The paper firstly discussed the strategic implication of the establishment of China Xinhua News Network Co. Ltd. （referred to as CNC in the paper）. Then, the paper explored the opportunity and threat in the CNC＇s c...The paper firstly discussed the strategic implication of the establishment of China Xinhua News Network Co. Ltd. （referred to as CNC in the paper）. Then, the paper explored the opportunity and threat in the CNC＇s competitive environment, and evaluated the news TV competitiveness of CNC compared with world main news network media based on Delphi method. Based on the strategic management framework of SWOT （strength, weakness, opportunity, and threat）, the paper proposed the developmental strategies of transnational business operation for CNC from the following three area： further expand the coverage and the number of countries entered by CNC, enhance brand effects across the world, and build more new technology experience in the world.展开更多
文摘The paper firstly discussed the strategic implication of the establishment of China Xinhua News Network Co. Ltd. （referred to as CNC in the paper）. Then, the paper explored the opportunity and threat in the CNC＇s competitive environment, and evaluated the news TV competitiveness of CNC compared with world main news network media based on Delphi method. Based on the strategic management framework of SWOT （strength, weakness, opportunity, and threat）, the paper proposed the developmental strategies of transnational business operation for CNC from the following three area： further expand the coverage and the number of countries entered by CNC, enhance brand effects across the world, and build more new technology experience in the world.
