Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City

From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.

Principles of Translating Brand Names and Cultural Taboos in Translating Brand Names

Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultural psychology, aesthetic interest and some other factors will be involved. According to the principle of equivalence theory, the translated brand names should achieve a perfect linguistic unity among sound, form and meaning. Based on the translation principles, the translators should also pay attention to some forbidden zones.

Cultural Discrepancies in Brand Translation

Nowadays, the international dimension of brand name is becoming increasingly notable with the continual increase of the international economic exchanges. However, the translation of brand name is a complicated process, which requires the translator not only to regard the brand name translation as a kind of commercial activity, but also to understand clearly the cultural similarities and disparities between the source and target languages. From the aspect of cultural differences, this paper discusses the cultural influence on Chinese and English brand name translation, and finally introduces some suggestions for brand name translation.

Cultural Soft Power-based Brand Culture Marketing Strategies of Tourist Destinations

On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.

Research on Brand Construction of Cultural Tourism in Hebei Province

Hebei Province has witnessed fast cultural tourism development for its abundant cultural resources,however,in local tourism market,distinctive cultural tourism brands with strong competitiveness have not been established yet because of poor industrial chain of its cultural tourism,multiple management,and poor cultural tourism atmosphere. Current construction of cultural tourism brands in China focuses on development of multiple products,stereo marketing and propagation,expansion of tourism industry chain,and academic researches. On this basis,considering cultural characteristics and tourist needs in Beijing,Tianjin and Hebei,cultural tourism brand of Hebei was defi ned as "Cultural Recreation and Enjoy Touring in Hebei",and concrete measures were given for establishing the brand building model.

A Study on the Relationship Path of Impact on Brand Attachment by Cultural Atmosphere

With the continuous improvement of people’s material living standards,people are increasingly pursuing the cultural connotation of the destination in the process of tourism.At the same time,with the continuous development of China’s cultural and tourism integration,the cultural atmosphere of the tourist destination is also increasingly affecting the development of urban tourism.This study summarizes the Shanghai cultural atmosphere,brand cognition,brand satisfaction and brand attachment in Shanghai and explores the influence path of cultural atmosphere on tourist brand attachment to their destination in Shanghai.This research used AMOS software to quantitatively analyze the relationships among cultural atmosphere,brand cognition,satisfaction,and brand attachment.The results show that:Firstly,Shanghai cultural atmosphere has a significant direct positive influence on Shanghai brand cognition,brand satisfaction and brand attachment;secondly,the brand cognition of visitors to Shanghai has a significant direct and positive effect on brand satisfaction,and then indirectly has a positive effect on brand attachment;thirdly,Shanghai cultural atmosphere indirectly has a positive effect on brand attachment through brand satisfaction.

Analysis of Cultural Distortion and Compensation in Brand Name Translation

商标作为产品标识和企业形象的代表，在本质上是一种精炼，浓缩的独特语言，然而在商标翻译过程中其本身所具有的丰富文化内涵和独特的文化意象往往失真或消失。本文将会从商标翻译的概念、功能、特点和现状出发，在”功能对等”，”目的论”等理论基础上，分析各种成功或失败的商标例子，并提出进行文化补偿的策略。

An Analysis of Cultural Differences and Brand Name’s Translation

With the development of society and economy,the trend of economic globalization has become unavoidable.The competition of the global trend is acute.A good brand name is vital for building the necessary bond between an organization and its consumers.The paper aims to analyze a large number of brand names and their influences,coupled with the cultural differences,translation theories,and business value.Then conclude some effective brand names translation principles and techniques to help enterprises to promote their products.

The Revival of Traditional Cultural Brand Genes with Media Convergence

Under the background of media convergence,a new path has been established for the development of traditional cultural brands.By exploring the balance point of representative elements of traditional cultural brand genes and media convergence in the form of digital media,this paper analyzes the founding value and advantages of traditional cultural brand genes,transforms the representative elements of traditional cultural brand genes into visual traces,and extends its information characteristics with digital technology.The research gives new vitality to the genes of traditional cultural brands,enhances the social space and cultural value of traditional cultural brands,and drives the development of digital cultural and creative industries.

The Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industry

As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.

Wuyutai:a Brand Name with Cultural Richness

For Wuyutai,the year 2009 bears on special importance.In this year,the century-old tea brand name won many honors such as China’s top100franchised businesses and China’s 60 most famous brands in the 60 years of new China.The company’s great success should be owed to its brand with cultural richness.

Snow Lotus performed first show to highlight cultural self-confidence of domestic brands

On the evening of September 22nd,at the opening ceremony of 2017 Beijing Fashion Week,＂Snow Lotus＂,the domestic first cashmere clothing brand,hold＂Snow-Lotus 18/19 A/W Cashmere Knitting Trends＂at Ancestral Temple of People＇s Cultural Palace,which was the first show of the fashion week.More than 500 people attended the opening ceremony and fashion trends press conference.

Social transformations of cultural heritage: from benefaction to sponsoring: Evidence from mountain regions in Greece

The concept of benefaction,as shaped in the pre-industrial society,has been altered and replaced by the modern term of sponsoring.The verbal transformation emerges from a deep cultural shift.Focusing on the dipole of benefactionsponsoring,we examine the cultural transition from the traditional communities of long duration to the modern societies of consumption,taking the Greek mountainous regions as an example.We investigate the cultural shift that generates the metastasis from the communities of benefaction to the modern brandplaces that consume their own cultural heritage,mainly,at the altar of the tourism industry.Modern society has adopted the concept of sponsoring,for the grace of which,culture has to prove evidence of economic value,in order to survive.In the extremely competitive frame of the free-market economy,mountain regions appear vulnerable.The selling and buying of their culture are tempting and attractive under a constantly shrinking welfare-state and narrowing development opportunities.It depends on local and national society to rediscover and regenerate those social mechanisms able to create culture or let the modern consumption-oriented forces prevail.However,authentic principles of benefaction may form an alternative perspective for social reorganization.

The Influence of Culture and Biographical Variables on the Brand Image of Google and Baidu: An Exploratory Study in Guangzhou,China

The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.

Research on the Geographical Indication and Cultural Heritage of China's Yellow Tea

The yellow tea falls within one of the six basic categories of tea,and it is a type of unique and ancient tea in China. Junshan Yinzhen is one of China's Top Ten Teas,and Yueyang City in Hunan Province is the hometown of yellow tea. The yellow tea now has 2 national geographical indication products,4 national geographical indication trademarks,1 national geographical indication of agricultural products,and 3 items of provincial intangible cultural heritage. The famous brand of yellow tea is just the brand cultural heritage. This article expounds the current situation of geographical indication and cultural heritage protection,and put forth the corresponding recommendations.

Protective Measures for Space Environment of Time-honored Brands——With Xi'an City as a Study Case

Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.

On E-C Translation of Proprietary Business Brand Terms

An excellent translation of proprietary business brand terms is more important in international trade.Diverse cultural backgrounds and purposiveness of products are the most influential factors.The research tries to analyze the elements of cultural background and aims of products that affect E-C translation of proprietary business brand terms by descriptive study method and experience summary method,and then to provide methods to overcome these difficulties.

Embodiment of Meanings in the Transliteration of International Brand Names into Chinese

The translation of brand names is a new branch in the field of translation along with the development of economy and trade between countries,which has its own characteristics.As the language and culture of English and Chinese both differ from each other,this essay is explored to study the transliteration of brand names from English to Chinese so as to examine how meanings are embodied in the translation.

Impacts of Organizational Culture on the Practice of Management

Organizational culture has received increasing attention in recent years both from academics and practioners. Many researchers have confirmed the influence of values on management theories. Barney regards organizational culture as a significant element in creating and implementing the best strategy for competitive advantage. Every thing has pros and cons, organization culture is no exception, and problems caused by organizational culture must be recognized as well, such as barriers to mergers and acquisitions.