Advertisements must bring a certain product to the attention of potential buyers. Further, they must stress its qualities in the most attractive way clearly outline the reason for buying it, and leave a memorable echo...Advertisements must bring a certain product to the attention of potential buyers. Further, they must stress its qualities in the most attractive way clearly outline the reason for buying it, and leave a memorable echo of what has been said ringing in the reader’s or listener’s mind. Therefore, the wording of an advertisement must have immediate impact and rapid persuasion.展开更多
What can be conveniently and effectively used as readingmaterials in our extensive reading classroom(ERC)?Now thatthey are living in an information era,students need to absorb allsorts of knowledge and information wit...What can be conveniently and effectively used as readingmaterials in our extensive reading classroom(ERC)?Now thatthey are living in an information era,students need to absorb allsorts of knowledge and information within the shortest possibletime.Compared with other reading materials,newspapers andmagazines published in China have their own unique advantagesto be recommended as a main reading source.This paperillustrates this idea in four parts:introduction,merits ofemploying English newspapers and magazines in the ERC,waysof making use of English newspapers and magazines at hand toorganize communicative activities,conclusion.展开更多
To explore the representation of users and uses of Englishes in the textbooks,a series of English textbooks for junior high school in China were examined in this study.Findings from analysis of representations of user...To explore the representation of users and uses of Englishes in the textbooks,a series of English textbooks for junior high school in China were examined in this study.Findings from analysis of representations of users and uses of Englishes were presented.The results show that China,the UK and the US are dominant in the representations of users.Outer circle countries and expanding countries(other than China)have no clear representations.展开更多
The paper introduces the use of the Internet for both teacher and learner.It shows how the teacher canuse the Internet both for the selection of authentic materials for classroom use and also as a medium forself-impro...The paper introduces the use of the Internet for both teacher and learner.It shows how the teacher canuse the Internet both for the selection of authentic materials for classroom use and also as a medium forself-improvement and professional updating through the use of discussion forums and mailing lists.Students can use email for academic contact with their tutors and also for self-study.Email and TheWorld Wide Web are explained and a number of mailing lists and websites recommended.展开更多
文摘Advertisements must bring a certain product to the attention of potential buyers. Further, they must stress its qualities in the most attractive way clearly outline the reason for buying it, and leave a memorable echo of what has been said ringing in the reader’s or listener’s mind. Therefore, the wording of an advertisement must have immediate impact and rapid persuasion.
文摘What can be conveniently and effectively used as readingmaterials in our extensive reading classroom(ERC)?Now thatthey are living in an information era,students need to absorb allsorts of knowledge and information within the shortest possibletime.Compared with other reading materials,newspapers andmagazines published in China have their own unique advantagesto be recommended as a main reading source.This paperillustrates this idea in four parts:introduction,merits ofemploying English newspapers and magazines in the ERC,waysof making use of English newspapers and magazines at hand toorganize communicative activities,conclusion.
文摘To explore the representation of users and uses of Englishes in the textbooks,a series of English textbooks for junior high school in China were examined in this study.Findings from analysis of representations of users and uses of Englishes were presented.The results show that China,the UK and the US are dominant in the representations of users.Outer circle countries and expanding countries(other than China)have no clear representations.
文摘The paper introduces the use of the Internet for both teacher and learner.It shows how the teacher canuse the Internet both for the selection of authentic materials for classroom use and also as a medium forself-improvement and professional updating through the use of discussion forums and mailing lists.Students can use email for academic contact with their tutors and also for self-study.Email and TheWorld Wide Web are explained and a number of mailing lists and websites recommended.
