Location Attractiveness as a Major Factor in Museum Visitors＇Choice and Satisfaction

This paper is intended to give a contribution to the debate on the functional relationship between the museum and the local territory; more specifically, the aim of this study is to understand the role of a museum location in attracting visitors and influencing their processes of choice and satisfaction. The study follows, in particular, a previous study conducted by Mariani and Mussini （2013） based on Fondazione di Venezia data, with a view to better contextualization level. Previous studies have examined the role of museums in enhancing the image of a destination and in attracting and conveying additional tourists＇ fluxes, arguing that although not all museums are a destination of choice for visitors, a great museum or a strong exhibition program still does represent a national and international attraction. This paper overturns this argument investigating whereas an appealing location （such as a tourist destination） can influence prospective visitors about the level of attractiveness of a pay cultural event taking place therein. A questionnaire was developed and data were collected at the Palazzo Ducale in Venice, Italy, in 2007, during the art exhibition ＂Venezia e l＇Islam 829-1797＂, via 501 face-to-face visitors interviews. The research model analyzes data through the conjoint analysis and the descriptive statistics. Results show that the exhibition location has been a relevant factor in influencing the visitors＇ decision process linked to the attendance of the event. Data show that, for the majority of visitors, the exhibition had been located elsewhere, they would not have visited it. Thus, an appealing location or a structured tourist destination may function as an attractive platform that may contribute to enforce the overall visitor＇s satisfaction with regard to his or her attendance to a cultural event. Furthermore, such a fact depends on specific objective variables （e.g., level of education, age）, although no significant differences were reported between segments based on other socio-demographic characteristics such as sex. To conclude, arts and cultural managers should market and position cultural events in locations that can function as attractive, thus as emotionally driven experience consumption sites. Furthermore, they should consider both the cognitive and the emotional aspects of visitor＇s experience when designing and planning their events, as well as when assessing visitor＇s satisfaction. Cognitive and emotional aspects should be considered simultaneously when measuring visitors＇ satisfaction. In shaping visitors＇ satisfaction, emotions, such as the pleasure to be in a particular location, are more significant than cognitive aspects, such as the theme of the exhibition.

An analysis of first-time and repeat visitors to Korean national parks from 2007 and 2013

This paper examined visitors to Bukhansan National Park in Korea based on first-time and repeat visitation. Bukhansan National Park is Korea's most heavily visited national park with annual visitation of six million visitors in 2015. Data used in this article were collected on-site in the park in 2007 and 2013 by the Korea National Park Service(KNPS).The study variables included socio-demographics,travel behavior, motivation, and satisfaction with park attributes, services and facilities. Data were analyzed by each study year for first-time and repeat visitors.Results showed significant differences for both firsttime and repeat visitors on several socio-demographic,travel behavior, and motivation variables within each study year. For satisfaction with park attributes,facilities and services, first-time visitors were significantly different from repeat visitors on seven variables for both years. Implications are given regarding programs and services to improve visitor satisfaction and sustain the natural, cultural and historical resources at Bukhansan National Park and other national parks in Korea. Future research suggestions are provided to learn more about visitor characteristics, standards of quality and preferences in the national parks.

A Study of Service Quality of Fantawild ASEAN Legend Theme Park,Nanning,China

At present,Chinese theme parks are popping up more and more.There are not many theme parks in China that can operate stably for a long period of time.The development prospect of Nanning Fantawild ASEAN Legend Theme Park is good.However,the question of how to maintain and improve the competitiveness of Nanning Fantawild ASEAN Legend Theme Park,attract more visitor volume,and create the most attractive theme park in Nanning is the question of the future sustainable survival and development of Nanning Fantawild ASEAN Legend Theme Park.This paper combines theory and practice,referring to a large amount of relevant information and literature from home and abroad,and summarizing the existing experiences and achievements.Therefore,visitors who have visited the ASEAN Legends Theme Park at Fantawild Joy World in Nanning were selected as the respondents.Firstly,this paper synthesises relevant theories such as service quality theory and(6W1H)customer behaviour.A set of questionnaires was designed for the visitors of Nanning Fantawild.The study analyzes the factors affecting the service quality of Nanning Fantawild ASEAN Legend Theme Park as well as the factor analysis of customer behaviour.Based on the empirical research and analysis of the results,methods and suggestions for improving the service quality of Nanning Fantawild ASEAN Legend Theme Park are proposed.This paper uses SPSS statistical software to analyze the results by means of reliability and validity analysis,descriptive statistics analysis,and analysis of variance.The results were concluded that the customers’overall satisfaction with the service quality of Nanning Fantawild ASEAN Legend Theme Park is shown in the question phase of each level dimension,with the reliability dimension showing the lowest level of satisfaction.It is of great practical significance to improve the competitiveness of Nanning Fantawild ASEAN Legend Theme Park in China.Finally,there were no significant mean differences in the relationship between different gender,age,education,status,income,and service quality dimensions.

Examining the Level of Service in the Context of Recreational Carrying Capacity in the Erzurum Urban Forest,Turkey

Urban forests are confronted with high using pressure because of the increasing demand for recreation and accessibility of these settings. For that purpose, defining and managing recreational carrying capacity is considered as significant in ensuring ecological value’s and recreational satisfaction’s continuity. The purpose of this paper is to investigate the carrying capacity of Erzurum Urban Forest with respect to Level of Service (LOS) as a new management technique that focuses on service quality and visitor satisfaction. The data were obtained by self-administered questionnaire conducted with 166 visitors on weekends and holidays during summer season of the year 2014. Data were analyzed by dimensions/indicators of recreational satisfaction and socio-demographic characteristics with intent to identify tolerance range of visitors. The contribution and relative importance of each of the indicators to the overall satisfaction were analyzed by using Ordinal Logistic Model (OLM). The results indicated that the four indicators were at the greatest degree;“distance from picnic spot to toilets” and “quantity of children’s playground facilities” were decease of overall satisfaction while “distance from picnic spot to parking” and “level of shade at picnic spot” had a positive contribution to the overall satisfaction. The outputs from these analyses were used to calculate LOS. It was revealed that the level of service (0.40) in Erzurum Urban Forest was below the moderate level. Planning and managing strategies for optimizing the LOS were developed and discussed by considering these results.