Modem society colleges and universities brand bulidings are more and more important, the brand reflects the school＇s quality and characteristics, also the realm and the target that school pursued. University competit...Modem society colleges and universities brand bulidings are more and more important, the brand reflects the school＇s quality and characteristics, also the realm and the target that school pursued. University competition is largely the brand competition, therefore, the importance of university brand building is self-evident. In the context that the whole society concerned about the brand building, this paper takes Hubei University as an example to clarify the current situation and characteristics of its brand building＇s communication, analyzing its shortcomings and putting forward the corresponding improvement suggestions, hoping to be helpful to build the brand of Hubei University.展开更多
文摘Modem society colleges and universities brand bulidings are more and more important, the brand reflects the school＇s quality and characteristics, also the realm and the target that school pursued. University competition is largely the brand competition, therefore, the importance of university brand building is self-evident. In the context that the whole society concerned about the brand building, this paper takes Hubei University as an example to clarify the current situation and characteristics of its brand building＇s communication, analyzing its shortcomings and putting forward the corresponding improvement suggestions, hoping to be helpful to build the brand of Hubei University.
