China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited mark...China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.展开更多
The main factors that affected consumer purchase intention toward slimming underwear(SU) were investigated through the construction of a consumer behavior model. The constructed model was tested by structural equation...The main factors that affected consumer purchase intention toward slimming underwear(SU) were investigated through the construction of a consumer behavior model. The constructed model was tested by structural equation modeling. "Perceived risk" had a negative effect on the "attitude". "Perceived benefit" and "subjective norm" had positive impacts on the "attitude". And "attitude" significantly influenced consumer "purchase intention". However, "product knowledge" had no significant influence on the "purchase intention". The result provided initial framework for researchers to conduct further investigation and enlighten the SU enterprises to improve performance.展开更多
In this paper relationships have been investigated between overall comfort estimate and five main factors on nine knit underwear at （29±2）℃ and relative humidity, （85±2）%. The values of thermal and mois...In this paper relationships have been investigated between overall comfort estimate and five main factors on nine knit underwear at （29±2）℃ and relative humidity, （85±2）%. The values of thermal and moisture comfort rise obviously, yet the values of roughness, softness and tightness are near the static values after f＇mishing movement. The analysis shows that the overall estimation has the negative correlation with the thermal and moisture comfort and the positive correlation with the roughness and softness under static state. After movement the effects on overall estimate of thermal and moisture increase. Oppositely, the effects of roughness and softness decrease. Overall estimation has positive correlation with tightness at static. But it has no evident effect on overall comfort after movement and 5- minute.rest according to this experiment. The relationships between tightness and thermal, moisture, roughness, softness were also discussed in this paper.展开更多
From the perspective of the tactile comfort of underwear fabrics, 179 kinds of underwear fabrics were selected to test tactile related performance indices using the fabric touch tester(FTT), and the relationship betwe...From the perspective of the tactile comfort of underwear fabrics, 179 kinds of underwear fabrics were selected to test tactile related performance indices using the fabric touch tester(FTT), and the relationship between physical indicators and tactile sensation of different fiber types of underwear fabrics was studied to establish a digital regression model by a stepwise regression method. The experimental results show that fabric fiber composition, compression characteristics, surface friction coefficient, surface roughness amplitude, bending characteristics, and maximum thermal conductivity significantly affect the level of tactile comfort of underwear fabrics, the composition of underwear fabrics has a significant effect on soft touch, and the clustering method and the grading method can effectively rate the level of tactile comfort of underwear fabrics.展开更多
Along with the rich material life, the change of the diet structure, people＇s shape also began to change.With performance m females is the body fat＇s increasing, the shape is not beautiful, therefore, body sculpting...Along with the rich material life, the change of the diet structure, people＇s shape also began to change.With performance m females is the body fat＇s increasing, the shape is not beautiful, therefore, body sculpting underwear has become the first choice for women to pursue beauty.To the requirement of sculpting body underwear is also becoming higher and higher for women.Comfortable and fashion is the sign of measuring a sculpting body underwear quality. This paper introduces the development history of sculpting body underwear, sculpting body underwear comfort evaluation index.And from the three aspects of the human body, clothing, environment do research to sculpting body underwear about the influence factors of wearing comfort.lt provides the certain reference value for consumers to purchase the sculpting body underwear and for enterprise to product sculpting body underwear.展开更多
文摘China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.
文摘The main factors that affected consumer purchase intention toward slimming underwear(SU) were investigated through the construction of a consumer behavior model. The constructed model was tested by structural equation modeling. "Perceived risk" had a negative effect on the "attitude". "Perceived benefit" and "subjective norm" had positive impacts on the "attitude". And "attitude" significantly influenced consumer "purchase intention". However, "product knowledge" had no significant influence on the "purchase intention". The result provided initial framework for researchers to conduct further investigation and enlighten the SU enterprises to improve performance.
文摘In this paper relationships have been investigated between overall comfort estimate and five main factors on nine knit underwear at （29±2）℃ and relative humidity, （85±2）%. The values of thermal and moisture comfort rise obviously, yet the values of roughness, softness and tightness are near the static values after f＇mishing movement. The analysis shows that the overall estimation has the negative correlation with the thermal and moisture comfort and the positive correlation with the roughness and softness under static state. After movement the effects on overall estimate of thermal and moisture increase. Oppositely, the effects of roughness and softness decrease. Overall estimation has positive correlation with tightness at static. But it has no evident effect on overall comfort after movement and 5- minute.rest according to this experiment. The relationships between tightness and thermal, moisture, roughness, softness were also discussed in this paper.
基金2021 Graduate Research Innovation Project of BIFT,China (No.X2021-020)。
文摘From the perspective of the tactile comfort of underwear fabrics, 179 kinds of underwear fabrics were selected to test tactile related performance indices using the fabric touch tester(FTT), and the relationship between physical indicators and tactile sensation of different fiber types of underwear fabrics was studied to establish a digital regression model by a stepwise regression method. The experimental results show that fabric fiber composition, compression characteristics, surface friction coefficient, surface roughness amplitude, bending characteristics, and maximum thermal conductivity significantly affect the level of tactile comfort of underwear fabrics, the composition of underwear fabrics has a significant effect on soft touch, and the clustering method and the grading method can effectively rate the level of tactile comfort of underwear fabrics.
文摘Along with the rich material life, the change of the diet structure, people＇s shape also began to change.With performance m females is the body fat＇s increasing, the shape is not beautiful, therefore, body sculpting underwear has become the first choice for women to pursue beauty.To the requirement of sculpting body underwear is also becoming higher and higher for women.Comfortable and fashion is the sign of measuring a sculpting body underwear quality. This paper introduces the development history of sculpting body underwear, sculpting body underwear comfort evaluation index.And from the three aspects of the human body, clothing, environment do research to sculpting body underwear about the influence factors of wearing comfort.lt provides the certain reference value for consumers to purchase the sculpting body underwear and for enterprise to product sculpting body underwear.
