Explicit attitude measures seem to be rather poor predictors of organ donation behaviour. This study examined whether implicit attitude measures acted as better predictors. Special attention was paid to the moderating...Explicit attitude measures seem to be rather poor predictors of organ donation behaviour. This study examined whether implicit attitude measures acted as better predictors. Special attention was paid to the moderating role played by attitude strength in predicting deliberate donation behaviour. In this study (N = 78), explicit and implicit measures of attitudes towards organ donation, as well as behavioural commitment, were assessed. Implicit associations were measured by an Implicit Association Test;five constructs assessed self-reported—understood as reflected—attitude strength. The explicit attitude measure appeared to be the best single predictor of whether the participant ended up taking an organ donor card. More importantly, test results demonstrated the moderating role of attitude strength. In the case of low attitude strength, the likelihood of taking a donor card increased with an increasing positive implicit association. In contrast, increasing strength was associated with a weaker link between card taking and the implicit attitude measure. The results are discussed in light of the power of implicit associations to predict more deliberate behaviours.展开更多
Implicit Internet attitude refers to the implicit, automatic psychological tendency of an individual toward the Internet. A study found that Internet addicts held an implicit attitude and positive evaluation toward th...Implicit Internet attitude refers to the implicit, automatic psychological tendency of an individual toward the Internet. A study found that Internet addicts held an implicit attitude and positive evaluation toward the Intemet, and this type of evaluations could be effectively changed through subliminal evaluative conditioning technology. An investigation on IAT effect showed the implicit attitude of the Intemet addicts was stable and variable, and AIA （ambivalence of implicit attitudes） might be an integrated perspective to solve the problem.展开更多
文摘Explicit attitude measures seem to be rather poor predictors of organ donation behaviour. This study examined whether implicit attitude measures acted as better predictors. Special attention was paid to the moderating role played by attitude strength in predicting deliberate donation behaviour. In this study (N = 78), explicit and implicit measures of attitudes towards organ donation, as well as behavioural commitment, were assessed. Implicit associations were measured by an Implicit Association Test;five constructs assessed self-reported—understood as reflected—attitude strength. The explicit attitude measure appeared to be the best single predictor of whether the participant ended up taking an organ donor card. More importantly, test results demonstrated the moderating role of attitude strength. In the case of low attitude strength, the likelihood of taking a donor card increased with an increasing positive implicit association. In contrast, increasing strength was associated with a weaker link between card taking and the implicit attitude measure. The results are discussed in light of the power of implicit associations to predict more deliberate behaviours.
文摘Implicit Internet attitude refers to the implicit, automatic psychological tendency of an individual toward the Internet. A study found that Internet addicts held an implicit attitude and positive evaluation toward the Intemet, and this type of evaluations could be effectively changed through subliminal evaluative conditioning technology. An investigation on IAT effect showed the implicit attitude of the Intemet addicts was stable and variable, and AIA （ambivalence of implicit attitudes） might be an integrated perspective to solve the problem.
