Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping components has the potential to advance knowledge of online consumer behavior and to inform design dec...Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping components has the potential to advance knowledge of online consumer behavior and to inform design decisions concerning consumer-oriented Web sites. To date, little research has been completed regarding how components hinder or aid consumer perceptions of the online marketing message. This paper investigates the relative importance of online shopping components for online consumer shopping. The important and relative issues surrounding online shopping are explored, finding the core components of convenience, access to information, and trust. These components were then implemented in an online shopping task. Respondents considered thoughtfully marketing messages that involved issues of minimizing travel, information access.展开更多
LED lights have been widely used in urban night space lighting in recent years as they are small,energy-saving,and efficient.This article explores the use of LEDs in bridge night space lighting and their application s...LED lights have been widely used in urban night space lighting in recent years as they are small,energy-saving,and efficient.This article explores the use of LEDs in bridge night space lighting and their application strategies.The aim is to offer valuable insights and references for urban planners and bridge lighting designers in China.By advancing the application of LED technology in bridge night lighting,the goal is to enhance the city’s nighttime ambiance,making the bridge an iconic landmark and a defining feature of the city.展开更多
文摘Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping components has the potential to advance knowledge of online consumer behavior and to inform design decisions concerning consumer-oriented Web sites. To date, little research has been completed regarding how components hinder or aid consumer perceptions of the online marketing message. This paper investigates the relative importance of online shopping components for online consumer shopping. The important and relative issues surrounding online shopping are explored, finding the core components of convenience, access to information, and trust. These components were then implemented in an online shopping task. Respondents considered thoughtfully marketing messages that involved issues of minimizing travel, information access.
文摘LED lights have been widely used in urban night space lighting in recent years as they are small,energy-saving,and efficient.This article explores the use of LEDs in bridge night space lighting and their application strategies.The aim is to offer valuable insights and references for urban planners and bridge lighting designers in China.By advancing the application of LED technology in bridge night lighting,the goal is to enhance the city’s nighttime ambiance,making the bridge an iconic landmark and a defining feature of the city.
