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Development Strategies of E-commerce for Small and Medium - sized Enterprises
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作者 Maarina 《International Journal of Technology Management》 2016年第9期21-22,共2页
In the economic structure of our country, small and medium-sized enterprises (SMEs) are the most important part of the backbone, with the continuous popularization of the Internet, e-commerce has gradually become a ... In the economic structure of our country, small and medium-sized enterprises (SMEs) are the most important part of the backbone, with the continuous popularization of the Internet, e-commerce has gradually become a business model that the current small and medium enterprises must face and accept, The development of enterprises is of great signifi cance. In this context, the article first introduced the importance of the development of e-commerce SMEs, and then based on the actual operation of the community put forward and analyzed the current e-commerce development under the existing problems, and finally based on the actual lack of effective Development Strategy of E - commerce for Small and Medium - sized Enterprises. 展开更多
关键词 small and medium enterprises e - commerce development strategy
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垂直类电商的体验营销策略——以“三只松鼠”为例 被引量:9
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作者 刘晓丽 《鸡西大学学报(综合版)》 2013年第12期57-58,70,共3页
电商企业的竞争日趋激烈,体验营销为垂直类电商企业提供了一种全新的营销视角和操作模式。"三只松鼠"成功地运用体验营销,在感官、情感、思考、行动、关联等方面给顾客带来全新的购物体验,给其他垂直类电商以启示:在实施体验... 电商企业的竞争日趋激烈,体验营销为垂直类电商企业提供了一种全新的营销视角和操作模式。"三只松鼠"成功地运用体验营销,在感官、情感、思考、行动、关联等方面给顾客带来全新的购物体验,给其他垂直类电商以启示:在实施体验营销时要做到以产品打动顾客、以促销争取顾客、以售后服务满足顾客。"三只松鼠"的成功开创了垂直类电商运作的新模式,为其他垂直类电商的创业和发展提供借鉴。 展开更多
关键词 “三只松鼠” 体验营销 垂直类电商
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