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Technology Acceptance Factors for Implementing the E-Government Systems in Saudi Arabia
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作者 Syed Farrukh Amin Amna Binti Saad Adidah Lajis 《Advances in Internet of Things》 2022年第4期125-141,共17页
Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, en... Governments are implementing E-Government systems to match the other services due to the rapid worldwide development. Therefore, public sectors interact with many individuals;utilizing this technology lowers costs, enhances services, boosts efficiency, and saves time. The Government of Saudi Arabia has had various obstacles in serving its populace. Poor service delivery and excessive Government operating costs resulted from this manual service delivery. As a result, the Government launched the E-Government systems, which provide services more quickly. As a result, the report covered Saudi Arabia’s efforts to adopt E-Government, its difficulties, and its objectives to advance the 2030 vision. This study examined the adoption of E-Government systems using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Saudi Arabia. A sample size of 200 was estimated using the Convenience approach and received 58% of the response from employees and end-users of the E-Government systems. Data were analyzed using MS-Excel and SMART PLS for testing the hypothesis and applying the Partial Least Square approach. The results of the hypothesis testing reveal several meaningful relationships, including relative benefits, compatibility, security, management support, performance expectations, perceived Usefulness of E-Government, ease of use by reducing uncertainty to E-Government, and IT infrastructure by reducing language on E-Government adoption. 展开更多
关键词 Information Systems Partial Least Square unified theory acceptance and use of technology (utaut) E-GOVERNMENT
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Understanding Technology Acceptance and Use in Social Media Platforms:A Systematic Literature Review and the Development of Research Framework
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作者 Muhammad Amirul Asyraaf Roslan Nurul Amelina Nasharuddin Masrah Azrifah Azmi Murad 《Journal of Social Computing》 EI 2024年第3期261-291,共31页
The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Tech... The Systematic Literature Review(SLR)presented in the document focuses on the acceptance of social media(SM)platforms,particularly through the lens of the Unified Theory of Acceptance and Use of Technology(UTAUT),Technology Acceptance Model(TAM),Theory of Planned Behavior(TPB)and other relevant theories.The review involves a comprehensive analysis of the most used theories of acceptance models,the methods for selecting studies,and the results and findings from the reviewed studies.The study also discusses the accomplishment of research goals and creates a research framework to guide future research.The geographic scope of the studies is also examined,providing insights into the distribution of studies across different countries.The review adheres to the PRISMA(Preferred Reporting Items for Systematic Reviews and meta-Analyses)guidelines for reporting systematic reviews and employs a theory-based approach,categorizing selected articles based on their theoretical foundations.The review’s methodology involves the use of empirical evidence that meets predetermined inclusion criteria and addresses specific research questions.The document provides a detailed account of the steps involved in the systematic review,including the identification,screening,eligibility determination,and selection of studies.The review also offers implications for theory and practice,addresses limitations,and suggests areas for future research. 展开更多
关键词 technology acceptance model(TAM) unified theory of acceptance and use of technology(utaut) theory of planned behavior(TPB) social media social networking services
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基于ELM-UTAUT模型的阅读推广类短视频采纳行为研究 被引量:4
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作者 刘倩 王君丽 张聪 《图书馆理论与实践》 CSSCI 2024年第1期28-35,共8页
在推进全民阅读的背景下,短视频已成为阅读推广的重要形式之一。阅读推广类短视频的传播效果取决于受众的采纳行为,因此本文以ELM和UTAUT为理论框架构建了阅读推广类短视频受众采纳行为影响因素模型,并通过问卷调查的方式进行实证研究,... 在推进全民阅读的背景下,短视频已成为阅读推广的重要形式之一。阅读推广类短视频的传播效果取决于受众的采纳行为,因此本文以ELM和UTAUT为理论框架构建了阅读推广类短视频受众采纳行为影响因素模型,并通过问卷调查的方式进行实证研究,研究得出有用性、信源可信度和社会影响是影响受众采纳意愿的重要因素,而采纳意愿又会对采纳行为产生正向影响。同时,文章在研究结果的基础上提出阅读推广类短视频的优化策略。 展开更多
关键词 阅读推广类短视频 精细加工可能性模型 技术接受使用模型 采纳行为
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基于UTAUT模型的网络学习平台使用意愿影响因素分析 被引量:2
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作者 胡晓平 张传明 《厦门理工学院学报》 2024年第2期75-82,共8页
基于整合型科技接受(UTAUT)模型所设计出的,高校学生网络学习平台使用意愿影响因素模型的分析表明,感知愉悦性、社群影响、绩效期望和促成条件对使用意愿产生正向影响;感知愉悦性和努力期望对绩效期望产生正向影响;促成条件显著影响使... 基于整合型科技接受(UTAUT)模型所设计出的,高校学生网络学习平台使用意愿影响因素模型的分析表明,感知愉悦性、社群影响、绩效期望和促成条件对使用意愿产生正向影响;感知愉悦性和努力期望对绩效期望产生正向影响;促成条件显著影响使用意愿和努力期望,努力期望负向影响使用意愿;自我效能感通过感知愉悦性,间接正向影响使用意愿;不同性别和学段的高校学生对网络学习平台的使用意愿均无直接显著影响。建议学校管理者和高校教师加强学习资源建设,提升资源质量、趣味性,丰富硬件平台形式;网络平台开发者要加强推广力度,扩大社会影响,提供个性化服务。 展开更多
关键词 网络学习平台 使用意愿 影响因素 整合型科技接受(utaut)模型
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Behavioral Analysis of E-commerce Acceptance in Micro-enterprises
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作者 XU Lei WANG Jian-qiong 《Computer Aided Drafting,Design and Manufacturing》 2013年第2期57-61,共5页
E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in mi... E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology (UTAUT) model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers. 展开更多
关键词 E-COMMERCE user acceptance micro-enterprises unified theory of acceptance and use of technology
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基于UTAUT的移动图书馆用户行为模型及实证研究 被引量:27
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作者 明均仁 张俊 +1 位作者 杨艳妮 陈康丽 《图书馆论坛》 CSSCI 北大核心 2017年第6期70-77,共8页
文章基于技术接受和利用整合模型理论(UTAUT),结合移动图书馆的特点,引入绩效期望、努力期望、感知趣味性、感知风险、信息质量、服务质量、社会影响和促成因素等8个变量,构建基于UTAUT的高校学生使用移动图书馆的技术采纳模型;利用问... 文章基于技术接受和利用整合模型理论(UTAUT),结合移动图书馆的特点,引入绩效期望、努力期望、感知趣味性、感知风险、信息质量、服务质量、社会影响和促成因素等8个变量,构建基于UTAUT的高校学生使用移动图书馆的技术采纳模型;利用问卷调查获得244份样本数据,并进行实证分析。研究发现:绩效期望、感知趣味性、信息质量、促成因素和社会影响正向影响学生使用移动图书馆的行为意愿文章从上述5个方面提出发展策略。 展开更多
关键词 移动服务 移动图书馆 用户行为 utaut 行为意愿
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互联网+背景下基于UTAUT的商学院E-learning用户接受模型 被引量:8
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作者 吴琼雷 张朋柱 《上海交通大学学报》 EI CAS CSCD 北大核心 2018年第2期233-241,共9页
针对目前国内商学院数字化教学(E-learning)的接受度和使用率不高的现状,基于整合的技术接受与使用统一理论(UTAUT)系列模型,结合商学院教育教学特点,从教师角度提出商学院E-learning系统接受模型.通过结构方程分析结果表明,教师的用户... 针对目前国内商学院数字化教学(E-learning)的接受度和使用率不高的现状,基于整合的技术接受与使用统一理论(UTAUT)系列模型,结合商学院教育教学特点,从教师角度提出商学院E-learning系统接受模型.通过结构方程分析结果表明,教师的用户特性(包括教师技能、态度、知识产权保护意识等)、绩效期望、在线课程特点、促进条件、努力期望和社会影响是影响商学院教师E-learning使用意愿和行为的因素,其中教师特性、绩效期望以及在线课程特点是关键性因素.探讨了人口统计变量对采用E-learning的差异性,并对国内商学院推广使用E-learning系统给出了相关策略建议. 展开更多
关键词 数字化教学 系统接受 影响因素 技术接受与使用统一理论
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基于UTAUT理论的物联网应用用户接受实证研究 被引量:10
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作者 刘影 范鹏飞 《南京邮电大学学报(社会科学版)》 2016年第1期39-48,82,共11页
利用具有更高解释力度的UTAUT模型,从使用意图入手对物联网应用用户接受问题进行实证研究,并在原模型基础之上,增加个体创新性与感知风险两个核心变量以及五个调节变量。得出结论:绩效期望、努力期望、社会影响、个体创新性以及感知风... 利用具有更高解释力度的UTAUT模型,从使用意图入手对物联网应用用户接受问题进行实证研究,并在原模型基础之上,增加个体创新性与感知风险两个核心变量以及五个调节变量。得出结论:绩效期望、努力期望、社会影响、个体创新性以及感知风险五个变量以及调节变量中的经验都对使用意图产生直接的影响。基于此给出了更符合物联网实际情况的物联网应用的用户接受模型,并对物联网应用运营商提出提升用户的感知有用性、易用性,重视社会影响、个体创新性人群,降低用户的感知风险,促进用户经验累计等对策建议。 展开更多
关键词 物联网 utaut 物联网应用 个体创新性 感知风险
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基于UTAUT的高校师生网络教学技术接受模型研究 被引量:1
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作者 潘文文 朱佳宁 《科教文汇》 2015年第18期3-5,共3页
基于整合性技术接受模型(UTAUT)构建了高校师生网络教学技术接受模型,并分别对师生两个用户群设计相应问卷,以南京地区高校师生为例进行实证研究。结果表明,师生用户在网络教学技术接受上的影响因子相似,但影响路径存在差异,由此提出改... 基于整合性技术接受模型(UTAUT)构建了高校师生网络教学技术接受模型,并分别对师生两个用户群设计相应问卷,以南京地区高校师生为例进行实证研究。结果表明,师生用户在网络教学技术接受上的影响因子相似,但影响路径存在差异,由此提出改进建议。 展开更多
关键词 网络教学技术 整合性技术接受模型(utaut) 高校师生用户
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基于UTAUT模型的大学生英语移动学习行为影响因素分析 被引量:9
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作者 何慧敏 张晖 《西南科技大学学报(哲学社会科学版)》 2019年第5期73-79,共7页
在英语移动学习中,理解什么是影响学生接受它的关键因素对进一步改进产品,提高接受度有重要作用。根据UTAUT模型,设计出影响大学生英语移动学习行为的六个变量和三个调节变量。根据六个变量、三个调节变量设计了问卷。数据分析结果表明... 在英语移动学习中,理解什么是影响学生接受它的关键因素对进一步改进产品,提高接受度有重要作用。根据UTAUT模型,设计出影响大学生英语移动学习行为的六个变量和三个调节变量。根据六个变量、三个调节变量设计了问卷。数据分析结果表明:大学生在使用手机学习英语方面具有较高的普适性,不同性别、不同专业类别在影响因素上有显著差异,大一与大三学生在内容与资源方面有显著差异,感知自我效能、内容与资源、绩效期望三个因素对行为意向影响权重占比较高。根据数据分析的结果对如何提高学生对移动学习的接受度提出了建议。 展开更多
关键词 技术接受和使用统一理论 移动学习 英语教学
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Mobile Commerce User Acceptance Study in China: A Revised UTAUT Model 被引量:12
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作者 闵庆飞 季绍波 曲刚 《Tsinghua Science and Technology》 SCIE EI CAS 2008年第3期257-264,共8页
User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a the... User acceptance is one of the key fundamentals for development and success of mobile commerce (m-commerce). Based on the revised unified theory of acceptance and use of technology (UTAUT) model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context. 展开更多
关键词 mobile commerce user acceptance unified theory of acceptance and use of technology
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电子书阅读客户端的用户使用意愿研究——基于UTAUT和VAM理论视角 被引量:41
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作者 李武 胡泊 季丹 《图书馆论坛》 CSSCI 北大核心 2018年第4期103-110,共8页
随着电子图书的发展和数字设备的普及,电子书阅读客户端日益成为用户阅读图书的重要工具。文章整合UTAUT和VAM模型,引入感知价值变量,考察影响用户对电子书阅读客户端使用意愿的相关因素。问卷调查和数据分析表明:(1)感知价值存在中介效... 随着电子图书的发展和数字设备的普及,电子书阅读客户端日益成为用户阅读图书的重要工具。文章整合UTAUT和VAM模型,引入感知价值变量,考察影响用户对电子书阅读客户端使用意愿的相关因素。问卷调查和数据分析表明:(1)感知价值存在中介效应,感知价值在感知有用性和使用意愿之间扮演的是完全中介角色,而在感知趣味性、感知易用性、感知价格、社会影响和使用意愿之间发挥的则是部分中介的作用。(2)感知收益的两大维度,感知趣味性对用户使用意愿的解释力大大高于感知有用性。(3)社会影响不仅对用户使用意愿存在直接和间接效应,而且总效应在所有自变量中仅次于感知趣味性。 展开更多
关键词 数字阅读 阅读客户端 电子书 阅读行为 技术接受和使用整合理论 基于感知价值的采纳模型
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UTAUT模型在国内IT/IS采纳实证研究中的应用现状分析 被引量:13
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作者 张熠 徐艺玲 +1 位作者 程慧平 金玲 《现代情报》 CSSCI 2018年第11期123-129,共7页
[目的/意义]对UTAUT模型在国内IT/IS采纳中的应用现状进行归纳总结,指出UTAUT模型应用中存在的不足、发现可能的发展趋势,以期启发国内应用UTAUT模型进行IT/IS采纳的未来研究。[方法/过程]选用中国知网学术期刊数据库,以UTAUT为检索词... [目的/意义]对UTAUT模型在国内IT/IS采纳中的应用现状进行归纳总结,指出UTAUT模型应用中存在的不足、发现可能的发展趋势,以期启发国内应用UTAUT模型进行IT/IS采纳的未来研究。[方法/过程]选用中国知网学术期刊数据库,以UTAUT为检索词进行全文检索,采用文献计量法和内容分析法从研究主题、理论或模型应用方式、调查对象、采纳行为影响因素4个方面对筛选出的实证研究文献进行归纳整理总结。[结果/结论]国内应用UTAUT模型进行IT/IS采纳研究主要围绕互联网+"X"、移动服务领域展开,大部分文献通过扩展UTAUT模型方式,以学生为调查对象借助结构方程模型进行分析,实证研究中萃取的影响因素除UTAUT模型常规变量外,更多关注的是风险、成本、信任。UTAUT模型应用方式主要分为:单一模型、模型扩展、模型组合、模型整合4种方式;按影响因素属性不同可以分为:技术因素、经济因素、个人因素、环境因素和质量因素;按影响因素的作用原理分为:直接因素、间接因素、两栖性因素、调节变量。最后,对未来研究提出一些建议。 展开更多
关键词 utaut模型 技术接受与使用整合理论 采纳行为 采纳意愿
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Empirical Study of the Usage of Mobile Information Service in Rural Area Base on the UTAUT Model 被引量:1
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作者 Chen Limei Chen Dongping 《学术界》 CSSCI 北大核心 2019年第8期207-216,共10页
Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model o... Based on the UTAUT model,this article introduces three variables including perceived cost,information quality and hedonic motives,and using the level of education as a moderator variable,to build an acceptance model of mobile information service system in rural area.Based on the household survey obtaining firsthand data of 961 farmers in Jiangsu Province,the study tests the improved UTAUT model by using Amos22.0 software.The results show that compared with the original UTAUT model,improved UTAUT model willingness to accept the explanatory power get further increase(from 49.0%to 61.9%).Performance expectations,social impact,information quality have significant positive influence on accepting intend,hedonic motives have a significant negative impact to accept in-tend,convenient conditions directly affect the use of behavior;gender and level of education has a regulating effect to accept intention.Through further grouping path analysis,the result shows that hedonic motives have broader impacts for women farmers accept mobile information services.Compared with other groups,only farmers with primary education are easily afected by others,and farmers with college education or above are more easily afectede by information quality.Finally,this paper explains the results and puts forward countermeasures and suggestions accordingly. 展开更多
关键词 RURAL mobile information services unified theory of acceptance and use of technology(utaut) REGULATING effect
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基于UTAUT模型的互联网医疗服务利用及其影响因素研究 被引量:2
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作者 胡嘉靖 秋慧 《医学信息学杂志》 CAS 2023年第7期45-49,共5页
目的/意义调查并研究影响患者互联网医疗服务利用评分的因素,为改善互联网医疗服务质量提供参考。方法/过程基于技术接受与整合理论设计问卷并开展调查,采用描述性统计和多元线性回归方法进行分析。结果/结论互联网医疗服务整体评分处... 目的/意义调查并研究影响患者互联网医疗服务利用评分的因素,为改善互联网医疗服务质量提供参考。方法/过程基于技术接受与整合理论设计问卷并开展调查,采用描述性统计和多元线性回归方法进行分析。结果/结论互联网医疗服务整体评分处于中等水平,患者满意度、绩效期望和促进因素评分相对较高,努力期望和社会影响评分相对较低,其中满意度、努力期望和促进因素对互联网医疗服务利用存在显著影响。建议通过优化互联网医疗系统平台、加强互联网医疗服务宣传等措施改善互联网医疗服务利用。 展开更多
关键词 互联网医疗 服务利用 影响因素 技术接受与整合理论
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基于UTAUT模型的大学生在线学习行为及其影响因素研究 被引量:5
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作者 张军翔 张涵 +2 位作者 朱宇 陈雪 徐琦 《湖北师范大学学报(自然科学版)》 2022年第2期50-58,共9页
“互联网+教育”是一种新型的教育模式,大学生通过利用互联网进行在线学习时,需要理解哪些是影响学习者接受的关键性因素,对提高学习者接受度有重要作用。基于UTAUT模型,构建了大学生在线学习影响因素的研究框架,框架包括6个自变量、2... “互联网+教育”是一种新型的教育模式,大学生通过利用互联网进行在线学习时,需要理解哪些是影响学习者接受的关键性因素,对提高学习者接受度有重要作用。基于UTAUT模型,构建了大学生在线学习影响因素的研究框架,框架包括6个自变量、2个因变量、3个调节变量,并根据研究变量设计了问卷。采用SPSS 24.0进行数据统计分析,研究结果表明:大学生在利用互联网进行在线学习时具有较高的普适性,不同性别、不同专业在进行在线学习时各个影响因素上表现出显著性差异;大二与大四的学生在绩效期望中表现出显著性差异,感知自我效能、绩效期望、社群影响对行为意愿的影响权重的占比较高,感知自我效能、绩效期望、配合情况对学习满意度的影响权重占比较高。最后,根据研究结果提出相关的建议。 展开更多
关键词 整合型科技接受模式(utaut模型) 在线学习 影响因素 学习行为 学习满意度
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基于修正UTAUT模型的使用盗版游戏软件的影响因素研究
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作者 吴玥 刘艺萱 +1 位作者 刘彤晖 王江楠 《出版与印刷》 2021年第6期24-37,共14页
基于修正UTAUT模型,文章构建了一个包含绩效期望、努力期望、社会影响、促成因素,以及个人价值观的综合效应模型,同时验证了性别、年龄、盗版游戏软件的使用经验的调节效果。通过1888份有效问卷,文章运用结构方程模型进行了实证检验。... 基于修正UTAUT模型,文章构建了一个包含绩效期望、努力期望、社会影响、促成因素,以及个人价值观的综合效应模型,同时验证了性别、年龄、盗版游戏软件的使用经验的调节效果。通过1888份有效问卷,文章运用结构方程模型进行了实证检验。结论发现,对盗版游戏软件的感知有用性、感知易用性、正版游戏的市场壁垒、乐于分享的文化价值观念会促进对盗版游戏软件的使用意愿;对正版游戏软件的质量敏感性、社会影响、对盗版游戏的感知风险、伦理道德感会抑制对盗版游戏软件的使用意愿;性别和盗版游戏软件的使用经验在部分影响因素与盗版使用意愿之间起到了调节效果。 展开更多
关键词 技术采纳和利用整合(utaut)模型 盗版游戏软件 影响因素 使用意愿
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Empirical Research on User Acceptance of Mobile Searches 被引量:3
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作者 张晶 黄京华 陈俊全 《Tsinghua Science and Technology》 SCIE EI CAS 2010年第2期235-245,共11页
The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know whic... The mobile search, a combination of a web search engine and a mobile communication system, is viewed as the most influential application in the 3G era. Therefore, mobile search service providers are eager to know which factors most influence user acceptance of mobile searches. Based on the characteristics of mobile searches and a review of previous information technology acceptance research, this study integrates the task technology fit model and the unified theory of acceptance and use of technology model to develop a mobile search acceptance model and empirically tests this model. This study finds that, for mobile searches, the performance expectancy, social influence, and perceived cost all significantly influence use intention and the performance expectancy increases with the increasing user's experience and higher tasktechnology fit degree. The effort expectancy is found to not affect the use intention of mobile searches and the users' gender does not have a significant moderating effect on the use intention. The results are then used to develop suggestions for mobile search providers to promote their application and development. 展开更多
关键词 mobile search unified theory of acceptance and use of technology model task technology fit model
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Understanding factors affecting non-participants’interest in community-supported agriculture
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作者 Maula Fadhilata RAHMATIKA Agus SUMAN +1 位作者 Wildan SYAFITRI Sri MULJANINGSIH 《Regional Sustainability》 2024年第3期69-80,共12页
Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and us... Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia. 展开更多
关键词 Community-supported agriculture(CSA) Sustainable agriculture Behavioral intention Performance expectancy unified theory of acceptance and use of technology model Indonesia
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Perspectives and Experiences of Education Stakeholders: A Quantitative Study on the Adoption of Artificial Intelligence in Executive Training Using Structural Equation Modeling
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作者 El Mostafa Atoubi Rachid Jahidi 《Intelligent Information Management》 2024年第2期104-120,共17页
The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in ... The recent increase in the use of artificial intelligence has led to fundamental changes in the development of training and teaching methods for executive education. However, the success of artificial intelligence in regional centers for teaching and training professions will depend on the acceptance of this technology by young executive trainees. This article discusses the potential benefits of adopting AI in executive training institutions in Morocco, specifically focusing on CRMEF Casablanca Settat. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) (Venkatesh et al., 2003), this study proposes a model to identify the factors influencing the acceptance of artificial intelligence in regional centers for teaching professions and training in Morocco. To achieve this, a structural equation modeling approach was used to quantitatively describe the impact of each factor on AI adoption, utilizing data collected from 173 young executive trainees. The results indicate that perceived ease of use, perceived usefulness, trainer influence, and personal innovativeness influence the intention to use artificial intelligence. Our research provides managers of CRMEFs with a set of practical recommendations to enhance the implementation conditions of an artificial intelligence system. It aims to understand which factors should be considered in designing an artificial intelligence system within regional centers for teaching professions and training (CRMEFs). 展开更多
关键词 Artificial Intelligence technology acceptance Intention to use utaut Model Personal Innovativeness of Young Executive Trainees
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