspective of Reception Aesthetics

Drawing upon the theory of reception aesthetics, this dissertation aims to discuss the translator's translation of You Can YouWill. Beginning with preliminary background information, e.g. the source book and writer, the translator further introduces theories andprevious related research, including Christian work. There are two representatives of reception theory; the translator stresses Jauss' per-spective of reception aesthetics, detailing his two key notions: the reader's decisive role and horizon of expectation. These notions shiftthe focus from the writer and text to the reader, which is a proven method to make the translation more acceptable to readers. Based onthe translation brief, target readers are Christians. During the translation process, the translator keeps key notions of reception aestheticstop-of-mind and strives to produce a version suitable for Christian readers. Some strategies, e.g. domestication and footnoting, are em-ployed to discuss the translation of biblical terms, Christian expressions, verses or stories from the Bible, metaphors and cultural items.In addition to these strategies, all translation is in accordance with CUV when encountering Bible-related text, due to CUV's authorityamong all versions of the Bible. Lastly, the translator provides conclusive remarks based on analysis as well as suggestions for further re-search. Limitations of this study are also mentioned.

On the Translated Subtitles of Chinese Films from the Perspective of Reception Aesthetics

The subtitle translation not only needs to consider the audience’s horizon of expectation and acceptability,but also has to achieve the significance of spreading Chinese culture to foreigners.This paper explores the rules,principles and methods of the subtitle translation of Chinese films from the perspective of reception aesthetics.

On Translation Strategies and Cultural Effects of Chinese Menu in English Version——An Analysis from the Perspective of Reception Theory

Reception theory stresses reader's activeness.Translation of Chinese Menu in English Version reveals the universal principles of transnational strategies and methods of menu translation.Through analysis of Chinese Menu in English Version,the article studies its text and examines the linking mechanism between reception theory and menu translation.A comparative conclusion shows that in menu translation attention is paid to the accuracy of the target text by translators,who are simultaneously aware of the paradox between expectation and acceptance of individual readers.

A Study on the Reproduction of Artistic Conception in Translation of Chinese Classical Poetry from the Perspective of Reception Aesthetics Theory

Chinese classical poetry has long been known for its unique artistic conception of mixture of sentiments andscenery, the conception beyond image and the refinement out of rhyme. From the perspective of receptionaesthetics theory, this paper analyzes translation strategies of the classical poetry, probes into the problems thatretaining “indeterminacy” and satisfying the readers “horizon of expectations” when translate Chinese classicalpoetry. It is necessary to keep enough aesthetic space, and to give full play to the translator’s aesthetic creativitywhen translate Chinese classical poetry, so as to reproduce the artistic conception of Chinese classical poetry.

On Movie Title Translation from the Perspective of Reception Aesthetics

Movie is a popular art which occupies an important position in people's leisure time. Movie title,as the most direct and accessible tool for audience to know about the movie,is very significant to attract audience into the cinema. Therefore,the translation of movie title cannot be ignored. However,due to the cultural differences in Chinese and English culture,the problem of movie title translation is obvious which needs to be paid attention to the translation and people working in movie industry.Traditional translation theory puts more emphasis on the important and authoritative status of original text and author. But this notion cannot satisfy the needs of movie title translation to the largest extent. Movie is not only a cultural and linguistic product,it also is a special commercial product. The ultimate objective of movie is to allure the audience into the cinema to watch and appreciate it in addition to provide the cultural information. Reception aesthetics,as a theory of literary criticism,gives priority to readers' role in literary understanding and interpretation. According to reception aesthetics,the horizon of expectation should be taken into consideration when the translation work begins to be done. Horizon of expectation is composed of the readers' or audiences' previous cultural norms,assumptions,and criteria in the source language and culture at a given time. Movie title,as a special text,is also understood and influenced by the audience's horizon of expectation. Chinese audience,before they decide to watch a movie,are naturally harbor their horizon of expectation about the movie. They will form their judgment and assumptions about the genre,plot,story,background about the movie from the movie title. These kind of horizon of expectation will consequently influence their ultimate decision to watch the movie or not. Hence,in doing the movie title translation,the translator is supposed to keep the audience's horizon of expectation in mind and try his utmost to achieve the fusion of expectation. In this way,the comparatively satisfactory version is likely to come into being and finally will live up to the audience's expectations. As a result,from the perspective of reception aesthetics,the author proposes three feasible translation methods of movie title: literal translation,free translation and adaptation.

A Reception-Theoretic Approach to the Advertising Translation Criterion

This paper explores advertising translation criterion from the perspective of Reception Theory,and presents that the triad of“faithfulness,expressiveness,and closeness”can be adopted as advertising translation criteria with new interpretations,concerning the objective in advertising translation,the prerequisite for efficient advertising translation.

Reception Aesthetics and Its Enlightenment on Literary Translation

As a kind of reader-centered paradigm of literary research, reception aesthetics studies the reception effects of the text,which is a shift of the focus of literary criticism from the relation between the author and the text to the relation between the text and the reader. Based on the enlightenment of reception aesthetics on literary translation, the translator — the reader of the original text as well as the author of the translated text — must take the reader's"horizon of expectations"into consideration during the process of translation, so as to reach the"fusion of horizons"to the largest extent.

A Research on the Documentary Subtitle Translation from the Perspective of Reception Aesthetics Theory——A Case Study of the Subtitle Translation of The Story of China

Documentary is an important form of audiovisual works with the characteristics of both authenticity and artistry, which plays a significant role in the spread of culture and knowledge. Reception aesthetics is a theory of literary criticism raised by the German literature theoretician and aesthetician Hans Robert Jauss in the 1960 s, in which the focus of literary studies is shifted from the author and text to the reader. It emphasizes reader's participation and acceptance during the text understanding, by shifting the central position of studies from the author and work to the reader. It claims that only the works that have been comprehended and delivered by readers possess artistic value and meaning. With the characteristic of audience-centered, documentary happens to coincide with reception aesthetics theory which takes readers' horizon of expectation into consideration. Applying the theory of reception aesthetics as its interpretive framework, this paper makes an effort to study subtitle translation of documentary films.

Reception of Translated Classics of Traditional Chinese Medicine in the Spanish-speaking World:A Survey of Seven Spanish Versions of Huangdi Neijing(The Yellow Emperor’s Inner Classic)

Previous studies on translations of Huangdi Neijing(The Yellow Emperor’s Inner Classic)have focused on English versions;little attention has been given to non-English translations.The present study is the first investigation of the reception of the seven Spanish versions of Huangdi Neijing in terms of three parameters:collection records in libraries worldwide;book reviews and citation counts in international journals;and customer reviews on Amazon.The results revealed four features of Spanish translations and communication of Huangdi Neijing in terms of reception of academia,reception of general readers,the center of translation and communication,and the role of Chinese scholars.These factors demonstrate the marginal status of Spanish translations of traditional Chinese medicine(TCM)classics.The implications are summarized in hopes of promoting the translation and communication of TCM classics in the Spanish-speaking world and to provide insights into the communication of TCM culture in the non-English-speaking world.

An Exploration of Translation Strategies of Global Cosmetics Brands Based on Reception Aesthetics

With the advancement of economic globalization,the flow of commodities from one country to another has become closer and closer.Especially in recent years,the logistics industry has been developing rapidly,overseas purchasing agents and cross-border online shopping have been enormously prevailing,and accordingly more and more British and American cosmetics expect to occupy a place in the huge market of China.Therefore,it is particularly important to explore the Chinese translation strategies for British and American cosmetic brands.Based on the theory of reception aesthetics,this thesis takes the corpus Estee Lauder,La mer,and other famous cosmetics brands.The thesis proposes several methods for translating cosmetic brands:transliteration for proper names like person or geography names;free translation to recreate brand aesthetics;creative translation for new brands;and adapted translation for divergence in language habits.Therefore,this thesis is of theoretical and practical significance as far as the field of cosmetics is concerned.

Translation of the business advertising from the perspective of the theory of the Aesthetics of Reception

The commercial advertisements play a decisive role in the commercial era, and the advertising translation is the main means for the goods to enter the international market. The successful translation of advertisements should pay attention to the accepting reaction of the audience, and the advertising translation should be understood and accepted by the readers, and also should keep pace with the times. In the choice of the translation strategies, we should consider the cultural cognition of the audience and the horizon of the aesthetic expectations, and awaken the readers＇ imagination and desire, so as to achieve the purpose of the promotion of the sales.

Discussion of Translation from English Film Titles into Chinese from the Perspective of Reception Theory

Reception theory, a newly developed discipline, is an audience- oriented film title translation approach. According to Reception Aesthetics, the historical life of a literary work is unthinkable without the active participation of the readers. With the reception theory as the theoretical background, it will pilot the basic points of the translation of film titles, namely, informative value, cultural value, aesthetic value, and commercial value, with the five pragmatic methods of general translation. Furthermore, it also takes the factor of intercultural factors into consideration when discussing this topic.

对The Translator's Invisibility汉译本几处译文的商榷

汉译本《译者的隐形:翻译史论》(The translator's invisibility:A history of translation)对韦努蒂翻译思想和理念的引进和推广起到了很大的作用。然而,其中部分译文存在着对原文词义、搭配、句法结构、跨文化知识背景的理解错误以及遣词造句等方面的问题,与原文的本义有较大出入,容易引起读者误解,值得商榷。本文列出其中几例存疑译文,条分缕析,指出其失误所在,并提出参考译文,以供对比。

On the Gender Difference of Translator's Subjectivity in Literary Translation

Translation is an activity aimed at transferring the source language to the target language,related to many aspects involving culture,society,history and so on.The translator plays a critical role in translation practice.Xu Jun considers"translator’s subjectivity should be reflected to be artistic personal consciousness in translated works."Translator’s differences in age,gender,personal traits,educational level and other aspects make translation artistry completely divergent.Therefore,translator’s subjectivity shoulders great significances on the success of literary translation,which isn’t arbitrary,out of control,must be conducted in line with essence of the original work.This paper focuses on the gender difference of translator’s subjectivity in literary translation,hoping to find a way of eliminating the influence of it in the translation work.

On the Study of the Translator's Position in Traditional Translation Theories

In traditional translation theories, the author and the translator, the original text and the translated text are in the binary oppositions. Both author-centeredness and text-centeredness are in authoritative positions. Moreover, there are some incorrect viewpoints about the translator's position in the traditional translation theories. In this case, this paper will analyze the translator's position in the traditional translation theories comprehensively.

Translator's Subjectivity in Science and Technology Translation

Science and technology translation involves various industries and professions,with its own system of terminology and unique language features.For a translator,who is not a professional scientist or technician,it seems to be difficult to do science and technology translation accurately and properly.Consequently,it is necessary for the translator to give play to his subjectivity when translating science and technology documents or related interpretation:searching for related data to replenish necessary professional knowledge,consulting with professional technicians actively to clarify the jargon and common sayings,and thinking critically to scrutiny the source text.